Sunday retail management advice: how small business retailers can compete with a big national retailer

Small and independent retailers often feel helpless when a big national retailer opens up nearby. There is no match for their range, buying power, advertising coverage or even news coverage.

The sheer size of a national competitor is what scares many smaller retailers. This is often enough for them to give up and close the business.

Giving up and running is the easy way out. There is no lesson learned, just an escape from the fear.

The alternative is to find out how to deal with the national retailer.

Here are five tips for small businesses on how to face and deal with a national retailer moving into the area:

  1. Don’t compete. By not talking about the competitor, pricing against them or pitching your business in any way, you separate yourself. While they may have similar products, it is unlikely that they are targeting your specific business so why target them? Focus instead on your own business. Not competing should include not advertising price comparisons, not focusing on the competitor at staff meetings, not expanding your range to sell more of what they sell and not obsessing about them. We were working with an independent retailer recently who decided to offer a product they sold which is also available in a nearby national retailer for 10% less than the sale price in the national retailer. This move gave the independent retailer a margin of 15%. In discussion I discovered that most of the customers who visited the independent retailer were unlikely to shop in the national retailer. So why compete on price? If you know why customers shop with you, you have the opportunity of not giving up margin out of fear.
  2. Run a better business. From the moment you hear about a new national retailer coming to town, look at every aspect of your business for opportunities for improvement. From the back room to the font counter fine tune your processes, employee training, stock buying and the look of the business. Dramatically improve your business from the inside out. This will improve your business health and help you weather challenges which may lie ahead. Too often, independent retailers wait until the national retailer is open to react. This is probably a year or two too late.
  3. Be unique. Look for ways to make your business unique. It could be on product range, operating hours, add-on services or something else. Embrace any opportunity to make your business unique. Even a unique niche range of products can give you traffic a big competitor will not chase. Try and focus on products which require a level of retail skill and knowledge to sell – national retailers have challenges hiring and retaining retail employees with specialist knowledge and skills.
  4. Engage the community. Connect with the community at every possible opportunity. Support local groups, speak at functions, get known as someone and a business who care deeply about the local community. Subtly make the connection that you are fortunate to be able to help because of your local business. Being smaller and independent you are better able to personally engage with the community. You and your team are the business whereas a national chain will always be the corporate. They can throw money around locally, you can throw time, knowledge and more flexible assistance.
  5. Tell your stories. Your retail narrative, your stories, connect you with the local community. Tell these through the people you contact, your own blog, a Facebook page and in the pages of the local newspaper. Tell human stories about your business, the people who work in it and the local stories which connect with it. Your stories could be about local community connection, convenience of shopping, commitment to range, personal customer service, product niche knowledge … there are many different narratives with which an independent retailer can connect. It is important that one you have your narrative you stick to is, that it inhabits your decisions, marketing and public presentation.

By acting early and in advance of a national retailer opening, you better position your business to weather their advertising and PR onslaught. Get in early, build a stronger business and understand that through this the new business in town will not be your competitor.

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Tower Systems leverages Tyro and Xero partnership

Thanks to the Tower Systems partnerships with Tyro broadband EFTPOS for retail and Xero and our direct integration with the beautiful Xero accounting software, we are thrilled to support the Tyro Smart Account. This has been outlined to our small business retail customers in this week’s customer email:

Our EFTPOS partner Tyro now offers a fee-free bank account that links to Xero and automates your supplier bill payments? It’s called the Tyro Smart Account, and is available exclusively to Tyro merchants.

If you’re using Tyro and Xero and you’d like to activate your Smart Account (it’s free after all), contact banking@tyro.com. Tyro is also offering complimentary Xero training on batch payments to all merchants who activate. The training is conducted by leading online Xero trainer Jet Convert and is valued at $110.

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Sunday small business retail advice: everyday marketing for small business retailers

We get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well. Here is a selection of everyday marketing tips we see working in almost any business.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

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Small business retailers value personal and accessible POS software customer service

We are winning good business for our POS software this year from retailers switching from other POS software. While the software is a factor in their decision to switch, customer service is top of mind.

