Starts today in Perth: web connected POS software workshops

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

People loving Christmas ornaments website

Our Christmas ornaments website is enjoying excellent sales success early in the Christmas season. Offering the wonderful and limited edition Hallmark Keepsakes range. The MyOrnaments website is a hit with Australian shoppers, pulling excellent sales and queries.

This is another of our POS software connected websites, bring online revenue to local high street retail businesses. Finding new traffic and leveraging commercially valuable results.

Tower Systems is proud to be offering web and in-store solutions to independent small business retailers in a beautiful win win.

Specialty Christmas ornaments are sought after, especially those dated to a year and available in limited quantities, as these are. We are grateful for the opportunity through this website to showcase ur web development and POS software integration tools and to do so in a visually appealing and easy to shop site.

Best practice produced rural supplies business POS software

Tower Systems is grateful to serve many produce and rural supplies businesses in a variety of situations, sizes and shapes with our produce store software. It is powerful, diverse in function and beneficial in many situations.

Frank hopped out of the truck, placed his order at the counter, paid, had a short chat about the weather and then drove to pick-up where the goods were ready for collection.

Kath called ahead with her order and drove through pick-up to collect the goods, without leaving the ute.

Angelo placed his order on the website at 11pm, from his city apartment, when he remembered he was running short of feed down at his weekend farm. It was delivered ready for his arrival the next weekend.

Penny rang for help with concerns about a crop. She was thrilled to receive a special mix the next day, along with instructions on the delivery docket.

Every day, rural supply businesses serve customers like Frank, Kath, Angelo and Penny, providing personal service based on years of local experience. Specialist rural supplies businesses need specialist software to serve these types of needs.

From managing the sale of bulky goods to respecting risks of hazardous materials to providing meaningful delivery dockets to managing special orders, the rural supplies / produce business software from Tower Systems is tailored to serve.

An asset of your business is that you are a local expert on local crops, common local farm animals and more. You can promote your expert local knowledge through local notes on receipts.

Automatically, receipts, invoices and delivery dockets can include locally relevant information. This free information pitches your business as different to an online shop or a big business that is less focussed on personal service.

Another way we can help maximise sales is with smart shopper engagement. This is where you easily leverage customer data to reach out with reminders.

Using rules that you control, you can send an email or letter to shoppers based on seasons or other potential relevant local purchase triggers. Experience shows that such contact leads to purchases.

Smart shopper engagement starts with accurate business data, captured at the point of sale and backed by tech that helps you leverage this.

Our rural supplies / produce software also offers:

  1. Quotation facility where you quote ahead of winning business.
  2. Selling by weight.
  3. Reporting on hazardous goods when these are supplied.
  4. Group discounts, where members of a local group loyal to you save money.
  5. Easy loading of electronic invoices from your suppliers.
  6. Linking to a website for online sales.
  7. Handling special orders, where you order items in for a specific customer.
  8. Linking to Xero to cut bookkeeping and external accounting costs.
  9. Rewarding loyal shoppers with points and / or cash off their next purchase.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

Best practice approach to web connected POS software for small business retailers

As well as offering POS software designed for your specific type of business, Tower Systems provides websites seamlessly connected to the shop floor, giving you a single management view.

We develop websites for our customers, in Magento, Shopify or WooCommerce.

Our websites are POS software connected, offering 24/7 selling with payments through PayPal, Oxipay (interest free buy now pay later) and credit cards.

Our websites leverage online purchases as well as click and collect. They also drive basket depth with up-sell options and handling coupons for special deals.

If you are in a banner group or a marketing group, we can provide a single website to represent all stores in the group. We do this today for one group, through five websites we created – each easily found through Google thanks to our SEO work.

Each store in a banner or marketing group gets their own page, which they can easily promote. For a single business, the POS connected website promotes their business.

We know from experience that:

  1. In some businesses, around 75% of key in-store purchases have an online search component. POS connected websites are important for winning online sales and even more important for driving in-store purchases.
  2. 45% of purchases in many categories are when retail shops are closed.
  3. 10% of purchases are click and collect in higher-end product categories.
  4. 14% of purchases are done with buy now pay later financing.
  5. Shoppers like certainty that a store will have in stock they want to purchase – stock on hand by item can be viewable for each store.

