How our Shopify connected POS software helps small business retailers sell online

Tower Systems launched its POS software – Shopify interface more than two years ago. Back at the time a competitor mocked the move, which we thought was ignorant of them. We have the last laugh with them recently completing their Shopify interface

What we offered then and continue to offer today is direct integration between our small business POS software and Shopify.

It is beautiful, fast, easy to use, accurate and two-way. This is an integration that helps small business retailers compete online. We are proud of what we launched in 2016 and proud of what it has evolved to become and the businesses we help every day.

Here is information abut the Tower Systems POS software Shopify link:

What is Shopify?

Shopify is one of the easiest ways to setup and run an ecommerce store. We think it provides you with the ideal place to create you first website and gain experience in the world of ecommerce. You have complete control over the look and feel of your online store and can instant access fantastic look themes to reflect the personality of your business. For more information visit www.shopify.com.au.

What is the Retailer to Shopify Link?

The Tower Systems Retailer POS software to Shopify Link uses the Tower Advantage Link platform to allow Retailer to connect directly to your Shopify store. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Shopify API.

How does the link work?

The link works by using the TALink platform platform to connect to the shopify API and synchronise your data.

Stock. Retailer is your master stock database. You flag what stock items you want to appear on your shopify store. Descriptions and extended descriptions are added as your titles and descriptions in Shopify. Newly flagged products are automatically added and if you edit items in Retailer you have field level control over how these are handled in Shopify.

Department and Categories. Your Retailer Departments and Categories become collections in Shopify. You can have a chose of either Department level collections or category level, but not both. If you choose to synchronise either a department or category, your existing structure will be mirrored and managed in Shopify automatically. If, however, you decide not link your Department and Categories in Shopify, you can allocate collections manually to products once they are added.

Classifications. Shopify does not have a mechanism to manage classifications.

Prices and Quantity On Hand. You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore prices can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity on hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Shopify. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Shopify.

Images. The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images as you like per stock item.

Customers. Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales if you choose.

Sales. Sales are downloaded on a periodic basis and imported into Retailer. They are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices if needed. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged to you main sales data, giving you excellent control over how you report on your webstore sales.

I don’t have a website but want one. Can Tower help?

Yes! We are expert in POS software and web store development and deployment.

Help for drought affected small businesses

Tower Systems has several businesses in our client base that have been drought affected. We have reached out with help and resources to assist.  We have also spoked with government agencies to understand the resources available so that we can connect our customers with these as appropriate.

One such resource for drought affected small businesses is through the ATO, the Australian Taxation Office. Here are some details of their drought assistance eligibility criteria:

To work out if you are eligible for small business entity concessions, you first need to work out if you are a ‘small business entity’ in an income year. You must review your eligibility each year to check if you are able or required to use a particular concession.

From 1 July 2016, you are a small business entity if you are a sole trader, partnership, company or trust that:

  • operates a business for all or part of the income year, and
  • has an aggregated turnover less than $10 million (the turnover threshold).

From here on, when we say:

  • ‘small business’, we mean ‘small business entity’
  • ‘turnover’, we mean ‘aggregated turnover’.

From 1 April 2017, the turnover threshold for fringe benefits tax (FBT) concessions increased to $10 million.

The $10 million turnover threshold applies to most concessions, except for:

  • the small business income tax offset, which has a $5 million turnover threshold
  • the capital gains tax (CGT) concessions, which continue to have a $2 million turnover threshold.

For previous income years, you are a small business if your turnover is less than $2 million.

Find out about:

See also:

  • Are you in business? – determine the differences between a hobby and a business for tax purposes

Our Tower Systems POS software company helps small business retailers in a range of practical ways from direct assistance to operational assistance. We do this because we believe in small business and because we are grateful to be in a position where we can help. Gratefulness is best expressed through practical help in our view.

POS software small business retailers love

The POS software from Tower Systems is valuable for indie small business retailers as it provides tools through which these businesses can compete, grow and become more valuable.

