If there’s one thing tech companies like it’s a buzz word or phrase, especially if it sounds shiny and appealing, and even more so if you never really know exactly what it is or can be different things for different companies.
That’s how the phrases omnichannel, unified commerce, connected commerce came into being, as tech companies wanted phrases to match the evolution of e-commerce connected POS software solutions.
years ago, omnichannel was the big thing. All retailers were told they needed it. Today, some tech companies are pushing unified commerce, as if they invented it. They are pushing it to keep more tech spend with them.
That’s what all these phrases like omnichannel, unified commerce, connected commerce are about – getting you to spend in a certain way, with particular companies.
The focus for an retail business when it comes to tech has to be value for the business, like real value, value you can bank.
Try and not bet drawn into the buzzwords because, in our experience, bright and shiny buzzwords have a cost associated with them, a cost that may not serve your own business needs.
Instead of getting caught up in glitzy marketing terminology, focus on the specific problems you need to solve in your business. Ask direct questions: How will it manage my inventory accurately across all channels in real-time? How will it simplify my reporting so I can make better decisions? The right technology partner will answer these questions with demonstrable functions and clear value, rather than trying to sell you a fashionable, and often expensive, abstract concept.
Now, if you think we’re writing this because we behind in the tech company buzzword race, we’re not. Our Tower Systems small business focussed POS software has offered direct e-commerce integration for more than ten years. We’ve kept up, too, evolving as the e-commerce solutions evolved. Our solution is unified offering reduced keystrokes, fewer mistake opportunities and AI facilitated business insights that help you make money, We’d rather focus on the benefits to you than using some brings shiny buzzword.
Ultimately, what matters is not the label a tech company uses. What matters is the tangible outcomes the software, and the company, deliver for your business.
True unified commerce isn’t a marketing slogan; it’s the seamless operational reality of your inventory, sales, and customer data working together effortlessly. Judge any solution by that standard. The goal is to invest in technology that serves your business with practical, everyday value, not one that simply ticks a box for the latest industry trend.
Here at Tower Systems we serve local small business retailers, independent retailers, specialty retailers. Our POS software is tuned to the needs of each off the retail channels in which we serve. Our geographic focus is Australia, New Zealand, Papua New Guinea, Fiji and nearby.
If you’re a big retail business, you’re not for us.
While the right POS system for any retail business depends on the specific needs of the retail business, Tower Systems was built to serve Australian and New Zealand local small business specialty retailers. To see how we can help you…, request a free, no-obligation demo today.
Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email sales@towersystems.com.au.
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