POS software company helps small business retailers connect with the community

Screen Shot 2015-03-26 at 1.08.19 pmTower Systems has released additional marketing collateral for free use by any small business retailer. Available from the company’s website without the need for a log-in or password, this latest collateral reinforces the local community connection of independent small businesses.

Developed in hour by our own designer, this collateral is designed to offer retailers options through which they can better connect with their local community – through social media, online, in print and elsewhere.

The marketing collateral is offered without strings and for free.

This is another way POS software Tower Systems helps businesses and lives its motto: We’re here to help.

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POS software company helps retailers respect Easter

Easter is an unusual season in retail in Australia. There are religious observances to respect, the fun for kids with which to engage and chocolate to sell for people who love Easter chocolate.

Thanks to terrific analysis tools, retailers using the Tower Systems POS software are able to serve a variety of needs. Messages on receipts can be tailored to customers based on the items being purchased. This allows for different messaging appropriate to products purchased.

Another assistance for retailers relating to Easter is the ability to easily compare Easter seasons year on year. Thanks to date flexibility in reporting it is easy to compare Easters even though the season occurs at different times in the year. Easter is one season where past behavior can guide planning for the next year. At Tower Systems we help with this analysis for any customer wanting us to.

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Sunday retail management advice: cut keystrokes, cut mistakes

Every keystroke using POS software at the counter is a possible mistake. Eliminating keystrokes at the retail counter ought to be mission critical for retailers.

The fastest way to sell is to scan a barcode. If that is not appropriate for a product, you need alternatives appropriate to the product, the frequency of sale and the traffic flow of the business.

Our retail management software offers options via which you can sell for the fewest number of keystrokes possible. Whether the items are high end jewellery selling for tens of thousands of dollars, a collectible piece, a magazine or pet food, we have rapid and accurate sales recording options to suit.

In one case recently we showed a retailer how they could eliminate close to 1,000 keystrokes. That is 1,000 possible mistakes eliminated, time sale and business performance and efficiency approved.

Look at your keystrokes on any given day and consider whether you could benefit your business by eliminating keystrokes.

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POS software offers small business retailers choice on loyalty

There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

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Using POS software to help small business retailers and their suppliers help each other

Tower Systems has commenced another project to help a group of small business retailers to connect electronically with a supplier – through our POS software.

Building stronger ties between retailers and suppliers is a key objective for Tower Systems as through this it can help small business retailers save time and reduce inventory investment. Suppliers benefit through reduced labour costs for serving their retailers.

The Tower technology plays several roles. These roles are tailored to the needs of partnering suppliers and retailers. The detail is usually quite unique as experience has shown that connecting suppliers and retailers is not a one size fits all approach.

We have been able to draw on experiences from one particularly engaged retail channel to help in others. Having the runs on the board helps us to show what can be achieved for all stakeholders.

We are not being specific about this latest project here for commercial reasons.

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POS software helps small business retailers with cloud backup option

bupThe cloud backup service launched last year by small business retail management software company Tower Systems is proving to be popular with retailers. The backup process is seamless, not taking any noticeable time thanks to the smart technology engaged. The result is double protection offering peace of mind to small business retailers.

While Tower Systems has supported external and automated backup services for years, this new even more hands-off cloud-based backup service that offers excellent protection to participating small retail businesses users of our POS software.

Run on a subscription basis and backing up to the cloud real-time through the day, this is a comprehensive replacement of the old end of shift backup approach for small and independent retailers.

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Free roster software for small business retailers

Screen Shot 2015-03-26 at 3.07.02 pmTower Systems has launched free roster cloud-based roster software developed specifically for small business retailers.

This easy to use platform is serves single location and multi location retailers. It offers a variety of tools and helps retailers with budgeting to drive a better labour cost outcome.

The new employee roster software for retailers is another enhancement from Tower Systems, delivered at no cost to its customers – demonstrating innovation in a practical and no cost way.

This is another way we live up to our motto: We’re here to help.

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Why retailers replace VEND with POS software from Tower Systems

We love replacing the VEND software in a retail business with our POS software. While people make the switch for a range of reasons, the key benefits we offer are a depth of engagement with selected specific retail channels, the ability to deal direct deeply within our business, excellent mature reporting and a lower total cost of ownership.

While we see a place for VEND in some retail businesses, in our specialist retail markets there is no substitute for channel specific software backed with channel specific knowledgable support.

