Okay, let’s address the elephant in the room: the traditional Australian newsagency model is being disrupted. Print media sales are declining, lottery purchases are migrating online, and the “old school” agency services are shrinking.
Yet, despite the doom and gloom headlines, plenty of local Aussie newsagency businesses are thriving.
We see it every day. We see it in the new businesses opening their doors, in established shops pivoting to new niches, and in the energy of new owners excited about the opportunity.
As the channel consolidates, smart business owners are realizing they need technology that does more than just scan barcodes. While there are currently eight software companies serving the channel, Tower Systems serves more newsagents than the other seven combined.
Why is the market voting with its feet? Here are 10 reasons newsagents tell us they made the switch to Tower:
1. Software That Actually Evolves Newsagents love our software because it doesn’t stand still. It is easy to use, but under the hood, it is incredibly advanced. We are the only vendor actively embedding AI tools to help you write product descriptions and manage data, ensuring your business stays ahead of the curve. No one else has what we have.
2. Reclaiming Your Time The most common feedback we get post-switch is: “I have my life back.” One newsagent recently reported saving 40 man-hours a month after switching to Tower. That is a full week of work saved, every single month.
3. Safety in Numbers Because we serve more newsagents than all our competitors combined, we have the resources to invest more in development and support. Our size provides stability and ensures we will be here for the long haul.
4. Lower Total Cost of Ownership When you look at the cost over 3 to 5 years, newsagents who switch often find they pay less with Tower Systems thanks to our transparent pricing and lack of hidden module fees.
5. Human Training We don’t just sell you software and disappear. We offer extensive, human-led training opportunities to ensure you and your staff are confident using the system.
6. 24/7 Self-Paced Learning Need an answer at 10 PM? Tower newsagents have access to a vast library of training videos and knowledge base articles on our website, accessible anytime, from anywhere.
7. Real Business Partnership We provide more than just IT support; we provide business assistance. We help our customers unlock value by advising on retail strategy, helping them navigate the changing marketplace.
8. First to Compliance Tower Systems is consistently first to meet new newsagency industry standards. Whether it’s a change from a supplier or a new government regulation, we update our software proactively so you have peace of mind.
9. We Champion the Channel We give back. We have funded national TV commercials promoting newsagents, we produce free marketing collateral, and we actively support industry awards and events. We believe in the future of this channel.
10. Transparency Being the market leader makes us a target. Competitors often tell prospects that our software “can’t do” certain things. Newsagents who switch are often surprised to find those features not only exist but are better than what they had before. We welcome a function-by-function comparison any time.
The Verdict We are biased, but the numbers speak for themselves. As the newsagency channel changes, Tower Systems is working side-by-side with owners to enhance their businesses in pursuit of a bright future.
Don’t just take our word for it. Contact us today for a demonstration and let our software speak for itself.
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The right POS system for any retail business depends on the specific needs of the retail business. Tower offers specialty retail business software made for local small business retailers. To see if we might help you…, request a free, no-obligation demo today.
Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email sales@towersystems.com.au.
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