Here is some advice from outside the usual territory of a POS software company. After more than forty years working with local independent retailers, we have seen this pattern too many times to keep it to ourselves.
You will make more money selling what people love than what they need.
The needs are easy to spot in any local shop. Newspapers. Basic stationery. Phone credit. Customers buy these on autopilot and they know what they should cost, which is why the margin is thin. Nobody drives across town for a packet of pens.
What people love is different. A gift that made them laugh. The plush their child will not sleep without. A coin release, trading cards, a greeting card so right for the occasion that price never came up. Emotional purchases hold their margin because there is nothing to compare them against. Customers travel for them. Some will queue.
We watch this play out in the sales data flowing through our software every day, in newsagencies, gift shops, garden centres, jewellers, toy shops. The retailers growing profit are steadily shifting floor space from need to love. The ones standing still are usually the ones defending shelf space for products that stopped earning it years ago.
None of this means abandoning the needs. They bring reliable, habitual traffic, and that traffic is an asset. The trick is what you put in its path. The newspaper customer who leaves with a $30 candle did not come in for a candle. The school supplies shopper was not looking for Squishmallows until they were.
If you are unsure where the love is in your shop, your POS data already knows. Look at what sells at full price. Look at gross profit dollars per square metre by category. Look at what customers ask you to order in, because a special order is a customer telling you what your range is missing.
The software counts the sales. The advice about what to sell comes from decades alongside local retailers, and we share it freely. That is what we mean when we say we are more than a software company.
Sell what people love. Use what they need to introduce them to it.
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