The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryJeweller software

SUNDAY SMALL BUSINESS RETAIL MANAGEMENT ADVICE: HOW TO KEEP YOUR BUSINESS MORE SECURE

April 10, 2016
3 Min read
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Security is important in any business but especially in a small independent retail business. Here is a list of actions we recommend you consider to ensure your business is secure.

  1. Know how many keys there are to your premises and who has them.
  2. Keep a spare key in a safe place away from the business.
  3. Keep a current data backup off site. Regularly check that you can restore the data from your backup and that the data is current.
  4. Regularly check the use of your business software for the deletion or alternation of sales as this could indicate employee fraud.
  5. Have current reputable virus protection on all your computers.
  6. Have current reputable firewall installed on your network.
  7. Never open a zip file sent by email.
  8. Never open an email from a bank, the ATO or the police.
  9. Change the most powerful / valuable password for your computer software monthly and share it sparingly. Passwords should be complex. Check the strength of your password here: https://howsecureismypassword.net
  10. Be discrete when talking about the business and its performance.
  11. Do not do the banking at the same time every day or every few days. Do not follow the same route. Do not carry the same bag.
  12. Have a camera system installed to get a good shot of the faces of everyone entering and leaving the business.
  13. Consider registering your CCTV with the local police – this is an option in some jurisdictions.
  14. Ensure customers can see they are being filmed.
  15. Train employees to make eye contact with customers.
  16. Train employees on emergency procedures for handling: theft, aggressive people, shoplifters.
  17. Use the full stock control facilities of your software to understand the financial cost of shoplifting.
  18. When doing magazine returns, check discrepancies weekly to understand magazine theft.
  19. Ensure your windows are not cluttered. The police advise cluttered windows are a security risk because of what they can hide.
  20. Ensure there is good lighting outside if the store is locked up when it is dark.
  21. Ensure you have the best possible sight lines of the shop from the counter.
  22. Have a no personal items at the counter policy.
  23. If you catch someone in the act of shoplifting ask them to wait in the store, and call the Police. Also (advice from NSW govt. Crime prevention):
    1. Tell them who you are.
    2. Tell them why they have been asked to stay in the store. o Advise them that Police have been called
    3. Ask the person to surrender any property that doesn’t belong to them. Remember, retailers and other citizens have no legal right to search a person.
    4. Most importantly, do not put yourself at risk.
  24. Have a clear refund processing policy and ensure all employees are trained on this.
  25. Track all sales by employee code.
  26. When hiring: ask if applicants agree to a police check, check their references, do not hire friends of employees, explain your commitment to zero tolerance re employee theft.
  27. Have an employee theft policy in full view.
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KUDOS FOR TOWER SYSTEMS XERO POS SOFTWARE INTEGRATION

April 6, 2016
2 Min read
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You know you are doing when when small business accountants recommend your POS software and its link with the highly-regarded Xero cloud based accounting software.

That is what’s been happening to us. We are winning new customers who are discovering us thanks to recommendations from their accountants, in part due to the Xero approved and endorsed POS software Xero accounting software link.

Creating an approved link is not an option for all POS software companies. Indeed, Xero says no to some POS companies that approach them. We are thrilled to have been approved and to be able to help small business retailers save time and money through the linking of their POS software to Xero.

As our software evolved as does our partnerships and interfaces. That iOS what we have delivered with our successful Xero interface – a facility backed by knowledgable accounting related support and assistance.

What is Transferred to Xero?

Sales
End of Shift based department-level sales are transferred to Xero via a sales invoice. Each department can be assigned its own Xero account.

Invoices
Invoices received into Retailer are transferred to Xero at department level. No individual stock items are transferred.

Write Offs & No Sales
These are transferred to individual expense accounts depending on the transaction reason chosen.

Cost Of Sales
An option on sales exporting is to export Cost of Sales. While not a full implementation of COGS it does transfer over the cost price of items sold each day to reduce the value of Stock On Hand in Xero. If you use this option you will export Write offs, not as expenses, but as adjustment to your Stock on Hand. This makes processing stock adjustments for the End Of Month much easier.