Customers switching love:

  1. Personal service. When they call they talk to a human. And, yes, they can call any of our offices even toll free from NZ. We hear many stories of poor service from other POS software companies where personal contact is discouraged.
  2. Names.  Names matter. Were humanise our contact and support by people on our teams using their names, real names.
  3. Access to leadership. Our leadership team is directly accessible to our customers should they wish to escalate any issue. Too often we hear of other POS software companies sidestepping issues or completely ignoring requests to speak too senior management. We take personal service seriously.
  4. Free training weekly. People love our free and easily accessible live online training workshops.
  5. Free one-on-one training. People love that they can schedule top-up training long after the installation is done.
  6. Transparency on updates. People love that they can suggest changes and watch as other customers vote on their change suggestions.
  7. Extensive help desk coverage. People love our long hours and our weekend coverage.
  8. Response time. People love how quickly we respond to their queries.

These are points of difference we have invested in with infrastructure, people and management focus. We are thrilled to win business from other POS software companies because of these services we provide.

This whole package is part of our Tower AdvantageTM.

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Everyday marketing tips for small business retailers

Here at Tower Systems, through our work with our specialsist retail POS software, we get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well.

Here is a selection of everyday marketing tips we see working in almost any business. This list was first shared with our customers on the weekend, as part of our weekly email of advice, support and encouragement.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

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Sunday retail management advice: interviewing prospective employees for your retail business

Interviewing prospective employees is a personal thing in that it is all about you and your business. Get this one thing right and you get plenty of benefits for your business.

The type of people you want for your business can only be determined by you. This is why we say it is personal and why we do not advice a consistent corporate approach across all businesses.

That said, based on our many years working with and helping small business and independent retailers there are some basics to get right before or at the interview:

  1. Make sure prospective candidates are who they say they are. Check photo ID.
  2. Have them bring a Tax File Number – to show they are known to the government.
  3. Have them bring two written references.
  4. Advise them before the interview you may do a police check.
  5. Stalk them on social media to look for possible issues.
  6. Interview two or three candidates. Not too many though as it can take up time when if you vet them right prior to the interview you can have a good short list.

Now, on to the interview. The goal is to encourage conversation as it is from conversation that you can determine if you like the candidate and liking them is key to their future with the business.

Start by asking them what they think of the business and what they would change. The purpose of this is to test to see if they know much about the business and have any interest in it beyond a paycheque.

Ask them why your business. The reality is this question often elicits the answer they think you want rather than the truth. Press them on it.

Ask them about any experience they have that could help them in your business. This is designed to be open ended, encouraging conversation.

Usually, three or four topics in and you should have an idea if they are right for you. If the feeling at this point is they are not right for you, pull the pin on further discussion and than them for their time.

Other topics worth discussing are: how they relax, their dreams for the future, whether they collect anything, what they are passionate about and whether they read magazines. Each of these topics can be open ended – encouraging further conversation.

If you have a candidate you think is right, consider a paid trial of three hours. This is usually useful if you are not sure between two candidates.

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Enjoying small business retail

It is a thrill to see so many independent small retail businesses thriving through the winter of 2016. We are seeing businesses transforming from what has been traditional for their type of operation into fresh offerings that drive the appeal of the business beyond what has been traditional for them.

We love seeing this not only because of the pleasure of observing success but also because of a role we can play in helping to uncover and leverage good news for small business retailers.

Our commitment is to help our customers beyond the software to help them reach beyond the dreams they have for their businesses.

We are grateful every day for the opportunities that come our way.

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Small business retail advice: never let a stock item celebrate a birthday

Inventory in retail is worthless unless it sells. The longer it sits on the shelf of a retail business the greater the cost of the inventory to the business.

A good basic inventory management principle is: never let a stock item celebrate a birthday. That is, never have an item in the business for more than a year. In fact, we would suggest six months is too long for most items.

