How webstore connected POS software helps retailers in a group and independent retailers win more sales

For several years Tower Systems has been a trailblazer in connecting independently owned stores into single brand websites, thereby enabling hundreds of small business retailers to trade as one big business. It is an approach that has enabled independent small businesses to beat big businesses through the power of many being better than the power of one.

What we pitch here is not new for us. We have had websites achieving this for years, making money for small business retailers for years.

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

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