This is POS software with a proven track record, heritage and value embedded for small business retailers in a range of specialty retail channels. Software already used by thousands of small business retailers. Software technically rich and functionally smooth – ready for enjoyment at all levels of any independent retail business.

Retailers love our POS software and the support that backs the use of the POS software because of our accessibility, focus on small business, commitment to channel specialisation and the regular updating of our POS software. Each year our skill set improves and with this our ability to serve niche retail businesses.

While Tower Systems offers POS services for all retailers, our core business is the provision of specialist software packages for gift shops, newsagents, jewellers, pet shops, garden centres, firearms shops, adult shops, bike shops and toy shops.  We are the leading Australian company supporting these markets and our software is directly developed for their unique needs.

Tower Systems understands these needs because it owns and manages its own thriving retail businesses.  Our staff have retail experience and our software is informed by what happens in real world business – not from what happens behind a desk.

The company’s strong management infrastructure champions the small business, independent culture of Tower Systems.

Here are practical ways we help small business retailers in and beyond our POS software:

Software enhanced by user suggestion and direction.

  1. Easy access to training.
  2. Easy access to support.
  3. Regular free training.
  4. Regular user meetings.
  5. Easy access to business management advice, beyond the software.

Tower Systems is accessible to every one of our customers. We stand by our promises and deliver not only in terms of software but also in terms of training and advice. For us, it is personal. It is why every customer has easy access to the leadership team of the company, why every customer can self escalate any issue they want right through to the ownership of the company if there need arises.

Toy shop software for independent toy retailers

Tower Systems helps independent small business toy shops compete with beautiful easy to use toy shop software.

Frank was thrilled the receipt for the birthday gift he bought his granddaughter had a link to advice that made him an expert when he gave her the gift. His granddaughter loved it. He is still smiling at being an expert.

Kath mentioned us on Facebook, saying she loves the care instructions we provide for the jigsaws she buys from us and the loyalty rewards we offer.

Working mum Clare appreciated ordering from our website and having the awesome and fun birthday gifts for her twins wrapped and ready for collection on her way home. She loved the surprise we included.

Mick loves each text message we send to say the next release of his collection is ready for pick-up. And, he loves the reward for being a collector.

Every day, local indie toy shops in Australia serve customers like Frank, Kath, Clare and Mick with personal local service. Specialist indie toy businesses need specialist software to serve these and other types of specialist needs.

Specialisation is what sets you apart.  It is what sets us apart too.

From managing seasonal sales to respecting product care instructions to offering easy sell packs with multiple items, our specialty toy shop software can help you serve in valuable and appreciated ways.

We can help maximise sales with smart shopper engagement. This is where you easily leverage customer data to reach out with personal reminders, which can bring customers who shopped with you once back again and again.

Imagine easily reaching out to those who purchased Cards Against Humanity, Lego products, Harry Potter products, new Beanie Boos or Monopoly and inviting them to purchase a product extension?

Our front-end loyalty offer helps you leverage one-off and infrequent shoppers, to maximise their shopping visit. We have retailers reporting 10% and more revenue boosts from this loyalty tool big retailers cannot copy.

These are some examples of how Tower Systems leverages its toy shop specific software for you – with training and assistance specific to your type of business, to ensure that you maximise the benefits for your business.

Another way to use the software is with Oxipay, a buy now pay later service that settles immediately to you. It is integrated as a method of payment.

Our Toy Shop Software also offers:

  1. Catalogue management – making catalogue sales easy.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off next purchase or a mixture.
  7. Easy to use LayBy.

See the software live. For a free demo: Email: sales@towersystems.com.au. Call: SA / WA / VIC. Tim Batt. 0401 833 917. QLD / NT. Justin Randall.  0434 365 789. NSW / ACT / TAS. Nathan Morrison. 0417 568 148. Or, call toll free: toll free 1300 662 957. Check us out online: www.towersystems.com.au

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. No robots here. You can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you. The training is tailored to your needs. Plus, you have access to extra free one on one training.