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POS SOFTWARE UPDATE IN BETA RELEASE

April 5, 2016
1 Min read
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A major update to our POS software has moved to beta release following extensive testing in house and an alpha live release.

This latest update delivers enhancements in the areas of fast retail sales, loyalty management and marketing, catalogue management and handling special customer orders.

The update delivers new functionality, genuine enhancements to the software, enhancements that continue the lead of the Tower systems software in selected specialty retail channels.

Retailers on our beta release panel have been contacted with details on how to access the update and provide feedback leading into the commercial release program.

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SUNDAY SMALL BUSINESS RETAIL MANAGEMENT ADVICE: MAYBE IT IS TIME TO CHANGE YOUR FRIENDS

April 3, 2016
2 Min read
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Who do you talk to about your retail business? Are they sympathetic, pandering almost? Or, do they challenge your perception of your business?

Do they agree with everything you say? Do they offer pity as a response for you explaining your situation?

Good friends will challenge what you say. They will ask tough questions to test what you say about business performance. They will not put up with a victim mentality. They will want to know what you are doing to improve your situation and that your actions are rooted in your business data.

If your friends don’t challenge you when you talk about your business consider seeking out others you can talk to who do challenge you. 

Owning a business of any size can be tough and lonely. In the business it is rare you will be challenged. In your immediately family, too often, you will not be challenged. This is why you need to seek out those who could and will challenge you. You need to be challenged. Your plans need to be tested through tough questioning.  While some good friend will do this for you many will not.

So, do you need to change your friends?

Seek out people who will give you truthful assessment of what you say, people who will have an opinion and be unafraid to share it. You want people who will actively listen to you and give you their insights.

Seek out people who will want the same from you.  The ideal friendship is one that is equal, open and honest in conversation.  This is what retail business owners need – people who can help them see what they may not be seeing for themselves.

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DON’T BE BOUND BY WHAT IS USUAL FOR YOUR TYPE OF RETAIL BUSINESS.

April 2, 2016
2 Min read
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Now, more than ever, retail businesses are not bound by strict borders in terms of what they sell. You only have to look at what pharmacies sell today compared to ten years ago to realise the value of change.

But this type of change, retailers trading outside what is usual for their type of business, is common. There are successful coffee shops today that started out as a customer service experience in vehicle repair shops, fashion outlets and more. 

What is it you could sell in your business that does not fit neatly into what is usual for your type of retail business?

In our work in a range of specialty retail channels we see successes where retailers play outside what is usual for their type of business, where they ignore the borders of tradition.

Doing this successfully starts with looking at the type of customers you currently attract and considering this with the capacity of the business to offer other products and services within the space and capital restraints of the business.

A good place to start is to analyse basket data in your software and, through this, to build up a better understanding of what people purchase. Using departments, categories and tags, you can build an understanding beyond what you recall from serving customers.

Use your data to explore possibilities beyond what you sell today.

  1. Who is your customer?
  2. What else do they buy?
  3. What can I sell them allied to what they buy from me yet that I do not carry today.

Data analysis shop could uncover a niche interest among customers that could be served by the business carrying something you may not usually see in a your type shop.

We see this activity as important. If you rely on traffic that is usual for your type of business your results will most likely be usual for your type of business. Whereas if you attract traffic beyond what is usual, your results ought to be beyond what is usual.

Retail today is more borderless than ever. While it is important your business can be easily understood, you can do this and reach beyond what is traditional with careful management and attention.

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ACCESSIBILITY TO POS SOFTWARE ARCHITECTS IS KEY TO SMALL BUSINESS RETAILERS

March 30, 2016
1 Min read
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Hey small business retailers: When as the last time you got to speak directly with those responsible for the POS software you use? When were you able to influence the decisions they make on the design of the software?

Here at Tower Systems that happens daily. Access to the decision makers in our business is easy for any of our small business retailer customers.

Such access is important to us as it helps us make more useful software, the kind of software retailers love.

At our current national user meeting tour where we are vuisiting more than twenty locations our customers can directly and one on one talk with our decision makers. They can share suggestions and find out wh6y we do what we do.

We get as much out of this dialogue as our customers. Indeed, it is a thrill to have ah ha moment when we discover opportunities for our software beyond what we may have been thinking.