We can network stores from a banner or marketing group into a single website. Thereby leveraging the power of the group of independently owned small businesses to be stronger and more useful than a big business competitor. This is how small businesses can win online.

Let us show you how together we can do this, how we can bring single stores online as well as whole groups online … through webstore connected POS software.

Not only do we create the website and the POS software, we ensure they can be found. This is key as a website that cannot be easily found through Google is a waste of money.

We would love to show individuals privately or members of your group, if you are in a group, the POS software connected websites we have created. We would take you behind the curtain, showing not only the tech. but explaining the business approach, outlining what we have done to create successful online businesses.

Fulfilment can be a challenge. We can help here too thanks to our integration work with Australia Post, Sendle and others. We can help you reduce friction with fulfilment and see you benefit from incremental online business.

Online is about a race to the cash. By this we mean that an online shopper is more likely to be ready to purchase. The first business to take their cash wins. This is where POS integrated websites can win. We can show you how.

The latest release of our POS software introduces a web dashboard to help in-store online sales fulfilment. This, coupled with inventory integration, accurate stock on hand data, professional image handling and smart SEO work helps you create and run an efficient, integrated physical and online business.

Whether you run a single store or operate as part of a marketing or banner group, Tower Systems has a track record of success you can leverage for your success. Let us show you how.

Web connected POS software workshops from Tower Systems

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Tower Systems helps small business retailers reduce the impact of shopper and employee theft

In years working with small and independent retail businesses, the team at Tower Systems has learnt plenty including the indicators of in which retail businesses theft is more likely to occur.

we take a best practice approach to theft mitigation in our smart POS software. There are extensive tools that benefit retailer, provide peace of mind and help act against the scourge off theft be it employee or customer initiated and executed.

Our experience is that theft is more likely to occur in businesses where stock is not managed properly.

By not managed properly we mean where:

  1. All items sold are not tracked at the point of sale.
  2. Where new stock arriving in the business is not properly arrived through the software.
  3. Where spot stock-takes are not undertaken regularly to maintain an accurate stock on hand account.
  4. Where stock given away or thrown away is not written off.
  5. Where stock returned to a supplier is not scanned out.

Our advice on reducing the cost of employee theft and customer theft is simple – follow our advice, manage your stock and without a doubt the cost of theft in your retail business will be lower than it would have been.

If you think the cost of managing stock is too great, think about the cost of $25,000, $50,000 or even $250,000 in theft. Yes, we see this all too often in retail businesses – where stock is not managed.

Managing your stock = less theft and less theft = increases product and increased profit = you get more when you sell your business.

Best practice pet shop software for independent pet products retailers

Helping you make the world a happier place, one pet at a time.

Melissa loves Rosie, her cute staffy of six years, she would do anything for her, buy anything for her. We have Melissa on our staffy mailing list. She loves the care hints in our emails, the birthday card for Rosie, the staffy calendars – she bought two – the staffy card and our suggested playtime toys.

Melissa also loves that by shopping with us for food and treats for Rosie she gets to nominate a local animal shelter that her purchases raise funds for.

Best of all, Melissa loves that we help her keep Rosie healthy with reminders on worming and flea treatment, based on when she last purchased.

While for sure this is business for us, we know that helping pet lovers nurture and love those they serve is good for our business. We know, too, that happy pets and happy pet lovers make for a happier world.

Local pet stores are unique businesses, with tough big business competitors and an ever-growing online challenge.

The Tower Systems pet shops software is designed, developed and supported here in Australia. We only sell to independent local pet businesses. We believe in small business!

Our software is loaded with facilities developed specifically for pet stores. These are facilities you will not see in regular, often cheaper, POS software. The facilities continue to evolve, too, based on suggestions from people like you.

