We get to see many different retail businesses in our work with local small business retailers and along the way, we pick up ideas that work particularly well. Here is a selection of everyday marketing tips we see working in almost any local retail business.
1. Master the Entrance
First impressions matter. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer—one they see as they enter and as they leave.
2. Optimise the Counter
Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse. Your counter can be far more successful than you imagine.
3. Leverage Your Bestseller
Always know your top-selling items in the store. Thoughtfully place products next to that top-selling item to leverage the eyeballs looking for (and at) it. Note that top selling items change.
4. Rethink Loyalty
Run a generous loyalty program where the value is easily and clearly understood. This probably means not using points – what’s a point worth?
5. Create Unexpected Window Displays
Create stunning window displays that people would not expect to see in your type of business. Make them stop and look.
6. Encourage Multi-Buys
Offer multi-buy opportunities that unlock savings for people purchasing more than would be usual in a single visit.
7. Be Brief and Entertaining on Social Media
Be brief when talking to customers about your products on social media.
- Post a single product per post.
- Use two short sentences.
- Make the post appealing beyond just trying to promote your business. Entertain them.
8. Get Personal
Send customers a card for special occasions. A personal card reinforces the personal relationship you have with them.
9. Keep the “First Two Metres” Fresh
Change the front two metres of your shop weekly. Keep it fresh for your customers and your staff.
10. Unpack on the Shop Floor
Unpack and price products on the shop floor, not in the back room or outside of a shopper’s view. This activity creates a sense of newness and engagement.
Your Goal: Start Today
Our goal with this list is to give you ideas you can use right away, as well as ideas that will get you thinking of your own.
Go for it. Remember, if you do next week what you did this week, you cannot expect any growth. Growth only comes from change.
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Here’s our pitch:
While the right POS system for any retail business depends on the specific needs of the retail business, Tower Systems was built to serve Australian and New Zealand local small business specialty retailers. To see how we can help you…, request a free, no-obligation demo today.
Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email sales@towersystems.com.au.
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