Cuteness Overload is another website from our talented team, bringing the wonderment of Pusheen to the world.
We have seen another example in the last week how offshore web development can be bad for a small retail business.
Here is some of what went wrong in with one project before we were brought in to fix the situation:
When it comes to web development you get what you pay for. Low cost offshore web development is low cost because of lower labour rates and, often, because of corners cut.
Tower Systems is proud to offer personal business website development in-house in addition to supplying fantastic POS software for specialty retailers.
All of our websites are developed in Australia.
Our websites are connected to our POS software.
We offer POS software connected websites for a range of ecommerce platforms including the best of the best: Shopify, Magento and WooCommerce. 99% of small business retail needs are served through these sites.
Our websites are beautiful shopper-friendly, ready to transact, easily found on Google and ideal for helping small business retailers to leverage online opportunities.
From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.
Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.
When it comes to web development, you get what you pay for. Saving money may not be as good as it first seems as it could be that the saving is achieved by using an offshore web developer who is only available at certain times and who does not understand the social and commercial situation in which your business operates.
Here are some of the store linked websites we have developed:
This is a selection of sites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.
Our web development skills are so diverse and mature that we are confident we can develop a website for any type of business, not just retailers. We have experience in comprehensive integrations, shipping methods, payment methods, foreign currency and more. This ensures we bring to the opportunity a broad skill set on which a retail business can rely.
We are proud to help small business retailers run more successful and efficient businesses, in-store and online, through multi-skilled technicians creating easy to use software that is backed by accessible friendly support. This is the Tower Systems advantage.
Many web developers develop websites based in their capabilities and not so much on the requirements of the client.
We think it is important to start with your requirements. We have developed a questionnaire for retailers, to help them clarify what they want and need in their businesses.
Before we get to questions though, we offer background information.
Every website has a costs associated with it. These depend on what is needed, what the business is prepared to pay for.
Please note that the actual costs will vary based on your specific needs. A business website is not an off the shelf product. It is something finely tailored to the needs of the business it represents.
The Tower Systems approach is to consult thoroughly. This information is then considered when developing a proposal for a website.
All development is done in Australia, by Australian skilled web developers, who understand Australian business and who can link the website to the Tower Systems POS software.
We have seen many websites botched by offshore development. It is true, you get what you pay for. Cutting corners, saving money, by going offshore, can result in a poor solution that is actually not cost effective for the business.
With success on the board, we are able to deliver a good solution to small business retailers. This can be a fresh site or a site refreshed from the existing. We are flexible depending on the needs of the business.
Bringing together POS software and smart web development creates a beautiful and integrated solution for small business retailers.
This latest website from the Melbourne based web team at Tower Systems is another in a comprehensive strategy that has already delivered many thousands of transactions to the commented small business retailers.
Offering real time local store connection with accurate stock on hand data, the latest jigsaws website helps the connected retailers to not only sell online but to also help people find local retailers with jigsaw products they can purchase locally in-store.
Connecting independently owned shops into a single brand based website is not common because of the back-end, operation, financial and technical challenges. Tower Systems has mastered this with many websites now live based on its unique and successful approach.
More than a POS software company, Tower Systems provides small business retailers a comprehensive and integrated solution in-store and online.
The syncing of stock on hand data between physical shops and websites is key to successful online selling.
Given that the most significant use of websites is to see what stock its available in-store, accurate stock on hand data is a core factor in driving online sales.
Retailers using our Tower Systems POS software and one of our various webstore link facilities can determine the best timing for data synch between the physical and online store. The frequency of any such synch is determined by the type of products being sold.
We have customers who prefer to synch every five minutes through to customers who synch daily, and all manner in between.
We work with our customers to understand product sale frequency and then provide advice based on this and our own experience working with many successful POS software / webstore integrations across a range of retail channels.
The way we do the synch is fast and accurate, of little drain on the retail business and the internet connection.
Given our experience in this space and the value of experience in many different businesses, we are not get four of such synching. Our approach is best-practice, fast, accurate and loved by shoppers and retailers.
Getting this synching process is right for small business retailers who want to sell with confidence online. Shoppers who purchase online only to be told sorry that item is out of stock get frustrated as they bought wanting the product.l The requirement for accurate stock on hand data on websites is critical.
A good website will not only show products that are currently available, they will go further and show the actual quantity on hand of every item. While this can benefit a competitor targeting a business, in most cases the customers love it and gain confidence in a business as a result of this.
As POS software developers and website developers Tower Systems is skilled on both sides of the tech solution. We are able to demonstrate local retail business connected POS software that is discovering new shoppers for local businesses. The win is valuable, bankable. It all starts with a fast and accurate synch between the POS software and the website.
