The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryJeweller software

Ten ways small business retailers can compete with big business retailers when they run a sale

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Here is practical advice for local small business retailers based on our years of service of such businesses:

Big businesses – Big W, Woolworths, Coles, K-Mart, Target, Officeworks, Staples – all need volume for any move they make, any promotion, any catalogue, any front of store offer.

The operate on seven and fourteen day cycles. Rarely, they will run something for a month.

It is almost unheard of for them to run an offer, promotion or deal longer that two weeks.

It is important to know this as it can help you deal with them competing with you on price, which they will do.

These majors set their own price. Most times they do not tell their supplier. They get the product shipped to their distribution centre and from there they ship to stores for when the catalogue hits or TVC starts. It is rare for a supplier to know any of the details – unless it is tied to a movie release or so other national promotion.

It is important to know these points as we often see retailers complain that the supplier has been complicit in a discount offer. Usually they are not. But even if they are we do not blame them as theirs (the supplier) is a volume business and small business cannot deliver the volume they need to maintain their status with the brand owner.

Here are tips for dealing with a competitor challenging you on price:

  1. Rest your products while they discount. This is not recommended but we acknowledge it is an option.
  2. Stick to your guns. Don’t change a thing. But educate your staff with a story about price, big vs. small and the importance of local small businesses.
  3. Renew the pitch of your loyalty program. For example if you run discount vouchers that could be more valuable than a short term discount.
  4. Promote your exclusive product.
  5. Keep your display full.
  6. Offer amazing shop-floor customer service.
  7. Show off your product knowledge through Facebook posts.
  8. Add value where possible.
  9. Run a competition for people purchasing the target product through you. This helps to differentiate your offer.
  10. Package to make price comparison harder.

Try and not get hijacked by stress about a competitor. Being stressed will not alter the situation. It is what you do that matters. Exercise control. Be a competitor.

Small business paperwork campaign resonates with indie retailers

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We are thrilled with the response to our paperwork campaign supporting operational efficiency in small and independent retail businesses. This is a campaign for existing Tower Systems customers as well as prospective customers.

Screen Shot 2017-01-05 at 2.15.30 PM

Launched by Tower Systems as part of a broader training, POS software enhancements and business support package, this focus for 2017 encourages small business retailers to better manage paperwork for the benefit of the business and those served by the business.

Eliminating paperwork is easy when your POS software directly links to the right tools such as web platforms, appointment facilities and accounting software.

Advice for small business retailers: How to stop your business data being useless

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Data is king in any business. This is especially true in independent small retail businesses where data is key to being competitive against better resourced businesses. To often in our work with small business retailers we find a lack of discipline around business data, too little respect.

This advice has been written for use in businesses where the business data has been found to be useless, faulty and / or of little value.

There is no doubt: poor business data = poor business decisions.

If you ever hope to sell your retail business, accurate business data is vital, it will determine the price you achieve for your business.

Don’t be one of those business owners who only cares about accurate business data when you decide to sell as that could be too late.

Here is all you need to do to ensure you have accurate business data.

  1. Ensure you have a good department and category structure. This helps ensure the reports are useful. By good we suggest no more than fifteen departments and no more than fifteen categories within each department.
  2. Arrive all stock into your POS software. The best way to do this is to receive and import into your software electronic invoices from suppliers. This is done in Invoice Arrivals.

The slower way is to manually enter invoices into your software item by item. This is done in Invoice Arrivals.

If you created an order using the software and this order subsequently arrives, you can receive the order – to save time.

  1. Scan all stock you sell at the point of sale. Resist excuses like items are too small or too big or it takes too long or it is impractical. All these excuses can be countered.
  2. Scan all stock you return to suppliers. Use the Returns facility.
  3. Scan all stock you write off. Use the Write-off Stock facility.

Very simple, right?

Accurate business data is up to you. Not your software company, not your suppliers.

Accurate business data is 100% up to you.

Once you have accurate data, track business performance. Use the accurate data to see trends in your business, to guide better quality business decisions.

It is easy to create accurate business data. The operational and financial benefits are extraordinary.

