We lost a sale recently because we would not give a sales prospect exactly what they wanted. What they wanted and what we do here at Tower Systems through our POS software were not aligned.
We are a specialist retail channel software company, offering software highly tuned and tailored for a specific selection of retail channels. We do this well. We don’t offer bespoke software unless enhancements developed could benefit one or more of our specialist retail channels.
In the instance we are writing about today, a sales prospect wanted something specific to their business which had no value to any other customer. While we could have done the work it would have taken attention away from commitments to existing customers. It was for this reason we said no thanks.
While it is never easy to walk away from revenue, we appreciate the long term relationships we have in our select group of retail channels and feel we are better served serving them than investing too much time serving the needs of one customer.