The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryLoyalty marketing

Free small business retailer training on the new loyalty

November 14, 2015

1 Min read

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With evidence that discount vouchers drive a better commercial outcome than points based loyalty program, the free training Tower Systems offers to retailers on its unique and successful POS software integrated program is popular.

The new loyalty. This is a fresh approach to loyalty for small business retailers, something genuinely unique and through which engaged retailers can guide shoppers to spend more in a visit as well as to encourage shoppers to return to the business.

The new loyalty is a suite of facilities and a business management approach through which chance can be affected on a business that will drive sales and encourage customer happiness. It is a whole of business approach – that can make an extraordinary positive contribution to a business.

The new loyalty is part of the Tower Advantage^TM. It is unique to us and our coustomers.

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Helping small business retailers beat Woolworths in the loyalty sakes – Sunday small business retail management advice

November 8, 2015

1 Min read

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The new Woolworths shopper loyalty program recently released has received plenty of coverage. Now that it is live we have had a chance to test drive it and, frankly, our opinion of it is not good.

The new Woolworths loyalty program is not good value for the consumer.

We know from our own small business customers using the discount voucher facilities in our POS software that the value they deliver is, on average, twenty times better value than the Woolworths offer.

Our tip today to small business retailers is – you can beat Woolworths in the loyalty stakes and we can help you do this.

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Loyalty software for #smallbusiness retailers offers flexibility

September 21, 2015

2 Min read

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Flexibility is the key to success of the small business loyalty software for retailers from Tower Systems. refined over many years in close consultation with small business owners and managers, the loyalty facilities in the Tower software are proven from the traditional points based facility to the lucrative discount vouchers to the buy X get Y FREE tools. Flexibility is the key here.

In addition to the valuable suite of loyalty facilities for retailers, Tower Systems links to external services such as FlyBys and other loyalty solutions used by groups and others for connecting stores and making loyalty more valuable than only for one store.

But wait there’s more as they say. There is more quality thanks to the links in the Tower software for connecting small business retailers with their suppliers, often the businesses funding the loyalty offerings.

Flexibility, maturity and and commercial value sit at the heart of the loyalty facilities included in the Tower software. Small business retailers who want to purchase a POS software package and not have to rely on other partners to run loyalty facilities can achieve this by partnering with software company Tower Systems. They can rely on Tower to not only delivery excellent loyalty facilities today but to enhance them tomorrow, next year and beyond as the company maintains its software as a best practice solution for small business retailers in a range of specialist retail fields.

This is what Tower does – serving specialist retailers with exceptional software on which they can rely to grow their businesses thanks to loyalty facilities and more.

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Loyalty software helps #smallbusiness retailers

September 17, 2015

1 Min read

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The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.

Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.

The small business loyalty facilities in our software are flexible and powerful, offering:

Points based loyalty.
$$$ off the next purchase.
Buy X, Get Y.
Preferential pricing.
And, a mixture of the above configurable to the needs of a business.

The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.

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How a $1,474.50 voucher wins a customer for life

September 9, 2015

1 Min read

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The customer purchasing a $15,000.00 diamond ring is thrilled to receive a voucher offering $1,474.50 off their next purchase as it feels like a genuine discount off the ring they purposefully chose and an opportunity to save on another purchase.

The loyalty rewards mechanic being used here can win a customer for life for an engaged jewellery business.

While some shoppers will realise the cost of the discount is embedded in the pricing policy of the business, plenty of customers will not and will spend in a way that reflects delight a the opportunity.

The technology behind the serving of the VIP member voucher is comprehensive and powerful. It provides engaged retailers with tools that enable them to drive basket depth, shopper return and product stock turn.

While appearing to be simple, the software and supporting business practices are proving to be commercially valuable for many of the retail partners of Tower Systems.

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Sunday retail management tip: leverage a point of difference on loyalty

August 2, 2015

1 Min read

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More and more retailers are switching from the old school points based loyalty programs to our discount vouchers. They are finding the vouchers are driving more immediate and more valuable outcomes for retailers – they are driving a better bottom line. We are hearing new success stories daily.

It is thrilling hearing success stories of how businesses have switched from points to $$ loyalty offers. It’s exciting and invigorating hearing of small and independent retailers achieving excellent outcomes for their businesses and knowing that we have played a role in this.

This is our retail management tip today – chase a point of difference, leverage new age discount vouchers and stop using the old points based loyalty offers.

Retailers can call the vouchers what they like. They can also choose how the value on a voucher is calculated and what it can be redeemed for.

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Buy X get Y free facility in POS software helps retailers compete

July 28, 2015

1 Min read

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The fresh Buy X get Y free facility in the Tower Systems POS Software provides with enhanced loyalty options when considering how to encourage shoppers to spend more.

This facility is particularly useful for habit based purchases, where shoppers purchase an item or a category of items multiple times in a reasonable period of times.

