Specialist Bike retail is tough, we get that.
We see the assaults from online as well as from retailers selling cheap products at prices that challenge.
We understand your passion for cycling and offering the best service for your customers.
Serving close to 200 bike shops with our specialist bike shop software, we have experience that can help. Here is why and how:
Facilities in our bike shop software include: sales, customer loyalty, integrated eftpos, repairs management, special orders, gift cards, employee tracking, inventory management, specials / catalogues / offers, web-store interface, Xero interface, product care instructions, customer follow-up marketing, performance reporting, theft management, second-hand goods management, bundling pricing, servicing assistance / management, employee rostering and plenty more.
Tower Systems works closely with bike retailers, to help them compete with online bike retailers. Through our Bike Shop Software we help in a range of practical ways.
Here are five ways local bike shops can compete with online
The difference between a bricks and mortar bike shop and an website selling bikes is that your business, the bricks and mortar business, is real, it can be visited, it’s personal. Everything you say and do needs to reinforce this and build trust based on this.
Be open about price
Don’t be afraid to say that online businesses can sell for less. That’s because they do less and care less. You could do this too but that’s probably not the business you want to run.
Competing on price really comes down to changing the game. This is where a properly structured and consistently run loyalty program offering an amount of cash off the next purchase based on the current purchase can make a difference for you.
Online businesses through the software behind their websites are consistent if nothing else. This is where good bike shop software can help a bike shop compete. It can drive consistency in the bricks and mortar business on pricing, loyalty rewards, customer marketing, buying, pricing and employee performance tracking and motivation.
Good bike shop software is designed specifically for bike shops to leverage the difference bike shops offer over online retailers. When used to the fullest, it can drive sales and bring customers back more often. It can play a key role on competing with online.
The Bike shop POS software from Tower Systems is unique in that it is purpose-built for bike retailers, especially independent bike retailers.
Tower Systems is engaged with bike retailers and cyclists to ensure the software serves the community in a way that is respectful and enjoyable.
Bike shops have specialist needs when it comes to business management software and services. Specialist bike shop software company Tower Systems serves these services with fit for purpose best practice software – developed with bike retailers in Australia and New Zealand.
Check out a new brief introductory video we have made in house for bike retailers:
The latest release of the Tower Systems bike shop software offers independent bike retailers even better tools for serving customers, nurturing loyalty and making the business more valuable.
As the largest specialist bike shop software supplier in Australia and armed with new stronger bike shop software Tower Systems is set to help even more bike retailers drive efficiency and compete through high street stores with aggressive online bike retailers.
We back our specialist bike shop software with specialist bike shop software training – developed specifically for this purpose to help bike retailers learn more from their software and to extract more value for their businesses. This is core to our service as a vertical software company – ensuring we deliver tools unique to the needs of our customers so they may, in turn, deliver services that are unique to their customers.
Our customers love that in dealing with us they are able to deal directly with the software development company. We develop our software. When we promise a change we deliver it. We are not relying on another company to deliver this. This is important as our customers can trust us to deliver tools that help them build trust with their customers.
To consider the Tower Bike Shop Software for your business, call one of our account managers and they will arrange a personal face-to-face demonstration where you can have your questions answered and where you can see the software for yourself in your own situation.
Bike retailers love the Tower Bike Shop Software for many reasons:
No matter what size your bike shop, this software is certain to be ideal given that it’s already in use in large and small bike retail businesses.
The insights have been well received.
Our report covered marketing, maintenance and community service aspects of a range of different bike retailers in Leeds and Manchester – sharing photos and information that could be put to practical use by bike retailers in Australia.
The report demonstrates a support for the bike retail channel that is unique to Tower Systems – the company behind excellent bike shop software.
We’re here to help.
Tower Systems has been recently asked to compare its bike shop software to the Lightspeed software also being promoted to bike retailers. here are headline differences from what we can see:
The Tower Systems bike shop software is:
Tower systems serves close to 200 local bike shops today.
Anyone looking at software for their bike shop should thoroughly research the software and the company. This is best done in your business, starting with a discussion of your business needs. A good software company will work hard to ensure they meet your needs.
Bike shops participating in the beta release program of new Bike Shop Software are loving new facilities in our software. Their feedback has been helping us further tweak the latest release of the software to go beyond even what we had expected to achieve through the new facilities.
Having a professionally managed beta release program in partnership with engaged retailers helps us drive better outcomes for our retail partners. What has been happing over recent weeks with the beta release of our new bike shop software is evidence of this.
Using our industry standard Bike Shop Software, bike retailers have tools through which they can better serve customers, more efficiently manage repairs, resume the cost of inventory and have easy access to accurate data for business planning.
Software is only as valuable to a business as the contribution it makes. This contribution can be measured in time and money for its from these two that all other benefits flow. Here are ways our point of sale software will help gift shops, jewellers, bike retailers, pet shops and more make more money and free time
Here at Tower Systems, paying annual software support is optional. We want our POS software customers to pay to access support because they value it rather than because it is a tax imposed which must be paid for them to access the software.
