More and more small business retailers are embracing the pivot to online as covid continues to impact in-store traffic. The covid pivot is more about getting online, for sure. It is about small business retailers finding new category opportunities to serve through their existing business operation.

That is the covid pivot, a turn for the business to attract new shoppers and to do this through an online model that leverages existing physical store infrastructure.

Tower Systems is grateful to serve small business retailers in making this covid Pivot, helping them to connect their POS software to a beautiful Shopify site created by our web developers.

Our suggestions cover the technical, operational and the creative. Our customers choose what they want for their businesses. All we can do is speak to our experiences and the experiences of others in making these moves. New are especially attuned to helping small business retailers looking for pivot opportunities as that is net new benefit for them, helping to drive efficiency of their overall business operation.

The covid pivot is real in business, especially small business and even more especially small business retail. covid pivot is a term we have been using since March to describe advice we have provided to small business retailers to encourage and guide their actions to attract new shoppers.

As developers of small business focussed POS software and as web developers of Shopify and Magento websites we are well positioned from these two parts of our company to deliver the tech infrastructure ideal for helping retailers make the most of a covid pivot move.

Jewellers, garden centres, bike shops, fishing and outdoors businesses, toy shops, pet shops, homewares businesses, newsagents and more are all benefiting from the advice and encouragement we offer in this model of the covid pivot to find new shopper traffic for any retail business. Guiding these businesses to make an online move is key and beneficial.  It is timely because of covid even though the need and opportunity were always there.

The covid pivot is defined as the move you make in business in response to, because of and / or thanks to covid to help strengthen the business in an area not historically familiar to you. It is smart, opportunistic and timely. New customers are out there for businesses that pivot to find them.

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