With Father’s Day being an important retail season in many small business retailers, we ask this timely and important question: What comes after Father’s Day?
This is a question small business retailers should ask along with: What do you have planned for the business from today until Christmas really kicks in? Do you have a plan?
We think retailers need a plan. You should have had a plan a couple of months ago when planning for coming out of a major season for this period before the next major season starts.
Knowing what’s next is vital in retail where the everyday on which you rely is not as strong as it was years ago.
Now more than ever shop floor engagement and out of store marketing are vital to attract new shoppers and we cannot rely on major seasons only to do this for if we do we become like old-style gift shops and they are closing fast.
So: What comes after Father’s Day?