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The difference between small business POS software companies

POS software companies which focus on the small and independent retail sector are different in many ways. From the software itself through to customer service, differences abound.

Retailers considering POS software need to compare carefully, they need to compare for themselves. Don’t believe what you are told – ask for proof, especially if it a claim about a competitor.

One POS software company recently made a claim which was not true and had the retailer not sought out information for themselves they could have made a purchase decision based on a lie.

Here at Tower Systems we are transparent and open business. We prove our customer service commitment through these touchpoint which we have offered and supported for years:

  1. An online library of more than 130 training videos.
  2. A searchable knowledge base with hundreds of articles.
  3. Weekly free training workshops.
  4. Free one on one training.
  5. Regional user meetings.
  6. Saturday office-based support.
  7. Local capital city phone number support.
  8. A documented escalation process.
  9. Easy access to senior management.
  10. Everyday help for independent small business retail.

We love opportunities to show what we can do on the table next to any other software. Such a function by function comparison is valuable to all concerned.

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POS software company supports local retailers and local communities

TOWERShopLocal_Page_6-1POS software company Tower Systems is releasing a range of promotional collateral for use by any small local retail business in promoting the shop local message. This collateral has been created for any type of retail situation where local connection with the local community is important to the business and the community.

This artwork is available at no cost to any retailer. The company has not included it’s logo on the artwork so as to not pull focus.

What does this have to do with POS software? Plenty. Tower Systems believes in helping in any way it can to encourage, guide and facilitate stronger and more valuable locally owned retail businesses.

While Tower Systems invests in enhancing its POS software for its customers and in its support team to provide timely and professional advice, it also invests outside the squall to help its customers in a more whole of business way.

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Sunday retail management advice: don’t pay too much for POS software support

Here at Tower Systems, paying annual software support is optional. We want our POS software customers to pay to access support because they value it rather than because it is a tax imposed which must be paid for them to access the software.

Our support fees are transparent and consistent.

If you use other POS software, before you pay your bill check what others are paying. In one case recently one business was paying around $1,000 while another nearby using exactly the same software purchased at the same time was paying over $3,000. The second business was being grossly overcharged.

One way you can save money on POS software support is by shopping around.

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POS Software customer: I couldn’t have done it without you

A retailer on winning a major award in their retail channel called out to Tower Systems people at the event when receiving the award saying:

I couldn’t have done it without you.

Then, to the room they said:

When I needed help, Tower was there. When I need to understand my business Tower was there.

We take helping our customers seriously. from providing useful and valued software to wonderful and practical support to business advice and guidance. We’re more than your average software company because we’re here to help.

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POS software drives retail sales

One of our POS software team members this week saw first hand the value of the latest loyalty facilities in ur software in a business which switched from MYOB to us and from a points based loyalty system to our $$$ based front end loyalty solution. Here is their story:

I popped in to see a client who swapped to our software late last year from MYOB, they were doing a points based loyalty system before, and changed to our discount vouchers on launch of our software.  The result is excellent sales growth. This is a good report to show you can still get engagement of vouchers, even at low customer numbers and low values.  Average voucher issued was $2.06.

We love hearing stories like this as they reflect on our value proposition of helping our customers. While we help in many ways, it is through the loyalty offer where we see excellent business growth results.

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Sunday retail management advice: inspiration retail management success stories

While some retailers gravitate to stories of doom and gloom, others are chase and enjoy success large and small.

Through our work with our POS software we get to meet with plenty of retailers and look at many businesses.

We are certain that success is not an accident.

Success is planned for and chased. It is the goal reflected in every business decision. It comes from refusing to let the business run you.

We’d like to share three real-world stories with you.

The small shop turning over $380,000 a year and growing 28%

Talking with a gift shop owner about their 28% increase in sales in the financial year just ended.

Yes, you read right, a 28% lift in sales in the 2012/13 year. This is on the back of a 17% increase the year before. This is a business that is more than ten years old.

This is no accident. They planned for it by carefully looking at their business data and shedding products that were not working. They adjusted opening hours too as they discovered business later in the day that they had not realised was there. This knowledge opened them to opportunities for last minute shoppers.

The owner of the business decided to chase success because the turnover was barely enough to cover rent, wages and the loan taken out to fund the business. It was grow or bust.