Several retail channels will benefit from the enhanced facilities including pet shops, newsagents, garden centres and convenience stores.

Developed in close consultation with retailers in several retail channel niches, this facility is already in active use thanks to wonderfully supporting customers in our beta release program.

The loyalty options in the Tower Systems software continue to evolve to provide flexibility to retailers keen to offer relevant pitches to their shoppers.

We are grateful to the guidance of customers involved in this latest project.

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More reports knock points based loyalty programs

July 17, 2015

1 Min read

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More and more reports are surfacing questioning the value of points based loyalty programs.

There appears to be growing fatigue among shoppers with points based programs.

Points based programs are popular with retailers. They do not offer a point of difference to retailers.

While the Tower Systems POS software supports individual, franchise, buying group and other points based loyalty programs, it is our exclusive discount voucher loyalty facilities that offer a genuine point of difference to retailers and their shoppers.

The New Loyalty is a fresh approach to loyalty marketing for retail businesses.

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Fresh approach to shopper loyalty for #smallbusiness #retail

July 9, 2015

1 Min read

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Tower Systems offers a fresh approach to shopper loyalty thanks to innovation in its POS software.

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Tower Systems to host New Loyalty events for small business retailers

June 16, 2015

1 Min read

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POS software company Tower Systems has launched free training for small business retailers on The New Loyalty, a fresh approach to encouraging retailers to use loyalty facilities to compete with big business.

The New Loyalty offers small business retailers a framework through which to compete with big business in the shopper loyalty stakes.

The free workshops offer insights deep into shopper engagement with the loyalty facilities in several businesses. We take participants on a deep data behind the scenes view of business benefits through to shopper behaviour. This is a first ever insight at this level. It is something any retailer in a competitive situation will want to see.

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Sunday retail management advice: keep your loyalty pitch simple for success

May 24, 2015

1 Min read

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A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.

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Sunday retail business management advice: leverage your top sellers for more value

April 19, 2015

3 Min read

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Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.

Making more money from every sale starts with you understanding shopper behaviour today.

Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.

In the Tower software the report is a 10×10 Report. This lists the top 10 items and the ten items selling with those 10 items. (You can set the number to anything besides 10.)

In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.

Look at your top sellers report and concentrate on the top selling items. Consider these questions about the top selling items:

Do you have appropriate impulse purchase products located on either side of each top item?
Are the top items spread through the store, to maximize customer throughput?
How often do you move the top items?
Do you have the top ten items in multiple locations?
What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.

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Tower Systems helps Plants Plus retailers migrate to new loyalty offer

April 16, 2015

1 Min read

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Plants Plus garden centres using the Tower Systems Garden Centre software have appreciated the migration path offered by Tower to switch from the loyalty program used centrally by Plants Plus to the new facility adopted y the group.

Working with Plants Plus head office and their service provider, Tower systems has offered a seamless and valuable solution which helps these garden centre operators to ensure continuity of service to loyal customers.

In addition to the Plants Plus loyalty facilities, Tower supports several other loyalty offers – delivering appreciated flexibility to garden centres for their support of shopper loyalty … encouraging return purchases. From points based programs to dollars off immediate loyalty rewards, the Tower software provides flexibility to retailers looking for options through which to drive customer engagement.

Developed in close consultation with garden centre operators and other independent retailers, the Tower software offers business building facilities on which retailers can rely to drive business growth.

What sets Tower apart is the practical advice it provides for integration of the facilities into the business.

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POS software offers small business retailers choice on loyalty

March 28, 2015

1 Min read

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There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

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Retailers love FREE POS software training

March 20, 2015

1 Min read

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Retailers love the free training opportunities from Tower Systems. They book out sessions. We add more. They book those out. The business management sessions are very popular – sessions where we offer business management training outside what is usual for a POS software company.

This is the message we love – FULLY BOOKED. The training on loyalty options will excite those attending we are sure.

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The new loyalty POS software loyalty paradigm is a game-changer

February 28, 2015

2 Min read

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Small and independent retailers love the new approach to loyalty on the Tower Systems POS software. At the Gift Fair in Sydney this week retailer after retailer was thrilled to see such a different yet highly manageable opportunity.

While our discount voucher shopper loyalty facilities are not new to our POS software, they are new to many retailers who have only ever heard about points based systems as the way to approach loyalty.

What is unique and valuable about the Tower Systems discount vouchers is the multiple data points at which the retailer can control the value of the voucher printed. The layering approach allows the retailer more control over value and redemption – thereby providing the business with more mechanisms through which to drive business performance.

One retailer told us that they attribute their 10% year on year growth to our discount vouchers and that to achieve this they have given away just over 1% of GP. What makes the facilities even more valuable is the reporting showing shopper behaviour in detail. This helps guide data point tweaking to drive outcomes.

Thanks to the trademarked Tower Advantage^TM, Tower Systems is delivering to retailers and unique and business valuable facility. Exclusivity has its own rewards.

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