There is more to this software than the marketing described above. For example, we make managing catalogues easy. You can load the offers and have them run for the date / time range you select. In fact, the catalogue tools are quite powerful, allowing considerably more flexibility that you might be used to from the old-school approach to catalogues.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers infrequently. Using rules you control, a receipt can include a voucher offering an amount off the next purchase.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase.

The instant loyalty reward can also work with a point based program for more regular shoppers too, helping them spend more with you.

Our pet shop software also offers:

  1. Marketing based on pet birthdays and other anniversaries.
  2. Group discounts, where members of a local group loyal to you save money.
  3. Easy loading of electronic invoices from your suppliers.
  4. Linking to a website for online sales.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points and / or cash off their next purchase.

See the software live. Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Call: toll free 1300 662 957. SA / WA / VIC: Tim Batt. 0401 833 917. QLD / NT: Justin Randall.  0434 365 789. NSW / ACT / TAS: Nathan Morrison. 0417 568 148. Check us out online: www.towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

Best-practice toy shop software for toy retailers

Using our Toy Shop Software software developed specifically for Australian Toy shops, you can bring new customers who shopped with you at Christmas back again and again.

Imagine easily reaching out to those who purchased Cards Against Humanity, Lego products, new Beanie Boos or Monopoly and inviting them to purchase a product extension? This is easy with our Australian developed and supported Toy Shop software.

We know from our work in other retail marketplaces that recalling shoppers based on identified interests works.

You can enhance the success of such a campaign by using a smart and tailored discount voucher, with an expiry date, on receipts. The key is to time your reminder email, text message or flyer to arrive in time for customers to use the discount voucher they got with Christmas purchases.

Combining these two tools, which are embedded in our Toy Shop Software, is one way to drive success from Christmas well into the new year.

This is one example of how Tower Systems leverages its toy shop specific software for you – with training and assistance specific to your type of business, to ensure that you maximise the benefits for your business.

Another way to use the software is through our Oxipay interface. Oxipay is a buy now pay later service that settles immediately to you. It is integrated with the Tower software as a method of payment. This makes it easier for you.

One of our customers uses Oxipay online and it now accounts for 21% of all online sales.

Our Toy Shop Software also offers:

  1. Catalogue management – where pricing for catalogue items runs for the duration of the promotion, under your control.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off their next purchase or a mixture – with you having complete control over the rules.
  7. Easy to use LayBy.

See the software live. Contact us for an obligation free demonstration:

  • Email: sales@towersystems.com.au.
  • Call: toll free 1300 662 957.
  • SA / WA / VIC. Tim Batt. 0401 833 917.
  • QLD / NT. Justin Randall. 0434 365 789.
  • NSW / ACT / TAS. Nathan Morrison. 0417 568 148.
  • Check us out online: www.towersystems.com.au

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training is personal. Long after we install, you have access to one on one training, at no additional cost.

How to choose the right POS software for your specialty retail business

Serving more than 3,500 small business retailers in several countries, Tower Systes has a wealth of experience in advising retailers, especially in switching retailers from software not ideal to circumstances.

Here is an article we recently wrote to help small business retailers navigate their POS software choices…

HOW TO CHOOSE POS SOFTWARE FOR YOUR INDEPENDENT RETAIL BUSINESS.

The POS software you choose for your business is an important decision. Get it right and the business could prosper and become considerably more valuable. Get it wrong and it could cost you plenty.

In thinking about the software you want, think about your business. Here are some headline level thoughts and suggestions.

  1. If you see your business as specialist in nature, the software you choose should be specialist.
  2. If part of your business pitch is to shop local, choosing locally made and supported software supports your pitch. Local software is software made and supported in Australia.
  3. If you want to be known as the local specialist, you need software that helps you do this consistently and effectively.
  4. If you do repairs or maintenance of any sort, you need software that can handle this.
  5. If you sell items bundled such as a rod, reel and line pack, you need software that can handle this.
  6. If you are in a tourist area and sell to people once, or once a year, you need software with loyalty facilities to maximise their rare visits to your shop.
  7. If you sell products by weight, you need software that can do this.

Think about these things and think about what you want in software in your business to help you stand out.

