Unifying a bricks-and-mortar store, a high street store as some call it, and a Shopify website for that same store can be a challenge. Not all POS systems make this unification easy.
Historically, software businesses have referred to this unification of as omnichannel. IT people love a buzzword.
The label doesn’t matter: unified commerce or omnichannel. They mean the same thing. What matters is that retailers have the toolset necessary to meet their customers where and when they want. This is the flexibility that retailers need from their POS system.
A unified solution is a POS system directly integrated with Shopify or one of the other e-commerce platforms like Big Commerce, Woo Commerce or Magento. This integration provides the business with robust deep retail management features in the POS system as online tools and flexibility in the Shopify platform. each has their area of specialisation.
The best approach is for the POS system to own and manage inventory and to feed sales and other business data through to an integrated accounting solution. In this world, Shopify captures online sales and these are reported real time to the POS system. The POS system, likewise, provides inventory data such as pricing, images and product descriptions to Shopify. This is all done non the background, seamlessly.
This unified approach to a bricks and mortar store and a Shopify website beings to the business the ability to manage inventory in one place, to accurately share sales transactions and to capture sales where it is mist suited by the customer,
A good POS system will make the link easy, seamless, with appropriate data flowing in both directions to avoid duplication of labour. This is where you need to research POS systems to ensure that you only consider those with the dynamic live link described, that works the way you want it to work for you.
If you have a question about whether a POS system does deliver a seamless Shopify integration it’s best you ask the question, ask them to show this to you. See it for yourself. This is vital. Make sure the connection works how you want it to. Not all POS systems link with Shopify in the same way.
Unifying a bricks-and-mortar store with Shopify is easy with the right POS system partner and with the right approach, mindset and business processes on your side.
With the right POS system, local small business retailers can easily sell in-store and online. Tower Systems solves this challenge for Australian and New Zealand local small business specialty retailers. To see how we can help you…, request a free, no-obligation demo today.
Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email sales@towersystems.com.au.
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