They planned for success by using their business data. The first year – 17% up from a low turnover base – was encouraging. The 28% increase this past financial year proves value of paying attention to business data.

Sales data guided them as to the suppliers of the best to focus on. One employee was eased out of the business for failing to achieve minimum sales targets.

The owner spent more time on the shop floor selling to achieve minimum margin dollars per sale rather than just chatting with shoppers.

The result shows what can happen when you focus on being a retailer, the owner said to me with a huge smile.

A gift shop reengineers and saves itself

Another gift shop we have been working with was in trouble. Shops nearby were closing and the small shopping strip had a dark feeling. For a while they were sucked into the cloud of doom and gloom.

Checking their data we saw that several special interest items sold well and provided an above-average margin. They used this knowledge as the basis for small expansion.

Over six months they increased their range of the special interest items and they connected with community groups to share knowledge.

Over six months sales grew, not into double-digit growth but they were happy to have at least stopped the decline.

In the second six months sales grew further. Now they were into double digit growth territory. Shoppers happy with their specialisation were telling others. Word of mouth was driving extra traffic.

That was a year ago. Today, this business is very different. People travel for up to two hours to see their range. The average sale value has more than doubled, margins are up 15% and customer traffic is up 25%. Combine these three and you can see why the owner is very happy.

They did not plan to become a product specialist. The survival of their business demanded it.

How a product category drove sales and profit

This gift shop owner came to us because they were in trouble. Sales were falling. Together, we took an in-depth look at their data.

The category performing best in terms of return on investment and return on floor-space was plush, teddy bears and some soft toys. That can’t be right, said the owner, it’s stuck in the back of the shop.

Data does not lie. It revealed that their small selection of plush was selling well despite the owner and the employees not being all that interested in it.

Fast forward six months and this business has turned around. They are now a plush shop at the front with other gifts. Sales are up 65% and climbing. They have increased their margin too – because they have products others nearby don’t have.

Turning this business around was easy as the data offered the guide. The changes took a week to complete and initially required only a $5,000 capital investment in additional stock.

Own your success

Small and independent retail businesses can achieve growth in any economic situation.

People don’t stop shopping in tough times – they just change what they buy.

By taking a fresh look at business data gift shop owners can change focus, attract new shoppers and get existing shoppers spending more.

We’re happy to help.

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Happy stories from the POS software help desk

For years now we have ended our help desk team meetings with everyone sharing a good story – something good which has happened in a call or visit with a customer. We did it again today.

It’s a thrill hearing positive stories about our customers and their interaction with the software. This is a well-established tradition we will continue as it reminds us of why we do what we do.

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New software for small business retailers from Tower Systems

Screen Shot 2015-03-10 at 8.09.20 amTower Systems has quietly launched a new cloud based service to help small business retailers in the area of employer / roster management.

This elegant new software helps retailers to more effectively manage rosters in single and multiple location businesses – from anywhere. It guides rostering based on a budget and provides a visual representation of the roster to enable easy views and manipulation to the ideal scenario for the business.

This new software is part of a series of launches from Tower Systems in 2015.

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POS software installation video helps small business retailers

Screen Shot 2015-03-10 at 7.00.15 amTower Systems has released a professionally produced video of a recent ten-store installation of our POS software.

The goal of the video was to demonstrate the professional approach by the company and its people to installations. The video shows a calm, structured and professional approach to training that small business retailers can trust.

This latest video is another helpful resource from the team at Tower Systems. we are grateful to all who participated including our customers and their employees.

Tower Systems is sharing the video with sales prospects and others as part of a different approach to guiding people to make the right choice for their business when selecting a POS software company with which to partner.

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Help for small business retailers doing it tough

Screen Shot 2015-03-10 at 6.52.05 amTower Systems has published a special report for small business retailers on tactics and strategies they can use to help navigate tough times. This report draws on years of experience working with small business retailers across a range of retail channels. The advice is ready to use, often without the need for POS software technology.

While developed as part of the Tower AdvantageTM suite of services, Tower Systems has made the advice widely available to all retailers.

We appreciate the feedback from retailers which has guided further development of this small business assistance advice.

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Sunday retail management advice: being optimistic about small business retail

In almost all data we get from small business retailers we can find reasons to be optimistic. It could be shopper traffic, basket depth, unit sales for a product category, comparative supplier performance or any number of other data points, researching business performance data provides us with insights which can encourage optimism.

