The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryAdult shop software

Busting a myth: Local Small Business Retailers Don’t Have to Pay Their POS Software Supplier a Percentage of each Sale

B

The point-of-sale (POS) system is usually lifeblood of any local retail shop: managing sales, connecting with suppliers, tracking business performance, feeding the accounting system, and more. It’s job is to help manage the business, to help it be mor efficient and successful.

POS software is a tool.

When a garden landscaper buys a rake, they don’t pay the supplier a percentage of what they are paid by their customers.

When a restaurant buys a new grill they don’t pay the grill supplier a percentage of what they make from each meal they sell.

When a ride-share driver buys a new car, they don’t pay the car maker or car seller a percentage of what they make from each passenger ride.

There are some POS software companies that charge retailers a percentage of each sale the retailer makes. It’s like a tax on each sale. They can be clever though in that they say it’s a payments platform cost, even though the cost of the payments platform to the software company is much less.

But when it comes to pricing, some retailers might be under the impression they’re stuck paying a percentage of every sale to their POS provider. Not so fast! Let’s break down the different POS pricing models and how you can find a system that fits your budget without eating into your profits.

Here are some pricing models for software:

  • Monthly Subscription: This is a common option, with a flat monthly fee that gives you access to all the POS features you need. This is a good choice for businesses with predictable sales volume.
  • Tiered Pricing: Some providers offer different subscription tiers with varying feature sets and price points. This allows you to choose a plan that best suits your business size and needs.
  • Transaction Fee Structure: This model charges a fixed fee per transaction, often combined with a monthly base fee. This can be a good option for businesses with high sales volume or a lot of small transactions.

Only old-school software companies get you to pay for everything upfront. Here at Tower Systems we stopped that five years ago. The world has changed and how you pay for your POS software speaks to that.

The best POS pricing model for your business depends on several factors, such as your sales volume, the features you need, and your budget. Here are some tips for choosing the right system:

  • Shop Around: Don’t be afraid to compare pricing models from different POS providers.
  • Consider Your Needs: Make a list of the features that are essential for your business and focus on systems that offer those features at a competitive price.
  • Ask About Hidden Fees: Be sure to factor in any additional fees, such as set-up costs, per-user fees, or early termination charges.

If you are looking for POS software, start with what the software does. Look for the right fit for your needs. Once you have found it, then consider the pricing model. However, it is vital you are aware of the total cost of ownership, including any percentage charged on each transaction.

Xero POS software helps retailers save time and cut mistakes

X

The Tower Systems Xero POS software is POS software designed to integrate with the awesome Xero accounting software.

Made is Australia and supported by a wonderful and knowledgeable Australian help desk team, this POS software helps local retailers save time thanks to its Xero accounting software integration.

The Tower Systems POS software Xero integration reduces time spend on bookkeeping and accounting thanks to the seamless, neat and accurate data flow from the POS software to Xero. This also reduces the opportunity for employee fraud.

There is no additional cost for the Xero POS software integration from Tower Systems.

It is easy to get up and running thanks to a wonderful training video, excellent knowledge base articles as well as live, one-on-one support and more from the Tower Systems POS software crew. This content and support for easy use of Xero POS software is exclusive to Tower Systems.

Tower Systems developed this integration with Xero many years ago. It have been enhanced as the Tower software and as Xero have been enhanced – to ensure the software is current for the needs of today.

We use Xero ourselves in our own retail businesses, our advice comes from this place of personal experience. This enables us to provide practical advice on how to benefit the most from Xero and our POS software working together.

Connect the Tower Systems POS software with  Xero in minutes and keep everything in sync. Simply connect the tow and map your accounts. Our crew of retail experts can help;p you do this.

Once connected, your Tower systems POS software will upload your chosen key financial data to Xero – saving time on admin and cutting data mistakes.

This is an ideal local retail solution from Tower Systems that genuinely cuts keystrokes, saves time and protects retail businesses against fraud thanks to less touching of business data.

Tower Systems is a unique Australian based and supported POS software company. In addition to serving 3,500+ small business retailers, we own and operate several retail businesses as live test sites. Our in-house CPA manages the accounts for these retail businesses.

You’re welcome to see the Xero POS software link any time, to see if it could be a good solution for your business.

Retailers loving the 1% EFTPOS fee rate offer

R

Many of our local retail business POS software customers have jumped on the 1% EFTPOS fee rate. This is an optional rate with the choice entirely up to our POS software customers.

Here at Tower Systems we do not require our POS software customers to use any particular EFTPOS or payments platform. We leave the choice to them without any cost or penalty applied. This is a difference we are proud of, that we do not charge customers based on the EFTPOS platform they use. There is no penalty, no demand they use a particular platform.

The 1% EFTPOS cost offer for Tower Systems customers is another way we have sought to reduce operating costs for our small business retail customers.

Customers are loving it.

We also make it easy in our POS software for our customers to pass on actual EFTPOS costs to their customers, making EFTPOS cost them nothing at all in their businesses. That they are passing on a low cost is another way they can differentiate their business.

This 1% EFTPOS cost is for a solution integrated with our software. This means a bunch of benefits, such as:

  • Reduced keystrokes.
  • Reduced mistakes.
  • Reduced accounting and bookkeeping overhead.
  • Faster sales processing.
  • Better sales counter workflow.
  • Lower business costs.
  • Easy refund management.
  • Easier customer query handling.
  • Single point takings balancing for the beguines.
  • Reduced employee fraud.

There are plenty of benefits of this POS software integrated EFTPOS solutions beyond the low 1% EFTPOS cost to businesses.

Local retail business management benefits from integrated solutions. They do save time, and they reduce operating costs. That the financial costs are low is a loved benefit too.

We are proud to have been able to leverage this 1% EFTPOS fee rate for our Tower Systems customers, all of whom are local independent retail businesses, small businesses. It’s another way we have been able to help these small businesses get benefits that are often only available to big and national businesses.

