Retailers are loving the cloud based backup service launched by POS software company Tower Systems.
This new safer approach to backups offers retailers using the Tower software double protection with a local safe backup as well as a cloud based safe backup.
these backups are taken during the day without interruption to the business.’
retailers are able to reduce rostered hours as a result of embracing the new approach to backups. The net saving is considerable and the business as more backup protection for their all-important business data.
Retailers using the POS software from Tower Systems have many options for for reinforcing the value of shopping in the business – like including a personalised note on the receipt showing the saving achieved with this purchase.
The image shows one such saving note on a receipt produced by the software. The note is produced as a result of rules setup by the retailer using the software.
The You Saved $6.55 message is strong. It’s reinforced by That’s a saving of 6%. this messaging pitches the retail business after the sale is down, when the shopper is home and unpacking their purchases.
This is another way Tower Systems is helping small and independent retailers to compete with major retailers.
The link between Xero and our Point of Sale software will benefit from advancement in our beta release program with another major retailer coming on board as they transition their business from MYOB or Xero accounting.
We have been using the link for some time in our own retail business under the guidance of our in-house CPA and in association with Xero, serving their QA requirements.
The expanded beta release brings us even closer to full commercial release and link between our software and the cloud based Xero accounting software.
Here at our Point of Sale software company we seek out opportunities to support small businesses, especially small and independent retail businesses as part of a whole of business social responsibility commitment.
We often invest our own time and money in projects where we feel we can help these businesses grow. It is part of our pro-bono work helping small business without an expectation of any revenue benefit for us.
QRki, a QR code generation and content access platform for retailers and other small businesses as part of our social responsibility commitment.
Retailers and other small business operators can make videos, files, competition entry forms, Facebook links and other online content accessible through a unique QR code they generate using the QRki website.
We created QRki to help small businesses harness the opportunity of QR codes without needing to invest in software of their own.
QRki is free.
Developed in Australia but for use from anywhere in the world, QRki is another example of cloud based innovation for small businesses.
QRki is available now for anyone from anywhere to use regardless of POS or other software used in the business.
Many small business retailers using the POS software from Tower Systems actively engage in suggesting enhancements for the software and many of these suggestions make their way into the software.
Retailers regularly thank Tower for the opportunity to publicly make suggestions and for the transparency of voting by and feedback from others about the suggested enhancements. Indeed, the level of transparency Tower Systems has offered in this area for years now is rare. Some claim user engagement but it is hard to find another software company living the transparency claim like Tower.
The real test of the exclusive Software Ideas facility from tower Systems is the enhancements that make their way into the software. Hundreds of enhancements including new facilities, large and small, exist in the software today thanks to user engagement in making suggestions and voting on these suggestions. It is proving to be a valuable process for tower Systems and its retail business customers.
It is a measure of the company’s confidence that the facility is promoted on its website home page and that the list can be accessed by anyone including competitors.
Software Ideas is managed by a senior member of the software development management team within the company and the overall Tower leadership team makes final decisions about ideas it embraces. All ideas receive feedback from the company.
While many POS software companies claim their software cuts retail theft, Tower Systems can present evidence of its work in the theft management area ranging from expert witness evidence in court cases to working with police to early detection for many retailers. The Tower smart POS software is rich in theft reduction facilities:
Retailers control the level of security they want = control theft by setting your own rules.
Tracking of keystrokes & data is like a security camera system inside your software = evidence helps you stop theft.
Spot stock takes help you see what products are being stolen by customers = knowledge stops theft.
Employee tracking improves sales counter accuracy = holding people to account stops them stealing.
Integrated EFTPOS reduces employee & customer EFTPOS scams = left theft risk for you.
Tracking everything that can impact on cash = reduces theft.
Retailers who are serious about theft have, in the Tower Systems software, excellent tools on which they can rely.
Retailers often think about POS software as being anchored to the counter when in fact smart POS software can help a retail business on the shop floor. Here are some opportunities to look for in software, opportunities in the Tower Systems smart POS software:
Guidance on product co-location = more sales of items together.
Better, deeper comparison of supplier performance = better stock turn from successful stock.
Shop floor selling = selling to customers where they are and increasing sales as a result.
Tracking return on floor space = get a better return on your rent.
Manage supplier reps to only order what sells = reduce your dead stock.
While some of these functions are common, the Tower Systems execution is unique. It focuses on the best practice approach for small and independent retailers.
There is a difference between Point of Sale software and smart Point of Sale software. While both transact sales and offer similar basic functions, the smarter software is better in a range of areas:
Fewer keystrokes = fewer mistakes.