Beyond the current user meetings our customers have access to the development team through our open door policy of end user contact. We don’t believe in hiding those creating our software from those who use it.

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SUNDAY SMALL BUSINESS RETAIL MANAGEMENT ADVICE: 6 WAYS TO PROMOTE YOUR POINT OF DIFFERENCE THIS WINTER

March 27, 2016
2 Min read
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Winter can be tough for some people. It can be tough for retail too as traffic is often down. Independent retailers have an opportunity to leverage the season, to make it more enjoyable for you and your customers.

Here are six suggestions to get you thinking abut winter differently:

  1. Reach out to retirement villages and nursing homes. Pack up key items from your shop and tele it on the road – go to those customers who can’t come to you because of the cold.
  2. Offer free delivery. If option one does not work for you promote a delivery service so people shut in can still get their  fix. Be the retailer who goes the extra mile.
  3. Add to your customer service. have somewhere people can place their umbrellas and raincoats when they enter.
  4. Keep your shop warm. Offer hot coffee, tea or hot chocolate. Maybe have a slow cooker with some delicious home cooked vegetable soup using a recipe from a magazine you have in-store.
  5. Have a summer sale. In the middle of winter, at the coldest, have a blow-out sale and call it something like a SIZZLING SALE. Get people warm with great prices.
  6. Change your music playlist. If you’re using an online music service, select brighter, warmer music.

If your shop is in a really cold area consider an outer door to keep the warmth in. They do this a lot in Europe and the US in Winter.

Winter is a seasoning which you can show off your point of difference and get people seeing your retail business differently.

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HELPING A SMALL BUSINESS RETAILER CONFRONT THE WORST TYPE OF THEFT

March 26, 2016
1 Min read
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The worst type of theft any small business retailer can encounter is that by a business partner. It can be challenging to detect as a smart partner can know processes and opportunities to steal without detection. A well run business, however, has checks and balances, checkpoint opportunities to indicate theft that can be investigated and proven.

We have been working on this for a customer through this Easter period, helping to gather evidence that will resolve the matter.

While we offer excellent theft mitigation opportunities in our POS software, retailers can choose the level to which these are used. Offering local choice is something retailers want. We confront the risk of choice in our training and support of retailers as we want them to choose what is best for their business, to keep the cost low.

We are proud to offer management level business assistance and advice to help retailers uncover evidence of theft and to take appropriate steps to recover stolen funds and bring perpetrators to justice.

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THERE IS A BIG DIFFERENCE BETWEEN CLOUD BACKUP SERVCIES FOR SMALL BUSINESS RETAILERS

March 21, 2016
1 Min read
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The cloud backup service offered by Tower Systems to its small business retailer customers is best practice, offering the ultimate in protection for our customers.

The features of the service include:

  1. Whole of PC backup. This is crucial.
  2. Local copy storage.
  3. Cloud based storage in a secure independent server farm location.
  4. Speedy recovery back to a selected data.
  5. Certainty over the management of the processes.
  6. No user triggered backup activity required.

While there are free cloud based backup services, when it comes to protecting your business data a free service is most likely not the best.

Your business data needs to be treated with the respect it deserves.

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SUNDAY RETAIL MANAGEMENT ADVICE: CHECK YOUR BACKUP

March 13, 2016
1 Min read
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A backup of business data is only any good if it can be restored. For decades, Tower Systems has offered a free backup check. Our customers are welcome to post us a backup. We will restore this and check that the backup is current. This provides a real peace of mind that is better than any other approach.

Any of our customers is welcome to use this free service.

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SMALL BUSINESS RETAIL MANAGEMENT ADVICE: MAKE EVERY DAY YOUR PAY DAY

March 12, 2016
2 Min read
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There was a time when small business retailers could rely on selling their business for a handsome increase on the price they paid thereby providing a good pay day, when businesses sold for a good multiple of net earnings.

No more. Today, the best way to extract value from our businesses is to make every day your pay day, to not rely on your pay day being the day you sell the business.

The challenge is how do you do this?

Retailers need to look at their businesses differently. This starts with the mindset of every day being your pay day. Each decision needs to be considered in this context.