Tower Systems is a small business focussed POS software company developing, and supporting POS software for niche specialty retailers. Jewellers, garden centres, bike shops, toy shops, produce businesses, farm supply businesses, fishing shops, pet shops, charity businesses, landscape gardening businesses, antique shops, sewing shops, haberdashery businesses, newsagents and more benefit from this software.

5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers

5

Plenty is being written about the economy at the moment and it is negatively impacting consumer confidence. There are things you can do with the Tower Systems POS software to show your business offering value to shoppers, and thereby nurturing more value for you.

And here in this post, value means the value shoppers perceive in dealing with your business. You could also use the term savings.

While value can be about price, it is often not as straightforward as that. Something could cost more but it could last longer or you might get more pieces than if you pay a lower price or there may be some other add-on that drives value.

While our POS software offers many ways retailers can pitch value to shoppers, here are 5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers:

  1. Discount vouchers in Retailer are a perfect way to pitch value. A dollar amount discount is better understood than points. You can set the vouchers up in a way so costs are covered by benefits. Show your shoppers what they can save.
  2. Offer to fund raise for local charities, community groups and clubs. They could give their members a card that gets them, say, a 5% discount off purchasing from you while also earning for the charity a 5% donation. The goal here is to bring new shoppers into your business.
  3. Offering a coffee card type discount of, say, buy 9 and get your 10th free for habit-based purchases, like coffee, pet food, cards, magazines, fertilizer etc. can help nurture shopper stickiness to your business.
  4. Bundling products together into something that only your business offers can pitch a value proposition unique to your business.
  5. Volume pricing, where the cost of an item decreases as the quantity purchased increases, can help shoppers save and you sell more.

Your software offers more ways of pitching value to shoppers than these, and it helps you systemise pitching value. Being consistent about this is key to it working for you.

Consider this list of 5 a starting point, a jumping off point for exploring other ways for your business.

Tower Systems offers business management advice like this to all of its POS software customers, taking the POS software help desk experience beyond the technical and onto the shop floor, to help our local small business retailer customers to themselves get more value from their use of our POS software.

7 ways retailers can use POS software from Tower Systems to help improve the value of their business

7

When we talk about the value of a retail business we mean what the business is worth when it comes time to sell, which is dependent on the profitability of the business as reflected in the profit and loss statement.

Value is the key business measure here and while there can be non-monetary value perceived by the owners and other stakeholders, it is the value as seen by others, as through P&L results that is the common measure.

Using POS software from Tower Systems, retailers can drive value. Here are 7 ways they can do that:

  1. Dead stock. In the average indie retail business, dead stock is equal to around 3% of turnover and often around 12% of total current inventory investment. Using our software, it is easy to identify dead stock. That’s the first step to converting it to cash.
  2. Stop running out of stock. Selling out of items that will sell costs the business  money.  In a small retail business we looked at recently, sell-outs cost more than $3,000 in a year, or $1,500 in gross profit, all because of poor re-ordering management. Your Insights Dashboard has this information.
  3. Bloated roster. Some prefer to spend money on people, so they have time to themselves for relaxing, golf or to sit in the back office, where no customer purchases from. We often see a bloat cost equal to around 10% of the roster.
  4. Wrong trading hours. Some stay open too long while others are not open long enough. Either way has a cost to the business.
  5. Being blind to theft. Theft in local indie retail costs on average 3% – 5% of turnover. Our software can help you see it, track it, and mitigate against it.
  6. The wrong product mix. GP% is a key measure of retail business performance. Often, we see retailers chasing transaction volume and not watching and chasing GP%. Growth in business GP% is often more valuable than transaction growth.
  7. Reordering. Ordering based on data reduces mistakes. It’s better, too, than letting a supplier order for you. The software can help you with reordering, so there are fewer mistakes, fewer sell-outs, less dead stock.

This list is incomplete as our POS software can help cultivate value in plenty of other ways. We created this list to provide our customers with a starting point, some low hanging fruit.

We shared the advice with our customers via our regular customer email and our regular print newsletter. This is another example of the proactive approach we take to guiding our customers to achieve more from their use of our POS software.

While, for sure, our help desk answers support questions and helps with technical queries, we often go beyond with business advice that crosses the intersection of the technical; aspects of the software and the use within a retail business of the software to better serve the business and its owners.

7 ways retailers can use POS software from Tower Systems to help improve the value of their business is all about showing our POS software user community ways they software they already have can be used to help cultivate business value.

Free POS software

F

If you are looking for free POS software, Tower Systems is not the right company for you.

We don’t offer free POS software.

Typically, free POS software comes with payment made in other ways, such as being required to use a particular EFTPOS platform or service or being committed to some other cost in the business.

So, you can see, free is not really free. There is no such thing as free POS software.

What any retail business really wants / needs is the best POS software for their business. The best POS software will provide benefits in time and money that make the POS software truly valuable for the retail business.

Now, to be clear, we don’t know if our Tower Systems POS software is the best POS software for your needs. Only you can know that by comparing what our software does to what it is you need from POS software.

Our message today is buyer beware. Don’t get suckered in by a claim of free POS software because, for sure, it will not be free, and it may not be best for you.

We mention this today as we see many retailers in Australia searching for free POS software. It is worrying because every bad experience someone has with POS software.

Here at Tower Systems we want relationships with value at the core. We want to partner with customers we value, and who value us. This mutual respect helps both businesses prosper and if we do prosper then it’s the classic win win. That can’t happen with free as the starting point.

Software developers and help desk professionals cost money. And, you want that because you want good outcomes for your business. These good outcomes flow from good POS software that ids backed by good customer service.

If you look at it from a retail business perspective, you want people in your shop prepared to pay money for what you have on offer. If they don’t have money they are not customers you want. If their wage growth is flat their capacity to spend more is non existent.

All of this feeds into what is a circular economy.

But on price, we are fair, with a modest cost, which has not changed since 2019. So even though we do charge for our POS software, it’s modest and reflective of what we think the good businesses in our target marketplaces can afford.