Intuitive = easier to use.
More flexibility = better customer service.
More integrations = more revenue opportunities.
Flexibility in shopper loyalty offerings = shoppers spend more.
More complete control of data = less theft & better business decisions.
These are just some of the ways smart POS software is better than everyday POS software. Tower Systems through its software, training, support and extensive knowledge base helps retailers embrace the opportunities in its software.
Tower Systems was thrilled to announce Nathan Morrison as taking over responsibility for sales in Tasmania as part of a series of moves within the business as it manages expansion.
Nathan brings 19 years experience with Tower in technical and sales roles. He also brings a love of Tasmania to this new role.
Helping Tower Systems to grow users in gift shops, homewares shops, jewellers, bike shops, garden centres, newsagencies and pet shops is Nathan’s remit and already he is achieving good things for the company and those it represents.
The latest release of our Garden Centre Software features in the next issue of Nursery & Garden Magazine in time for the Green Expo trade show that will be attended by many garden centre / nursery owners and managers.
As a sponsor of the Nursery and Garden Industry Association of NSW & ACT, Tower Systems is proud to support this wonderful retail channel and its retailers and suppliers – with good software designed to drive efficiency and success.
Using our Garden Centre Software retailers are able to more easily manage for success through closer supplier relationships and more attuned customer relationships.
The latest Garden Centre Software will be on show at the Green Expo trade show.
Retailers using our smart POS software are able to have the software indicate on the sales screen when scanning an item where the box for the item is located in-store. This is invaluable at a busy sales counter and in a business where casual employees are used. It helps anyone at the counter find the box or pother packaging quickly and easily. It shows the business as being professional.
Our Point of Sale software has offered this facility for many years. It’s a tiny part of what our software does yet for some retailers that we do this is huge – tremendously valuable. It’s all about helping retailers save time. It’s also about helping them enjoy their businesses more. This function reduces stress.
Offering time saving and business building facilities in key business areas, the latest garden centre / nursery management software is making further inroads into the retail channel. The very latest software in beta release now is set to deliver even more thanks to helpful suggestions from already engaged garden centre and nursery owners.
The areas already well-covered by the software include:
Point of Sale counter sales management
Customer accounts and LayBy
Customer loyalty program options including points, cash and shopper call-back
Gift vouchers – your own vouchers easily managed
Electronic invoices including Danks
Specialist nursery barcode labels including weatherproof labels
A broad range of business performance reports
Theft reduction and management
Customer marketing facilities
Fast integrated EFTPOS
The Tower Systems nursery software includes a range of facilities and services developed specifically for nurseries including a new industrial strength and fast barcode printer.
The Tower Systems garden centre software features in the latest issue of Nursery & Garden magazine.
Promoting the latest release of our software for garden centres, this fresh for 2014 advertising is part of a co-ordinated campaign to reach out to garden centres and nurseries across Australia, to show off the quality business-specific software we have to meet their needs.
The marketing itself reflects well on the professionalism of our software.
Some retailers think that making more noise works in their favour. In these types of businesses you will see many deals, almost too many to take in. Our advice is that in retail often less is more. One offer or deal well pitched can generate more for a business than many offers.
Our advice for a business owner who wants to position their business as the best value retailer in their category of products is to have a whole of business value proposition. One way to pitch this is with one of the loyalty opportunities in our Point of Sale software.
From stand alone points-based loyalty to group wide integrated to small group integrated to our discount vouchers / instant rewards / cash rewards voucher facilities, retailers using our Point of Sale software have choice when it comes to offering a whole of business value proposition. Our software serves retailers with flexibility and power in this area, delivering tools retailers can use to offer a consistent message.
So, to retailers with many discounts and 2 for and 3 for deals, we say switch to a well thought our loyalty value proposition and rely on one message delivered and executed consistently to cut through.
This can be an excellent point of difference independent and small retailers.
Tower Systems offers retailers using its POS software a business performance analysis service whereby we analyse business sales and other data and provide a fresh-eyes assessment on the performance of the business.
The service is free to Tower AdvantageTM customers and involves a thorough year on year comparison of business performance.
Christmas is an ideal time for such an assessment since it’s the busiest time of the year, the time a business should be at its best. The higher volume of trade through Christmas enables an even more meaningful assessment of business performance.
Many retailers have appreciated this free service and taken on opportunities to change their businesses as a result.
Tower Systems is proud to offer this and other non-traditional POS software support services to its customers.
Several retailers have told us their they attribute the double-digit year on year growth they have been experiencing for the last four months to their introduction of our shopper loyalty driving discount vouchers earlier this year.