Focusing on profit today will give you a better result today and make your business more valuable tomorrow.

Here are some suggestions for making every day your pay day:

  1. Run with the leanest roster possibl Just about every retail business we review has capacity to lower labour costs.
  2. Have your best people working the floor, helping customers spend more.
  3. Have stunning displays that attract people from outside the shop.
  4. Have compelling displays in-store that encourage people to browse beyond their destination purchase.
  5. Always have impulse offers at high traffic locations.
  6. Charge more every time you can. Loyalty programs such as discount vouchers, bundling into hampers, multi buys such as 2 for 3 and other opportunities enable you to do this by blocking price comparison.
  7. Buy as best you can.
  8. Grab settlement discounts every time you are able.
  9. Promote outside your store using online and social media opportunities.
  10. Leverage adjacency information. Chase a deeper basket – people purchasing more each visit.

Be responsible for the profitability of your business. Don’t blame your suppliers, your landlord, your employees or some other external factor … it all comes down to you – the decisions you make and the actions you take.

If you relentlessly pursue profit with a clear focus you are likely to see profit grow. That’s better than waiting to make money when you sell because that’s less likely to happen in this market.

Doing all this relies on your measuring the performance of your business. The Tower software helps with this. It is easy.

This advice is an example of the small business management advice POS software company tower Systems offers its customers in its weekly business builder email.

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WHY WE THINK XERO IS THE BEST ACCOUNTING SOFTWARE FOR SMALL BUSINESS RETAILERS

March 12, 2016
2 Min read
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We have used MYOB, Quick Books and xero in retail businesses we operate. It is this experience with all three from a bookkeeping through to a finalized accounts perspective that has helped us reach a view that xero is the best solution.

Each professional position in our company agrees from bookkeeper to management to our in-house CPA. xero is the best accounting solution for small business retailers.

There is an ease of use backed by excellent support as well as an easy and direct integration between our POS software and xero that helps us save time and money.

Retailers using xero can see this for themselves.

So this is how we came to our preference, our recommendation, through our own experience on a range of levels.

While our software supports MYOB, Quick Books and xero, our experience with xero is roe complete and our integration more direct. It is an integration tested and endorsed by xero, something the company gives out only after it is satisfied.

The above commentary from us aside, xero don’t just connect with any POS software company. They check out the business and their software. They research whether they want to partner with a business. I am aware they say no, that they reject proposals of integration. That we are integrated is a valuable point of difference for us.

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TOWER SYSTEMS EXPANDS POS SOFTWARE KNOWLEDGE BASE ARTICLES

March 11, 2016
1 Min read
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2016 is barely to months old and already we have published many additional articles of advice, training and help to our knowledge base for our POS software customers. These new articles reflect us being true to our commitment to continue to evolve the support and assistance we provide the small business retailers using our POS software.

Each week in our customer email we list new articles and we can see from click activity flowing from those weekly emails the articles of most interest. We use that data to guide development of further articles supporting the timely and professional use of our software.

Our knowledge base is a living growing thing, something on which our customers can rely to get more from their partnership with Tower Systems. From comprehensive how-to and training articles to high level business management advice, the Tower knowledge base resources are valuable to small business retailers.

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MELBOURNE RETAILERS EMBRACE POS SOFTWARE USER MEETING

March 10, 2016
1 Min read
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IMG_7450We were thrilled with the participation at our first Melbourne retailer POS software user meeting yesterday. This was day three of a tour that will cover every state and territory, capital cities and major regional centres, offering free training, small business retailer networking and open-ended Q&A sessions.

Every session is different thanks to the mix of attendees. We are loving it.

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INVITING SMALL BUSINESS RETAILERS TO POS SOFTWARE USER MEETINGS

March 5, 2016
3 Min read
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The best way to assess a POS software company is to see first-hand how they interact with their customers.

Starting next week, Tower System is hosting its first round of free face to face retail business user meetings for users of its POS software.

We invite you to attend – without obligation or cost – to check us out. CLICK HERE TO BOOK.

Come and see how we work with small business retailers from a  range of channels to help them drive more value from their technology investment. At these sessions we will talk about shopper loyalty, business intelligence reporting. webcore integration and retail trends we have seen overseas.