Our support fees are transparent and consistent.
If you use other POS software, before you pay your bill check what others are paying. In one case recently one business was paying around $1,000 while another nearby using exactly the same software purchased at the same time was paying over $3,000. The second business was being grossly overcharged.
One way you can save money on POS software support is by shopping around.
We often see small business retailers focus on grand plans, big moves they intend to make to lift their business. Our experience is that many small steps deliver a better result to a retail business and for a lower cost.
Using our retail management software, retailers are able to uncover and nurture small steps to growth in their business.
Every retail business has small steps they can take to drive traffic, achieve a better margin from products, get shoppers purchasing more, reducing wastage, reducing theft and more. Each of these alone done in a step step strategic way will compound on the other and deliver a greater than the sum of the parts benefit to the business.
Beyond its terrific POS software, Tower Systems helps retailers to see what they may be missing, to understand the opportunities for growth through a small steps strategy.
Leveraging our own retail experience and our intimate knowledge of what our software cal do, we can help retailers to lift their businesses through co-operative partnership.
Not all POS software companies are the sale. We’re here to help.
Learning from US bike retailers and how they engage with bike fans is one of the takeaways from Two weeks in the US for two Tower Systems executives. The trip culminated in almost a week in New York including attending the National retail Federation annual conference. While in New York at the conference and on the streets meeting with bike retailers, insights were shared that will help position tower Systems to further improve on its already popular and widely-used bike retail management software.
Using the Tower Bike Shop Software, retailers are able to manage warranties, track serial numbers, manage repairs and provide a whole of customer life experience and thereby drive (ride) more value for the business. Our intuitive bike shop software is world class as we have seen in this most recent overseas marketplace study.
For commercial reasons we will not share any comprehensive outcomes here as these are best deployed to our customers for their and our commercial advantage.
The Tower Systems specialist bike shop software plays in a completely different field to MYOB’s Retail Manager software. While both software packages offer Point of Sale facilities, only our software offers facilities which serve the needs of today’s specialist bike retailer.
MYOB’s Retail Manager is a successful mass market package and therefore remains generic in the services it provides. This is how they keep their price down, by not offering specialist facilities. It is a business model which has served them well.
We have gone the other way and created specialist bike shop software because we understand that this will help bike retailers make more money from their businesses. Bike retailers can leverage our specialist facilities to drive revenue and build businesses of greater value for when they decide to sell.
Specialist bike retailers see themselves and quite different to mass merchant bike retailers. One way of leveraging their specialist focus and services is through specialist bike shop software. Those who don’t see their business as different opt for mass merchant software and miss an opportunity to drive their unique selling proposition at every opportunity.
Here are some of the bike shop specialist areas where our software is quite different to the generic MYOB and other software:
Bike retailers who see their business as different to that of a mass merchant selling bikes prefer software which respects and supports their difference. This is the Tower Systems AdvantageTM.
The latest Bike Shop Software released by Australian POS software company Tower Systems delivers enhancements bike retailers will like including a completely fresh approach to receipts – enabling bike retailers to customise receipts beyond what has been traditional for POS software. These enhancements coupled with Lay-By developments, extended marketing tools and a raft of bike specific changes make this software a game change for bike retailers.
Bike shops competing with online need a solutions developed specifically for the high street retail situation. That;s what this latest Tower Systems Bike Shop Software is all about.
The repairs management facilities in the Tower Systems bike shop software are an excellent example of the value of software personalised to a specific retail channel.
Developed by Tower Systems in consultation with bike retailers, the repairs management facilities are part of a suite of facilities developed specifically for bike retailers to enable them to provide specialised services that set them apart from online businesses – and thereby more effectively compete.
This screen shot shows one of the screens used by bike shop staff to track repairs and provide certainty of service.
Tracking in-house and externally undertaken repairs enables a bike shop to track in one place the details important to the repair, the customer and the business itself.
The Tower Systems bike shop software is widely used throughout Australian and New Zealand.
The Tower Systems POS software / Xero accounting link is being embraced by more retailers.
Using the Xero link in our own retail businesses and having had it vetted and approved by our own Financial Controller, we can speak from experience about the value of the Xero link to a busy independent retail business.
This link cuts mistakes, eliminates workload and results in more timely and accurate accounting information.
Tower backs the link with training and live support. We also back it with access to our in-house accounting experts who can provide insights from their own use of the back end.
It’s our use of our software and Xero as retailers ourselves that really sets us apart.
The link between Xero and our Point of Sale software will benefit from advancement in our beta release program with another major retailer coming on board as they transition their business from MYOB or Xero accounting.
We have been using the link for some time in our own retail business under the guidance of our in-house CPA and in association with Xero, serving their QA requirements.