POS software user meetings keep us in touch with small business retail

In then last week the leadership team of our company have met face to face with owners of retail businesses using our specialty POS software in Perth, Sydney, Brisbane, Adelaide and Canberra.

This is the first week of a tour around the country, meeting  with customers, sharing insights, listening to business challenges and exploring who we can better help each other.

Being face to face, with the right people in front of each other, decision makers, listeners who can make a difference, is what customer service from POS software is all about in our view. This is us being true to our word, honouring our commitment, delivering on our promises.

Anyone can say they will host user meetings. It is hard work, expensive and time consuming. Here at Tower Systems we want to live truth to our words every day,. It is why we are in the middle of this national face to face user meeting and listening tour.

While these sessions are a wonderful opportunity to share training and business management experience, they also provide us with valuable feedback and business insights that we can leverage to deliver better outcomes for our customers. There is doubt the sessions make us a better POS software company, especially in service of small business retailers.

We are grateful to the independent retailers using our POS software who have joined us in this latest series and to those who will join us on the online version of the events where we will connect with businesses that might otherwise not be able to reach the major city locations in the current tour.

Small business POS software is about personal service, like small business retail. Lose contact with your customers and you lose the soul of your business. This is why we make ourselves as available as we do, it is why we are so accessible in the marketplace, at these sessions in capital cities and major regional centres.

Tower Systems is proud to serve only small business retailers in niche retail channels, growing stronger and more valuable retail businesses. We are grateful for customer support every day.

Helping indie retailers pitch shop local

IMG_9093The shop local movement has a good profile. Locals do tend to prefer to shop local. Retailers need to actively and consistently leverage this through a regular reminder but such a reminder is hollow unless you offer local benefits such as community engagement, hiring locally and sourcing locally made products. Actively engaging in the business through locally focussed decisions helps any retailer bring power and strength to their calls for people to shop local.

This is our advice today – if you pitch shop local, live in in your shop every day and show you yourselves believe in it. Our POS software can help.

Tower Systems helps retailers actively pitch and live the shop local mantra through its POS software and through the business support the company provides in its training and on its website.

Helping indie bike shops compete and make a local difference with best bike shop software for bike retailers in Australia and New Zealand

Jake loves the reminder he gets for a service of his pride and joy bike. He loves that it’s personal and comes with free advice. We love that Jake comes in for the service and usually buys a couple of items while in the shop.

Rach was rapt with the local hard to find bike track advice included on the receipt we gave her. She was riding through town and unexpectedly needed some kit. She emailed us a couple of days later with appreciation for the advice on our receipt.

First time customer Geoff came in to buy a bike for his grandchild. He left buying three extra things thanks to the Thank You cash off gift we included on his receipt. He assured us he will be back for more because of this.

Jules loves the text message we send when her special order is in. It saves her calling and shows her we are tracking things just for her.

Every day, local indie bike shops in Australia serve customers like Jake, Rach, Geoff and Jules with personal local service. Specialist indie bike businesses need specialist software to serve these and other types of specialist needs.

Specialisation is what sets you apart.  It is what sets us apart too.

From managing seasonal sales to respecting product care instructions to offering easy sell packs with multiple items, our specialty bike shop software can help you serve in valuable and appreciated ways.

We can help maximise sales with smart shopper engagement. This is where you easily leverage customer data to reach out with personal reminders, which can bring customers who shopped with you once back again and again.

Imagine easily reaching out to those who purchased a specific brand or type of bike and inviting them to come see or purchase a product they are sure to like.

Our front-end loyalty offer in our bike shop software helps you leverage one-off and infrequent shoppers, to maximise their shopping visit. We have retailers reporting 10% and more revenue boosts from this loyalty tool big retailers cannot copy.

These are some examples of how Tower Systems leverages its bike shop specific software for you – with training and assistance specific to your type of business, to ensure that you maximise the benefits for your business.

Another way to use the software is with Oxipay, a buy now pay later service that settles immediately to you. It is integrated as a method of payment.