Using good POS software you can easily track how long a stock item has been in the business. Stay on top of the age of an item. Work the item to ensure it does not celebrate that birthday. Focus on placement, promotion, adjacency and more to ensure the item is turned within the time necessary for you to achieve a good return for the business.

Ensuring all team members working in the business understand your commitment to never let a stock item celebrate a birthday will help make this happen.

You could take the commitment a step further. Put a sign up in the back room. Make it a discussion point at staff meetings. Encourage anyone to run a report at any time on the age of inventory in the business. Make everyone accountable for the mission.

Tower Systems regularly offers advice to retailers beyond what is usual for a POS software company. The advice demonstrates our commitment to helping beyond the software, to add value to the relationship to benefit the whole of the business.

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Tower Systems helps small business retailers achieve balance in inventory

We often see in data from retailers an imbalance in inventory performance – 20% or fewer items in-store generate 80% of the revenue.

This imbalance can often be missed if the overall business performance is good. It could be that such an imbalance is only discovered if the business falls on hard times and more thorough analysis of business performance is undertaken.

Using the Ranked Sales Report in the Tower Systems POS software you can quickly and easily see the top performing inventory items based on revenue or unit sales. Either metric could be useful in different situation.

Our advice is to run the Ranked Sales Report for a three, six or twelve month period. Look at the items in, say, the top 100 and determine the value of those items to your business compared to the rest of the business.

Usually, such analysis highlights inventory challenges business owners want to address by achieving greater balance of sales across more inventory items. This does not mean holding back the top performing lines. Rather, it means working on those outside the top performers, working on their success through work on placement, promotion, staff engagement and other factors over which you have control.

The Ranked Sales Report provides excellent insights into comparative performance of inventory items. The goal is to guide you to achieve greater balance so your business relies less on the star performers.

The danger of relying on star performers is the impact on the business should one or two stars fall. The more broadly based your business the better positioned it is to weather competition, challenges or a decline in one or two items. Broadening the base of your business from an inventory perspective strengthens the business.

We are happy to assess your Ranked Sales Report for you. Contact support and ask the settings we’d like, run the report, save it as a PDF and send it to us. We will share our feedback.

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Updated advice for POS software users in Tower Systems knowledge base

The Tower Systems Knowledge base continues to expand with weekly enhancements. We add new articles and update existing articles. This makes the knowledge base a living thing for our customers, offering fresh insights and advice through which they can learn more about how to use the software.

Here are knowledge base enhancements in the last few days.

  1. Importing The Blueshyft Stock File & Invoice File
  2. Common Problems With Magazine Arrivals
  3. Gift Vouchers / Cards Setup
  4. End Of Financial Year Procedures
  5. How To Add A New Staff Initial
  6. NETWORK Sales Data Being Sent Back To XChangeIT
  7. New PC / Windows Configuration – Operating System Configuration

Our POS software customer in their weekly email get a more comprehensive list … weekly.

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How do you know can you trust a POS software company?

Trust is important in business. It is especially important in small and local business.

Trust is mission critical for POS software companies.

We say this because our software helps our customers engender trust in their local communities and with their customers. If our software fails, it challenges the trust local shoppers have in local businesses using our software.

Retailers rely on their POS software, they trust their POS software companies to provide software that works and that it is backed with professional assistance when they need … and that it is enhanced too meet the needs of businesses as they evolve.

This is why we say trust is vital in the choice of POS software for any small business.

So, how do you know you can trust a POS software company you are considering? Here is our advice, things to look for in assessing the trustworthiness of any POS software company you are considering:

  1. Talk to the owner. Most businesses will say this is not possible. Challenge them – see how they respond.
  2. Visit their office. This is essential to understand their capacity to serve you.
  3. Look at their website. Do they make it easy to contact them? Are the ottos real? Do the words make sense? Do you trust what they write? Are they on your level?
  4. Talk to their customers.
  5. Ask for access to their training website. See what their customer see.
  6. Ask for access to training videos. See the resources they offer for staff training.
  7. Do a Google search on them and see what comes up.
  8. Do a Google search on their owner and find out more about them.

