POS Software helps small and independent retailers with branding

brandingBranding is important to small and independent retailers and when it comes to branding the Tower Systems Point of Sale software offers a diverse range of business branding opportunities. The opportunities include on receipts – where retailers can include their logo to their specifications, extending the reach of their business brand into the shopping bag, wallet or purse – reminding the shopper of the brand they purchased from.

Tower Systems helps retailers place their brands through written advice, one on one advice, video based training and other assistance.

In one situation recently we helped a retailer rebrand and they were thrilled with the result and the wider reach they were able to achieve as a result.

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The easy way to learn how to use POS software – for retailers & retail employees

towertrainingTower Systems makes it easy for retailers and retail business employees to learn its smart POS software when and where they want through a comprehensive cloud based POS software Training Academy.

Through this exclusive to Tower academy users are able to learn the whole software or just the part of the software they are interested in at that time.

Customers tell us they love this resource and appreciate the investment we make in maintaining it as useful for all retail niches we serve.

The Training Academy is exclusive to Tower and serves as a valuable point of difference – winning new business for us.

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POS software advertising screen promotes gift shop software

twr-adscreenThe photo shows how a customer-facing screen in a retail business using our POS software can promote the business to drive impulse purchases to shoppers facing the sales counter. This ad careen and software serving ads on the screen is part of the solution embedded within the Tower software.

Available on a range of computer hardware, the photo shows a new release of the HP all in one POS register. Tower Systems is a key partner of HP.

Note the visual link between the ad on the screen and the pull up banner behind the counter – this shows off how a retailer can visually connect ads and in-store displays.

 

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Sunday retail business management tip: use your POS software to balance your register

The end of shift balancing should take only a few minutes using the Tower Systems Point of Sale software.

Once you enter the count for each denomination of notes and coins you’re done and the software does the rest of the key work: banking sheets, business performance comparisons, sales by department and other reporting as may be selected by the business.

The Tower approach is deliberately safe for the retailer in that it reduces the opportunity for theft. It is also fast and structured – helping businesses breeze through the end of shift with speed and certainty.

Good POS software gets these every day tasks right from the outset.

This is our management tip today – use your POS software to guide and manage your end of shit process.

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Smart receipts show off good POS software

twr-smartreceiptRetailers using the POS software from Tower Systems have the ability to produce smart receipts that customers like and that help drive more sales for the business.

With the ability to promote on the receipt, retailers can make a soft pitch to customers. The example provided here shows the use of a QR code – generated through the free QR code platform offered by Tower Systems – for connecting with the Facebook page of the sample business.

Using a receipt to attract Facebook page likes is just one of many uses of receipts available to Tower customers thanks to flexibility in receipt generation and management through the POS software.

Retailers in all market niches served by the Tower software use receipts in different ways – some are unique to their channel while others are of appeal to all retailers.

Existing customers can learn more about receipt options through free training videos, live training workshops, one on one training and through our extensive online knowledge base.

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Cloud based POS software / Xero link attracting retailers

The launch last month by a seamless integration between our Tower Systems Point of Sale software and the cloud-based Xero accounting software is attracting new customers for Tower Systems. Some of this new business is coming from accountant recommendation while other interest is being driven by Google searches. We’re thrilled that our own cloud-based approach to xero / POS software integration is generating so much interest.

Our confidence is also boosted by our own experience using Xero as the accounting package for our own retail businesses. This personal experience helps us go beyond the traditional support retailers would find in their POS software company.

In offering a subscription based service we are making it easier for retailers to budget and manage the costs of accessing the platform. Our approach mirrors the Xero approach – retailers can align timing and they appreciate that.

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VIP discount vouchers take retail shopper loyalty to a whole new level in smart POS software

vipvouchersSome retailers prefer to give customers a card and to accrue points to a loyalty program based on purchases. Others prefer a voucher offering $$$ off their next purchase to drive faster loyalty.

Thanks to smart software development, using the Tower Systems Point of Sale software retailers can  combine both using its- a VIP card and discount vouchers to bring to retailers and their customers.

The combined VIP Discount Vouchers are a powerful double-value customer engagement device – available to all retailers using the Tower software. It’s a facility that has been in the software from the launch of these loyalty tools, something some retailers have been using with success for quite some time.

To help retailers understand the opportunity and to leverage it for their commercial benefit, we have added fresh advice and content on VIP Discount Vouchers to the knowledge base accessible by our customers. This is another way tower Systems is helping retailers to get more from their software.

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Sunday retail business management tip: demonstrations help drive sales

There is nothing like getting out on the shop floor and modelling, using or playing with products to help drive sales.

High street retail is, after all, tactile.

Retailers competing with online have this over online businesses – the opportunity for tactile engagement.

Our experience working with a variety of retail businesses using our POS software has revealed the wonderful and valuable success that can come from active shop floor engagement with products: from low priced impulse lines in convenience stores to high-end trees in premium garden centres to gilt-edged dinner sets in homewares stores. Engaging with a product and encouraging shoppers to touch and feel products can drive excellent sales results.

This is our retail management tip today – be tactile with products and get your products in the hands of your customers.

