Local
November 10, 2024
1 Min read
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Thank you for shopping local this Christmas
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Tower Systems POS vs. Square POS: A Cost Comparison
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Tower Systems is committed to offering our customers the best value and functionality in our POS software made for specialty retail channels, independent small business retailers. In this blog post, we’ll compare our Tower Systems POS software to Square POS, focusing on the key cost factors and unique features that set us apart.
Let’s start with the Hidden Costs of “Free” POS
While Square POS often advertises as “free,” there are costs for the retailer associated with using their platform. The primary revenue stream for Square is transaction fees charged through their integrated EFTPOS system. These fees can add up quickly, especially for businesses with high transaction volumes. In our experience, the EFTPOS fees are higher that a retailer could access from elsewhere. These fees are a cost to the business regardless of whether they pay them or their customers pay them in our opinion.
Cost Savings with Tower Systems
Based on our analysis, we believe that most retailers using Tower Systems POS and a competitive EFTPOS rate that we have seen as low as half the cost of the Sharpe POS rate will save between $3,000 and $5,000 annually compared to Square POS. This is due to a combination of lower transaction fees and additional features included in our software.
- Loyalty Program: Tower Systems POS includes a built-in loyalty program at no extra cost, while Square POS charges a per month fee for this feature.
- Support: We offer 24/7 support, ensuring you always have assistance when you need it. From what we can see Square’s support hours may be more limited and accessing a human for a conversation more challenging.
- Integration: Tower Systems seamlessly integrates with popular accounting software like Xero and e-commerce platforms like Shopify, saving you time and effort.
- Enhancements: Our software is regularly enhanced thanks to suggestions from and voted on by our customers.
Personal service
At Tower Systems, we provide personal service to our customers. Our team is available to discuss your specific requirements and offer a tailored demonstration of our software. We’re committed to helping you find the right POS solution for your business, if that is us we are committed to helping as much as we are able. We actively support local small business retailers.
When comparing Tower Systems POS to Square POS, it’s important to consider the total cost of ownership, including transaction fees, additional features, and support. We believe that Tower Systems offers superior value and functionality,making it a more cost-effective choice for Australian businesses.
Why Australian made and supported POS software is more useful for Australian retailers than software from an overseas company
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Local small business retailers are spoilt for choice when it comes to POS software. There are many software packages out there from which to choose. Plenty of these software packages are from overseas companies, companies with massive customer bases, companies with staff located in low labour cost countries.
Tower Systems is an Australian POS software company. Of course we pitch shop local. Shop local is good for the local Australian economy, it is good for us and our families. It is good for the families of those who work in local Australian retail.
If there is Aussie made and supported POS software that suits your type of business, go with that ahead of any software from an offshore company. The Aussie economy will thank you.
There are other reasons to choose software from a local POS software company:
Local support. They understand your situation better than someone in a cubicle in a low labour cost country given a couple of Aussie keywords to put about.
Local software. Local Aussie retail businesses do have local needs. A local Aussie POS software company is more likely to serve these in their software than an offshore software company with many times more customers.
Local understanding. Local real business is local. If being local is an important point of difference you will want to use software that understands the value of local and can help you leverage local.
Local connections. Local retail does not live in a vacuum. You have banking, supplier, community group and other connections. Local POS software is more likely to help you with these important local connections that software from offshore.
Tax. We suspect a local Aussie POS software company will pay more from every dollar they make in tax in Australia than any offshore POS software company. Tax paid in Australia to Australian governments funds local Aussie schools, hospitals, roads and education. It matters to us.
Australian made and supported POS software is more useful for Australian retailers than software from an overseas company because it serves the Australian community better and that should matter to anyone in local retail. It is what being local is all a bout after all.
It’s true: Shop Local and Find Gems at FindIt.com.au, the Free Marketplace from Tower Systems
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In our busy and always connected online world, it’s easy to forget the amazing stores we have right on our doorstep. But shopping local isn’t just about convenience, it’s about supporting the heart and soul of our communities.
That’s where FindIt comes in, a free online marketplace created by Tower Systems. FindIt shines a light on our amazing local, independent retailers. We have been serving Aussie communities for decades and are grateful to work with over 3,500 local retail businesses!
FindIt bridges the gap between local shoppers and local retailers. It brings local stores to local devices. It’s like a treasure chest filled with goodies from independent retailers across Australia. Whether you’re looking for the perfect birthday gift, a one-of-a-kind homeware piece, or a treat for yourself, FindIt lets you browse and discover hidden gems from local businesses – all from the comfort of your couch!
What makes FindIt special? It’s all about ease!
Here’s what makes FindIt great for both shoppers and shopkeepers:
For the shopper:
- Support local legends! FindIt makes it easy to find and support businesses in your neighbourhood. You’ll be putting money back into your community and helping it thrive.
- Discover unique finds! Unearth a world of special products you won’t find on big online stores. From handcrafted jewellery to locally-grown produce, there’s something for everyone on FindIt.
- Shop in your PJs! Shop from the comfort of your home and choose between picking up your goodies in-store or getting them delivered (depending on the shop).
