Tower Blog

A blog about smart POS software for independent small businesses.

Category: Bike shop software (page 42 of 45)

How to turn 2012 Christmas sales in your retail business into more business in 2013

Retailers making good use of smart POS software are more likely to leverage business gains in 2013 from 2013 Christmas sales than those who use their point of sale systems as a glorified cash register.

How so?

Best practice retailers using our Point of Sale software will use the loyalty facilities to harvest shopper data. They will, through 2013, use that shopper data to market to their customers through carefully targeted campaigns.

So, which Christmas is about selling as much as you can at the best possible margin, it is also about storing everything you can for the following year.

Tower Systems provides practical help to retailers, guiding them to do more with their software through free training and a host of rich training and support resources … so that they can make more money in the year after a good Christmas retail season.

The Tower sales team will show retailers how they can do this. the Tower support team will show any existing customers how they can do this.

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Twenty-one free Christmas marketing tips for retailers

Every year, Tower Systems publishers Christmas marketing and sales tips to retailers using our POS software. These are available free for anyone to use. Here are our Christmas 2012 ideas:

  1. Collect donations at the counter. Setup a big jar and say you want to fill it by Christmas with change for a named local charity your shoppers will know. Choose a charity you  believe in. Label it: SPREAD SOME CHRISTMAS CHEER.
  2. Harvest shopper data. Run a competition with a terrific hamper as a price. Get customers to enter with the name and email address. Indicate you’ll add them to your database. Use the database next year for marketing.
  3. My Christmas. Setup a pinboard somewhere in the shop for locals to post stories about their Christmas – from the past or plans for this year. Make this a place for people to share something of themselves with their community.
  4. Helping hand at Christmas. Find out what local charities are doing at Christmas and offer to promote this for them. Put together a one page flyer and give it to your shoppers so they can support any of these groups.
  5. Best Christmas recipes. Setup a noticeboard somewhere so locals can post their favourite Christmas recipe. get them to tell something more than just listing the recipe.
  6. Locate stock by gift recipient. Consider creating displays targeting the recipient, especially those hard to buy for like Dad. You could have a sign: gifts for Dad for under $30 for example.
  7. A carol discount. Offer a discount to a shopper who comes in singing a carol. Make the discount worth their while. Consider nominating the carol you want to hear this year.
  8. The best part of 2012. Become a beacon for positive stories. Setup a noticeboard for customers to post their stories on the theme – the best part of 2012. This will help get your  business known as a positive place.
  9. Customer endorsements. Invite your customers to write on a specially designed card why they bought what they bought and use these cards as part of your product merchandising – endorsements from other shoppers for the item.
  10. Dress for Christmas. Get T-shirts printed or an apron or some other garment for your customers so they can feel different to the usual year round uniform. Get them to be part of Christmas with what they wear.
  11. Move it. Each week, move product around, keep the shop looking Christmas fresh and people will buy more. While moving stock is hard work, the pay off is that shoppers will find “new” things.
  12. Christmas art. Invite school, kindergartens and play groups to provide art with which to decorate your shop. Offer a modest prize for the winner. Invite public voting if you like. Be proud in showing off local art. This will bring families in to show off and show you as community connected.
  13. Really connect with a local charity. Offer a local charity coupons (in a catalogue) to distribute which provide a discount off certain product categories on presentation. In return, give them a commission from each sale. For example, the coupon could offer 10% off any gift and you could give the charity 5% commission on every sale. A good charity will promote the coupons for you.
  14. Kris Kringle. With Kris Kringle giving growing in popularity, display your gifts based on price point. Signpost them as Kris Kringle gifts. Show people what to buy.
  15. Give gifts to shoppers. One day each week give gifts with every purchase. It could be a chocolate, a fridge magnet or a calendar. Whatever you give, make sure it is something people will like and is easily given away from the counter. Get known as the shop which gives more. Choose gifts related to what you sell. For example – a bag for holding jewellery, cleaner for homewares, recipes from cooking magazines, a voucher for a free service if you sell items requiring servicing.
  16. Sample what you sell. If you sell chocolate, offer samples. There are ways to do this with the food health regulations. Candy companies will tell you that offering samples drives sales.
  17. Use aroma. Choose a smell for Christmas and use a vaporiser to let this waft into the shop. Darrell Lea stores do with well with a liquorice smell. I have seen store do it well with a pine tree smell at Christmas. Tap into a sense which is not often used in retail.
  18. Manage shop floor traffic. With more customers in the shop this time of the year, managing lines is important. Have your best people at the counter and driving traffic so that wait time is kept to a minimum.
  19. Specialise. There are many gifts you can sell by showing that they relate to a highly specialist gift giving occasion: teacher, neighbour, priest, local service provider, gardener. Promoting a gift for one or more trains your customers about giving such a gift and getting it from you.
  20. Good counter offers. Have two impulse items at the counter to be pitched in every sale. Gift tags, Christmas candy or a trinket for car, work or home. Research suggests that 18% of sales can include a counter based impulse purchase. Get the product right and tap into the opportunity.
  21. Add value. Seize every opportunity. Have tape with gift wrap, gift bags near gift items, pre-wrapped gift items, an up-sell opportunity printed on receipts, a promotional flyer in every bag and a logical layout to the store – zones for product categories with good adjacencies.

