The local Aussie newsagent is alive and well in towns and cities across Australia. Tower Systems is grateful to serve more than 1,700 of these businesses with newsagent management software.
A newsagent today is not what we may think of when we hear the term newsagent. No, a newsagent today can be a clothing shop, a jeweller, a bike shop, a garden centre, and more. These businesses have evolved, and they continue to evolve to be more relevant than ever, serving their local community in ways not imagines a few years ago.
The local Aussie newsagent is a fighter, in service of their local community, and Tower Systems is proud to serve these businesses.
The purpose of every newsagency / newsagent business is different. The notion of us all being the same and having the same focus is old-school. Years ago, when newsagents were primarily agents, being a hub in the community made sense. Following deregulation and the dilution of the value of being an agent, the commercial value of being a community hub, too, diluted.
What is the future of the local Aussie newsagency? It’s bright for those who look beyond tradition and embrace change.
Tower Systems is helping newsagents transform by providing access to smart newsagency software that has embedded AI tools to help these retailers act with confidence, to see beyond what they see themselves.
Newsagents have moved beyond the traditional: For more than five years, print media products have not been valuable traffic generators for newsagents. While for sure that are people buying the daily paper or their weekly magazines, those shoppers are not the valuable shoppers that make money for newsagents. Indeed, thanks to basket analysis in our Tower Systems software and tracking loyalty offer engagement, magazines especially are the impulse purchase if a shopper has bonus loyalty dollars to spend.
Why plenty of newsagents are thriving.
Many newsagents have transitioned their businesses to sell high end gifts, sought after collectibles and other products people will drive and hour or two to source. We have newsagents doing well with books and others doing well with coffee. Many newsagents have websites that reach people way beyond their local area. Some, too, with websites that have nothing to do with their newsagency businesses.
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