We’re a POS (Point of Sale) software company, and we run retail shops. We do this to walk in the shoes of our customers … not completely but as much as we can.
We learn so much doing this.
Recently, we came across a couple of retailers stuck getting websites live for their businesses. So, we decided to create one for one of our shops to revisit the advice we provide others.
This video shows the results we saw for the website we created for our own shop after 24 hours of time invested and a week of trading.
We followed exactly the advice we provide to others, relying on data from our POS software to populate the website. It was vital for us and for our customers for us to experience what our customers experience.
Websites evolve based on your experience with them. This is one reason launching early is critical – get the experience and adjust.
Here at Tower Systems we are all about understanding our customers to ensure that the advice we provide is useful, valuable. This is why projects like this matter. We ned to test our advice, and to adjust it if our own experience is not up to what we hope for in working with our customers.
When it comes to websites for retail businesses, too often we see websites that are a monument to the web developer and of little value to the retail business for which they have been built. This is wasted money, something the retailer discovers long after the web developer has moved on.
Investing in a website is emotionally and financially considerable. For small business retailers it is vital that you achieve a commercially satisfactory outcome. That’s why we ensure the advice we provide and the work we do serves the needs of local small business retailers.
Tower Systems is a small business focussed POS software company developing, and supporting POS software for niche specialty retailers.
Jewellers, garden centres, bike shops, toy shops, produce businesses, farm supply businesses, fishing shops, pet shops, charity businesses, landscape gardening businesses, antique shops, sewing shops, haberdashery businesses, newsagents and more benefit from this software.
Find out more at www.towersystems.com.au
Call 1300 662 957 or email sales@towersystems.com.au
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