There have been many reports about Amazon opening distribution centres in Australia, with the first, in Dandenong Victoria, well advanced in preparation.
Little advice has been provided to small business retailers on what is needed to compete in this ever evolving online-focussed world.
At this workshop we will share insights from the various retail store connected websites that were run. We will show when, hope and why people shop. We will take you under the hood, back to what they search Google for.
We will explain steps you can take in your business to win business that Amazon sellers m might otherwise try and win from you.
We will show how you can get online in any type of business, without breaking the bank and without needing your own tech employee.
Plus, we will answer every question you have. Without obligation.
Book now. These workshops are free. All welcome.
We will demonstrate live websites that are connected to our small business POS software in local businesses. we will also show how to transfer stock to a website and how to manage images. We will answer all your website related questions. Bookings are essential.
We develop software and websites for: gift shops, jewellers, bike shops, toy shops, fishing/outdoors businesses, garden centres/nurseries, pet shops, produce stores, firearms businesses and newsagents.
If you have questions, please call our Sydney Account Manager, Nathan Morrison on 0417 568 148.
Thanks to separate, best-practice, integrations, Tower Systems is offers flexibility to our customers running websites in Shopify, Magento and WooCommerce.
‘These integrations are in addition to a generic webstore integration platform that can be used for many different webstore and website platforms.
This maximum flexibility approach helps small business retailers chose the web platform they prefer and thereby connect it to the POS software they love.
Through the Tower Systems POS software webstore integrations, our customers can easily share inventory data including descriptions, images and live stock on hand, ensuring that customers can easily shop online and in-store when they want.
The click and collect facilities are popular as are the online LayBy facilities.
Having a separate web development team in house along with a POS software development team in house, we are able to serve both needs separately and together through comprehensive and integrated work in our development processes.
We believe in small business and that small business retailers can compete online with big business. All of our web development work seeks to provide small business retailers with smart engaging and commercially valuable web presences through which our small business customers can compete.
The latest release of our POS software, released a few weeks ago, offers valuable tools that our customers can further leverage in this online space.
Too many small business retailers are paying too much for poor quality websites.
Here at Tower Systems we partner with Shopify, magento and WooCommerce to create elegant, beautifully functional and commercially successful ecommerce sites for small business retailers.
We think it is a mistake for any retailer or software company to use a lesser known platform for any ecommerce site. You only have to look at the successful small business ecommerce sites to understand how using a respected international platform as your base is the smart move.
With many successful websites under our development belts and many ranging as the highest Google result in a search, we have terrific runs on the board.
There bottom line advice for any small business retailer looking for a website to be developed is caveat emptor, let the buyer beware. Get all the promises in writing, along with all costs.
We are looking forward to briefing small business retailers on the latest POS software / webstore opportunities for finding new customers, even customers 1,000s of kms away from your shop, and driving shopper loyalty that increases per-visit spend.
Come and see how small business retailers around the world are using website connected POS software to win online sales.
We will explain how to get to the top of Google search results.
We will demonstrate the connection between social media posts (Facebook, Twitter etc) in-store sales and online sales.
At our FREE workshops near you and find out more about how you can equip your retail business to confront the changes in retail, transact online and compete with big businesses, including Amazon.
There will be no hard sell. Our goal is to share practical information to help you better plan for the future of your regional retail business.
Anyone is welcome including people on whom you rely for advice, such as accountants and mentors.
If you have sales queries prior to these events please talk with Justin Randall. 0434 365 789.
I hope to see you at one of these workshops. I am keen to share with you what I have seen and learnt in this rapidly changing space.
There will be plenty of time for questions on any topic connected with retail.
Click and collect is a key offer of genuine omnichannel businesses and Tower Systems is proud to have POS software integrated websites it developed that offer genuine click and collect solutions.
Our click and collect solution is proving to be popular with online shoppers and that is the ultimate test.
The Tower Systems POS software webstore integration is mature yet constantly evolving, bringing to small business retailers the ability to compete with big business through the more level playing field of online.
Click and collect is live right now on Tower Systems small business POS software integrated websites.
We take our engagement with the Shopify e-commerce platform seriously here at Tower Systems. We link our POS software directly and seamlessly.
One way we stay ahead in our knowledge and strategy is by directly working with the folks at Shopify, being aware of developments and future plans.
Two of our leadership team are at Unite 2017, the Shopify international partner conference, which is on in San Francisco this week.
This is providing to be a valuable experience not only in terms of our Shopify knowledge but from the networking with other e-commerce practitioners as we share ideas, accomplishments and future plans.