POS software company relationships are long term so take your time, make sure the business you enter into a relationship with has the capacity, stamina and desire for an equally long term relationship.

POS software company relationships are personal. Ensure the POS software company you are talking to understands this. Too often POS software companies hide behind general email addresses and call centres where you do not know the name of the person you are speaking to. It is vital you know who they are because, yes, it is personal. Being personal is key to trust and trust is vital in this relationship.

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A note on POS software and credit card access in small business retail

The Tower Systems POS software does not store credit card numbers of customers who use cards to pay in shops using our POS software.

The customer presents their card to the Tyro terminal connected to our software the processing of the card details is done 100% by Tyro with no details being shared with our POS software other than payment success or otherwise.

This approach – of us not storing credit card details for retail transactions – is vital in providing peace of mind for retailers and their customers around customer credit card access and fraud mitigation.

Our view is: storing a retail shopper credit card number in POS software is a big mistake. It puts the security of the card number at risk. Customers will not like it.

We suggest retailers not use POS software that stores customer credit card numbers.

Our Tyro and other bank EFTPOS integrations meet the high standards set in Australia and New Zealand for electronic transactions using credit and other banking cards. Our connections are tested and authorised. They are secure.

Tower Systems takes fraud mitigation seriously.

Update: The lone voice of POS Solutions, Bernard the owner of the business, is back from a long vacation and rather than discoing topics to write about for himself, he writes about what we write about it. You can see it today on their site. They don’t name us. They rarely do. Instead, the use terms like: One software company, I know well. Yes, that’s us. His post is a ramble whereas the facts we have presented here are focussed. The two posts speak to their respective companies.

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Free training for small business retailers to increase sales

Small business retailers using the POS software form Tower Systems have access to best-practice free POS software training every week. This coming week we are re-running one of our most popular live workshops, on how to use discount vouchers to drive retail sales:

Meeting Name: Increase Sales Now! Start using Discount Vouchers.
Date: 13/07/2016
Time: 2pm
Description: Start using Discount Vouchers to grow your business. A great introduction to this great feature.

This interactive live session takes small business retailers through the process of setup and use of the popular discount voucher offering.

Tower Systems is proud to be continuing to deliver these free training opportunities for our customers – year in year out. It is a Tower Systems difference live and in action for our small business customers.

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Best practice advice on how to do a stocktake using your POS software

Here is some of the advice we published to ur POS software customers in the lead up to the end of the financial year – to help them efficiently and accurately handle stock take requirements.

Take the technology to the stock and not your stock to your technology.

For the process to be as easy as possible you will need a wireless network – vital for OH&S reasons.

The best way to do a stocktake in your business is by using a laptop (or laptops) or tablet computer with a scanner attached. This enables you to do the stocktake live with no impact on sales and absolute integrity of your stock on hand data.

While using a laptop (or laptops) or tablet computer may seem cumbersome, it is our best practice advice for speed, data integrity and the ability to address data issues you may encounter on the shop floor. It enables you to do management work to ensure completely accurate data.

The alternative is to use a PDE. The challenges with this are the many different PDEs and it is challenging to be expert in all plus the PDE counts at that time and you load the data at a later time – meaning a gap in time in which sales could have been done. While PDE software is available for live to data updates, we have seen this be problematic and so we do not use it.

Given the advances in technology, our best practice recommendation is either a laptop of tablet computer as either offers a better solution than a PDE.

We suggest you setup a Laptop or tablet and use Team Viewer or the like to connect in and count this way. This approach means you do not need to purchase an additional software licence for the laptop. Team Viewer is easy to setup. If you do need our help on this there would be a support cost.

For the physical stocktake, we suggest you approach the business aisle by aisle, counting and rearranging stock as you go.

Once you have completed your first full stocktake, our advice is you engage in a rolling stocktake, doing parts of the business, through the year. The Tax Office does not require businesses with full sock control implemented to do a stocktake at the end of the financial year. They will accept data from your system if you manage stock through the year.