The expanded beta release brings us even closer to full commercial release and link between our software and the cloud based Xero accounting software.
Bike retailers using our specialist bike shop software can rely on Tower Systems to make available access to more supplier stock files as well as electronic invoices.
Our work, for example, with Specialized where we are adding compliance to their requirements to our bike shop software shows we are expanding our offering.
Indeed, our commitment is we will provide a data feed link to any supplier we have a request for. This is how our work with Specialized came about.
With well over one hundred bike retailers using our bike shop software we are sure to have a solution for almost any bike retail situation.
While the Tower Systems specialist bike shop software offers a points-based loyalty program, it also offers a more immediate loyalty option that will help your customers spend more each visit.
Called discount vouchers – but you can call it whatever you prefer – this program offers shoppers cash they can spend immediately or within a time period you stipulate.
You can compete with online with immediate rewards for those who shop with you.
Through software settings you determine the value of vouchers and rules around redemption that are best for your business.
You can expect between 12% and 30% of vouchers to be redeemed and up to 30% of redemptions to be on the day of the initial purchase. We have excellent data we can share with you where this is being used today.
If you have customers who visit once only or infrequently, expect discount vouchers to encourage them to spend more in their visit. This is why they are ideal for a bike shop.
We have seen one business increase average customer spend in a visit by 30% as a result of this program. We have seen another increase overall sales by 14% year on year.
Call today for a business discussion on how we can help your business for a few dollars a day for hardware, software, training and support:
Use discount vouchers immediately love how your customers react.
If you want to grow traffic and sales in your bike shop we can help.
Retailers are responding with haste to the portable wireless shop floor POS terminal we launched earlier this year and just started talking abut here a week back. They love the portability, ease of use, warranty coverage and price. They also love that they have access to all our software through our Retailer Tablet Licence facilities thanks to our smart software integration.
Being retailers we have been able to test this product in a more proactive way than most software companies.
We are thrilled that retailers can open an additional retail lane easily, sell from the shop floor and undertake more work in the business without being tethered to the counter or back office.
The HP ElitePad is a true Retail tablet. This device is the perfect POS unit perfect for interacting with your customers on your shop floor. Containing an inbuilt 2D barcode scanner and additional battery allows you to work for hours without being tethered to your desk or counter. Included is a full licence and copy Retailer transforming this device into a full service computer allowing you to perform stock takes, invoice arrivals and returns live via your wireless network.
Tower Systems has just released a new Bike Shop Software package that is packed with facilities for helping bike retailers compete with online bike retailers. The new packaging comes with new competitive pricing to make it even easier for bike retailers to get bike shop specific software technology to ease the running of their business.
As the most widely used bike shop software in Australia and New Zealand, Tower Systems is positioned to leverage market knowledge and supplier connections for the benefit of new bike retailers joining its user community.
From the workshop to the sales floor to the e-commerce site to the management office, the Tower bike shop software helps bike retailers run more efficient and valuable retail businesses.
Retailers using The Tower Systems Point of Sale software have had access to LayBy / Layaway facilities for many years and over that time the facilities have been finessed in response to feedback.
Offering excellent flexibility for retailers who want to offer the Layaway / LayBy service, the Tower software handles all accounting and paperwork, making selling, payments and collection easy. It does it in a way that is professional and consistent – two important requirements when offering a Layaway / LayBy service.
It is this time of the year, Christmas time, when the facilities are put to the test with many collections being undertaken of pre-purchased Christmas gifts. Thanks to strong management facilities including excellent reporting, retailers using the Tower software are able to manage Layaways / LayBys with a minimum time investment. This helps the business make more from the opportunity.
The execution of the Layaway / LayBy facilities in the Tower Systems Point of sale software are another valuable differentiation for the company.
Our software is held up as a specialist solution for bike retailers in Australia and New Zealand. Our market share makes us the most widely used bike shop specifically developed for bike retailers.
We help bike retailer develop and run more successful retail and workshop businesses.
The latest bike shop software from Tower Systems will provide bike retailers with better specialist facilities with which to drive business efficiency and grow sales.
The latest enhancements to the Tower Systems bike shop software demonstrate the value of a bike shop channel and bike supplier connected software company as we deliver more of what smart bike retailers ask for as a result of our user-driven software enhancement program.
More and more bike retailers are looking for software solutions that help them bring back shoppers more often. The Tower Systems software does this in a measurable and powerful way. As the most widely used bike shop software in Australia, this software has with bike retailers need to help them combat online businesses and other start-up operations that are seeking to take away business from specialist bike retailers.
Tower Systems is committed to the bike retail marketplace by ensuring that its software provides up-to-date tools with which bike retailers can build even better businesses. Just as new bikes are released each season so is bike software enhanced each season. Anyone can develop POS software, it takes commitment, industry connections and financial investment to deliver the valuable bike shop software growing bike retailers in Australia and New Zealand need and want.
The latest bike shop software is moving to beta release this week.