- Know who you’re buying from! FindIt gives you clear information about each shop, including their location and contact details.
For local retailers:
- Free to join! If you use Tower Systems POS software, you can sign up for FindIt at no cost. This saves you the hassle (and expense) of setting up your own online store, making it easier to compete in the digital world.
- Reach new customers! FindIt exposes your products to a wider audience of people who are looking to shop local.
- Sell smarter, not harder! The platform works seamlessly with Tower Systems POS, making sales a breeze and saving you time on admin.
FindIt’s a win-win for everyone!
You get fantastic local products, and retailers gain a platform to showcase their goodies and reach new customers. It’s a brilliant initiative that strengthens Aussie communities and supports the backbone of our commerce – our amazing independent retailers.
Getting your product info (text and images) onto FindIt is a breeze thanks to the Tower Systems POS software integration.Tower even helps retailers with advice, training, and support to get connected.
The ultimate goal? To get more people like you walking through the front doors of our fantastic local shops! So, what are you waiting for? Discover the hidden gems at FindIt.com.au today!
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Local small business retail advice: locals are not buying from me, what should I do?
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Local means different things in different situations. It could be products made in your town, your state or territory, or in your country. What is local will vary depending on what you sell.
If you are certain locals are buying elsewhere instead of from you, find out why, as this is key to what you do to turn the situation around.
Before we get into the why and what you could consider doing about it, think about how local your business is and why you think locals should support you. Gaining local support starts with you supporting locals.
If you buy products from makers who live locally and shop in town, talk about that and how grateful you are to have their products. Create a small sign to place next to their products. Include their photo. This personal touch helps shoppers to understand who else benefits from their purchase.
If you source products from within your state or country that nearby competitors and online businesses source from overseas, talk about how pleased you are to find local suppliers, how that makes you feel, and what it means in terms of the products.
Look at every product or service you use in your business. Talk about each one that is locally sourced; show that it is locally sourced. Consider local alternatives for those sourced from overseas.
Look at your engagement with local community groups and clubs and with the local community as a whole. Is it as good as it could be? Is it consistent? Is there a place in the shop where your local community group support is shown?
Does your business attract people to the area? If there are things you could do to attract people, do them and get known for doing them. Get locals pleased that you are bringing more people into the area.
The more you walk the local walk, the more you can talk the local talk.
Stop telling people to shop locally. Show them. Think about what you source locally for your business and discuss it on social media and in your shop. This is an excellent way to demonstrate being local.
Getting local shoppers shopping locally really does start with you and how locally focused your own decisions are.
Educate shoppers to be inquisitive about identifying local products. Show them how to read a label to see if a product is locally made. Sometimes, people need to be shown how to shop locally.
Now, let’s consider why locals may not be supporting you.
If shoppers prefer online shopping, it could be price or convenience. If shoppers prefer a big competitor, it could be range or price. If shoppers prefer shopping in the next town, it could be price, range and/or convenience.
Addressing price, convenience and range can feel challenging in local small business retail. Let’s have a crack at it.
Price comes down to value. If you sell products that benefit from knowledge you can share that nearby or online competitors cannot or do not share, that’s your competing price. Demonstrate your value at every opportunity and hope that your shoppers will talk to others about it.
Convenience could be parking out the front, your opening hours, nearby shops and/or whether your business is online. If you’re not online, get online; that is an easy step to address. Other convenience factors rely on local amenities and fellow local retailers.
If range is the reason that locals tend to shop elsewhere, your pitch comes back to the value proposition. It may be that you have the best, most useful, longest-lasting products, and that’s why your smaller range is beneficial to locals.
Our point here is that if you are unhappy about support from local shoppers, your decisions and the narrative you pitch in and around your business are key factors.
You need to help locals understand why shopping locally with you is good for them.
A thriving local community
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Local retail
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Shop local: show don’t tell is a strong message local retailers can spend through the decisions they make
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If you run a local retail business and have put a shop local post on social media or a sign in your window, take a moment to think about the decisions you have made in your business that lean into the shop local narrative for your business.
Do you by local every time you can?
Take POS software, is your software locally made, locally supported, benefiting the local community.
In the POS software space we have plenty of businesses owned by overseas companies, selling software that is developed overseas and software that is supported overseas. Very little of every dollar you spend with them stays locally. here at Tower Systems, most of what we are paid stays locally, supporting the local community, for which we are grateful.
In the relates EFTPOS payments space, there are local banks and providers and there are international businesses. Given the similarity in fees, choosing the local company would appear to make sense to businesses that themselves call on others to shoot local.
Now, if there is software locally made and locally supported that fist your business needs and is similar in price, why not consider the, local alternative and, when you do, tell people that you are grateful to be able to shop local for your own business.
This is one way to pitch shop local practically in your local business: shop local for yourself and gracefully share stories about this on your social media pages. Without telling customers to shop local you are leading in the conversation by doing it yourself.
Any business publicly encouraging others to shop local has an obligation themselves for each decision to make to first consider the local options. Your actions in business speak to the narrative of your business. You actions on shopping locally will show whether you are true to your word.
There is so much more to a call to shop local than the words themselves. It is vital we understand this and that we live it through the decisions we make in our businesses if we plan to tell others to shop local.