Yes, there are too many ideas for one store for one Christmas. Choose what works best for you.

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Point of Sale software support access made easy

We make accessing our help desk easy for retailers using our Point of Sale software. We have a range of local phone numbers and toll free for New Zealand. We also offer email and direct website access.

We promote our access points using a help desk contact card – as shown in the photo. We have sent these to customers several times this year alone. We also include the details in our monthly newsletter, weekly email and in any hardware or comsumables shipment from the office.

Customer service is important, we win business with people switching from other POS software to us for this. Easy access to friendly and helpful support is vital.

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Video training helps bike retailers leverage bike shop POS software

Bike shop software company Tower Systems has published a new training video developed specifically for bike shop retailers.

5 Tips To Help Bike Stores Save Time In Retailer is a training video created by the customer service team at Tower Systems to educate bike shop retailers and employees of bike shops on how to save time using the bike shop software.

This training video is part of a series of training videos being created in-house by the company to enhance the education opportunities for its customers. It illustrates our commitment to helping retailers get beyond traditional software training.

By helping bike shop retailers to get more form their software, Tower Systems is delivering valuable practical customer service, genuine assistance to leverage a better return on investment in IT infrastructure.

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Serial number tracking valuable to multiple retail channels

The serial number tracking services available through our Point of Sale software are proving to be invaluable in a range of retail situations.

Using serial number tools, retailers are able to track individual items sold to meet regulatory record-keeping requirements as well as track items for the benefit of the customer and the business in terms of warraty and other future activity around a specific item purchased.

Developed with jeweller and bike shop retailers originally, the serial number tracking tools in our POS software have been enhanced to meet evolving needs of retailers. We have ensured that the facilities meet needs of more retail channels, giving them peace of mind that they can track sales at the item level for reporting to authorities, suppliers, warranty providers and customers.

Serial number tracking requires accuracy and focus in serving the needs of the retailer, customer and other parties. Achieving this without negatively impacting the traffic flow at the counter is a challenge we address in our software.

retailers using our software can also find previous sales by searching using a serial number.

In addition to specifically serving the needs of tracking serial numbers of items sold, the software tools also work well in areas with similar needs. The software gives even more flexibility to the overall Point of Sale software package.

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Taking loyalty to the next level with smart POS software

We are advanced in the development of a new loyalty facility for retailers using our Point of Sale software.

This new facility has been developed with several customers as well as our own retail shops. We are very excited to be close to delivering something fresh and exciting which retailers will be able to use to bring shoppers back sooner than usual.

The new facilities are best practice, valuable and certain to drive greater bottom line success for our retail partners.