We are grateful for the opportunity to be here and to learn so we can better serve our customers.
We love Magento and happily use it ourselves to help our small business retailers to drive excellent outcomes. Choosing an unknown website platform is a massive mistake in our opinion.
Here is why we love Magento:
Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com.
Using the Tower Systems POS software / Magento link is a dream. It is easy.
The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.
The Tower Systems Retailer software becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.
Department and Categories
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.
Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.
Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.
These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.
Tower Systems first linked multiple stand alone small business retailers to a Magento website in late 2015. Today, we have this running for several websites, enabling independently owned small business retailers to transact from a central site yet remain independent in their retail businesses.
What Tower Systems has done is ground breaking. We have lead others in how to achieve this and make it easy for small business retailers to trade online with confidence and ease.
With many retailers engaged in the various sites and a good range of different products being sold there is excellent experience on which were can draw for a range of retail situations.
The transaction volume is testament to the tremendous success of this initiative for small business retailers.
This is another Tower Advantage.
The image shows how far one package purchased through one of our our POS software integrated websites travelled this week. Thanks to site design and marketing by us, the Queensland based business found a valuable new shopper in Victoria, delivering revenue from this sale and establishing a relationship that is certain to benefit in the long term.
Connecting local small business shops with customers located on the other side of the country is helping these local town retailers find new shoppers.
Every day we are seeing excellent sales processed through the sites, valuable sales … and they are growing.
There are multiple layers to this success: the websites we created, the POS software integration enabling genuinely live stock on hand data and the guidance through sales processing to help retailers make sure they leverage the opportunity.
Delivering e-commerce revenue to small business retailers without them needing to have their own websites is an achievement of which we are most proud. We have been doing this for months across multiple website platforms and the result is terrific for our retail partners.
While there is no doubt of the value of a business being online for itself, there is even greater value for a business to be in an online community with like minded retailers, leveraging the group for each of the local stores. This is the unique delivery from Tower Systems.
We love helping small business retailers win new customers.
Thanks to full integration between the Tower Systems POS software and the Shopify and Magento platforms, Tower Systems is making it easier for its retail customers to get online efficiently and for a low cost compared to having the website developed externally.
The money you use a second software company to do the website you encounter additional costs and the possibility of a disconnect.
AheadWorks recently published the results of research covering market share of e-commerce platforms.
These results reinforce the importance of the decision early on by Tower to focus on Magento, Shopify and Woo Commerce for our direct integrations and a more generic yet accessible solution for other links between our POS software and websites.
By offering the website development service as we do for Shopify sites and Magento sites we offer a one stop shop solution with one company responsible for the delivery and performance of the POS software and website integration.
Having done this for our own retail businesses we have live experiences and examples on which to draw.
What is Shopify?
Shopify is one of the easiest ways to setup and run an ecommerce store. We think it provides you with the ideal place to create you first website and gain experience in the world of ecommerce. You have complete control over the look and feel of your online store and can instant access fantastic look themes to reflect the personality of your business. For more information visit www.shopify.com.au.
What is the Retailer to Shopify Link?
The Retailer to Shopify Link uses the Tower Advantage Link platform to allow retailers using the Tower Systems POS software – Retailer – to connect directly to your Shopify store. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Shopify API.
How does the link work?
The link works by using the TALink platform platform to connect to the shopify API and synchronise your data.
Retailer is your master stock database. You flag what stock items you want to appear on your shopify store. Descriptions and extended descriptions are added as your titles and descriptions in Shopify. Newly flagged products are automatically added and if you edit items in Retailer you have field level control over how these are handled in Shopify.
Department and Categories
Your Retailer Departments and Categories become collections in Shopify. You can have a chose of either Department level collections or category level, but not both. If you choose to synchronise either a department or category, your existing structure will be mirrored and managed in Shopify automatically. If, however, you decide not link your Department and Categories in Shopify, you can allocate collections manually to products once they are added.
Shopify does not have a mechanism to manage classifications.
Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore prices can be performed in Stock Manager. Once new prices are set, your web store is updated automatically. Quantity on hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Shopify. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Shopify.
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images as you like per stock item.
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales if you choose.
Sales are downloaded on a periodic basis and imported into Retailer. They are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices if needed. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged to you main sales data, giving you excellent control over how you report on your webstore sales.
I don’t have a website but want one. Can Tower help?
Yes! We can build and customize a basic Shopify website for you if you like. Please talk to your local sales representative for more information.
We love Shopify. It is a terrific starting point for any retailer looking to get started online. We are thrilled to be connected with Shopify.