Optimism matters in small business retail. However, it is not something to fake. We look for truth in the data and more times than not we can find reasons for hope and excitement for a business.

In one case recently we were asked to help a business doing it tough. In their data we found information about a segment of the business around which they were able to build a series of positive steps for further improving the business.

One step is all it takes to move a business forward and often in your POS software managed data you can discover what that next step could be.

Our job as a POS software company is to help uncover these opportunities, to show you small steps you could take to build optimism and for your business.

We often find optimism where business owners are not looking and even the faintest glint can be like wind in your sails.

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Free POS software training helps retailers improve productivity

Screen Shot 2015-03-04 at 5.34.16 pmThe weekly free POS software training opportunities offered by Tower Systems continue to attract retaill business owners and their employees who want to get more from their software investment.

Our outcome-focussed training is proving to be a hit with retailers as it offers practical advice without tech-jargon.

This session on productivity helps retailers where it matters: at the counter.

Tower Systems is grateful to wonderful customer support in participating in these sessions.

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Smart POS software helps retailers connect to web stores

twsRetail is everywhere and smart retail management software helps retailers to embrace trading everywhere.

The Tower Systems POS software has a flexible webstore interface which allows for a common inventory file between online and high street presences of a retail business, linking two types of retail operations into a single and more easily managed single data view. This is important in helping retailers operating online and offline to efficiently manage their businesses and the inventory they hold.

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POS software on show at 2015 Melbourne Toy Fair

toyThe Tower Systems stand at the 2015 Melbourne toy Fair has been a hit this first day of the fair. Our Toy Shop Software is proving to be popular with toy shops and our POS software more generally is appealing to other retailers. As the only specialist software company integrated with Australian retailers and suppliers at the fair we are having a terrific time.

Toy retailers are loving what we have done already to serve channel specific needs.

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Sunday retail management advice: embrace being small in retail

We’re a small software company compared to the size of software companies around the world. Sure, we serve close to 3,000 small business retailers, but we are small. We like it that way. Small is good. Small of focussed. Small is human and not a number. Small is enjoyably.

Too often we see businesses owners chasing growth, chasing big businesses. We don’t want to be impersonal or disconnected. As a small business we are closer to our customers and more aligned with their needs.

We think a small specialist software company like ours is more likely to be able to fully and usefully serve the needs of small business retailers.

Sure, we are growing. However, there is a difference between growing and being so big you can’t pick up the phone and speak with the owner about anything at any time – like you can here at Tower Systems.

Our retail management tip today: embrace small, it’s a good place.

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The new loyalty POS software loyalty paradigm is a game-changer

tdvSmall and independent retailers love the new approach to loyalty on the Tower Systems POS software. At the Gift Fair in Sydney this week retailer after retailer was thrilled to see such a different yet highly manageable opportunity.

While our discount voucher shopper loyalty facilities are not new to our POS software, they are new to many retailers who have only ever heard about points based systems as the way to approach loyalty.

What is unique and valuable about the Tower Systems discount vouchers is the multiple data points at which the retailer can control the value of the voucher printed. The layering approach allows the retailer more control over value and redemption – thereby providing the business with more mechanisms through which to drive business performance.

One retailer told us that they attribute their 10% year on year growth to our discount vouchers and that to achieve this they have given away just over 1% of GP. What makes the facilities even more valuable is the reporting showing shopper behaviour in detail. This helps guide data point tweaking to drive outcomes.

Thanks to the trademarked Tower AdvantageTM, Tower Systems is delivering to retailers and unique and business valuable facility. Exclusivity has its own rewards.

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Smart POS software helps small retailers plan for Christmas 2015

xmasSmall and independent retailers are using technology to plan now for a terrific Christmas 2015.

Retailers using the Tower Systems POS software have been busy planning for Christmas 2015, using their software to order for Christmas which is nine months away using data from Christmas which was not even three months ago.

At trade shows, supplier showrooms and conferences, smart reporting tools and computer tablet based real time access helps newsagents to use accurate data for business planning. This results in more accurate purchasing which, in turn, delivers more valuable financial benefits to the businesses.

Tower Systems backs the tools in its software with free training and advice which helps retailers have easy access to the performance data they need. The result is a better outcome for those engaged businesses.

This is another Tower AdvantageTM.

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