On the stocktake itself, follow carefully our Knowledge Base advice. Choose the type of stocktake wisely. Backup before you commence.

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Comprehensive new POS software training opportunities for small business retailers

We are proud to have scheduled the following free live online training workshops for users of our POS software. Click here for easy, fast and free online booking:

JULY
Meeting Name: Stocktaking in Retailer
Date: 06/07/2016
Time: 2pm
Description: Missed EOFY? Catch up now. – Doing a stocktake in retailer and what option works best for you.

Meeting Name: Increase Sales Now! Start using Discount Vouchers.
Date: 13/07/2016
Time: 2pm
Description: Start using Discount Vouchers to grow your business. A great introduction to this great feature.

Meeting Name: How to handle non EDI invoices to keep stock accurate.
Date: 20/07/2016
Time: 2pm
Description: See how easy it is to process invoice’s manually for suppliers that do not send electronic invoices to help keep your stock figures accurate.

Meeting Name: Free Up Cash in Your Business Today
Date: 27/07/2016
Time: 2pm
Description: Find stock that isn’t selling and turn it into cash quickly.

AUGUST

Meeting Name: Reports that will change your business
Date: 03/08/2016
Time: 2pm
Description: Reports in retailer that will help you drive sales and increase profit.

Meeting Name: Understanding the End of Shift Reports.
Date: 10/08/2016
Time: 2pm
Description: Why is the End of Shift important? How do I check my settings are correct? What do the reports mean? And what parts of the report do I need to use for my accounting.

Meeting Name: Loyalty Programs. What works best for you.
Date: 17/08/2016
Time: 2pm
Description: There are 4 ways to do loyalty in retailer. Find out which will work best for your business.

Meeting Name: Trouble free handling of Cartons and Boxes in your retail business using Tower Systems
Date: 24/08/2016
Time: 2pm
Description: Handle Cartons and Boxes of stock simply and easily. Especially useful if you sell singles and cartons of stock.

Meeting Name: How to discount easily for Seasonal Sales
Date: 31/08/2016
Time: 2pm
Description: Quickly and easily setup automatic discounts for seasonal sales using catalogues

SEPTEMBER

Meeting Name: Using Targeting Marketing in Retailer
Date: 07/09/2016
Time: 2pm
Description: Use marketing to target specific types and groups of customers.

Meeting Name: Retailer software settings you will be shocked you have access to.
Date: 14/09/2016
Time: 2pm
Description: Help desk expert Colin Harris will show you settings you most likely don’t know exist that can help your enjoyment of the software

Meeting Name: Increase Sales Now! Start using Discount Vouchers.
Date: 21/09/2016
Time: 2pm
Description: Start using Discount Vouchers to grow your business. A great introduction to this great feature.

Meeting Name: Re-Ordering stock with Retailer
Date: 28/09/2016
Time: 2pm
Description: Make Retailer work for you. Re-order based on solid data and spend less time on re-ordering.

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Small business retail advice: make every day your pay day

There was a time when small business retailers could rely on selling their business for a handsome increase on the price they paid thereby providing a good pay day, when businesses sold for a good multiple of net earnings.

No more. Today, the best way to extract value from our businesses is to make every day your pay day, to not rely on your pay day being the day you sell the business.

The challenge is how do you do this?

Retailers need to look at their businesses differently. This starts with the mindset of every day being your pay day. Each decision needs to be considered in this context.

Focusing on profit today will give you a better result today and make your business more valuable tomorrow.

Here are some suggestions for making every day your pay day:

  1. Run with the leanest roster possible. Just about every retail business we review has capacity to lower labour costs.
  2. Have your best people working the floor, helping customers spend more.
  3. Have stunning displays that attract people from outside the shop.
  4. Have compelling displays in-store that encourage people to browse beyond their destination purchase.
  5. Always have impulse offers at high traffic locations.
  6. Charge more every time you can. Loyalty programs such as discount vouchers, bundling into hampers, multi buys such as 2 for 3 and other opportunities enable you to do this by blocking price comparison.
  7. Buy as best you can.
  8. Grab settlement discounts every time you are able.
  9. Promote outside your store using online and social media opportunities.
  10. Leverage adjacency information. Chase a deeper basket – people purchasing more each visit.

