For many retailers, the “great outdoors” isn’t just a view, it’s their showroom. Whether you run a garden center, a nursery, or a landscape supply business, your inventory lives in the elements. But there is a silent profit-killer lurking in the rain: unscannable barcodes.
When a standard paper label gets hit by a Melbourne downpour or baked in the Australian sun, it peels, fades, or simply disintegrates. This leads to manual entry errors, frustrated customers in the checkout line, and a nightmare for inventory accuracy.
The “Science Experiment” That Proves the Point
We recently sat down to put our technology to the ultimate test. We submerged a set of our specialised barcode labels in a glass of water for over three and a half hours.
The results? Even after being fully submerged, the labels were pulled out and scanned instantly using our standard handheld scanners. No fading, no smudging, and—most importantly—no delays at the point of sale. See:
How It Works: The Tower Systems Advantage
You don’t need a specialised, million-dollar setup to achieve this level of durability. Our Tower Systems POS software makes it simple by utilising:
Weatherproof Label Stock: High-durability materials designed specifically for outdoor environments.
Zebra Label Ribbons: A specialised ribbon/ink combination that penetrates the protective layer of the label for a permanent bond.
Standard Hardware: You can use the same label printers you already use for your “indoor” items, just swap the roll and the ribbon.
Why Durability Matters for Your Bottom Line
If a barcode doesn’t scan two or three months after you’ve put the product on the floor, you’re losing time and money. By investing in weatherproof barcoding, you ensure that:
Checkouts stay fast: No more typing in long SKU numbers because a label is damp.
Stocktakes are accurate: Easily scan items in the yard without worrying about weather damage.
Professionalism is maintained: Labels stay crisp and readable, reflecting well on your brand.
Ready to Weatherproof Your Business?
Don’t let your labels wash away this season. Our team at Tower Systems is dedicated to helping specialty retailers solve real-world problems with smart technology.
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The right POS system or website for any retail business depends on the specific needs of the retail business. Tower offers POS software and websites made specifically for local small business retailers in a selection of retail channels. To see if we might help you…, request a free, no-obligation demo today.
Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email sales@towersystems.com.au.
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