POS software helps retailers engage shoppers in competitions

hmkbbqThanks to receipt options and other facilities in our POS software, retailers can help drive shopper engagement in competitions – such as the Hallmark cards competition offering the opportunity to win a $500 BBQ in participating stores that’s running at the moment.

Retailers can promote competitions like this on their receipts. They can also promote it on customer displays. This type of promotion is free. It is excellent use of existing retail management infrastructure – manages by our POS software as directed by our retailers.

Connecting shoppers on receipts and at other touch points with in-store promotions such as the BBQ prize adds value to the in-store promotion and drives the likelihood of shopper engagement in the promotion.

Smart use of our smart POS software drives better outcomes for our retail partners.  Our help desk enjoys helping retailers to leverage these opportunities.

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New retailer loyalty advice now available

rewardsvoucherWe have published new advice on our knowledge base on how to use discount vouchers to drive shopper engagement in your retail business. This advice is from a business management perspective – beyond the usual  advice you might see from a POS software company.

We have developed the advice from our experience using the discount vouchers in our own retail business.

This latest advice will help more retailers make more money. We like that.

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Helping small business retailers save time on POS software data backups

kb-backupOur rich content POS software knowledge base is full of advice and assistance for retailers using our Point of Sale software on how to do safe and fast backups of business data. This advice includes information on off site backups for speed and security in any size and scale of business.

The image shows some of the backup specific content on our knowledge base that can be searched by our customers. This rich resource is in addition to live help desk support available to our users as well.

Offering access to a range of backup options including cloud based services retailers partnering with us have choice available to them.

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Adult shop software helps adult shops compete with online businesses

Tower Systems has developed software specifically for Australian adult shops.

We use the adult shop software in our own adult shop – as do many other adult businesses.

Using this software you will get customers spending more and you will bring customers back to purchase more.

We have built into the software a safe, secure and adult shop customer friendly loyalty facility that does not require any sign up or record keeping – just they way adult shop customers love it.

We use the loyalty facilities ourselves to increase average customer spend and thereby get more value from each visit.

We also use the software to track everything we sell, manage staff, track staff performance, reduce employee and customer theft, manage GST collected and feed sales data through to our accounting software.

Our adult shop is in north Queensland and I’m in Melbourne. Having software that makes off-site management easier is important to me – as it’s important to many adult shop owners who cannot be in their business all the hours they are open.

Call one of our Adult Shop software experts today an obligation free demonstration:

  • NSW/ACT/TAS: Nathan Morrison – 0417 568 148.
  • VIC: Mike Hill – 0423 848 482.
  • SA/WA: Tim Batt – 0401 833 917.
  • QLD/NT: Rohan Genn – 0434 072 417.
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PayPal payment live use in smart POS software commences

paypknxTower Systems is thrilled that following an extensive joint project commenced with PayPal in 2013 and considerable beta testing and we last week commenced live use of our fully integrated PayPal in-store payment option.

This integrated PayPal payment facility will not only help retailers accept a new form of payment, it will drive traffic to their businesses thanks to the wonderful support of PayPal and the engagement of the PayPal community.

Being the first to market in our specialist retail channels not only gives us a wonderful commercial advantage, it also provides us with experiences that will play out in other areas of our business as we bring on more suppliers with smart POS software integrations.

Tower Systems is proud of the work of its design, development, testing and deployment teams who has collaborated so well with the experts from PayPal on this project.

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Hidden gems in Point of Sale software screen

gemsLong after retailers start using Point of Sale software from Tower Systems the company provides access to free training opportunities. One such training opportunity coming up is a one hour live online workshop: Hidden Gems in the Point of Sale screen. This is a perfect learning opportunity for any small business retailer or their staff using the Tower software as it will show time and money saving tips and techniques in the POS software screen.

We invest in training like this ever week as a demonstration of our commitment to help our small business customers get more from their software experience every day.