Our Bike Shop Software also offers:

  1. Catalogue management – making catalogue sales easy.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off next purchase or a mixture.
  7. Easy to use LayBy.

See the software live. Call toll free: toll free 1300 662 957. Check us out online: www.towersystems.com.au

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. No robots here. You can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you. The training is tailored to your needs. Plus, you have access to extra free one on one training.

Our POS software co. also develops small business websites for best-practice e-commerce

We are grateful to have two software development teams in our business, one continually enhancing our awesome small business POS software and the other developing beautiful and valuable websites for small business retailers.

We have just expanded our web development team to help us keep up with demand while we last month added to our POS software development team.

Our commitment is to providing small business local retailers in Australia and New Zealand solutions to their specialty retail needs in-store and online. we do this by offering off the shelf specialty POS software in selected marketplaces.

All our websites are developed from scratch using tools well respected around the world, tools such as Magento and Shopify. We ave experience enhancing these offerings to provide retailers with facilities that are unique, valuable and powerful beyond what you see out of the box.

Our small business website development starts with a comprehensive consultation process, to ensure we understand d the needs and agree these with our customers. Too often with offshore web development this is not done and fixing a site from afar is problematic.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Professional web development takes time. Time has a per hour cost. IT professionals are paid well. Going for the cheapest price for website development could mean that you have gone with a business that cuts corners or has most of the work done offshore.

Since your website is your business calling card to the world it is not something to cut corners with, it is not something to take offshore for a saving today. A good source of business for us is replacing offshore developed sites.

Our POS software co pitched shop local

Here is another video we have produced in-house for social media circulation, pitching shop local, for the benefit of all Australians. As a POS software company that only sells to small business retailers, supporting small local businesses is important to us. It is also important to all Australians who appreciate local jobs, local communities and local suppliers. We’re all in this together…

Advice on avoiding the impact of a ransomware attach on your retail business

Ransomware / malware can come in many forms. Every computer connected to a network in any way is at risk.

There is no guaranteed protection but there are important steps to take. This advice sheet provides advice designed to reduce the risk to your business. Ransomware often comes in the form of a harness looking business email, seeking you to click on something that makes sense.

Often, if the recipient clicks on the attachment in the email, the ZIP file, on a PC running Windows they would have been locked out of the computer and subject to ransomware.

A ransomware attack is where money is demanded to unlock your computer. Often, the computer is not unlocked even after a payment is made.

More and more businesses including small business retailers are being affected by these malicious attacks, they are being locked out of their businesses.

You can reduce the opportunity of being hit by an attack by taking care with emails.

If you are not sure of the sender, ignore the email. Tell everyone who has access to your email. Lay out your ground rules and demand discipline.

Here is our best-practice advice to protect against Ransomware:

  1. Ensure you use professional, up to date, virus protection.
  2. Ensure you have a good firewall with strong settings.
  3. Do not click on emails or attachments unless you are sure of the sender.
    1. Be particularly wary of ZIP files in emails.
    2. The ATO will not email you.
    3. Your bank will not email you.
    4. Australia Post will not email you, not like the example I have posted.
  4. Ensure all passwords you use are strong.
  5. Consider using an email filtering facility.
  6. Do not allow remote access to your computer unless you are certain of the person accessing.
  7. Ensure you have strong passwords. A strong password should include: some CAPS, some numbers and at least one special character. Check your password at: https://howsecureismypassword.net
  8. Change your password regularly.
  9. Run an up to date operating system.
  10. Have rules on computer use: no games, no online gambling, no porn, no personal emails.
  11. Have an overarching rule: do not open any email or go to any website unless you are certain.
  12. Use a cloud backup service like the Tower backup service. This provides the fastest recovery.
  13. Have multiple backup devices for additional protection.
  14. Do not use automatic file replication programs / facilities such as Dropbox or Google Drive. If a file is encrypted with malware / ransomware it will upload to the account and infect other files.

Most ransomware attacks can be avoided by careful scrutiny of your emails and websites you visit.