You can beat online businesses with an engaged touch and feel approach. The key is to follow this up with purchase. In some situations this is best achieved with an offer. In other situations it is achieved with easy shop-floor selling.

The key for high street retailers is – play to your strength of touch and feel.

Enjoy! 

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Briefings start on new POS software

Tower Systems has expanded its briefings on the facilities in new POS software that is just a few weeks away from commercial release. With the intensive quality assurance process close to finalisation the commercial release are close – thereby enabling these latest briefings to commence.

Delivering access to new facilities and genuine operational gains, this new POS software use sure to be embraced and loved y retailers in the various specialist retail vertical markets operated by Tower Systems.

Jewllers, bike retailers, garden centres, gift shops, firearms retailers, newsagents, adult shops and pet shops will benefit from this new and fresh software.

From business management to shop floor operation retailers will love the new generation facilities in this new POS software from Tower Systems.

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Helping retailers setup a loyalty program using POS software

pos-loyaltyTower Systems helps retailers run loyalty programs: from one on one training to live group training workshops the compare offers personalised and interactive training. It supplements this with excellent training videos that professionally support how to establish a loyalty program in your retail business using our software.

The screen shot on the left shows how our customers can access one of the training videos – from within our mature and content-rich POS software knowledge base.

This video is another example of Tower Systems delivering on its support promises. rather than announcing what we will do as is often the case with software companies, we have delivered excellent support and training resources that our customers can access when and where they want.

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Smart POS software helps retailers balance end of shift

knoweosThe end of a shift in retail is an important time as it brings together data, cash and other informations and insights about the business. It can feed seamlessly into xero and other accounting packages and it can provide guidance comparisons on trading. In the Tower systems Point of Sale software retailers are able to achieve plenty through end of shift (EOS) processes.

Tower Systems helps its retailers get more from the end of shift processes through wonderful live training opportunities as well as through a deep well of knowledge in our knowledge base. A search this week shows there to be 83 articles. This includes professional training videos.

Our customers love our knowledge base resource as it is interactive. They can comment on knowledge and give us a thumbs up – that’s what the green thumbs indicate.

Our knowledge base is the envy of some competitors. It’s a reason some retailers switch to tower – once they see the help available 24/7 and compare it to what they have had access to they love the professional approach we have taken.

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Tower Systems launches POS software Xero integration

xerolinkIt’s official! Tower Systems has launched the Xero integration option with its POS software in a formal announcement to its customers sent by email last week.

The announcement from Tower detailed the connectivity approach, pricing, technical details and other aspects of the Xero POS software integration that the company has been using in its own retail businesses for some months now.

Interest in the Xero integration has been strong from the preliminary announcements made y the company. Xero is clearly popular in independent retail and the accounting businesses that serve them.

We are thrilled to be bringing the POS software Xero integration solution to market and appreciate the support from the team at Xero to make this happen.

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POS software thermal barcode label design flexibility loved by retailers

thelabelRetailers using the POS software from Tower Systems have the ability to design their own product price and barcode labels. They can choose the fields to include and the placement of these fields – allowing a business to tailor label layout and design to serve their needs.

The level of flexibility offered by Tower Systems is rare in POS software. It has evolved over time thanks to advice from retailers using the Tower software and their support for an engaged continual improvement program for the software.

Jewellers, garden centres, newsagents, gift shops, homewares stores and others love the product label flexibility and the variety of options available.

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Sunday retail business management tip: knowing redemption behavior key to loyalty success

voucherredeemRetailers using our Discount Vouchers from within out Point of Sale software are loving the valuable reporting tools that back up this unique and successful shopper loyalty program. Smart retailers use the voucher reports to tweak voucher settings to get the best valuable possible from the shopper loyalty program.

Using the suite of reports that back the Discount Voucher offering, retailers can get a fresh perspective of their business and better understand shopper behavior. This delivers excellent business insights and through these a smart retailer can derive excellent commercial benefits.

Tower Systems also offers a free analysis service of Discount Voucher engagement to provide a fresh eyes support for retailers who would like to see what others see in their business data.

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Helping retailers handle pre-sales and special orders

presellThanks to smart tools in our POS software retailers partnering with Tower Systems are able to pre-sell products ing before they arrive in-store and know that when the goods do arrive the stock will be managed appropriately for customers, being set aside for collection and with an email of text message being sent advising that the goods are indeed in-store and ready for collection.

These pre-sell facilities manage order collation, payment and other tasks necessary to confidently and comfortably selling products in advance of them being available in-store.

This is another way the Tower software pays for itself.

These tools are used by jewellers, bike retailers, gift shops, newsagents, nurseries and other retailers.

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Free QR code platform helps small & independent retailers harvest shopper details

qrkiQRki, the free cloud-based QR code generation and content hosting platform developed by Tower Systems helps small and independent retailers to collect shopper details in the form of competition entries and loyal shopper information.

QRki is free for everyone to offer small and independent retailers with a tool they can use to effectively compete with major retailers who use QR codes in-store to provide enhanced customer experiences.

Any retailer or any business can access and use QRki, you do not need to be an existing Tower Systems customer.

