The tell of a software company struggling for relevance

A tell that a software company is challenged for relevance is when they respond to a competitor’s launch of innovative software by promoting software from other companies that they claim covers the same application areas.

Good software companies let their own software speak for them.

Innovation is expensive and time consuming. Promoting what someone else has done in order to spoil the innovation of a competitor takes a few minutes. It shows the operators of a business up for what they are and are not.

Category: Ethics

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