Here’s an easy local small business retailers can better connect with their community

H

Community connection is vital in local small business retail, authentic community connection at a level that is loved by folks in the community.

Back in the day, sponsoring a local sports club, donating prizes for a raffle or helping the local Rotary or Lions were the go to ideas for retailers. And while those ideas continue today, there are another local small business retailers can engage in providing community support that is funded buy the community itself.

Through our loyalty tools and, in particular the discount voucher tech we offer, local small business retailers can reward shoppers and they can offer in store a way for these shoppers to pay it forward, to support a local charity or community group organisation.

The Grill’d burger chain was an early adopter of something similar with their bottle caps and giving customers the caps to vote for one of three local charities the store would donate cash to.

Our suggestion is to invite shoppers to donate their discount voucher to one of several local charities in your business, which you could have every month or so, accruing the value of the vouchers for a gift card donation to the charity, or you making a cash donation of a portion of the voucher value to the charity.

It pitched well this could see people who support the local charity shopping with you so that funds are raised for the charity.

We know form years of data that around 20% of all vouchers handed out to shoppers are used by those shoppers within 28 days. This means there are other vouchers that expire unused. A nuanced campaign in-store connected with loved local charities and community groups could drive engagement, do good in the community and show the business as community connected in a fresh and loved way. That is the goal here.

Of course, the execution will be different in each location. Our job as a tech company is to provide opportunity. Our job as retailers ourselves is to share what we have seen work well, and what we have learned.

Your job as a local small business retailer is to make decisions that are right for you and your situation.

Using the discount vouchers generated by the software in this way, to support loved local community groups and charities, could be the reset you want, the engagement driver the business needs. The beauty of it is that it is low cost, self funding and truly community focussed.

We are grateful to the feedback from our customers and this has guided our own activity in this space of local community group connection.

6 best-value insights that will benefit any local small business retailer

6

Retailers in local small business shops can feel alone sometimes when working on their business. They can sometimes get lost in a cave of thoughts without seeing a way out.

We thought about this and considered the thousands of different retailers in our POS software user community, and we developed the Insights Dashboard in our POS software, to deliver easy access to local small business retail insights that any retailer could leverage, regardless of size, location, specialty area or setting.

We wanted to ensure that what we delivered would be useful regardless of level of business management literacy and financial management literacy. We wanted to deliver the insights without the retailer having to seek them out. We wanted to genuinely add value to what a local small business retailer could gain from using our POS software.

So, via the Insights Dashboard in our POS software, we provide insights in six broad areas – with the insights delivered visually.

Where Are We Today 

Gives you a snapshot of the overall sales & liabilities as it stands today.
 
You can access additional options by clicking the … symbol next to Todays Sales.
  1. Date Range – Expand the sales period covered by changing the start & end dates.
  2. All Locations – Multi-store locations can use this option to include/exclude other locations from the sales figures.
  3. Show Gross Profit Values – This option will show / hide GP values in the Daily Sales Dashboard, which you can access from the Point of Sale screen by pressing [Ctrl] + [D] on your keyboard.

What’s Not Selling 

This gives you a visual understanding of what is not performing in your business.  Deadstock in any business is lost cash.  This report gives you the ability to make decisions on this underperforming stock whether it be discounting or other stock reductions strategies to unlock this lost cash.  
 
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
  1. Date Range – Limits the list to stock that has not sold in the amount of time specified.
  2. Listing Bottom – Maximum number of items to list.
  3. Rank By – Determines the order that items appear on the list in.
Click the … symbol for additional options:
  1. Departments – Select between showing stock from all departments or tick the desired departments from the list.
  2. Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
  3. Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.

What Am I Missing Out On 

This give you a list of items that have sold out and potential missed opportunity. The visual sales history will assist in ensuring the right items are restocked to ensure future revenue is not missed out on.
 
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
  1. Date Range – Limits the list to stock that has sold more recently than the amount of time specified.
  2. Listing Bottom – Maximum number of items to list.
Click the … symbol for additional options:
  1. Departments – Select between showing stock from all departments or tick the desired departments from the list.
  2. Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
  3. Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.

What Sells With What 

This gives you an insight to consumer basket analysis. Through this you will see exactly what stock items sell with other stock items and from this you will be able to leverage upsell opportunities, co-location and promotion opportunities.   This also shows the sold alone percentage so you can see item upsell efficiency.
 
You can change the period of time in the Date Range to limit the data to the period chosen. The ten items displayed are the ten best selling items by quantity for the selected time period.

Is Theft An Issue 

This provides a in-depth visual overview of all the retailer audit log records by reason, number of occurrences by time day. This will assist in identifying staff theft/training issues that may need to be addressed within the business.
 
You can change the date range to limit the data to the time period chosen. Changing the time increment alters the lengths of time each day is broken up into.
You can view more complete records by using the Audit Log directly. Please contact Tower Support for help using the audit log.

When Are We Busiest & Quietest 

This is a visual overview used to detect any quiet or peak times in your business by displaying over the week as well as detailed by hour.
 
You can change the week ending date to see data from other weeks. Next to chart value type, you can choose to measure by sales value or number of sales.The top graph shows sales broken down by day of the week. You can change the type of graph used to display this data by clicking the diagram type in the bottom-right. The bottom graph shows sales broken down by time of day. You can change the type of graph used to display this data clicking the diagram type in the bottom-right. You can also view this data as a table by clicking the table symbol in the top-right.

