Tower Systems e-commerce strategy helps small business retailers with omni-channel solution

The Tower Systems POS software e-commerce strategy is delivering online sales to small business retailers.

Representing a group of small business retailers under a common international brand platform the Tower Systems developed and managed website provides live stock availability to more than 200 retail businesses. This enables shoppers of the sought after brand to find local shops with stock.

Linked live to the independently owned retail businesses, the website provides a national view of stock availability for online purchase as well as in-store purchase.

Online purchases can be shipped or collected in-store.

Transactions are secure, without credit cards being accessed by the website nor are they stores in and POS system in the store.

The small business retailers that are part of the e-commerce strategy love that they are winning retail revenue from online sales without having to develop or maintain and online presence. The solution for their businesses is considerable and low-cost.

This is a best practice approach to online for small retail businesses today as it is fast, easy, accurate and national in its presence.

The Tower Systems desktop and web teams have worked together to deliver a series of websites, the first of which launched in 2015 and more have been added since.

Using the latest web development tools, the solution from Tower Systems helps small business retailers embrace online in a genuinely unique and valuable way.

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PROFESSIONAL WEBSITE DEVELOPMENT FOR SMALL BUSINESS RETAILERS

A good website has a number of costs associated with it. POS software company Tower Systems has a track record of developing POS software integrated websites, helping small business retailers to leverage wonderful omnichannel opportunities.

A business website is not an off the shelf product. It is something finely tailored to the needs of the business it represents.

  1. What a website includes. What a website includes depends on the requirements of the business. Many small business retailers want an online advertisement for their retail shop. That is not an e-commerce site. An e-commerce site promotes online commerce. That is the focus of the Tower Systems work. A typical e-commerce site includes the following pages and facilities:
    1. About. About the business, personalising what you stand for. Humanising the business. Building trust.
    2. Products. Products assembled by category. Photos. Descriptions. Pricing. Data creating these entries can flow from your retailer software – depending on the extent of the data you have setup including images.
    3. Purchasing. A shopping cart into which people can purchase and checkout. Automatically managing freight, collecting payment and providing you a back end for managing orders.
    4. Payment gateway. This is the back end management of payments and the depositing of payments into your bank account. We currently support Pin Payments and PayPal. You would establish your own account for one or the other – we do not want your funds passing through our accounts.
    5. Location. A placemat page showing where the retail business is located and its hours, if applicable.
    6. FAQs. A page where you pre-answer the questions shoppers are likely to ask. You would provide the text content for this. Part of the backend management facilities would enable you to change this at any time.
    7. Overall design. This is the visual aesthetic representation of your online business. We have choices you can make based on work we have done. That said, our goal is to create something that professionally represents your business, that you are happy with.
    8. Hidden code. Behind every page on the website and for each product is ‘hidden’ code used by Google and other search engines for indexing the information and enabling it to be found. Get this wrong and your products will not be easily found online.
    9. Administration page. This is a page only you could access where you can change information about and settings for the site.
  2. Website development. For a basic site with the ability for you to load product descriptions, images prices, sell items and include text about your business as well as running two email addresses through the site will cost less than what small business retailers think. The fixed-price package includes consultation, programming and design elements to provide you with a professional site, but not a complex site. It does not include us writing the content for the site. We would expect you to provide all content.

The typical basic site would cover the pages / points all listed in point 1 above – to varying levels of detail.

Note: there are websites that cost $15,000 and more. This is too expensive in our view. The price varies according to complexity.

  1. Domain registration. We would guide you on this. A www name will cost around $50 for two years – paid to the registration company. This is something you would register so you have absolute control over it at all times. We have seen web companies register domains for businesses and hold the to ransom when the businesses want to go elsewhere.
  2. Website hosting. This is usually a per month cost. A basic site with around 500 items will cost around $220.00 a month to host. Hosting means the site running on a computer in a secure server farm. This is not a Tower Systems location but rather a location created solely to host thousands of websites. The hosting fee does not offer any labour for loading products or actually managing the site.
  3. SEO – Google ranking activity to help the site be easily found. We do this work through bursts with each burst professionally organised and managed. A burst involves creating backlinks for the site or for specific pages on the site that guide Google to list the site in terms of its rankings. Typically, a new site would have this work done twice in the first six months. We ask you questions about your competitors. Knowing what or who to target in dong SEO work is vital. Targeting is all done based on keywords that people will use when searching for a business like yours.