How Tower Systems can help. We have articles in our knowledge base on everything discussed here. We also have training videos that show you what to do. We host weekly online training workshops, accessible from anywhere, where you can ask questions on any topic. Plus, supported customers have access to free one on one training.

Six reasons our Australian POS software is ideal for Australian small and independent retail businesses

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We are proud of our POS software designed and developed in Australia for Australian retail conditions.

  1. Serving local needs. designed with Aussie retailers, based on their suggestions and using them as part of a comprehensive beta program.
  2. Local support. Based out of our head office in Hawthorn Victoria with Australian capital city based local offices. We are local and serving you in your time zone.
  3. Connected with Australian suppliers.  yes, our software helps you link to suppliers, cutting mistakes and saving time.
  4. Local training. In your shop and over the phone.
  5. Local user meetings. Well over 50 done in regional and rural Australia offer the last year.
  6. Deep channel support. For all the specialist retail channels that we serve, we have mature and sustained engagement enabling us to provide channel specific connections.

Tower Systems is proud to serve Australian retailers with Australia POS software.

Five reasons January is the ideal time to switch POS software in small business retail

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January is a perfect time to with POS software in locally owned small business retail and here is why based on our years of working with thousands of small business retailers:

  1. For many retail channels in Australia this is a quiet time, ideal for making changes in the business.
  2. New software is like a spring clean off data and processes. At the start of a calendar year is a good time to do this.
  3. After Christmas and the post christmas sales stock can be depleted, making for less stock based data to transfer if you have quit lines.
  4. Suppliers are on a break meaning you will have fewer interruptions.
  5. Most retailers don;t switch now meaning software companies have even more resources to help.

If you are switching to better software, any time is a good time to switch. Doing it now, however, has added benefits. This is where Tower Systems can help.

Seven valuable reasons small business retailers should not wait for the end of the financial year to do a stock take

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Gone are the days when retailers needed to do an annual stock take. Now, with smart technology, there are valuable reasons for not waiting, for undertaking custom and spot stock takes throughout the year. Here are out top seven reasons retailers should not wait to do an annual stock take.

  1. You discover theft sooner. In many retail businesses, shopper theft is isolated to a product category and / or specific location. Target this and get hard data to guide your actions.
  2. Better manage the labor cost. Using downtime in quiet shifts is more cost effective than bringing in a team for a stock take.
  3. More accurately order. Order based on accurate on hand data.
  4. Achieve a valuable connection with your online store. Your online store needs accurate on hand data. Spot and custom stock takes are vital for achieving this.
  5. Have more accurate financials. Account for shrinkage as the year goes rather than in end of year financials.
  6. Educate staff. Knowing what is being stolen or damaged on the shop floor from spot or custom stock takes in sections of the shop can help you better inform staff.
  7. Sell more. the more work staff do on the shop floor the more they will sell.

There are many other reasons stock takes in bite-size chunks through the year are better for independent small business retail outlets. This list is our top seven based on years of work with thousands of retailers.

How our POS software company helps small business retailers reduce the risk of ransomware

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Here at Tower Systems we help small business retailers with everyday computer use advice. We have recently mailed to all of our customers this COMPUTE USE POLICY that will, if followed, reduce the opportunity for the user business to be impacted by a ransomware attack.

This advice was emailed and mailed to our customers as a service. We share it here for the broader community of small business retailers who stop by this place.

COMPUTER USE POLICY

  1. The computers in this business are business tools. Their security is vital to the safe running of the business.
  2. Do not use any computer for any form of personal use without permission. This means:
    1. No playing games.
    2. No looking at porn.
    3. No Facebook.
    4. No downloading movies, TV shows, music.
    5. No browsing websites unless they are websites used regularly by this business for running the business.
    6. No connecting your phone to the computer.
  3. Do not open emails including business emails unless you have permission.
  4. Do not click on any link in any email unless you are 100% certain the email is from a trusted source.
  5. Do not clear the browser cache.
  6. Never put a USB stick in a computer unless you are certain of the source.
  7. Never permit anyone to use a computer in the business unless you have permission.
  8. Never give anyone a computer password from the business.
  9. If someone you don’t know calls and tells you to do something with the computer, make sure they have authority.
  10. Never write down any business password you are entrusted with.
  11. Never connect a USB stick with the computer unless you have permission.
  12. If you do something wrong own up to it immediately.