This new facility is something others will want to copy. Indeed they will have to copy it to be competitive.  We will live with this knowing that innovation has its costs and copying is one of those.

Our Tower AdvantageTM customers will be first to get the new loyalty facility and they will continue to have access to our excellent current various loyalty facilities.

We are excited to be counting down the days to the release of this genuinely innovative new facility.

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Free Point of Sale training this week

Independent small business retailers we work with have four more free Point of Sale software training opportunities this week:

  • Getting started with a Customer Display 20 Nov 2012, 11:00AM
  • How to process an invoice arrival 20 Nov 2012, 02:00PM
  • Getting started with Multi-Store 22 Nov 2012, 11:00AM
  • How to import Stock Files & Invoices 22 Nov 2012, 02:00PM

Each workshop is live and interactive. The sessions are designed for people using our software. This is why we make them accessible from any PC so that employees can access the training from home and in their own time.

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Helping retailers manage employees through POS software

Managing employees in retail businesses can be a challenge, especially where the owner is not able to be in the business all the time.

The Tower Systems Point of Sale software offers access to some excellent employee management tools, some known and others hidden and known only to the business owners.

Through these smart business management tools, retail business owners and managers are able to: manage rosters, track employee sales, track employee activity, motivate employees, guide employee training and help employees better serve customers on the retail shop floor.

Helping retail employees to reach their full potential for a business can be liberating for them and for the business. This is a terrific win win and we are here to help our retail partners to achieve this.

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Learning from retailers to enhance the customer service experience

The time spent by our Customer Service Manager working behind the counter in several business recently – jeweller and bike in particular – has broadened our outlook on how we can help our customers more.

By watching our software being used we have been able to pick up on operational training opportunities, to lift the user experience. Going beyond traditional software training, we are preparing more practical training on better connecting the software to those working in the business.

While it is easy, relatively, to train users on what to do to get an outcome with the software, this software goes beyond and looks at operastion efficiency and certainty, going beyond traditional software training.

We appreciate the access provided to us by jeweller and bike retailers to enable us to get these insights.

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Helping retailers cut operating costs in their business

Tower Systems is hosting a free workshop for retailers on how to cut business costs next Thursday. Looking at a ran ge of cost cutting opportunities we wilol share with participants how others are cutting costs today.

Thanks to retail focused facilities in our Point of Sale software and our own experience as retailers using our software in various types of retail businesses, we have a kit of ideas to share, ideas that can be implemented in retail businesses without spending more money.

No technical expertise is needed, just a desire to run a more efficient and valuable retail business. We will share ideas and opportunities in layman-terms, participants will be able to get started right away.  Every day we encounter retailers who spend more time on things and who do not use their software to take on manual tasks. these are opportunities to save time for owners and managers and save time off the paid-for labour roster.

This is a genuine something for nothing opportunity from Tower Systems for retailers.

The one-hour workshop is open to anyone, bookings can be made from the training portal on our website.

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Lance Armstrong disgrace not impacting bike sales

Bike shop owners we have spoken with tell us that the Lance Armstrong fall from grace over the last few months is not harming bike shop shopper traffic and spend. While there is talk in-store about Armstrong’s drug cheating, shoppers looking for new bikes and accessories express disappointment at the damage Armstrong has done to the image of pro cycling.

While there was some initial concern that the Armstrong scandal could harm sales, retailers using our bike shop software tell us that they are thrilled that there is no apparent decline in traffic or sales. Indeed, there is a solidarity between cyclists and their commitment to cycling as a sport and for recreation.

Bike shop customers love the professional care they receive from bike shops. They also love the professional advice and the camaraderie of the cycling community that gathers around each bike shop. Good bike shops are more than retail businesses, they are community centres sharing knowledge and passion for this wonderful sport and hobby.

Bike shop owners we know are committed to doing good through their businesses so it is no wonder they have been disappointed in the news about Lance Armstrong and have been strident in their criticism of his doping and the harm it has dome to competitive cycling.