Starts today in Perth: web connected POS software workshops

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

People loving Christmas ornaments website

Our Christmas ornaments website is enjoying excellent sales success early in the Christmas season. Offering the wonderful and limited edition Hallmark Keepsakes range. The MyOrnaments website is a hit with Australian shoppers, pulling excellent sales and queries.

This is another of our POS software connected websites, bring online revenue to local high street retail businesses. Finding new traffic and leveraging commercially valuable results.

Tower Systems is proud to be offering web and in-store solutions to independent small business retailers in a beautiful win win.

Specialty Christmas ornaments are sought after, especially those dated to a year and available in limited quantities, as these are. We are grateful for the opportunity through this website to showcase ur web development and POS software integration tools and to do so in a visually appealing and easy to shop site.

Best-practice produce rural supplies business POS software

Tower Systems is grateful to serve many produce and rural supplies businesses in a variety of situations, sizes and shapes with our produce store software. It is powerful, diverse in function and beneficial in many situations.

Frank hopped out of the truck, placed his order at the counter, paid, had a short chat about the weather and then drove to pick-up where the goods were ready for collection.

Kath called ahead with her order and drove through pick-up to collect the goods, without leaving the ute.

Angelo placed his order on the website at 11pm, from his city apartment, when he remembered he was running short of feed down at his weekend farm. It was delivered ready for his arrival the next weekend.

Penny rang for help with concerns about a crop. She was thrilled to receive a special mix the next day, along with instructions on the delivery docket.

Every day, rural supply businesses serve customers like Frank, Kath, Angelo and Penny, providing personal service based on years of local experience. Specialist rural supplies businesses need specialist software to serve these types of needs.

From managing the sale of bulky goods to respecting risks of hazardous materials to providing meaningful delivery dockets to managing special orders, the rural supplies / produce business software from Tower Systems is tailored to serve.

An asset of your business is that you are a local expert on local crops, common local farm animals and more. You can promote your expert local knowledge through local notes on receipts.

Automatically, receipts, invoices and delivery dockets can include locally relevant information. This free information pitches your business as different to an online shop or a big business that is less focussed on personal service.

Another way we can help maximise sales is with smart shopper engagement. This is where you easily leverage customer data to reach out with reminders.

Using rules that you control, you can send an email or letter to shoppers based on seasons or other potential relevant local purchase triggers. Experience shows that such contact leads to purchases.

Smart shopper engagement starts with accurate business data, captured at the point of sale and backed by tech that helps you leverage this.

Our rural supplies / produce software also offers:

  1. Quotation facility where you quote ahead of winning business.
  2. Selling by weight.
  3. Reporting on hazardous goods when these are supplied.
  4. Group discounts, where members of a local group loyal to you save money.
  5. Easy loading of electronic invoices from your suppliers.
  6. Linking to a website for online sales.
  7. Handling special orders, where you order items in for a specific customer.
  8. Linking to Xero to cut bookkeeping and external accounting costs.
  9. Rewarding loyal shoppers with points and / or cash off their next purchase.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

Best practice approach to web connected POS software for small business retailers

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

Web connected POS software workshops from Tower Systems

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Tower Systems helps small business retailers reduce the impact of shopper and employee theft

In years working with small and independent retail businesses, the team at Tower Systems has learnt plenty including the indicators of in which retail businesses theft is more likely to occur.

we take a best practice approach to theft mitigation in our smart POS software. There are extensive tools that benefit retailer, provide peace of mind and help act against the scourge off theft be it employee or customer initiated and executed.

Our experience is that theft is more likely to occur in businesses where stock is not managed properly.

By not managed properly we mean where:

  1. All items sold are not tracked at the point of sale.
  2. Where new stock arriving in the business is not properly arrived through the software.
  3. Where spot stock-takes are not undertaken regularly to maintain an accurate stock on hand account.
  4. Where stock given away or thrown away is not written off.
  5. Where stock returned to a supplier is not scanned out.

Our advice on reducing the cost of employee theft and customer theft is simple – follow our advice, manage your stock and without a doubt the cost of theft in your retail business will be lower than it would have been.