There are many generic and cheap point of sale systems in the marketplace. Price does matter. You would know that in your business. Think about the shopper who wants a full kit but says they want the cheapest. Think about your advice to them. If you say price does matter and that you get what you pay for, the same is true with retail business software.

A small higher price today for the right software could save many times the gap between it and cheap generic software.

So, work out what you want. This must come first, ahead of any budget.

Given that you can lease or even rent software, the capital cost is best assessed as a weekly cost on the business. This makes comparing systems easier. Once you work out the weekly cost and tote up what you get for this in terms of support serves and software functionality you can reasonable compare the different systems.

If you are not sure whether a software package will serve your needs, don’t choose it. You are better off saying no than fighting with the software and the supplier to get it working exactly as you want. However, it is likely that you will need to change some business processes to suit the software you do ultimately choose.

Be flexible. Once you have chosen software, follow the advice provided by the software company and the expert they send to your business to train you. If they suggest changes to your business processes, embrace them. While changing what you do can be frustrating, software designed specifically independent specialty retail businesses is specialist in nature and it does what it does based on years of development and feedback from many customers.

Be disciplined. Software is like a machine. It needs the right fuel. For software, that fuel is data. Ensure everyone in your business is disciplined in how the software is used. From the moment stock comes into the business to when it is sold. Track it. This will help you make better business decisions.

Be engaged. Your software company will want a two-way relationship If you have suggestions, share them Play a role in the continued evolution of the software. This helps you and other businesses in your channel.

Save time. The right software will help you eliminate manual processes. Embrace these opportunities as much as possible. Time saved is time you can invest in yourself or in the business. Seek time saving opportunities out.

Be realistic. Any new software will be a challenge. Know that you will have some rough days learning the new things. Accept these by focussing on the main goal of enjoyment and efficiency once you know the software well.

The software you choose reflects your business. Take your time. Be certain about what you want. Invest well and the right software will easily pay for itself.

Free web connected POS software workshop

INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

Tower Systems helps retailers choose the right POS software

We are grateful for the opportunity to share insights and advice for small business retailers in another trade journal with our article: Choosing Retail Software For Your Business.

Commissioned by the editor of the business magazine, the article shares valuable advice for any retail business on how to choose the right software, questions to ask, processes to follow. It is a marketing pitch free article that we hope benefits plenty of retailers.

Leveraging years of experience with specialty small business retailers in a host of channels, Tower Systems is able to provide advice useful to many as they navigate their next POS software choices. As our business motto says: we’re here to help.

Oxipay: buy now pay later for POS software users

Tower Systems was the first POS software company to integrate with the Oxipay by now pay later platform, offering g over the counter instant lay-by like facilities wherein shoppers can take the goods immediately.

Our Oxipay integration is seamless, easy and beneficial for shopper and retailer.

We are grateful to our friends at Oxipay for their support and encouragement and to our retail partners for their active engagement.

HOW TO GET OXIPAY RUNNING IN YOUR BUSINESS.

Oxipay works like AfterPay. It is a buy now pay later offer. Interest free. Easy for you and your customer. You are paid right away. You carry no obligation if the shopper does not pay. Shoppers can pay over 8 weekly payments. Here is how it works on a $160.00 purchase: they pay $20.00 on purchase and 7 payments of $20.00 each. You pitch: $20 today and 7 $20.00 payments interest free. People see this as achievable whereas they could baulk at a $160.00 purchase.

Oxipay is integrated with Retailer. There is no extra cost. Here is what you need:

  1. Ensure you are running Retailer version 2.7.4.
  2. Print our Oxipay setup instructions article from our knowledge base.
  3. Email support@towersystems.com.au and ask for Oxipay to be turned on.
  4. Sign up with Oxipay for a merchant account. Go to www.oxipay.com.au to start this. If they do not respond in 2 business days, email us.
  5. Once you have your Oxipay account you are good to go.

We use Oxipay in our shops and online. It is tracking at 14% of sales on one site doing $500,000+ in sales in a year, with an average transaction value of $75.00.