11 reasons why POS software from Tower Systems is worth considering by Aussie local retailers

1
  1. Aussie made. We make our POS software here, in Australia, for local specialty Aussie retailers.
  2. Aussie supported. We support our POS software through our help desk team members, who work here in Australia. We have one in New Zealand, too. We have customers in NZ. Everyone on our help desk works for us. We don’t use an offshore help desk.
  3. Aussie supplier connected. Our POS software connects to many Aussie suppliers through easily loading their stock files, loading their electronic invoices and providing them with sales data for auto replenishment – with these connections all controlled by our retail business owner customers.
  4. Aussie accounting connected. Yes, we provide data to Xero and MYOB.
  5. Aussie words used. Terminology matters, especially in local retail. We’re not American software using American terms or UK software using UK terms.
  6. Real people serving you. Call us, a human answers. Email us, a human answers. no bots. No AI. No offshore call centre. Authentic, like local specialty retailers want.
  7. We’re retail experienced. We own and run shops and have done for many years. Almost everyone working in our Aussie POS software company has retail experience.
  8. Our software is for specialty retail, not everyone. That’s right, our software is not right for everyone. By not chasing everyone, we handle the specialist retail requirements that we do handle well, with maturity and depth of functionality.
  9. 100% local small business focussed. We don’t provide access to our software to mid-size or big retailers. Our focus is 100% on local small business retail. Those are the businesses that matter to us. You will never get lost in the crowd with Tower Systems
  10. This POS software continues to evolve. We regularly release valuable updates that enhance the capabilities of the software. his year, in 2022 so far, we have released 3 significant updates.
  11. It covers unique needs. Serial number tracking, dispatch management, selling by fractions, scale integration, serial number tracking, age checking, supplier integration, integrated loyalty … these specialty retail needs are more are core to our POS software.

There are more than 11 reasons to consider POS software from Tower Systems, many more, including facilities it may offer that are unique to your business. You would only know of this match or connection if you look at the software. that’s obligation free. Call 1300 662 057 or email sales@towersystems.com.au and set it up. we’d love to learn about your needs and show what we offer. Then, you can decide if we’re a match.

We will never pressure you.

Have a wonderful day …

A Covid lockdown To-Do list for local small business retailers

A

Here in Melbourne we are in our fifth Covid lockdown. As well as owning our POS software company and working with local small business retailers every day, I also own three retail businesses and several online businesses.

This Covid lockdown To-Do list for local small business retailers is practical advice you can action without cost, to make the most of the lockdown opportunity.

Whether your shop is closed or open but with less traffic, now is an ideal time to work on your business.

  1. List what’s not sold. Run a report listing all inventory in the business that has not sold at all this year. This list gives you a starting point for action. We did this last week for one customer and identified $15,000 worth of dead stock, stock the owner to that point was not focussed on.
  2. Act on what’s not sold. Dead stock is dead weight. If you have long since paid for it, cents in the dollar for it is better than nothing.
  3. Look at what’s been selling with what. Often the items in the same basket are not seen by retailers as items you can put together. This list, which you should be able to get from your POS software, can guide shop floor placement changes.
  4. Front to back clean. Literally, start at the front of the shop and work your want to the back. Clean every single product. We often find that the act of holding every product leads to decisions about some products, decisions we might otherwise not have made. We have just done this at one of our own Westfield shops and the decisions we made along the way have been liberating.
  5. Work on your roster. Look at what usually sells by day of week and by time. Your POS software should be able to help with this. Take time to review your roster to ensure it is set appropriately. Labour is usually the top or second highest cost in a retail business outside of inventory.
  6. Reset the front third of the store. Look carefully at that front third of your store. Make bold changes simply by moving things, so that when shoppers return they see things they’ve not noticed before.
  7. Prepare social media content that leverages you. Using your phone, film short videos of you or a team member talking about products. Prepare these to load over time on Facebook, Instagram and more. Have fun.
  8. If you have a website for the business, write blog posts as they are absolutely the single best thing you can do to attract traffic to the website. A blog post should be single topic, pitch a consistent keyword at least five times and be over 350 words. We have a lot of experience with this and note, again, this is the single most effective online marketing for a website. The only investment is your time – don’t outsource this.
  9. Learn something new. Ask your POS software company for the best report in the software to reveal what you are unlikely to know about your business. Run that report. Read it. Make a list of things you could do. Act on it.
  10. Be a shopfitter. Shopfitters are expensive. Look at an area of your shop that you want to change that you would usually hire a shoplifter to handle. Think through how you can do it yourself. I know many retailers who have done this and vowed to not use shopfitters for such changes in the future.
  11. If you are online, undertake a data driven review of your website. Look at your traffic and the traffic of your competitors. Review your site and theirs. Look for opportunities to attract more shoppers to your site based on the data. Whoever developed your website should be able to collate this data for you.
  12. Personally: refresh. If you can take a break from business, even for an hour a day, read fiction, listen to music you love, go for a walk outside. These nourishing things can help reset mood and that could help you discover new opportunities for your business.

We are a local Aussie POS software company serving 3,500+ local small business retailers with POS software and beautiful Shopify websites. Beyond this, we also offer retail business management advice and help to our customers every day.

Thanks for reading. have an awesome rest of your weekend …

Mark Fletcher | mark@towersystems.com.au.

Small business retail advice: beware web developers and consultants offering to create a website for your retail business

S

We urge small business retailers to take care when selecting an individual or business to undertake Shopify web development. Inside the Shopify web developer ecosystem there are people who take the money, do the bare minimum and run – failing the retail businesses that paid them.

How do you spot a Shopify web developer who is not likely to serve the needs of your retail business? Here is our advice …

Look at their quote. Is it professionally laid out? Is it well written? Is it understandable? Is it complete? If it is none or only some of these things they may not be the developer for you for if they take this approach representing themselves what approach will they take representing you?! we say … be particularly concerned about text based quotes.

Look for understanding. In their words there should be indicators that they understand your needs and that they want to understand your needs. The website is all about you and your business after all.

Speak to them. We have seen shonky web developers void this at all costs. Speak to them. Talk with them. Engage in conversation. You are looking for someone you can trust your business with. Speak to them.

Look at them. Ask for a Zoom meeting, so you can meet face to face. Ask them to show you sample Shopify sites in this meeting and to explain why each is a good sample site for you to consider. Sometimes we see web developers avoid Zoom meetings so they can hide behind typed words. face to face can be revealing.

