Here are seven steps we suggest to cut the cost of shopper theft in your retail business. While there are other steps you could take, these seven are most valuable from our years of working with retailers.
- Look at people as they enter. Make sure they see you see them. Eye contact is key. Ideally, say hello to them. The more they think you have seen them the better.
- Have a screen near the entrance / exit so people can see that you filming them with your security cameras. The more people think they will be caught they less likely they are to steal.
- Work on the shop floor. This puts you or your employees among shoppers and heightens the chance of detection of theft.
- Walk the floor. Every so often, do a circuit. Be present. Talk to people.
- During peak shopping periods, station someone outside the business looking. Ensure they are trained on appropriate action should they see misbehavior.
- Bring in a security guard on a casual basis during your most busy periods.
- Have a no receipt no exchange or refund policy.
- Use your POS software. Spot stock take. Understand the cost off theft. In our experience the evidence is that items being stolen are bot those you think are being stolen. Data is key here. hence our advice to use your POS software.
- Act on the evidence.
- Ensure all who work in the business are in on this project.
The more likely people are to be caught the less likely you are to experience shopper theft.
Tower Systems has many years of experience in helping independent small business retailers mitigate em ploy theft and shopper theft. We leverage this experience for our customers through excellent POS software, free training, group training workshops, data analysis and expert witness support for authorities in specific cases.
Our advice to retailers is that you can cut the cost of theft if you manage your business to achieve this goal. Sadly, too many small business retailers do not do this because they do not see theft until it is too late. We say be on the front foot, manage to cut theft even when you cannot see it.