Be responsible for the profitability of your business. Don’t blame your suppliers, your landlord, your employees or some other external factor … it all comes down to you – the decisions you make and the actions you take.

If you relentlessly pursue profit with a clear focus you are likely to see profit grow. That’s better than waiting to make money when you sell because that’s less likely to happen in this market.

Doing all this relies on your measuring the performance of your business. The Tower software helps with this. It is easy.

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Small business advice: A checklist for those buying a retail shop

A common question we are asked at our POS software company has nothing to do with software. It is from people considering purchasing a retail business. The question is:  what should I ask for when looking at buying a retail shop?

The question itself, when asked, indicates how green a prospective purchaser is when it comes to purchasing a business.

Here is a list of data points we suggest retail business purchasers access from the vendor or their representative:

  1. P&L from the accountant for the last two years. i.e. not a spreadsheet created for the purpose.
  2. A good explanation of any add-backs.
  3. Sales data reports, for the last two years, from the POS software in use – to verify the income claim.
  4. Sales data reports from the lottery terminal to verify the income claim.
  5. BAS forms to confirm data in the P&L.
  6. A list of all inventory to include purchase price and date last sold for each item.
  7. A copy of the shop lease.
  8. A copy of any leases the vendor expects you to take on board.
  9. A list of all employees: name, hourly rate, nature of employment, start date, accrued leave.

This is good basic information that will enable any purchaser to undertake reasonable assessment of a business.

A good business will shine through the numbers just as a business with upside achievable by new owners will shine through.

My advice to vendors looking to sell who are concerned about this list is: think about it now and focus on your business so the data listed looks good.

Every day you make decisions in your business that impact many of the data points listed.

This is why we say every day is your pay day. Run a smart, lean and profit focused business and you will have a good pay day today and a good one when you come to sell.

The most appealing businesses are those that are easier to run and are making money.

The time to focus on that is now.

Sure, a purchaser can turn a business around. They should get the rewards if they are expected to do that for your business.

The price you can sell your business for will be based on what it is making now.

Getting the data ready for the sale of the business could, of itself, help you improve how you run your business.

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FREE STOCKTAKING TRAINING FOR POS SOFTWARE USERS

Our end of financial year stocktake training for our small business retail customers is proving to be popular. Even the additional events we are hoping are filling up.

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These live training workshops are supplemented with our one on one free training for individual situations as well as training through our training videos plus our training through advice sheets accessible from our online self-serve knowledge base.

We are grateful to our customers for supporting the free training opportunities. Our experience is that participating in the free training helps people get more from their POS software and makes them less reliant on our help desk for assistance.

Our free EOFY stocktake training covers all a retailer needs to know to prepare for and undertake an end of financial year stocktake.

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HELPING SMALL BUSINESS RETAILERS COMPETE WITH ONLINE

There is no doubt that every retail business, large and small, needs on online strategy. This is mission-critical to their success given the usage of online sites and tools in the shopping process, even the everyday shopping process.

Small business retailers can be part of this, they can connect with shoppers who are online and searching online by leveraging the valuable data in their in-store POS software into appropriate searchable and locatable online platforms.

The challenge is small business retailers often don;t know where to turn. Some engage a business consultant, others a web developer, others a friend with some geek-speak skills while others go it alone.

Given that successful online engagement starts with beautiful data, starting with a professional POS software company in your retail channel niche it most likely going to deliver the best outcome for your specific type of business.

The best way to do this is to partner with a POS software company with an established and successful online strategy. But this is more than a bit of tech speak and slick marketing, it has to be real, being used today and established with relationships with search engines and other valuable online platforms.

Small business retailers can grow their businesses with a smart online strategy.

Tower Systems has success in the online space, helping small business retailers to leverage local shoppers and shoppers interstate and even overseas. We do this work through several divisions in our company from desktop to web to marketing. Our approach is whole of business here and for our small business retail customers.