Say you don’t understand. Tell them you don’t understand some or all of their pitch. Test their patience. See if they meet you at a tech jargon level that you are comfortable with. Challenge them. test them. It is vital they use words and terms you understand. They have to meet you, not you them.

Be in control. You are the customer. You choose the web developer you go with. Decide whether you accept their quote and their terms. You do these things when it suits you. Do not succumb to pressure as anyone pressuring you on timing may be serving their needs and not yours.

Website development right now is like the 1800s gold rush – fast, unregulated with a lot of people being negatively impacted along the way and only a few finding gold.

Take your time. Be sure of what matters to you. Choose the business you want to work with, they business you think can hell you achieve what you want.

Know that you get what you pay for. by that we mean … some web developers under quote as a business model either because they will cut corners or because they know they can charge extra for what they did not know at the start. Again, take your time, be sure of your needs, and remember the carpenter adage: measure twice, cut once. Time spent before you make a decision on your Shopify web developer could ensure that the outcome is better for you and your business.

If you are looking for a Shopify website for your retail business: Email sales@towersystems.com.au or call us on 1300 662 957.

Recently released websites we have developed for Tower Systems customers.

www.backobourkecollective.com.au
www.inspiretasmania.com.au
www.brindabellastockfeed.com.au
www.heavensabove.com.au
www.loavesrobe.com.au
www.masterjewellersonline.com.au
www.chitchatgifts.com.au
www.eidsvoldrural.com.au
www.forevergiftsandmore.com.au
www.funporium.com.au
www.goulburnstationery.com.au
www.rehfisch.com.au
www.merimbulaextra.com.au
www.morganpark.com.au
www.nextragiftsorange.com.au
www.northsideproduceagency.com.au
www.pamperedpetz.com.au
www.www.paperplayonline.com.au
www.parkesnewsandgifts.com.au
www.rivercitypets.com.au
www.smithstreettraders.com.au
www.sprengersruraltraders.com.au
www.hefeedshop.com.au
www.shop.newcastle.edu.au
www.toyworldcanberra.com.au
www.toyworldwauchope.com.au
www.reasureboxgifts.com.au
www.uncletomspps.com.au
www.warragulpetemporium.com.au
www.welbygardencentre.com.au
www.wollongongbikehub.com.au

Proud to launch more Shopify websites for small business retailers

P

We are grateful to have launched more POS software connected Shopify websites for small business retailers in our community. These sites, all developed by us here in Australia, deliver terrific new customer acquisition opportunities for our shoppers, helping them to sell 24/7 and sell as far afield as they would like.

Here are some of the recently made live websites from our web team:

www.backobourkecollective.com.au
www.inspiretasmania.com.au
www.brindabellastockfeed.com.au
www.heavensabove.com.au
www.loavesrobe.com.au
www.masterjewellersonline.com.au
www.chitchatgifts.com.au
www.eidsvoldrural.com.au
www.forevergiftsandmore.com.au
www.funporium.com.au
www.goulburnstationery.com.au
www.rehfisch.com.au
www.merimbulaextra.com.au
www.morganpark.com.au
www.nextragiftsorange.com.au
www.northsideproduceagency.com.au
www.pamperedpetz.com.au
www.www.paperplayonline.com.au
www.parkesnewsandgifts.com.au
www.rivercitypets.com.au
www.smithstreettraders.com.au
www.sprengersruraltraders.com.au
www.hefeedshop.com.au
www.shop.newcastle.edu.au
www.toyworldcanberra.com.au
www.toyworldwauchope.com.au
www.reasureboxgifts.com.au
www.uncletomspps.com.au
www.warragulpetemporium.com.au
www.welbygardencentre.com.au
www.wollongongbikehub.com.au

If you are interested in a POS software connected website, please reach out to our sales team: sales@towersystems.com.au.

USEFUL, EVERYDAY WEBSITE ADVICE FOR SMALL BUSINESS RETAILERS.
Regardless of who you choose to create your website, here are tips we offer to help make setting up a Shopify site successful for you.

  1. Know why. Knowing why you want the website can answer plenty of other questions. For some it is to win new customers, for others it is revenue growth, while for ithers it is better service of existing customers.
  2. Know your narrator. Every website has a narrator, the person behind the scenes writing the text, responding to queries. Think about that person, how they speak, words they use, their manner. Think of this person as a character you create.
  3. Look at competitor sites online locally and overseas as it is beneficial to see what someone else is doing and learn from that.
  4. Only use unique images. If you use supplier supplied images, they may be on other sites and Google will know this. Google likes fresh content.
  5. Write your own product name / title. Use search keyworks in the name – that is, what people are searching for. Google likes fresh content.
  6. Write your own product description and think about what shoppers search for.
  7. Do not load everything. Too much stock makes a site hard to navigate.
  8. Consider using a website name that is different to your business name. Online can benefit from a different brand to your in-store situation.
  9. Be open to additional sites. You may make more money from having multiple.
  10. Support the site with active social media engagement.
  11. Promote the site with an email monthly at least, through MailChimp or similar.

Retail business advice: choosing the POS software that’s best for your business

R

How do you choose the POS software that is best for your retail business? Here is our advice based on years helping small business retailers.

Note, while we are a POS software company, our advice here is not specific to our product. rather, it is general and couple apply to any retail business considering POS software.

There is no short-cut or easy way to choose POS software for your retail business for if you do take a short-cut it is likely to hurt you. It’s kinda like the carpenter mantra, measure twice, cut once. For choosing POS software for your retail business, research, research again before you decide.

This is not something to outsource. It is your business, you need to own the decision.

Technology knowlkdge is not required. If a POS software company representative speaks in tech speak tell them to stop. It is likely they would do this to dazzle you into a possibly wrong decision.

But let’s take a step back. before you can start the process of choosing the right POS software for you business you need to know what you want and what all those in your business who will use the software will want from the POS software. Get your requirements right first and your process of selection from there will be easier for you and better for the business.