In retail today

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IMG_2339Being Christmas Eve it has been crazy busy in the shops today with last minute shopping.

Since we are a POS software company that owns retail shops we have been personally and practically involved in retail today, behind the counter, using our software serving shoppers with last-minute Christmas purchases. This photo is from our shop at Knox City in Melbourne today before we opened for customers. Thankfully it is the only time of the day the shop was empty.

We are grateful for another busy day in retail and another day of retail experience that inform some choices we make in our software.

The POS software help desk is winding down for Christmas

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As is always the way with the last office day prior to Christmas, help desk calls have stopped as retailers focus on selling.

We are calling it a day and switching all support coverage from now until December 28 at 7am to our after hours numbers. Here are our contact points. This is a copy of the card, which we sent to all customers last month by mail and by email:

SupportCardOct16

Tower Systems helps retailers cut the time of a stock take

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Stock takes in retail can be a chore, especially if you do them the old school way. Thanks to smart technology in the Tower Systems POS software our retail partners are able to get stock takes done faster.

The new approach leverages facilities unique to the Tower software. The approach is ideal for a business with stock take needs that vary based on product types, categories, suppliers and other groupings.

The custom stock take facility in the Tower Systems software is simple and elegant. Retail employees love it for its ease of use and that it delivers the outcome in much less time than the way too many other POS software programs go abut the stock take process.

This is another Tower AdvantageTM another time saving and benefit for the small business which which we partner.

Thanks to online and other trade stock takes are needed far more regularly than ever before. This is where the tower Systems approach really shines.

Managing the POS software help desk in this busy week before Christmas

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The types of calls our POS software help desk receives in the week before Christmas changes. This week, calls will all be about quick resolution, the calls will be about the now rather than with an eye to the future.

Retail businesses will be busier this week than any other week of the year in most situations.

To serve the needs that we know will be unique to this week we have our help desk team focussed and our processes tuned to serve our customers, to provide the best possible outcome as quickly as possible.

We understand time is especially short this week. We have structured our approach to ensure we meet the expectations of our customers.

We have a fully staffed help desk. We back them with our escalation team and senior management.

We want this week before Christmas to be happy and valuable for everyone!

Small business retail marketing advice: protect your business data against disaster

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Data is as valuable as cash to any retail business yet many do not treat data with respect. Our advice to small business retailers is to get real about data, to get serious about protecting this important asses.

In terms of protecting your business data against disaster, here is our most important advice:

  1. Backup your business data every day, at the end of the day, without fail.
    1. Better still: use a cloud based backup service that undertakes the backup as the day unfolds without you having to every do anything to backup.
  2. Maintain a separate backup for each day of the week.
  3. Remove the backup from the business property.
  4. Store the backup in a safe, dry place.
  5. Check the usefulness of the backup by restoring and checking the data.
  6. Store original business software in a safe off-site location.
  7. Check the backup every three to six months – to make sure the backup is actually backing us current data and can be read. A backup you cannot read is a waste of time and money.
  8. Change your passwords regularly.
  9. Use hard to crack passwords.
  10. Do not share passwords widely.

Is cloud based POS software right for your retail business?

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Our Tower Systems small business POS software can be run on a local PC or in the cloud. You can choose the right approach for your business.

  1. Run local in PCS in your business.
  2. Run in the cloud on your server.
  3. Run in the cloud on a hosted server outside the business.
  4. Run in the cloud on a hosted server outside the business with no need to ever manage software updates.
  5. All these options and more are available to customers at any time.

With the cloud based option, you can choose to be hosted anywhere you prefer or you can go with our full-service hosted option.

We have plenty of customers in each scenario – running locally, self hosted for multiple locations or hosted by us in a full service model.

With our full service model we can shield you from any requirement to update software. All you worry about is the hardware you have running in your business.

