One way independent retailers can compete with big businesses is by telling stories about products – how to use them, how to care for them, where they come from, who made them, why the products matter.

Using the Tower Systems POS software retailers are able to share these stories in a consistent and professional way – on receipts and other document communications with customers.

This is our management advice for today – use the ability to personalise receipts and other documents for sharing stories with customers – to enhance their experience with what they purchase from you.