So, let’s get is a list of what we think you need to do to choose the right POS software for your retail business …

  1. Own the process of choosing the right POS software for your retail business yourself.,
  2. Know what you want.
  3. Be sure of what you need.
  4. Prioritise these list. And, yes, they are two lists.
  5. Keep conversations away from tech jargon.
  6. Take your time.
  7. Look at the software.
  8. Talk to others using the software.
  9. Get claims made by any POS software company in writing or recorded – so you have a record. A good POS software company will want to do this for you.
  10. Make a decision when you are ready.
  11. Don’t be pressured by a pricing deal.

Choosing the right POS software for your retail business is something to approach seriously, in a structured way and with the needs and wants of you and your business paramount at all times.

Remember, you are choosing a relationship with tech ology and not the person selling it to you.

Zippay merchant POS software connection helps small business retail

Z

The thousands of small business retailers using the POS software from Tower Systems have access to Zippay merchant facilities embedded in the POS software. Using these the retailers are able to offer access to the Zip buy now pay later facilities across the counter.

Using the Zippay merchant facilities in the Tower POS software, retailers able able to enjoy a commercially valuable alternative to LayBy. It is better for them and better for their customers. indeed, customers love Zip.

Thanks to a thoughtful and compliant integration, Zippay merchant facilities in the Tower Systems software are proven, valuable and commercially enjoyable in retail businesses of many different types. Tower Systems did the integration early in with Zip, bringing the Zip opportunity to life for the first time in many retail niches.

Using the Zippay merchant facilities, retailers have reporting and other tools for the accurate and prper management of their businesses.

Give your customers the power to pay later, interest free and watch your sales grow. Tower Systems and Zip have teamed up two years ago to provide a seamless, interest free payment solution for your customer, allowing your business to benefit from:

  • Increased sales volume
  • Increased average order values
  • Increased customer repurchases
  • Now, with a seamless integration with Tower Systems, you can accept Zip payments as soon as you are accredited. Simply enter your credentials.

Get started!

Our Zippay merchant facilities are robust, best practice, useful and enjoyable act the counter and in the back offer. They are true total solution for a business wanting to bring to life a buy now pay later option.

Tower Systems is grateful to the folks at Zip for their engagement and encouragement. It’s a partnership relationship that we value and have learned from.

The Zippay merchant facilities integrated with our POS software bring to life opportunities thanks to the way Zip promotes their retail business partners. The Zip community is strong and growing. Zip shoppers love their service and this can help small business retailers to find shoppers they may otherwise not have found. It’s an example of a valuable mutual relationship.

Tower Systems is grateful to offer Zip as part of a quite of integration solutions with its POS software. This suite of integrations is growing in 2021, which is terrific news. More soon…

Here’s what life in stage 4 Covid lockdown has been like for our small business in Victoria

H

Our head office is located in Hawthorn, Victoria, in suburban Melbourne, which has been in stage 4 lockdown since early August.

The gap between the end of the first Covid lockdown and the start of the tougher stage 4 was barely a month.

Back in March, when the impact of Covid became known, we made some decisions about the operations of our business that have meant the changes to restrictions have not impacted our business. These were changes any business could make. Indeed, with hindsight, they are changes we could have made years ago.

Even though our business is considered essential given the nature of our work and the customers we serve, we decided, back in March, to move to a remote operation for 85% of our work force of more than 50.

This meant bringing forward transition to our new VoIP phone system, expanding our Zoom capacity, expanding our Microsoft Teams capacity, providing team members with tech at home and putting in place financial compensation for folks working from home.

The tech changes were implemented over 2 days. They have served us well.

With plenty of our workforce usually in retail every day, helping our customers, we had to fundamentally change the way we worked. You cannot do online what you’d usually do in a shop installing software or training people. We adjusted and our customers adjusted.

Today, we’re almost 100% online in what we do and in our service delivery. If, however, a customer wants us in-store and it is essential to their business, we can do this, in stage 4 and outside of stage 4, and we have done it.

From a sales and marketing perspective the changes have been significant. We used to do at least 16 trade shows a year. This year we have done 1 and next year we have none planned. Instead, we have found new and, indeed, more useful ways to connect with prospects.

The result has been an increase in sales. This is good news for us, our team members and our customers. We are sincerely grateful.

Over recent weeks, we have brought several more people into the office as we have some team changes and new colleagues to meet.

While Victoria waits to hear when stage 4 will end, here at Tower Systems we see no major changes to how we operate through the remainder of 2020 and into the early months of 2021.

This new way of operating is offering team members more time with family, lower out of pocket costs and opportunities for healthier lifestyle choices.

We have learnt plenty navigating Covid, benefiting our business and all who work here. This is the good news story we’d like to see media outlets cover – what we have learnt and the benefits leveraged as a result. There are plenty of good news stories like ours.

We get that stage 4 restrictions in Victoria have been challenging. They have also provided opportunities.

We are optimistic about 2021 as we have a terrific base from this year on which to build … and for this we are sincerely grateful.

Software for adult shops help these small businesses in 2020

S

The Tower Systems adult shop software is helping Aussie adult shops reach and serve customers in 2020, an odd year with plenty of challenges … and opportunities.

Handling key requirements unique to the needs of adult shop businesses, the Tower Systems software for adult shops helps with compliance, service and performance, helping these businesses serve their customers professionally and accurately.

Encoded in the adult shop software are tools that help operationally in-store as well as help online – helping the locally owned adult shops to serve through online sales.