In the ride to Christmas, bike sales are increasing … is are the sales of our bike shop management software. We are helping bike shop retailers make the most of the Christmas opportunity for benefit way beyond the Christmas season.

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Bike shop software news supports bike shop management

Enhancements to the bike shop software page of the Tower Systems website deliver greater assistance to bike shop retailers and their suppliers.

By introducing a news feed of bike shop specific news, Tower Systems is showing off its knowledge and experience in serving the needs of bike retailers and their suppliers.

We have been serving bike retailers with bike shop specific software for more than ten years and are proud to count hundreds of bike retailers as customers. At the recent Ausbike trade show in Melbourne we got to meet many existing customers as well as new sales prospects while we showed off, on our trade show stand, the Tower Systems difference for bike retailers.

The website enhancements reflect our commitment to continuous improvement in the service we provide our bike shop software customers.

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Bike shop software key to bike shop sales growth

The Ausbike bike trade show which ended on the weekend in Melbourne provided us with excellent feedback from bike retailers using our bike shop software. Existing customers shared wonderful feedback and sales prospects visited, telling us they were recommended by colleagues to consider our specialist bike shop software.

Our webstore integration has been of particular interest as we provide bike retailers with a genuine omni-channel opportunity – the ability to play online and through a high street retail store from the one inventory pool.

Ausbike this year has been a terrific trade show event, a most valuable experience. As one of the last trade shows for the year, we are thrilled to have brought trade show season to a close on such a high.

With more than ten years in the bike shop software space and excellent supplier connections and a software solution service business needs from the sales counter through to the workshop, we are well positioned to help bike retailers to leverage their exceptional service and specialisation into good business. we help manage sales, reward loyalty, handle warranty claims and give the business management a whole of business view.

Having more bike shop customers than any other bike shop specialist software company helps us stay ahead thanks to terrific supplier relationships that give us guidance on changes coning that can help bike shops prosper even more.

The flow-on benefit of our bike shop work is the retail experience they provide us with that links to other retail channels. Our work with other retailers certainly benefits from plenty of what we have learnt from bike retailers.

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All set to show bike shop software at Ausbike trade show

Our stand at the Ausbike 2012 trade show is up and running and enjoying the opportunity of meeting with bike retailers in Melbourne over the next few days.

Our latest industry standard bike shop specific software is on show for all to see. This bike shop software helps bike retailers & suppliers better connect.

The first day of the trade show has been an excellent success with some terrific new leads from Australia and a couple from overseas. Despite the reports of doom and gloom in some media outlets, bike retailers appear to be strong and chasing growth. We’re thrilled to be hear and part of good news.

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Repairs software enhancements to help bike retailers improve customer service

The latest release of the Tower Systems bike shop software includes enhancements in repairs management suggested by on-the-ground staff. These enhancements improve customer service, helping bike retailers better connect with their customers.

Thanks to a commitment to continuous improvement, the bike shop software from Tower Systems continues to lead in this vital marketplace.

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New bike shop software set to shine at Ausbike 2012 trade show

Leading bike shop software company Tower Systems is set to show off new bike shop management software at the Ausbike 2012 trade show.

Running in Melbourne from October 12 through 14, the Ausbike trade show is the premier trade show for bike retailers.

Tower Systems has timed the release of its latest bike shop software to fit in with this important industry trade show event.

Developed in close association with bike retailers, shop-floor bike shop staff and bike suppliers, this latest software delivers best practice tools for bike retailers designed to further enhance business efficiency and performance.

By responding to the changing g needs of bike retailers, especially in the area of competing with online stores, Tower Systems is further reinforcing the position of its software as the industry standard software for bike retailers.

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Bike shop business management workshop this week

Tower Systems is hosting a free business management workshop for bike retailers tomorrow. This online workshop is accessible from anywhere in the world. Click the link to book your FREE access.

