Here at Tower Systems we launched cash back loyalty rewards through our POS software for local small business retailers in early 2013. It was a hit at launch and has continued to be a hit since.
For years, loyalty points have been a staple of retail marketing. Back in 2013 we thought they had become confusing. Still today, traditional points-based systems feel tired and outdated, their value diluted by the complex schemes of supermarket giants, leaving customers confused and uninspired. So, we created an alternative.
At Tower Systems, our experience serving thousands of indie retailers has shown that a successful loyalty program can drive business growth. That’s why back in 2013 we added a solution with universally understood value: cash. Our fully integrated Discount Voucher feature offers a modern, effective, and refreshingly simple alternative.
We continue to offer a points program for the retailers who prefer that though.
We mention this today because of the news that IGA supermarkets have launched a cash back loyalty program. Welcome IGA to something similar to what we have been doing this past 12 years through our POS software.
Imagine launching a complete loyalty program in minutes. Our Tower Systems Discount Voucher POS software tools are designed for the time-poor small business owner. There is no need for additional technology, no plastic cards to order, and no complex customer sign-up process. This makes it an easy, low-cost, and low-overhead solution that starts delivering value from day one.
A key weakness of generic loyalty programs is their rigidity. Our Discount Vouchers put you firmly in the driver’s seat.
- Customise the Name: Call them “Thank You Gifts,” “Bonus Bucks,” or “Customer Rewards.” The name is yours to decide, reflecting your unique brand identity.
- Set the Rules: You determine the voucher’s value, define which products or categories it can be used on, and set a clear expiry date.
- Ensure Profitability: With flexible settings, you can structure your offers to ensure every redeemed voucher is a positive outcome for your profit and loss statement.
Our cash back program is a bit different to the IGA program. With ours, each retailer is 100% in control.
Discount Vouchers deliver bankable results. One of our retail partners witnessed a remarkable 20% sales lift in the first quarter after implementation, driven significantly by impulse purchases at the sales counter.
This powerful tool helps you to:
- Increase Basket Size: Motivate customers to spend more during their visit to earn or redeem a voucher.
- Encourage Repeat Business: Give shoppers a compelling reason to return to your store sooner.
- Attract New Customers: Stand out from your competitors with a clear and enticing offer.
- Stimulate Impulse Buys: A voucher in hand is a powerful incentive for that extra last-minute purchase.
Unlike confusing points conversions, the value of a discount voucher is immediate and clear. A $10 voucher is understood as $10 in value, a direct and appreciated reward. This transparency builds trust and provides the instant gratification that modern consumers value. We observe that some shoppers redeem their vouchers immediately, while others save them for a future treat, creating another valuable touchpoint for your business.
The Discount Voucher solution we offer is exclusive to Tower Systems. Backed by our retail-experienced support team, it provides you with terrific control and clear reporting to analyse customer engagement.
Abandon outdated loyalty methods and adopt a solution that offers clarity, control, and proven results.
We are grateful to see IGA supermarkets embrace cash back. We think it will work a treat for their customers and for the IGA businesses.
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