The Tower systems adult shop software delivers access to a broad range of benefits, which include:

  • Perfect loyalty tools for adult shops. Get shoppers spending more. Anonymity guaranteed with this fresh approach to loyalty. No points. No cards. No names. This is smart loyalty perfect for adult shops.
  • Leverage you. Share product care, service and use information that reflects your knowledge and helps separate you from others selling similar.
  • Easily sell online with a direct to Shopify with a safe and seamless link from your POS software – including image flow.
  • Encourage customer happiness by serving product care info. on receipts.
  • Easily handle special customer orders. Bring product in for a specific customer and have them notified automatically by email or text when the goods are in and ready.
  • Ensure compliance when required with structured age checking. This can demonstrate that the business has the right processes in place for the regulators.
  • Save time with electronic invoices from suppliers.
  • Use tags to get a fresh perspective, side-view, on stock performance.
  • Bundle items together to make price comparisons harder and thereby increase sales.
  • Business differentiating loyalty. Stand out from the crowd. Have customers coming back to you for this.
  • Trade and club pricing profiles. Set pricing rules based on customer type.
  • Sell more with a direct connect to buy now pay later services.
  • Cut accounting and bookkeeping fees with integration to Xero and others.

Using this adult shop software, adult shop owners can rely on up to date tech enology that is designed to serve the needs of a business that is usually run under management. We offer security and surety over business data and allow easy access for checking and reporting from off-site.

This is Aussie made and supported software for adult shops.

Small business retailers benefit from POS software tools made for them

S

Details matter when it comes to specialty POS software for speciality retailers. Here are some highlights of detailed facilities in our specialty retail POS software:

  • This software doesn’t care about your feelings. It cares about facts and report those facts to you, so you can make decisions based on them.
  • It comes with a free therapist. If our software does hurt your feelings or does something unexpected, we have real Aussies & New Zealanders ready to make you (and the software) feel better.
  • It won’t forget your mates birthdays (or any birthday).  Excellent marketing tools allow you to keep in touch with customers based on previous purchases, special events, and yes… birthdays.
  • This software does not play favourites. If a staffer is stealing from you or misbehaving using the software, it will out them, without emotion.
  • You can your experts. Take product care and use knowledge from your best people and share it with customers on receipts, easily.
  • Stick it to big business. They can’t compete with our awesome loyalty tools.
  • Sell anywhere, any time. Retailer Roam is awesome.
  • The online pivot. We develop websites and awesome POS software.
  • Click and collect. It’s easy, safe and managed.
  • Seasonal reordering. Based on evidence.
  • Pitch local. Consistently, through your software.
  • Age check. Offering compliance check for age restricted products.
  • Getting rid of customer order books. Paperless is faster, safer.
  • Postcode capture. Knowing your reach can amaze you.
  • Product care advice. Selling you and your knowledge can drive sales.
  • Product warning notice. Ensure they understand care of what you sell.
  • Bundling for safer shopping. Bundles / hampers that make shopping easier.
  • Contactless EFTPOS. Integrated. No keystrokes. Great rates.
  • Job service management. Track repairs and jobs from the quote on.
  • Reducing rep contact. Order on evidence and not on their social skills.
  • Serial number tracking. When it matters, it matters.

Tower Systems developed and supports POS software made for specialty retailers in Australia and New Zealand. Our focus is only on local, indie, small business retailers, specialty retailers who differentiate by being specialist at what they do, like us.

We are grateful to our more than 3,000 customers who have faith us us every day.

Helping small business retailers offer POS software connected click and collect

H

Click and collect is now universally understood and embraced as a consequence of corona. This is especially true in Victoria Australia where in metro melbourne there is a 6-week hard hard lockdown in place. Click and collect is a lifeblood for retailers in the large lockdown area.

Here at Tower Systems we have been serving small business retailers with click and collect enabled POS software connected to Shopify and other websites all through this. Indeed, click and collect is something shops working with us have been offering for years.

Through Magento, Shopify and Woo POS software connected websites, our click and collect solution can be for drive by curbside contactless pickup, home delivery and traditional click and collect the flexibility is powerful, appreciated and easy for small business retailers as they play in this now important space for small business retailers.

Click and collect is here to stay and even more important, shoppers and retailers understand it. They understand how it works, the opportunities it brings and the health and safety imperative. It is good news for newsagents.

We are proud to have helped many small business retailers bring the click and collect opportunity to life in their businesses and to do this through a seamless connection between our POS software and their e-commerce site.

We do it ourselves in our own websites, too, offering click and collect in the shops we run, where we use our software and websites that our web team have developed, to show off our tech and business operational skills.

retail has fundamentally changes thanks to corona and wee are grateful to the thousands of retailers who partner with us, embracing software we develop and leveraging the tech integrations that we support in the work we do across a range of specialty retail channels.

While corona is challenging for so many, if we can provide income certainty for small business retailers and those who rely on these businesses then it is one less stressor for them. This is where click and collect plays a vital role, in offering an alternative and safe path to revenue for a retail business.

2020 is a year of massive change with tech being at the core of so much change. It’s not done yet as more changes are coming. Our message to small business retailers is that we are here, we have your back through these changes.

Click & collect easy for small business retailers with Shopify connected POS software

C

Click & collect is the buzzword retailers are talking about and have been talking about for several years. Too often, the talk is ignorant.

What is click & collect? It is when a shopper makes a purchase online and they travel to a store and collect the item. The online purchase is the click and the in-store pickup is the collect.

Click & collect is fundamental in any retail business today as it enhances the shopper experience and shopper efficiency. It also enables retail businesses to better manage time and resources in-store.

\Also, in 2020, being the year that it is, click & collect makes for safe retail, contactless retail.

In a click & collect scenario, the shopper chooses what they want online, browsing store inventory and making their selection. They pay on line, too. The goods are gathered together and set up ready for the shopper to collect in-store or even through curbside collection arrangement, meaning they might not even have to leave their vehicle. This is the ultimate click & collect situation, the ultimate convenient shopping experience.

Click & collect is something we have offered in our small business POS software for years, thanks to our integrations with Shopify, Magento and WooCommerce. We have helped many retailers bring this experience alive in their single shop situations as well as their multiple shop situations, where shoppers purchase online and can select, if they wish, the location from where they make the collection.

Click & collect is fundamental in retail today, it is a core service, a core consumer expectation and core to the revenue model of many retail businesses. It can be easily managed from the online purchase through to the back end store management.