Launceston User Meeting
Date: 07/03/2016   Time: 8:00am
Venue: Quality Hotel Colonial Launceston
Address: 31 Elizabeth St Launceston TAS 7250
Breakfast: Coffee, Tea and Egg & Bacon Muffins on arrival
Parking: Limited Free onsite parking

Hobart User Meeting
Date: 08/03/2016   Time: 8:00am
Venue: Hotel Grand Chancellor
Address: 1 Davey St Hobart Hobart TAS 7000
Breakfast: Tea, Coffee and Swiss cheese and ham croissants on arrival

Melbourne User Meeting
Date: 09/03/2016  Time: 8:00am – 11:00am
Venue: Hawthorn Art Centre, Mayor’s Room
Address: 360 Burwood Rd Hawthorn VIC 3122
Breakfast: Tea, Coffee and mini tomato and cheese croissants on arrival

Brisbane User Meeting
Date: 10/03/2016  Time: 8:00am – 11:00am
Venue: Quality Inn Airport Heritage
Address: 620 Kingsford Smith Drive Hamilton QLD
Breakfast: Tea, Coffee, selection of biscuits, slices, cakes and muffins on arrival

Adelaide
Date: 11/03/2016  Time: 8:00am – 11:00am
Venue: Rydges South Park
Address: 1 South Terrace Adelaide SA 5000
Breakfast: Tea, Coffee, egg and bacon muffin as well as fresh fruit served on arrival
Parking: Limited Free onsite parking as well as 2 to 3 hour free street parkingSydney User Meeting

Sydney
Date: 15/03/2016  Time: 8:00am – 11:00am
Venue: Novotel Sydney Olympic Park
Address: Olympic boulevard Sydney Olympic Park NSW 212
Breakfast: Tea, Coffee and ham and cheese croissants on arrival
Parking: Hotel car park fees apply: All day rate $25.00, or $13.00 for 1 hour, every additional hour charged at $5.00.

Canberra
Date: 16/03/2016  Time: 8:00am – 11:00am
Venue: Mercure Canberra
Address: Cnr Ainsille & Limestone Ave Braddon ACT 2612
Breakfast: Tea, Coffee and a chefs selection of breakfast items on arrival

Perth User Meeting
Date: 17/03/2016  Time: 8:00am – 11:00am
Venue: Assured Ascot Quays Apartment Hotel, Marina Room
Address: 150 Great Eastern Highway Ascot WA 6104
Breakfast: Tea, Coffee, whole fruits and warm muffins served on arrival

Gold Coast User Meeting
Date: 05/04/2016  Note date change.
Time: 8:00am – 11:00am
Venue: Mantra Twin Towns
Address: Wharf Street Tweed Heads NSW
Breakfast: Coffee, Tea, Mini ham and cheese croissants and mini Danish on arrival

Geelong User Meeting
Date: 06/04/2016
Time: 8:00am – 11:00am
Venue: Mercure Geelong
Address: Cnr Gheringhap & Myers St
Breakfast: Coffee, Tea and Breakfast muffin on arrival

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TOWER SYSTEMS AT THE HONG KONG INTERNATIONAL JEWELLERY SHOW

March 4, 2016
1 Min read
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IMG_7255We are grateful to be at the Hong Kong International Jewellery show this week.

Yesterday was fascinating seeing the range of products here and understanding the opportunities with and for retailers and jeweller suppliers.

This is an extraordinary event companies like ours benefit from in terms of how we can better serve our customers – through understanding more about their businesses.

The more time POS software companies look and work outside their businesses the more their customers benefit.

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TOWER SYSTEMS LAUNCHES NEW MAGENTO POS SOFTWARE LINK

March 4, 2016
3 Min read
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Several weeks ago Tower Systems launched a direct Magento e-commerce platform link, in addition to the excellent web-store link in our smart POS software.

The Retailer to Magento Link uses the Tower Advantage Link platform to allow Retailer to connect directly to Magento. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Magento API.

What is Magento?
Magento is one of the world’s most popular e-commerce or webstore platforms. Being built on open source technology provides a flexible shopping cart system, giving you control over the look, feel, content and functionality of your online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Find out about Magento at www.magento.com

How does the link work?
The link works by using the Magento API allowing the TALink platform to connect to Magento and synchronising on a periodic interval or request basis.