We have been successful in boosting several sites to the front page of Google rankings.  Type in POS software to Google and you will see us listed on the first page immediately below Xero and MYOB. This is excellent positioning for a company our size. Getting to this position takes work. Maintaining it takes even more work. This is the SEO work to which we refer here.

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WHAT MAKES THE TOWER SYSTEMS POS SOFTWARE MAGENTO LINK A BEST PRACTICE SOLUTION FOR RETAILERS

Not all POS Software Magento links are made equal. Some POS software Magento links are slow, out of date, not direct and / or cumbersome. Some make doing business online and in a bricks and mortar store from the same stock data set cumbersome,

Thanks to relationships developed in the US with the Magento team over years, Tower Systems offers a best-practice solution, one powerful, easy to use and ideal for independent retail businesses.

Linking directly with the Tower POS software it is a breeze to use – as the many e-commerce sites already using it can attest.

A weakness we have seen in some other products is their use of an old version of Magento. By using the latest release, we are able to deliver something far more useful and valuable to small business retailers. Indeed, we can show the difference live through sites we have developed even for our business retail and e-commerce businesses.

This use ourselves of our own software enables us to speak with experience and authority on these things. We are not selling you something thinking how it should work. No, we are selling something we use ourselves for our own retail business, something that meets our own exacting needs, something of which we are most proud.

Using our Magento link it is easy to share data, images and other vital content between your shop and your online store without extra time or technology overhead. The Tower Systems approach is a breeze to implement and manage.

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POS SOFTWARE WEBSITE INTEGRATION HELPING SMALL BUSINESS RETAILERS INCREASE ONLINE SALES

We are thrilled with the growing revenue being achieved by small business retailers using websites we have created, websites that seamlessly connect with the bricks and mortar POS software used in retail businesses that we serve.

While some retailers we are working with are new to online retail, for others our involvement in second and third generation for them. In each situation we are able to bring diverse experience to the table to help all sorts of small independent retailers to enhance their online e-commerce situation, attract new shoppers and drive the value of the retail business.

Our diverse experience in several retail channels sets us up to be able to help retailers reach beyond what is traditional for their specific channel.

With our Tower created website pool growing we have excellent reference sites to share to show indie retailers what is possible.

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POS software Magento link to help more retailers online

Magento is the world’s best online shopping cart, retail website tool in our view. We say this having worked with a host of platforms and gaining considerable experience ourselves and through people we work with.

Our POS software links to Magento through the Magento API, directly from our software into Magento for shared real-time data. We link from our software to Magento ourselves and have small business retail clients using it too.

Developed in addition to our well-established web-store link, the Magento link is deep, comprehensive and tremendously valuable.

High street retailers serious about an online presence will find it easier and faster to achieve through our Magento link, something we have been using ourselves for all this year and something with which we have excellent experience and knowledge.

Our web development team has developed multiple sites, providing us with excellent reference experiences for retailers contemplating an online presence connected to their high street POS software.

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Amazing Tower Systems webstore integration a small business retailer first

A Tower Systems exclusive multi independent retailer webstore integration is bringing small business retailers together in a fresh way, negating the need for small business stand along websites. In fact, this new approach is a game changer in several small business retail channels – delivering new traffic thanks to a high-profile national website than is achieving more than a local small business website might.

This is Tower Systems working for its small business customers in a fresh and exciting way.

Leadership.

No one has done what this site and the Tower Point of Sale software back end is achieving.

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Enhanced webstore integration

We are completing development on enhanced webstore integration for a wholesale business which is about to install our retail business management software.  This latest work has come out of discussions with two new customers. We have been able to satisfy both needs by developing an extension to our original webstore software plane.

The webstore module is a an extension of our software which makes it easier for retailers to manage inventory in a retail shop, or shops, as well as for an online business using an e-commerce platform.

With development coming to an end it will not be long before the enhancements are available with a software update.

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