Shop local is a solid message if we walk the walk.
Why is local retail important to the local community?
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The question is: Why is local retail important to the local community?
Local retail matters to local shoppers for plenty of reasons with the most important being the shared interests of those living in and relying on the local community.
Local retailers are a terrific source of jobs for locals.
Local retailers are well positioned to offer locally made products.
Local retailers are more likely to share locally relevant information about the use of their products locally.
Local retailers are more community connected.
Local retailers are local storytellers.
Local retailers shop locally.
Why is local retail important to the local community? It matters for these reasons and plenty more too. It all comes down to what matters to you and those you care about.
If local matters to you, shopping with local retailers will do more to assist and support locally than you are likely to see from a national retailer with a branch or outlet for local sales for try as they might to pitch local the majority of the value they get from locals shipping with them ships away from the local area.
Here at Tower Systems we are a local POS software company serving the needs of local specialty retailers. In our POS software we help local retailers embrace and serve the local community.
By local retailers we mean independent retailers, specialty retailers, small business retailers. We believe in local. We know local matters to locals and that local is where community flourishes.
At its heart, local retail embodies the local community.
Local retail is important to the local community because local retail is local. In plenty of local communities this is vital for the economic sustenance of the community and its people. Local businesses engage in practical ways big businesses can’t. This is the difference between the two.
If we think but where we live, what we like about it and what matters, local retail will be an important factor, one to consider when asking ourselves where we wish to shop. Your decision where to shop can make a big difference to local businesses, those who work in them and those locally that the businesses help along the way.
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Owning and running a local shop is a calling
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Owning and running a local shop is often more of a calling than a pure business decision, for local shops play active and vital roles in supporting local communities.
This is what happens when the owner of a business lives among those they serve. They want the local community to thrive because they live and feel the joy of a thriving community.
No big business can compete with this personal local connection, no matter how much they advertise or promote local support. Nothing beats living alongside those your own business serves.=
It’s this connectedness of local retailers to their local community that inspires us to make software that is genuinely useful in helping local retailers to serve, and to thrive themselves.
We are grateful to only make software for local independent retailers. As locals ourselves, we understand the role our software can play.
A message for local retailers
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Running a local retail business can be lonely hard work with days that feel like they never end, plenty of people with unsolicited advice on what to do and too often not enough money to do what you want or need.
The thing is, local retail businesses are the stories, and often the lifeblood, of local Aussie towns. They are the businesses that make the most difference locally. And while some days it may not feel like it, they are loved.
If you own a local business and find it hard some days to feel motivated be sure to have a nourishing well from which you can draw to re-energise, re-set. It could be an album of photos, a keepsake from a loved-one, a local walk you enjoy, reading a chapter of a book or a hug from someone you know who has your back.
What local retailers do matters and you can only continue to do that if you take care of yourself too.
People are at the heart of local retail
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We are grateful to be able to share this …
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We are grateful to help local retailers stand out from the crowd
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Shopping local warms out heart
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#local
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Tower Systems promotes specialty retail channels
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The videos we have created promoting specialty retail channels are working a treat. here are some of the videos we have done for channels in which we serve:
How POS software helps local small business retailers serve local shoppers
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Local retailers often pitch for local shoppers with emotive language on social media and noticeboards out the front of the shop and while these pitches can help the local retailers feel like they are pitching shop local, we think they are noise in an already noisy space.
The best way for a local retailer to pitch shop local to local shoppers is by showing, rather than telling.
Here are 7 ways local small business retailers can use POS software to pitch local by showing rather than telling.
- Share local knowledge. If you sell products that can be used locally, in local conditions, share relevant information as to appropriate local usage on your receipts. Garden centres, fishing shops, camping businesses, produce / farm supply businesses and more are ideal for the sharing on this local knowledge. Big businesses are not structured to do this like you can.
- Share local knowledge II. Share information about local places where what you sell can be used. share your local knowledge, insider tips, to add value.
- Support local community groups. use your POS software to serve members of local community groups and clubs. Offer the members a deal and an opportunity to fundraise for their club or group. This pay it forward approach offers a level of local support that big businesses will struggle to match.
- Highlight local products. Use your POS software to note what you have in store that is locally sourced. Shine a light on local products so your shoppers can support local more.
- Offer local value. Use your POS software to offer loyalty rewards to regular shoppers. These are more likely to be the local shoppers who provide the best value for the business.
- Communicate locally. Harvest local shopper details from your POS software and email local specific offers to local shoppers. reward their locality.
- Be locally relevant. Use your shop as a hub, a knowledge base on local, be known for this and your service of the local community and local places of interest.
We have cultivated this list by being local retailers ourselves, through own own doing, for decades in the gift, homewares and related retail channels. By showing shoppers the value of shopping locally we win more local business for sure. yes, we use our POS software every day in shops we own and run.
Tower Systems is not your average POS softer company.
Thank you for shopping local
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Join us as we visit Pop Canberra for a masterclass in shop local – they do it so well
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We love looking at inspiring retail and Pop Canberra is just that. See why:
Local retail
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