Stock
Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Magento.

Department and Categories
Your Retailer Departments and Categories become Categories and Sub-Categories in Magento. If you choose to link these, your existing structure will be mirrored and managed in Magento automatically. If, however, you decide not link your Department and Categories in Magento, you can allocate Categories manually to products once they are added.

Classifications
Retailers Classifications are treated as Attributes in Magento. If you choose to link these in Magento your existing Classifications will be mirrored and managed in Magento automatically. If, however, you do not want this to occur you can manually manage your own Magento Attributes.

Prices and Quantity On Hand
You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Magento. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Magento.

Images
The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images, as you like per stock item.

Customers
Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.

Sales
These are downloaded on a periodic basis and imported into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.

This is just some of the information we have to share about this exciting and leadership innovation from Tower Systems.

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JEWELLER SOFTWARE HELPS JEWELLERS TO HELP CUSTOMERS REMEMBER IMPORTANT DATES

March 2, 2016
2 Min read
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The Tower Systems Jeweller Software helps independent jewellers increase business by bringing shoppers back for important life event purchases. It is easy to set this up, to remind shoppers to come shop with you. Date related reach-outs to customers are another way we help retail jewellers to personally invite shoppers back into the business. But don’t rely just on this as it is one of many ways you can use this software to personally connect with your customers and through which you can demonstrate a care and attention from your business that is heartfelt and useful.

The Tower Systems training, support and retail business management teams can help with implementing these and other retail business growth opportunities that are embedded in the Tower Systems Jeweller Software.

With hundreds of jewellers using this software, Tower Systems is able to draw on experiences gained from years of service in-store with jewellers to help others deepen shopper engagement with the result of increasing sales. This is vitally important in the competition with online businesses. Being personal matters yet it can have a high cost. By leveraging smart tools in the software, your jeweller business can appear personal without the labour cost of being personal. Helping you achieve this is part of what Tower Systems offers its customers every day.

Being personal matters in retail, especially small business local retail serving a local community. It matters in small business POS software companies too. This is why, when you speak with someone at Tower, you know who they are. It is also why you can connect with our leadership team, personally and on any business matter – beyond the software even. This retail business advice and management assistance is another differentiating service for Tower Systems. We take the assistance we provide beyond the usual help desk engagement seriously because we know that it is in this space where we can make the most positive impact on a jeweller business – using the software as a tool and layering this with smart business knowledge we can help in practical and valuable ways.

So what we do is about much more than helping you remember dates. We welcome opportunities to engage deeply and personally for the good of your business.

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SUNDAY RETAIL MANAGEMENT TIP: 5 WAYS TO MANAGE EMPLOYEES USING YOUR POS SOFTWARE

February 28, 2016
1 Min read
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Good POS software gives you a range of options for managing, tracking and engaging employees using the software itself. In the Tower Systems POS software, there are plenty of employee touch points. Here are five we want to call out today as part of our Sunday tip series.

  1. Track sales by employee code or barcode. This will cut mistakes and improve accountability.
  2. Include employee name on the receipt – to personalise the contact.
  3. Report sales by employee to compare performance.
  4. Manage your roster through your POS software, manage to a budget.
  5. Set security settings in your software to ensure people only have access to parts of the software appropriate to their level of responsibility in the business.
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FOR SMALL BUSINESS WHO FIND RETAIL IS TOUGH

February 25, 2016
3 Min read
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Yes, retail can be tough.

What are you doing about it?

Here is a letter we sent to retailers recently who have said it is tough. It is part of a confronting education campaign based on a truth that even in the toughest of circumstances, retailers can grow their businesses – yes, even small business retailers who are facing tough competition from big businesses.

We have used this letter to try and jog people to see their businesses differently…

I’d love a dollar for every retailer who has told me how tough it is in the last few years. Heck I’d retire with the money I’d have.

The thing is, retail is tough, especially small business retail like a gift shop. It’s always been tough for the little guy. I know because I own a small retail business myself.