There is no doubting their growth – it is indicated in the data direct from their Tower Systems Point of Sale software.
What is exciting about the growth is that it is a whole of business growth. Tracking back through the data, including the discount voucher use data, we can see shopper behaviour being driven / guided by the vouchers, we can see shoppers responding to the voucher opportunities. This is very exciting, being able to track shopper behaviour at the basket and SKU level. It validates all the work done by so many to bring the innovative loyalty offer to market.
Two businesses we have seen data for this week are tracking close to 20% year on year sales growth. The loyalty offering is costing them less than 2%. Most of the growth is being achieved in high margin lives with GP of 60% and more.
Being able to track performance of the discount vouchers is tremendously valuable to each business and to us as we share the discount vouchers success story with more retailers and their suppliers.
The Tower Systems Garden Centre software offers a range of customer invoicing options including this professional invoice produced directly from the software.
Developed in consultation with garden centre owners and managers, this invoice and other garden centre software invoices, quotes and customer documents help garden centres using our software to represent themselves accurately and professionally – and in a way that meets the specific needs of the garden centre nursery industry.
This is what being a specialist software company is all about – meeting the needs of the niches in which you serve by providing rich facilities tailored to the needs of your customers.
Thanks to the marketing module available with our Point of Sale software, retailers partnering with Tower Systems are able to target market to customers based on purchases.
While this facility has been available for years, it is becoming more used as retailers reach out to shoppers based on their past activity. Through email, mail and text message marketing, retailers are able to market to customers using finely tuned search criteria to create the target list.
Tower Systems partners with a text message marketing service that facilitates text message sending for day to day use in the software as well as for bulk marketing campaigns.
This highly targeted marketing is low cost and easy to run thanks to the marketing tools in the software.
We have video and written training available for retailers wanting to engage in this marketing.
Here are some of the reasons newsagents, jewellers, gift shop owners, bike retailers, garden centre owners and others love the support we offer with our Point of sale software. For a small annual fee they have access to:
A friendly help desk staffed 7am through to 6pm Monday to Friday and 7:30am to 3pm on Saturday. Local call numbers in Melbourne, Sydney, Brisbane, Adelaide and Perth.
After-hours support available 24/7 through five mobile phone numbers.
Free one-on-one training for every newsagency every year.
Free new owner training.
Mandarin and Cantonese language support for those who prefer this.
Free hardware support for all h/w sold by us plus a 3 year on-site warranty for all HP h/w.
Weekly free online live training workshops.
Access to more than 130 professionally produced training videos for business owners & staff.
Free theft check service – we help newsagents uncover possible theft.
Free business performance analysis service – we help you see growth opportunities.
This mix of support services is exclusive to us. It’s a reason our customers choose to continue with software support coverage. We don’t force them by stopping their software from working if they choose to not continue support coverage. We think this type of action by a POS software company is unreasonable coercion.
We are excited for the promotion of our garden centre software in a leading trade journal later this month as it will announce the release of new software with enhancements developed with some leading garden centres.
One of the most exciting enhancements is in the area of shopper loyalty. We are combining VIP facilities and discount voucher facilities to create an even better suite for garden centres keen on offering both and combining them for greater shopper power and business value.
We see our work with garden centres and nurseries in Australia and New Zealand as joining in a journey to deliver better business efficiency and more valuable business success. This is done through improved customer experiences, more efficient inventory management and astute business performance reporting guiding better decisions.
We call it a journey because there is no end point. Like all good software, our POS software and our garden centre software continue to evolve to meet the needs of the evolving marketplace.
this latest promotion in a trade journal is exciting for the feedback it will bring.
The catalogue facilities in our Point of Sale software have been helping jewellers, bike retailers, garden centres, gift shops, homewares shops and newsagencies to embrace the sales opportunity of the 2013 Father’s Day season. They have been able to run special pricing just for the Father’s Day season using date based catalogue tools.
Our POS software has also helped with the creation of Father’s Day hampers and similar gifting opportunities where multiple items are put together to be given as a Father’s Day gift. The software manages the aggregation of the hamper and the breakdown to single products should it not sell.
These and other tools help retailers make the most from retail seasons such as Father’s Day. We back the tools with free advice and training for retailers using our software.
We had a terrific time at the NGIA garden centre trade show earlier this week in Queensland. In addition to excellent networking we got to show off our garden centre software to new prospects as well as suppliers to garden centres and nurseries. We were showing a new release of our software released this week.
Trade shows continue to be important in marketing activity supporting our Point of Sale software.