Tower Systems is pleased to serve small business retailers in the click & collect space, pleased to help these businesses offer this useful and beneficial service as these businesses trade in evolving and unique retail circumstances.

Click & collect has come into its own in 2020 through the greater need for contactless retail. Making it accessible to and understood by small business retailers has been another part of the Tower Systems small business focussed mission, where we help small business retailers more effectively compete with big business.

iPad POS software offers flexibility for small business retailers

i

Retailer Roam from Tower Systems is portable iPad POS software, offering retailers to sell where they want, when they want and how they want.

A counter is not needed.

A shop is not needed.

That’s right, you can sell from the back of the car or a trunk, at a market, at someone’s one. This is portable POS software, I{Pad POS software for people on the move.

This is truly portable iPad POS software that you can access from the app stores for retail on the go. It’s Australian made and Australian supported for small business retailers.

This iPad POS software can also connect to Shopify and Magento websites, too, offer online, in-store and on the road sales. It’s flexible, made for retail today.

Better still, thanks to the support of the federal government’s ipAustralia trademark and rights agency, retailer Roam is being trademarked to us for iPad POS software in service of retail businesses.

Here is a list of what retailer Roam can do for any retailer today:

  • Cash/EFTPOS Sales
  • Invoice Sales
  • Create a LayBy
  • Sell stock with Serial Numbers
  • Loyalty Point Redemption & Acrrual
  • Customised POS Screens
  • Variants
  • Refunds
  • Basic End of Shift
  • Stocktaking
  • Re-ordering
  • Integrated EFTPOS

What a great list! This is iPad POS software made for businesses on the go. You don’t even need internet access to transact.

This is a cloud based POS solution, bring iPad POS software to live in an affordable and useful package for small business retailers like garden centres, farm supply businesses, fishing and outdoors retailers, jewellers, pet shops, makers, artists and more.

Retailer Roam is a tablet app-based iPad based POS software solution. The app runs on Apple iPad and Android based tablets. It can run connected over WiFi or any other network. It can also run disconnected, syncing when connected again to a network at a later time.

As the name suggests Retailer Roam enables the business to roam to transact sales. You can accept cash, EFTPOS (Tyro Integration), Invoice an account or create a LayBy. Selling is through a screen designed specifically for Retailer Roam and the devices on which it would be run.

We are grateful to bring this opportunity to life.

Cloud POS software for small business retailers, made and supported in Australia

C

Our Australian developed and supported cloud POS software for small business retailers serves the specialty needs of: garden centres, produce businesses, farm supply businesses, fishing and outdoors businesses, toy shops, pet shops, newsagents, jewellers, adult shops, homewares shops, gift shops, firearms dealers, butchers and more.

Specialty retail is our thing.

Serving POS software in the cloud is also our thing.

Using our cloud POS software, retailers can tap into the benefits of managed IT infrastructure without having to install the software themselves, locally on their own computers. While they can do that if they wish, we offer our cloud POS as a solution for those keen on being shielded from this work.

Cloud POS is fully functional for the retail businesses we serve in our focus on niche retail channels. We can  host through our professional hosting relationships. Alternatively, you can host through any platform you prefer. We offer complete flexibility in our cloud POS hosting options, in service of genuine flexibility for our retail small business partners.

The big question often asked is what is cloud POS and do I need it? Cloud POS is POS software, running on a hosted computer not located in the business.  It usually comes with automatic backup, easy access, speed, built in redundancy and more. I can also come with no need to update the software as it is updated by the software co. With us, you choose the level of cloud POS that is right for your own business needs.

Tower Systems has offered cloud POS solutions for the last fifteen years to small single shop businesses through to bigger small businesses. One customer has more than 15 outlets connected through the cloud. No matter what size your retail business, our cloud POS solution can be in service of your needs.

Now, if cloud is not the right fit for you, we offer desktop, local server access too. You can choose the level of tech that is right for your own business needs. As we say, we’re here to help – that is why we appreciate conversations to make it easy to determine what works best in your situation.

Cloud POS is a terrific and easy to access solution for many different retail business situations.

Advice for small business retailers considering selling online and the big challenge many face

A

In our work developing, selling and supporting Point of Sale software and Shopify and Magento websites connected to our POS software, we have been fortunate to curate advice for retailers who embark on the journey of selling online.

In this article we explore the most common challenge we see retailers confront: what to sell online.

Taking your retail business online is critical, right?! Especially since COVID-19 hit.

The need to offer click and collect, curbside pickup as well as local and further afield shipping is a vital customer service.

Reaching shoppers who are not nearby and may never visit your area is also critical as it broadens the reach of the business.

A big challenge we see experienced retailers confront is what to sell? They know they do not want to take everything in their physical shop online. Often, they want the website to be specialty, to stand for a unique need or product niche.

The question is what? What to have the website be known for, to focus on?

It’s a business start-up question in many respects, a question anyone starting a business from scratch needs to consider. This is why some experienced retailers find it challenging to know where to start as they first have to disconnect thinking about the website only in the context of the current physical business.

Our suggestion is that you own the challenge for yourself. While you could have someone come up with the idea for you, then the idea would be theirs.

Think about your website as a start-up, but probably related in some way at least in part to what you do or could do in your shop. By being known for something, a product category or niche you can be more easily found online. And that right there is the key – being found online.

So, the real question is what are people looking for? We can help with that as we have access to tools that track what people in Australia are looking for. We will gladly do this research for people getting a website developed by us. However, we need a starting point for the research – which back to the entrepreneurial question about the niches that interest you. This has to come from you. You have to own the site focus.

We appreciate that it can feel daunting to start a business from scratch. Maybe, for you, an easier option is to take one or two departments of what you sell currently online. That can be an easy start. We suggest this as it gets you experiencing online. That experience can be leveraged as you evolve your online business.

Remember this – where you start online is never where you will end up. That is our own experience with our online businesses. We have learnt a ton and continue to evolve our sites.

The POS Software Blog

Categories

Categories

Categories

Recent Comments

Monthly Archives