magNewsagency software experts from newsagency software company Tower Systems have been sharing insights from their recent study tour of the US which took in conferences in Las Vegas, Atlanta and New York.

The insights include business services areas unique to the sale and management of print media products. There are many US experiences which play out into the Australia marketplace needs.

In Australia, Tower serves more than 1,850 newsagencies using its software, making it the market leader by 300%. Tower takes this position seriously and invests in overseas study and overseas supplier engagement to be ready to serve as trends evolve and new opportunities develop.

The two-week trip unlocked some terrific opportunities for 2015 which the company has already commenced actioning.

For commercial reasons we will not share any comprehensive outcomes here as these are best deployed to our customers for their and our commercial advantage.

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