This workshop is part of the Tower Systems commitment to on-going bike shop management and training opportunities for bike retailers and their employees.

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Bike shop software support loved by business owner

Their support has been great for our business – Peter from Bicycle Express, Adelaide.

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How bike shop can compete with online retailers and prosper in today’s economy

While there is plenty of media coverage about online retailers taking sales from high street retailers and how tough retail is, there are retailers, including bike retailers, who are growing stronger, more valuable businesses.

How are these retailers growing?

Growth in retail requires planning and commitment throughout the business.  It is vital that attention is paid to consumer touch points, placing the unique points of difference of the business in the spotlight.

Good businesses grow faster when growth strategies are encoded in business processes from the sales counter to the back room and are at the heart of supplier and employee relationships.

By leveraging in-store knowledge, experience and personal service, a high street bike shop can convert a browser into a shopper.  The keys are attention to detail, memorable personal service and a value proposition.

This is where good bike shop software implemented professionally can help.  It can also help drive operational efficiency and thereby give the business the financial means to be competitive.

There are bike shops doing this today, large and small, city and country.

But how can bike shop software do this?

  • Sales processes can be structured to drive consistency.
  • A loyalty program encourages your shopper to shop more frequently.
  • A contact follow up program can bring a customer back more often.
  • Marketing can be driven by email, mail and fax.
  • Mistakes at the sales counter, in ordering and in management can be reduced, freeing cash.
  • Selling can be made easier, thereby improving the shopper experience.
  • New marketing platforms are created: on receipts, at the counter and elsewhere.
  • Employees can be rewarded for above average sales – aligning their rewards with those of the business.
  • A common inventory file for an online store and a high street store.

Good bike shop software can help a bike retailer compete with online businesses and prosper in any economy.

Growth begins with deciding that this is what you want for your business. The next step is pursuing it relentlessly.

People looking for their first bike are encouraged by bike shops to talk to an expert. Bike shop owners wanting greater success should, likewise, talk to an expert.

Tower Systems develops and supports the industry standard bike shop software in Australia and New Zealand, the company helps bike shop retailers grow stronger and more valuable businesses.

To find out more about the Tower bike shop software, contact: NSW/ACT: Nathan Morrison 0417 568 148;  VIC/TAS: Jonathan Tay 0403 189 379; QLD/NT: Paul Slater 0434 365 789. SA/WA: Tim Batt 0401 833 917; NZ: Phil Daniels 0275 288 491. Website: www.towersystems.com.au

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Special gift for bike retailers

Bike retailers using our bike shop software will receive a very special gift from us over the next couple of weeks. We have found a business book that speaks directly to the owners and managers of bike shops. It’s relevant, accessible and encouraging. We liked the book so much that we contacted the author and arranged to purchase copies from each of our bike shop software customers.

This gift for our bike retail customers is another way of connecting with them and helping them with resources to help promote and guide their business success.

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Helping bike shops to nurture better customer relationships

A good bike shop retains a customer for life, well beyond the first bike purchase. There are services, accessories, clothes and, the next bike and the one after that.

Smart bike shop owners and managers use technology to track customer information and nurture lifetime commercial opportunities.

By professionally gathering and managing business data, bike shops can grow sales, especially repeat business from customers. In today’s world of easy price comparison, online shopping and tough retail conditions, bike shows need to use every tool possible to build and maintain customer relationships.

Good bike shop software will track purchases by shoppers, identify opportunities for growth and make marketing to customers easy.  It will allow the business to be responsive to customer behaviour, taking into account how the overall customer pool responds. This is where valuable commercial opportunities are found.

Once a business understands the total value of a bike shop customer it changes their view of each customer forever.  That new contact on the phone or walking through the door could be worth more than $10,000 to the business even though they may only ask about a relatively low cost item today.

Tracking products, customers, suppliers and prospects using software designed for the bike business helps businesses make the most of their opportunities. Not using bike shop software to manage a bike shop would be like not using a shovel to dig a hole and instead using a dessert spoon.