The outcomes we deliver are helping small business retailers to reap rewards they previously were not pursuing. In addition to the tech that makes this happen for small business retailers, we offer the business play, the why and how of business activity to help a small business retailer to find new customers, achieve net new revenue and build new connections in the wider world online.

Tower Systems has excellent success storing bring small business retailers to the engaged and exciting online marketplace locally and overseas. It is what we do everyday for our customers in a diverse mix of retail channels.

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SUNDAY SMALL BUSINESS RETAIL ADVICE: MANAGING EMPLOYEES

We have helped many small business retailers confront their employee management challenges. Based on years of assistance and advice, we have developed some simple guidelines, which we share here today for others:

You hire, train, manage, motivate and, ultimately, fire your employees. Their performance is on you. Next time you go to complain, first ask: what could I have done as leader to avoid this?

SET EXPECTATIONS BY SHIFT.

Key to good management and leadership is good communication. In a retail situation, good communication starts with setting expectations.

People forget. This is why a checklist is helpful in guiding the tasks you want completed.

It is important to be specific in your delegation – setting tasks for specific people rather than listing generally what you want done.

It is also important to be transparent, so everyone working on any given day knows what is to be done that day. Consider posting the list on a noticeboard or have the sheets in a clipboard at the counter for all to see.

Do not list on here things to keep people busy as they will see through it and be half-hearted. List what is important to the business, tasks against which you will judge your team members.

The more consistent and structured your setting and communication of tasks for and to your team members the easier it is for them to follow your direction and for you to you to measure their performance.

Tips for a good employee task checklist.

  1. Be clear and concise. Ensure that your directions are understood.
  2. Where appropriate, explain why, why a task will benefit the business.
  3. Fairly allocate tasks across the people working on any given day.

On the following page is a checklist you can use as a template. It is in a format you can easily change to serve your needs.

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TOWER SYSTEMS HEADED TO XEROCON, XERO CONFERENCE

Tower Systems is proud to be headed to Brisbane to participate in Xerocon South 2016, the Xero event unites the network of Xero accounting, bookkeeping and ecosystem partners under one roof for a collaborative and transformative experience. Xerocon has a history of accelerating innovation within the industry and fuelling small business success.

Tower Systems will be showcasing our latest small business POS software and our live and direct POS software Xero integration. We will have software and sales experts on hand to show off our Xero capabilities to accountants and other attendees at what is expected to be a sold out event for the Xero community in Australia.

This is a major event and we are grateful to Xero for the opportunity to participate.

As we get closer to the event we will share more about what we are doing for our growing Xero user community and those who support them.

Exciting times ahead.

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WEBSTORE / POS SOFTWARE INTEGRATION STRATEGY DRIVES RETAIL SALES FOR SMALL BUSINESS RETAILERS

We are thrilled with feedback from retailers using our POS software webstore integrations. The best feedback of all is the news of sales they are achieving that they would otherwise not have achieved.

Through websites we have developed and connections back to high street retail businesses using our POS software we have helped small business retailers achieve significant sales from shoppers interstate and overseas.

The sales success is as much a testament to our search engine work as it is to our web development and POS software / webstore integrations.

What is most interesting is the sales we are helping our customers achieve outside their usual trading hours. A retailer arriving in the morning at 6am to three sales totaling close to $1,000 is exciting. We hear about it because our retail partners like to share with us the success they are having. And we gratefully receive stories of their success because we know their success feeds into our success.

We have wonderful reference sites doing good business online thanks to the technology and backup business strategic advice we have provided.

Small business retailers can compete online, they can achieve sales they otherwise might have missed. They can reach into geographic locations where they are not known. They can easily serve these locations thanks to smart tools that make shipping each, transacting payments easy and providing personal customer service easy.

Helping and independent small retail business add thousands of dollars of gross profit to their bottom line in a year is a result we love here at Tower Systems. It is real thanks to the professional work of teams within our company in pursuit of our mission to help our small business retail customers to make money.

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