Access to this training like all our live online workshops is free.

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POS software helps retailers better serve collectors of all types of collectibles

collectCollectors come in all shapes and sizes. They are important customers to many types of retail businesses. Some businesses identify them as collectors and others do not. Some bring in product on a regular basis that builds collections over time and to a calendar while others serve special orders driven by customer requests.

Regardless of the types of collectors served and how you may serve them, Tower Systems has facilities within its Point of Sale software to serve the needs of retailers serving collectors. From personal barcodes on products to tracking orders, to tracking collection to managing product shelf life, the collectible product facilities are used extensively within the Tower Systems retail business user community.

The facilities serving the collectibles area is another example of the value of specialist software developed ion close association with retailers in the space.

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POS software Xero link helping more retailers save time & money on business accounting

xerolinkThe direct link between the Tower Systems POS software and the cloud-based Xero accounting facility is being embraced by more retailers as they compare the benefits of Xero over MYOB.

Using the link ourselves in our own retail businesses and having had it vetted and approved by our own Financial Controller, we can speak from experience about the value of the Xero link to a busy independent retail business.

The Tower Systems POS software / Xero link saves us time and money. It also facilitates data accuracy.

Tower backs the link with training and live personal support. We also back it with access to our in-house accounting experts who can provide insights from their own use of the back end.

It’s our use of our software and Xero as retailers ourselves that really sets us apart.

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POS Software helps small and independent retailers with branding

brandingBranding is important to small and independent retailers and when it comes to branding the Tower Systems Point of Sale software offers a diverse range of business branding opportunities. The opportunities include on receipts – where retailers can include their logo to their specifications, extending the reach of their business brand into the shopping bag, wallet or purse – reminding the shopper of the brand they purchased from.

Tower Systems helps retailers place their brands through written advice, one on one advice, video based training and other assistance.

In one situation recently we helped a retailer rebrand and they were thrilled with the result and the wider reach they were able to achieve as a result.

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The easy way to learn how to use POS software – for retailers & retail employees

towertrainingTower Systems makes it easy for retailers and retail business employees to learn its smart POS software when and where they want through a comprehensive cloud based POS software Training Academy.

Through this exclusive to Tower academy users are able to learn the whole software or just the part of the software they are interested in at that time.

Customers tell us they love this resource and appreciate the investment we make in maintaining it as useful for all retail niches we serve.

The Training Academy is exclusive to Tower and serves as a valuable point of difference – winning new business for us.

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POS software advertising screen promotes gift shop software

twr-adscreenThe photo shows how a customer-facing screen in a retail business using our POS software can promote the business to drive impulse purchases to shoppers facing the sales counter. This ad careen and software serving ads on the screen is part of the solution embedded within the Tower software.

Available on a range of computer hardware, the photo shows a new release of the HP all in one POS register. Tower Systems is a key partner of HP.

Note the visual link between the ad on the screen and the pull up banner behind the counter – this shows off how a retailer can visually connect ads and in-store displays.

 

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Sunday retail business management tip: use your POS software to balance your register

The end of shift balancing should take only a few minutes using the Tower Systems Point of Sale software.

Once you enter the count for each denomination of notes and coins you’re done and the software does the rest of the key work: banking sheets, business performance comparisons, sales by department and other reporting as may be selected by the business.

The Tower approach is deliberately safe for the retailer in that it reduces the opportunity for theft. It is also fast and structured – helping businesses breeze through the end of shift with speed and certainty.

Good POS software gets these every day tasks right from the outset.

This is our management tip today – use your POS software to guide and manage your end of shit process.

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Smart receipts show off good POS software

twr-smartreceiptRetailers using the POS software from Tower Systems have the ability to produce smart receipts that customers like and that help drive more sales for the business.

With the ability to promote on the receipt, retailers can make a soft pitch to customers. The example provided here shows the use of a QR code – generated through the free QR code platform offered by Tower Systems – for connecting with the Facebook page of the sample business.

