Small and independent retailers love the new approach to loyalty on the Tower Systems POS software. At the Gift Fair in Sydney this week retailer after retailer was thrilled to see such a different yet highly manageable opportunity.
While our discount voucher shopper loyalty facilities are not new to our POS software, they are new to many retailers who have only ever heard about points based systems as the way to approach loyalty.
What is unique and valuable about the Tower Systems discount vouchers is the multiple data points at which the retailer can control the value of the voucher printed. The layering approach allows the retailer more control over value and redemption – thereby providing the business with more mechanisms through which to drive business performance.
One retailer told us that they attribute their 10% year on year growth to our discount vouchers and that to achieve this they have given away just over 1% of GP. What makes the facilities even more valuable is the reporting showing shopper behaviour in detail. This helps guide data point tweaking to drive outcomes.
Thanks to the trademarked Tower AdvantageTM, Tower Systems is delivering to retailers and unique and business valuable facility. Exclusivity has its own rewards.