Key to nurturing these valuable customer relationships is software designed specifically for the needs of a bike shop. This is where specialist software companies like Tower Systems play a valuable role.

If you are looking for software for your bike shop, shop around. Take your time. Focus on a company with plenty of existing bike shops using their software. Talk to them and see what they think.

Anyone can make shiny sexy software. Only a few have bike shop software that is genuinely loved by bike shop owners and employees.

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Repairs management software helps jewellers and bike shop retailers

The repairs management facilities in our software for Jewellers and our software for Bike Shops are identical.

This is because the needs of the two different businesses are the same.

Items come in for repair and can have parts replaces, parts fixed and labour expended. Our software tracks this for the workshop and the business. It even manages information for customers on when a repair is ready as well as the billing necessary.

Good repairs software is vital to both a professional bike shop and a professional jeweller. It can save time, improve customer service and deliver a healthier bottom line to the business.

Our repairs management software continues to evolve in response to user suggestions.  We seek out opportunities to help our retail partners offering repair services to get more from their software. Updates are provided as part of the Tower AdvantageTM service.

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Specialist Bike Shop Software better than MYOB

Specialist bike shop software, software developed specifically for the unique needs of professional bike retail businesses delivers business-specific benefits which cannot be matched by MYOB’s Retail Manager.  While both software packages offer Point of Sale facilities, only specialist bike shop management software offers facilities which serve more of the needs of today’s bike retailer.

With regular enhancements released specifically for bike retailers, the Tower Systems Bike shop software continues to evolve as the best practice software solution for bike retailers.

Bike retailers can leverage bike shop software specialist facilities to drive revenue and build businesses of greater value for when they decide to sell.

Loyalty marketing. Bike customers are more valuable than the first tracking.  By tracking purchases through a robust loyalty management and marketing system, bike retailers using our Tower Systems software are able to extract greater value from each customer.

Adding value. Anyone can sell a bike. Bike experts add value with knowledge. Good bike shop software helps in the curating and imparting of this specialist knowledge.

Supplier connection. By connecting with key bike shop suppliers, processing electronic invoices and creating electronic orders, we are helping bike retailers cut labour costs.  This makes our software considerably more valuable than generic software when it comes to managing business payroll.

Theft management. By connecting the bike shop software with a sophisticated security camera system, bike shop owners are able to leverage better management of the employee and customer theft risks.  This is another difference between generic POS software and our specialist bike shop software.

Serial number tracking. A full service bike shop wants to provide the best

Repairs management. Tracking servicing and repairs in the workshop so that everything in the business is measured.

Warranty tracking. Knowing when this is up and offering customers the opportunity to access a free service within the warranty period.

The latest release of the Tower System bike shop software will be released later this month.

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Bike Shop business management workshop a hit

We are thrilled with the feedback for our online Bike Shop management workshop yesterday. Thanks to our Web Ex platform we were able to bring bike shop owners and managers together from a range of situations and circumstances in Australia and New Zealand to talk about business.

There was a good discussion about how to improve business (running classes, selling coffee etc), different stock sold and events sponsored to drive business. There was also good discussion on the use of our software but the key focus of the meeting was business management and shaing experiences.

We are pleased to have been able to provide a free forum for our bike shop customers to do this.

The feedback has encouraged us to schedule another of these sessions sooner than the forecast October date.  We should have another date announced by the end of this week. We are aiming to set a date in August.

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Bike shop business management meeting hosted by Tower Systems

Tower Systems is proud to be hosting an online bike shop management meeting this Tuesday. The online workshop is open to bike shop owners across Australia and New Zealand and will feature advice, tips and assistance in using the latest bike shop management from Tower Systems.  Hosted for used of the Tower bike shop software, any bike shop owner or employee is welcome to participate.

This online workshop session is part of a series of new online business management workshops being hosted by Tower Systems in expanding the services and assistance offered to its growing retail business community.

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