Using a receipt to attract Facebook page likes is just one of many uses of receipts available to Tower customers thanks to flexibility in receipt generation and management through the POS software.

Retailers in all market niches served by the Tower software use receipts in different ways – some are unique to their channel while others are of appeal to all retailers.

Existing customers can learn more about receipt options through free training videos, live training workshops, one on one training and through our extensive online knowledge base.

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Cloud based POS software / Xero link attracting retailers

The launch last month by a seamless integration between our Tower Systems Point of Sale software and the cloud-based Xero accounting software is attracting new customers for Tower Systems. Some of this new business is coming from accountant recommendation while other interest is being driven by Google searches. We’re thrilled that our own cloud-based approach to xero / POS software integration is generating so much interest.

Our confidence is also boosted by our own experience using Xero as the accounting package for our own retail businesses. This personal experience helps us go beyond the traditional support retailers would find in their POS software company.

In offering a subscription based service we are making it easier for retailers to budget and manage the costs of accessing the platform. Our approach mirrors the Xero approach – retailers can align timing and they appreciate that.

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VIP discount vouchers take retail shopper loyalty to a whole new level in smart POS software

vipvouchersSome retailers prefer to give customers a card and to accrue points to a loyalty program based on purchases. Others prefer a voucher offering $$$ off their next purchase to drive faster loyalty.

Thanks to smart software development, using the Tower Systems Point of Sale software retailers can  combine both using its- a VIP card and discount vouchers to bring to retailers and their customers.

The combined VIP Discount Vouchers are a powerful double-value customer engagement device – available to all retailers using the Tower software. It’s a facility that has been in the software from the launch of these loyalty tools, something some retailers have been using with success for quite some time.

To help retailers understand the opportunity and to leverage it for their commercial benefit, we have added fresh advice and content on VIP Discount Vouchers to the knowledge base accessible by our customers. This is another way tower Systems is helping retailers to get more from their software.

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Sunday retail business management tip: demonstrations help drive sales

There is nothing like getting out on the shop floor and modelling, using or playing with products to help drive sales.

High street retail is, after all, tactile.

Retailers competing with online have this over online businesses – the opportunity for tactile engagement.

Our experience working with a variety of retail businesses using our POS software has revealed the wonderful and valuable success that can come from active shop floor engagement with products: from low priced impulse lines in convenience stores to high-end trees in premium garden centres to gilt-edged dinner sets in homewares stores. Engaging with a product and encouraging shoppers to touch and feel products can drive excellent sales results.

This is our retail management tip today – be tactile with products and get your products in the hands of your customers.

You can beat online businesses with an engaged touch and feel approach. The key is to follow this up with purchase. In some situations this is best achieved with an offer. In other situations it is achieved with easy shop-floor selling.

The key for high street retailers is – play to your strength of touch and feel.

Enjoy! 

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Briefings start on new POS software

Tower Systems has expanded its briefings on the facilities in new POS software that is just a few weeks away from commercial release. With the intensive quality assurance process close to finalisation the commercial release are close – thereby enabling these latest briefings to commence.

Delivering access to new facilities and genuine operational gains, this new POS software use sure to be embraced and loved y retailers in the various specialist retail vertical markets operated by Tower Systems.

Jewllers, bike retailers, garden centres, gift shops, firearms retailers, newsagents, adult shops and pet shops will benefit from this new and fresh software.

From business management to shop floor operation retailers will love the new generation facilities in this new POS software from Tower Systems.

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Helping retailers setup a loyalty program using POS software

pos-loyaltyTower Systems helps retailers run loyalty programs: from one on one training to live group training workshops the compare offers personalised and interactive training. It supplements this with excellent training videos that professionally support how to establish a loyalty program in your retail business using our software.

The screen shot on the left shows how our customers can access one of the training videos – from within our mature and content-rich POS software knowledge base.