We really do think we need to stop saying retail is tough and start challenging ourselves. Hence the question: What are you doing about it? Put another way…

  1. What are you doing to attract new shoppers?
  2. What are you doing to get your existing shoppers to spend more?
  3. What are you doing to drive down your costs?
  4. What are you doing to improve margin?

These are the four most important things for a retailer to act on. They sit at the core of every retail business failure and success.

Taking small steps in each of these areas can help you weather tough times. These same small steps can help you find success with less effort.

Tower Systems is a software company for small business retailers like you. We’re retailers too. We combine retail experience with tech smarts and a passion for small business to help our colleagues to grow their businesses. We’d like to help you.

Using our Point of Sale software for gift shops like yours we can help you

  1. Attract new shoppers.
  2. Get your existing shoppers to spend more.
  3. Drive down your costs.
  4. Improve margin.

Big claims yes … we have existing customers who will tell you that we do this.

Our system can cost as little as $7 day. Besides great software, hardware you can trust, friendly training and software support, you have access to our business skills, acumen and passion. We have your back, helping where we can with advice and ideas to help you grow your retail business.

We’re not your average software company. Tower Systems is a full-service passionate and engaged software company that wants you to succeed. We firmly believe…

In business, through our own actions we make our own success.

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POS SOFTWARE COMPANY ADDS MORE USER MEETINGS

February 19, 2016
1 Min read
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Tower Systems is thrilled to add more dates and capacity to the national POS software user meeting tour that is ti kick off in the next few weeks. With strong demand for these free training sessions, the event management team at Tower has found rooms with more capacity.

Offering a free breakfast to make the early start more enjoyable, the Tower sessions are set to be satisfying in ways more than software knowledge. Providing training, support, business insights and more, these free sessions are POS software customer service at its best. It is another feature of the Tower AdvantageTM that thousands of small business retailers love.

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POS SOFTWARE COMPANY OFFERS SMALL BUSINESS RETAIL VALENTINE’S DAY MARKETING IDEAS

February 9, 2016
3 Min read
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As a further example of practical help for small business retailers, Tower Systems last week published the following suggestions / tips. This content demonstrates how the company leverages its retail experience and knowledge way beyond what it traditional for a POS software company.

FIVE FUN AND LEFT-FIELD WAYS ANY RETAILER CAN EMBRCE VALENTINES DAY

While Valentine’s Day is an unashamed commercial season, how you embrace it in your business beyond selling Valentine’s Day products can speak to your unique style of business.

Here are ways you can embrace th season without being purely overtly commercial.

  1. Love where you are. Encourage locals to love the area. Setup a noticeboard inviting them to post what they love about the area. It could be a story, a photo or some other expression of local for the town or region. The noticeboard could be in your sore on online. This promotion is you doing good for where you are situated.
  2. Love what you do. This is a bit like the first option except that you ask people to express what they love about what they do. This could be something in their lives, a hobby or their work. Promote this as an opportunity for people to share something of themselves. Stories like these make the world a better place.
  3. Love others. Invite people to express love for humankind. Choose a local charity, ask what they need and use your business as a collection point. Pitch this as your Loving Others this Valentines Day campaign. Promote the work of the charity, invite your customers to join you in supporting the group and be sure to give something of yourself.
  4. Love lists. On your business Facebook page or through your Google+ page over a series of posts invite people to list things they love. Have a separate topic each day. Ask them to list something and explain why. For example, start with share a song you love and tell us why. Other posts could be share a photo you love and tell us why. Share a recipe you love and tell us why. Share a book title you love and tell us why. The idea here is to get people sharing something of themselves.
  5. The love seat. Make room for a seat for two in your shop or out the front of your shop. Promote this as place for friend to meet up and talk, where friendships can be rekindled, stories told and memories shared. Where people can communicate the old way rather than via social media. If possible, offer free coffee and cake. The idea here si to show you and your business as promoting conversation.

Each one of these ideas is designed, of themselves, to increase your sales or foot traffic. They will, however, speak to who you are and what your business stands for in the local community.

While bigger businesses will run overt Valentine’s Day promotions screaming shop here, your focus will be on touching people’s hearts in a meaningful way, rejoicing in this day for heartfelt reasons beyond the cash register.

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