Big It companies have spent hundreds of millions of dollars in marketing the term cloud. They have done this because they know buzzwords sell. The reality is, your software has to run somewhere. It has to be maintained. Whether it is running on computers in your business or in the cloud, the costs are not that different. The key difference is one approach feels sexier than the other, because of the marketing.

Our retail skilled account managers can talk with you to determine your needs and propose a solution that best serves your needs.

We would be happy to share with you details of customer with businesses similar to yours so you can hear first-hand about their operation and how the Tower solution fits.

Our Tower Systems account managers can provide further advice and assistance to help customers make informed choices as to the best approach for their business. They are not incentivised in any way to guide customers to one decision over another.

Tower Systems offers software for the following niche small business retail channels: gift shopsjewellers,  bike shopstoy shopsfishing/outdoors businessesgarden centres/nurseriespet shopsproduce storesfirearms businesses and newsagents.

We are a full service and personal POS software company. To demonstrate this, direct access to our account management team is easy: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

Helping small business retailers benefit from offering LayBy services to customers

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Offering Lay-by services is essential to small business retailers keen to grow sales of higher value items people are prepared to purchase in advance of any actual need they may have.

We see LayBy working well in jeweller businesses, bike shops, toy shops, fishing and outdoors businesses and more.

Our largest customer does thousands of LayBys each year using our smart POS software. regardless of business size, LayBys are easy to setup and manage. the outcome for the retailer and the customer is good.

LayBy facilities can be established in minutes, offering a structure through which retail employees can confidently and consistently offer LayBy services.

Use the software to capture the sale, record customer details, document your terms and conditions, record the deposit, track payments, chase late payments and finalise the sale. Again, to not attempt to do this manually.

Familiarise yourself with LayBy regulation as set by the ACCC: https://www.accc.gov.au/consumers/contracts-agreements/lay-by-agreements Also, check the website of your state Consumer Affairs office to familiarise yourself with local requirements. Information there will help you determine your own terms.

Meeting regulatory requirements is vital. For example, if someone cancels a LayBy you must refund their payments less a termination fee. You can set this fee and advise as part of your terms and conditions.

Here is our current advice on key rules and steps to success with Lay-bys.

  1. WHAT TO LAY-BY. Set a minimum item and or purchase value. We’d suggest $80.00.
  2. DATA REQUIRED. Always ensure you are satisfied you know who your customer is. Require proof of ID from a driver’s licence or similar legal ID document.
  3. 20% of the total GST inclusive purchase price.
  4. Only Lay-by to people 18 and over.
  5. Lay-bys should run for between eight and twelve weeks. You could run for longer pre Christmas to get early toy sales.
  6. PAYMENT CYCLE. Require payments to be made weekly or fortnightly.
  7. PAYMENT METHOD. Accept any payment form you choose.
  8. Do not allow someone to take home a single item from a group of items on Lay-by together in one purchase. It’s all or nothing.
  9. Have a LayBy termination policy you are comfortable with. We suggest a 20% termination fee. Alternatively, set a dollar amount to reflect the work. Also, consider setting the LayBy to auto terminate if it extends beyond a period of time you nominate. Note that you could equally choose to have no cancellation given that Lay-by product may not be able to easily re-sold.
  10. Decide what you would consider a breach. This has to be something you stand by. We suggest two missed payments without reasonable excuse or rectification. On breach, cancel and charge the cancellation fee.
  11. We suggest a no-exchange policy.
  12. When a customer Lay-bys, print two dockets – one for them to take immediately and one to be placed with the goods. Have your customer sign both copies, accepting your terms and conditions.
  13. Set aside a clean and secure storage location for Lay-bys in your business where locations are coded for easy finding. Place Lay-by goods into a single clear plastic bag per transaction for clean and safekeeping. Staple to this a copy of the Lay-by docket. Let your customers see you do this so there is no doubt when it comes time to collect the products.
  14. Have one person responsible for Lay-bys to ensure product care, track payments and contact customers.
  15. TERMS AND CONDITIONS. Enter these into your software so they are included on every Lay-by docket. Points 2 through 11 above are a good example of what to include in your terms and conditions.
  16. COMPLETE PAPERWORK. To not over complicate things, rely on your software’s Lay-by docket as your complete paperwork / contract. Get that right and Lay-by management will be easier.