This video is another example of Tower Systems delivering on its support promises. rather than announcing what we will do as is often the case with software companies, we have delivered excellent support and training resources that our customers can access when and where they want.

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Smart POS software helps retailers balance end of shift

knoweosThe end of a shift in retail is an important time as it brings together data, cash and other informations and insights about the business. It can feed seamlessly into xero and other accounting packages and it can provide guidance comparisons on trading. In the Tower systems Point of Sale software retailers are able to achieve plenty through end of shift (EOS) processes.

Tower Systems helps its retailers get more from the end of shift processes through wonderful live training opportunities as well as through a deep well of knowledge in our knowledge base. A search this week shows there to be 83 articles. This includes professional training videos.

Our customers love our knowledge base resource as it is interactive. They can comment on knowledge and give us a thumbs up – that’s what the green thumbs indicate.

Our knowledge base is the envy of some competitors. It’s a reason some retailers switch to tower – once they see the help available 24/7 and compare it to what they have had access to they love the professional approach we have taken.

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Tower Systems launches POS software Xero integration

xerolinkIt’s official! Tower Systems has launched the Xero integration option with its POS software in a formal announcement to its customers sent by email last week.

The announcement from Tower detailed the connectivity approach, pricing, technical details and other aspects of the Xero POS software integration that the company has been using in its own retail businesses for some months now.

Interest in the Xero integration has been strong from the preliminary announcements made y the company. Xero is clearly popular in independent retail and the accounting businesses that serve them.

We are thrilled to be bringing the POS software Xero integration solution to market and appreciate the support from the team at Xero to make this happen.

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POS software thermal barcode label design flexibility loved by retailers

thelabelRetailers using the POS software from Tower Systems have the ability to design their own product price and barcode labels. They can choose the fields to include and the placement of these fields – allowing a business to tailor label layout and design to serve their needs.

The level of flexibility offered by Tower Systems is rare in POS software. It has evolved over time thanks to advice from retailers using the Tower software and their support for an engaged continual improvement program for the software.

Jewellers, garden centres, newsagents, gift shops, homewares stores and others love the product label flexibility and the variety of options available.

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Sunday retail business management tip: knowing redemption behavior key to loyalty success

voucherredeemRetailers using our Discount Vouchers from within out Point of Sale software are loving the valuable reporting tools that back up this unique and successful shopper loyalty program. Smart retailers use the voucher reports to tweak voucher settings to get the best valuable possible from the shopper loyalty program.

Using the suite of reports that back the Discount Voucher offering, retailers can get a fresh perspective of their business and better understand shopper behavior. This delivers excellent business insights and through these a smart retailer can derive excellent commercial benefits.

Tower Systems also offers a free analysis service of Discount Voucher engagement to provide a fresh eyes support for retailers who would like to see what others see in their business data.

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Helping retailers handle pre-sales and special orders

presellThanks to smart tools in our POS software retailers partnering with Tower Systems are able to pre-sell products ing before they arrive in-store and know that when the goods do arrive the stock will be managed appropriately for customers, being set aside for collection and with an email of text message being sent advising that the goods are indeed in-store and ready for collection.

These pre-sell facilities manage order collation, payment and other tasks necessary to confidently and comfortably selling products in advance of them being available in-store.

This is another way the Tower software pays for itself.

These tools are used by jewellers, bike retailers, gift shops, newsagents, nurseries and other retailers.

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Free QR code platform helps small & independent retailers harvest shopper details

qrkiQRki, the free cloud-based QR code generation and content hosting platform developed by Tower Systems helps small and independent retailers to collect shopper details in the form of competition entries and loyal shopper information.

QRki is free for everyone to offer small and independent retailers with a tool they can use to effectively compete with major retailers who use QR codes in-store to provide enhanced customer experiences.

Any retailer or any business can access and use QRki, you do not need to be an existing Tower Systems customer.

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