If you think the cost of managing stock is too great, think about the cost of $25,000, $50,000 or even $250,000 in theft. Yes, we see this all too often in retail businesses – where stock is not managed.

Managing your stock = less theft and less theft = increases product and increased profit = you get more when you sell your business.

Best practice pet shop software for independent pet products retailers

Helping you make the world a happier place, one pet at a time.

Melissa loves Rosie, her cute staffy of six years, she would do anything for her, buy anything for her. We have Melissa on our staffy mailing list. She loves the care hints in our emails, the birthday card for Rosie, the staffy calendars – she bought two – the staffy card and our suggested playtime toys.

Melissa also loves that by shopping with us for food and treats for Rosie she gets to nominate a local animal shelter that her purchases raise funds for.

Best of all, Melissa loves that we help her keep Rosie healthy with reminders on worming and flea treatment, based on when she last purchased.

While for sure this is business for us, we know that helping pet lovers nurture and love those they serve is good for our business. We know, too, that happy pets and happy pet lovers make for a happier world.

Local pet stores are unique businesses, with tough big business competitors and an ever-growing online challenge.

The Tower Systems pet shops software is designed, developed and supported here in Australia. We only sell to independent local pet businesses. We believe in small business!

Our software is loaded with facilities developed specifically for pet stores. These are facilities you will not see in regular, often cheaper, POS software. The facilities continue to evolve, too, based on suggestions from people like you.

There is more to this software than the marketing described above. For example, we make managing catalogues easy. You can load the offers and have them run for the date / time range you select. In fact, the catalogue tools are quite powerful, allowing considerably more flexibility that you might be used to from the old-school approach to catalogues.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers infrequently. Using rules you control, a receipt can include a voucher offering an amount off the next purchase.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase.

The instant loyalty reward can also work with a point based program for more regular shoppers too, helping them spend more with you.

Our pet shop software also offers:

  1. Marketing based on pet birthdays and other anniversaries.
  2. Group discounts, where members of a local group loyal to you save money.
  3. Easy loading of electronic invoices from your suppliers.
  4. Linking to a website for online sales.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points and / or cash off their next purchase.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

Best-practice toy shop software for toy retailers

Using our Toy Shop Software software developed specifically for Australian Toy shops, you can bring new customers who shopped with you at Christmas back again and again.

Imagine easily reaching out to those who purchased Cards Against Humanity, Lego products, new Beanie Boos or Monopoly and inviting them to purchase a product extension? This is easy with our Australian developed and supported Toy Shop software.

We know from our work in other retail marketplaces that recalling shoppers based on identified interests works.

You can enhance the success of such a campaign by using a smart and tailored discount voucher, with an expiry date, on receipts. The key is to time your reminder email, text message or flyer to arrive in time for customers to use the discount voucher they got with Christmas purchases.

Combining these two tools, which are embedded in our Toy Shop Software, is one way to drive success from Christmas well into the new year.

This is one example of how Tower Systems leverages its toy shop specific software for you – with training and assistance specific to your type of business, to ensure that you maximise the benefits for your business.

Another way to use the software is through our Oxipay interface. Oxipay is a buy now pay later service that settles immediately to you. It is integrated with the Tower software as a method of payment. This makes it easier for you.

One of our customers uses Oxipay online and it now accounts for 21% of all online sales.

Our Toy Shop Software also offers:

  1. Catalogue management – where pricing for catalogue items runs for the duration of the promotion, under your control.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off their next purchase or a mixture – with you having complete control over the rules.
  7. Easy to use LayBy.

See the software live. Contact us for an obligation free demonstration:

  • Email: sales@towersystems.com.au.
  • Call: toll free 1300 662 957.
  • SA / WA / VIC. Tim Batt. 0401 833 917.
  • QLD / NT. Justin Randall. 0434 365 789.
  • NSW / ACT / TAS. Nathan Morrison. 0417 568 148.
  • Check us out online: www.towersystems.com.au

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.