Retail business advice: leverage smart loyalty in your POS software to differentiate your local shop

There are loyalty offers from big retailers that are supported with expensive attractive marketing and then there are loyalty offers from local businesses that deliver real value, appreciated value.

While the big business loyalty program gets media attention, it is usually the local business loyalty program that delivers what customers love most.

With many retail businesses running points based loyalty programs, differentiating is key for businesses that want to stand out. This is why our Tower Systems discount voucher loyalty program is loved by plenty of our POS software customers.

Oh, and you can actually call it whatever you like. We have customers who call these receipt-based vouchers Our Thank You Gift or Bonus Bucks or Customer Reward..

Discount vouchers genuinely differentiate your business.

• You name the voucher anything you like and can change this at any time.
• You set the rules on how the value of the voucher is calculated.
• You set the rules on what the voucher can be redeemed for.
• You set the rules on expiry dates.

Male shoppers are more likely to spend the voucher immediately and many customers use the voucher to purchase items more expensive than the items in the initial purchase made. Customers see the voucher as cash, often commenting that they like the direct approach better than a points-based system. They like the transparency and simplicity.

In our own retail experience, shoppers tell us they prefer discount vouchers, they like how easily they are understood, they like the saving.

To us, shopper loyalty programs should reward loyalty with a genuine reward, and they should do this in a way that nurtures more engagement with the business.

The relationship between shopper, business and loyalty program is circular, mutually beneficial, appreciated and valuable. This is how our program works.

Now, for retailers who like to copy big business with a traditional points based program, we offer that. It’s easy to setup and run. You control how points are accrued and redeemed. We have this in the software because we do not want to restrict what our retailers can offer in terms of loyalty.

We are grateful to serve thousands of retailers with loyalty offerings that help local retailers thrive.