These rules and steps may feel complex. They are necessary for the small number of times something goes wrong and you need to rely on them to help you deal with a situation.

Happy Lay-bys.

Should small business retailers rent or buy POS software?

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How small business retailers acquire the Tower Systems POS software is up to them. Our approach is flexible, leaving the decision entirely to our customers to choose what is absolutely best for their business.

You can purchase the Tower software for your business and own it forever without further cost.

You can also lease the Tower software through almost any finance company and pay it off over 3, 4 or 5 years.

You can also rent the Tower software on a 30 day cycle with the ability to quit the rental at any time.

Each option is different and each can be appropriate in certain circumstances. We share all the information so our customers can make an informed decision themselves or with their accountant or other business adviser.

The choice of how best to acquire the software is 100% yours. We can provide advice but are happy for you to make the decision that best serves your needs.

How you acquire the software, purchase or rental, training and installation services are billed separately as they are required regardless of how you acquire the software. Installation ensures the software is properly installed and setup. It shields you from technology. Training ensures you and your team know how to properly use the software for the business to get the best outcomes.

Regardless of how you acquire access to our software – rental, lease or purchase – our software is our software. No facilities are restricted via the mechanism of access. This makes the acquisition approach purely financial rather than operational or functional.

Our Tower Systems account managers can provide further advice and assistance to help customers make informed choices as to the best approach for their business. They are not incentivised in any way to guide customers to one decision over another.

Tower Systems offers software for the following niche small business retail channels: gift shopsjewellers,  bike shopstoy shopsfishing/outdoors businessesgarden centres/nurseriespet shopsproduce storesfirearms businesses and newsagents.

We are a full service and personal POS software company. To demonstrate this, direct access to our account management team is easy: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

Helping our POS software customers cut the cost of text messages

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Through our POS software plenty of customers send text messages to their customers as part of best-practice customer service.

To facilitate lower operating costs, one of our text message partners has shared a terrific offer to make texts lower cost for our customers.

We are grateful for the opportunity to pass this on, to share 100% of the savings with our customers.

Advice for small business retailers on using Facebook to promote your business

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We are called upon at our POS software company to help our small business retailer customers in areas far removed from our POS software. One such area is how to use Facebook to market your business. We appreciate opportunities to share what we know from our direct experience for businesses we own.

Here is a snapshot of some advice our customers tell us they have found useful abut facebook posts:

If sales are your goal, the key is to work out how to pursue this without your post sounding like an ad for ads are quickly ignored by people on social media as they are on their for entertainment and not to consume advertising.

Here are tips for writing the ideal post. Keep them close and refer to them for your next few posts. Soon, the process will become second-nature:

  1. Be certain of your voice. When you write a post you are not writing as you personally. You are writing to the person you are targeting. Your ‘voice’ needs to be relevant to them. Think of their language and what they like.
  2. Choose the best photo. On social media a picture really is worth 1,000 words. The best picture features a product, not a display but a product, a hero product. Make the product look interesting and memorable. It could be a photo of how a product is being used or a photo of a product suggesting movement – like a bear climbing a ladder or two Pop! Vinyls facing off.
  3. Be brief. You have a few seconds to get attention. Yes, seconds.
    1. No essays.
    2. No rambling.
    3. Two sentences. Yes, that is all you need.
    4. Short sentences. Ten words or less.
  4. Have an opinion. Let people know what you, the you writing the post, think. For example, in a post about Batman and Superman, name your In a post about State of Origin, show your colours.
  5. Set a time deadline. A social media post has a short life. The time you spend on it needs to reflect the short life. When you start out, spend no more than five minutes on a post. Once you are settled in what you are doing, that should fall back to two minutes.
  6. Hashtag with thought. On Instagram especially hashtags are vital. Choose the right hashtags and you will attract new eyeballs.
  7. Have fun. If your posts are funny and provide entertainment you will attract followers and shares and grow your audience.

Tower Systems is a full service POS software company, helping small business retailers way beyond what is often done by POS software companies. We embrace this point of difference.

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