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Xero POS software interface interest encourages retailers

xerolinkOur soft launch here of our POS software / Xero cloud based accounting software interface is exciting plenty of retailers and their accountants. We have a growing group of existing and prospective new customers keen to leverage the link to help small independent retail businesses grow.

This week we have finalised documentation explaining the seamless POS software to Xero link and outlining the low-cost for access to it through our software.

We are very excited for the commercial release once we are through the current beta process.

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More EOFY POS software training for small business users

eofytrainingPOS software expert company Tower Systems is scheduling more EOFY POS software training for retailers using its software following the filling of already scheduled sessions.

The free online training workshops from Tower Systems continue to be enjoyed and embraced by the Tower user community. Run with consistency and transparency by the company, the workshops cover broad range of topics.

The EOFY training is available in several topic areas. The information covered is also accessible at any time from the company’s knowledge base – making it easy for Tower retail management software customers to learn about End of Financial year requirements and opportunities when and where it suits them.

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Exciting results from immediate benefits shopper loyalty offering

voucherkxTower Systems is sharing evidence of the successes being achieved by retailers using its front-end loyalty facilities called Discount Vouchers. This evidence shows how one purchase leads to another and often another and how soon shoppers make the move using the reward on the voucher printed by the software.

Now being used in a range of retail channels, the data set being built by Tower through retail business success stories is becoming an encouraging and exciting tool for retailers contemplating how they can improve their own situation.

With retail business owners having complete control over the amount they offer as a discount and when, the levers for local business growth are considerable and the opportunities for independent small business retailers quire considerable.

Tower Systems shares many examples so that those embracing this innovative approach to loyalty have access to case studies before making decisions appropriate to their business.

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Xero / POS software link moves to expanded beta release

The link between Xero and our Point of Sale software will benefit from advancement in our beta release program with another major retailer coming on board as they transition their business from MYOB or Xero accounting.

We have been using the link for some time in our own retail business under the guidance of our in-house CPA and in association with Xero, serving their QA requirements.

The expanded beta release brings us even closer to full commercial release and link between our software and the cloud based Xero accounting software.

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Sunday small business retail management advice: gift cards help you win the sale

elitefishWhile more and more retail businesses are offering gift cards, the commercial success depends on the confidence of customers in the gift card product. A more professional looking gift card the more a customer is likely to trust the card.

This is where Tower Systems can help.

Thanks to our professional in-house gift card design and production service we are able to help independent small retail businesses to have a card that looks professional, trustworthy and valuable. Retailers we partner with often are thrilled with the cards supplied and the sales that result from their use.

Any small retail business can compete with major retailers by offering professional plastic cards that make the business look great. Done well, a gift card can help you win business you might otherwise not have won.

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Tower Systems delivering Paypal payment option in another first

Tower Systems has been working with Paypal since last year on an innovative in-store payment option for small business retailers in the Tower Systems community. This work has resulted in an interface between the Tower Point of Sale software and a new consumer App being from Paypal.

Having passed tests, trials and rigorous acceptance testing, the next release of the Tower software will support Paypal as a method of over the counter payment for shoppers shopping in retail businesses using the Tower software.

This is genuine innovation that has come about as a result of professional development between Tower Systems and Paypal.

We are thrilled to be the partner chosen by Paypal for this work last year – giving Tower Systems customers a wonderful commercial advantage.

We will announce sign-up details shortly.

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Tower Systems offers POS software to Xero link

Tower Systems has been using a direct Tower POS software to Xero cloud-based accounting software link for weeks now. This new link has passed Xero acceptance testing.

The live use has been with one of our own retail businesses which we switched to Xero from MYOB for the testing.

The results have been excellent: considerable time savings and cost savings compared to the MYOB link.

Whereas we used a third party to facilitate sales data flow from our POS software to accounting software including Xero in recent years, this new link is direct and is available for a considerable cost savings to Tower customers.

We are still in beta release and anticipate full commercial release shortly. In advance of this we are adding bonus additional functionality to extend the benefit opportunities of the Tower Systems Xero link over the more traditional MYOB link.

Having our own retail stores and an in-house CPA has made it easier for us to get this POS software to Xero link right.

The innovation we are releasing with our Xero link demonstrate our commitment to ensuring the relevance of our product in a world of considerable change. Xero has become a leading accounting solution as a result of excellent software design and wonderful customer service. We have found the Xero team a delight to work with through this project.

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POS software helps retailers identify their most valuable products

The most valuable products may not be those that you sell the most. Sometimes they are, but not always. This is where smart retail business reporting can help a business owner look at product performance differently and discover gold within the data that helps you leverage products more.

Thanks to reporting in the Tower Systems Point of Sale software, retailers can analyse shopping basket performance of a product – what it sells with. This can be assessed with in-store adjacencies. Combining these views can help a business make shop floor moves that drive even better outcomes.

Another view of product performance could be sales over a period of time. This can help you better understand the return on retail space. Given that the lease for a retail business is one of the biggest costs for the business, knowing retail space return is key to determining the financial return you are getting from a product.

Tower Systems provides access to a broad range of views of the performance of products in your business. We back this with helpful business support and analysis.

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