Free small business retail advice on promoting your shop to your local community

There are many ways to promote your local shop in the local community. Some strategies you may want to consider include:

1. Use social media: Use social media platforms, such as Facebook and Instagram, to share information about your shop, including new products, special offers, and events. This can help to attract new customers and keep current customers informed about what’s happening at your shop.
2. Participate in local events: Participate in local events, such as festivals, fairs, and community gatherings, to showcase your shop and its products. This can help to raise awareness of your shop and build connections with members of the local community.
3. Partner with other local businesses: Partner with other local businesses, such as restaurants and cafes, to cross-promote each other’s businesses. For example, you could offer a discount to customers who show a receipt from one of the other businesses.
4. Offer special deals and promotions: Offer special deals and promotions, such as discounts or free gifts, to attract new customers and encourage them to visit your shop.
5. Reach out to local media: Contact local media outlets, such as newspapers and radio stations, to let them know about your shop and its products. They may be interested in featuring your business in a story or mentioning it in a news segment.
6. Use your Point of Sale software to auto-serve customers with promotions.
7. Offer dual-benefit transactions where you give a portion of each sale to a local community group. Your Tower Systems POS software can track and manage this for you.
8. Provide use and care advice automatically for products purchased and through this encourage word of mouth thanks to you going above and beyond what is traditional.
9. Be locally aware in your interaction with shoppers in the business: know about local events and support them.
10. Offer a community noticeboard in your shop.
11. Support the local community and it will support you.

By implementing these strategies, you can help to promote your local shop and increase its visibility in the local community.

Tower Systems is grateful to serve thousands of local retail businesses. In our POS software we offer ways you can better connect with and support the local community and this is key to gaining their support in your business.