Join Tower Systems for a one of our free seminars in Australia and New Zealand (in Auckland, Wellington and Christchurch) where we will show our latest Australian developed POS software for specialty independent small business retail.
This will be a truly interactive learning opportunity for small business retailers, an opportunity to see under the hood of website development, to discover is this is something any retailer could do for their business.
We will show you how to setup up a Shopify store that can be live in hours. Plus, there will be a Q&A opportunity so you can explore your specific needs. Book now by clicking on the city location you prefer.
We will share our experiences in the small business POS and e-commerce areas and outline what we learned when creating sites for our own retail businesses. This seminar could save you thousands in web developer fees. Book online.
The Tower Systems POS software e-commerce strategy is delivering online sales to small business retailers.
Representing a group of small business retailers under a common international brand platform the Tower Systems developed and managed website provides live stock availability to more than 200 retail businesses. This enables shoppers of the sought after brand to find local shops with stock.
Linked live to the independently owned retail businesses, the website provides a national view of stock availability for online purchase as well as in-store purchase.
Online purchases can be shipped or collected in-store.
Transactions are secure, without credit cards being accessed by the website nor are they stores in and POS system in the store.
The small business retailers that are part of the e-commerce strategy love that they are winning retail revenue from online sales without having to develop or maintain and online presence. The solution for their businesses is considerable and low-cost.
This is a best practice approach to online for small retail businesses today as it is fast, easy, accurate and national in its presence.
The Tower Systems desktop and web teams have worked together to deliver a series of websites, the first of which launched in 2015 and more have been added since.
Using the latest web development tools, the solution from Tower Systems helps small business retailers embrace online in a genuinely unique and valuable way.
A good website has a number of costs associated with it. POS software company Tower Systems has a track record of developing POS software integrated websites, helping small business retailers to leverage wonderful omnichannel opportunities.
A business website is not an off the shelf product. It is something finely tailored to the needs of the business it represents.
The typical basic site would cover the pages / points all listed in point 1 above – to varying levels of detail.
Note: there are websites that cost $15,000 and more. This is too expensive in our view. The price varies according to complexity.
We have been successful in boosting several sites to the front page of Google rankings. Type in POS software to Google and you will see us listed on the first page immediately below Xero and MYOB. This is excellent positioning for a company our size. Getting to this position takes work. Maintaining it takes even more work. This is the SEO work to which we refer here.
Not all POS Software Magento links are made equal. Some POS software Magento links are slow, out of date, not direct and / or cumbersome. Some make doing business online and in a bricks and mortar store from the same stock data set cumbersome,
Thanks to relationships developed in the US with the Magento team over years, Tower Systems offers a best-practice solution, one powerful, easy to use and ideal for independent retail businesses.
Linking directly with the Tower POS software it is a breeze to use – as the many e-commerce sites already using it can attest.
A weakness we have seen in some other products is their use of an old version of Magento. By using the latest release, we are able to deliver something far more useful and valuable to small business retailers. Indeed, we can show the difference live through sites we have developed even for our business retail and e-commerce businesses.
This use ourselves of our own software enables us to speak with experience and authority on these things. We are not selling you something thinking how it should work. No, we are selling something we use ourselves for our own retail business, something that meets our own exacting needs, something of which we are most proud.
Using our Magento link it is easy to share data, images and other vital content between your shop and your online store without extra time or technology overhead. The Tower Systems approach is a breeze to implement and manage.
We are thrilled with the growing revenue being achieved by small business retailers using websites we have created, websites that seamlessly connect with the bricks and mortar POS software used in retail businesses that we serve.
While some retailers we are working with are new to online retail, for others our involvement in second and third generation for them. In each situation we are able to bring diverse experience to the table to help all sorts of small independent retailers to enhance their online e-commerce situation, attract new shoppers and drive the value of the retail business.
Our diverse experience in several retail channels sets us up to be able to help retailers reach beyond what is traditional for their specific channel.
With our Tower created website pool growing we have excellent reference sites to share to show indie retailers what is possible.
Magento is the world’s best online shopping cart, retail website tool in our view. We say this having worked with a host of platforms and gaining considerable experience ourselves and through people we work with.
Our POS software links to Magento through the Magento API, directly from our software into Magento for shared real-time data. We link from our software to Magento ourselves and have small business retail clients using it too.
Developed in addition to our well-established web-store link, the Magento link is deep, comprehensive and tremendously valuable.
High street retailers serious about an online presence will find it easier and faster to achieve through our Magento link, something we have been using ourselves for all this year and something with which we have excellent experience and knowledge.
Our web development team has developed multiple sites, providing us with excellent reference experiences for retailers contemplating an online presence connected to their high street POS software.