Professional bike retailers usually offer terrific bike workshop facilities servicing and repairing bikes. These workshops are a personal and local point of difference for these businesses yet, too often, they are not marked by bike retailers as a valuable point of difference, as a local service through which the business can find new customers.
A well run and promoted bike workshop is an excellent way for a bike shop to grow their business. It is also an excellent way for the business to differentiate itself from online retailers and mass retailers that are focused solely on revenue and not the long term relationship.
Overseas, bike shops promote their workshops by making the facilities visible within the shop. Some even have the workshop located at the front of the business, in the window, so it can be seen from the street. This makes the provision of the services real and helps people walking past the business to understand the services offered. This builds trust. It also demonstrates that the service is local, conducted by people customers can speak with and that it is authentic.
Being authentic is important when running a business that competes with online because online can be from anywhere and to any level of quality.
A bike is an important purchase. Buying a bike from somewhere it can be serviced by a professional, working locally, will be important for people who rely on the bike for safety – whether it be their own or that of family members. This is why showing off local servicing is important.
Thanks to facilities in the Tower Systems Bike Shop Software, independent bike retailers are able to more effectively promote their workshop services to existing customers as well as to prospective new customers.
Here are some ways the Tower Systems Bike Shop Software helps bike retailers with workshops:
- Job management.
- Parts management.
- Labour management.
- Job tracking.
- Account customer integration.
- Customer contact on a bike being ready.
- Email targeting of workshop customers.
- Email targeting of customers with biked due for a service.
- Promotion of workshop services on all receipts.
- Bike care information from the expert bike engineer in-store – connected back to the workshop.
The Tower Systems Bike Shop Software helps in many other ways too. We are committed to the independent bike shop retail channel. This is evident through our personal service through the help desk and through our continual development of our software – based on customer feedback.
To find our more about our Bike Shop Software, speak with one of our retail experts: Contact: SA/WA – Tim Batt 0401 833 917; NSW / ACT / QLD – Nathan Morrison 0417 568 148; VIC / TAS – Mike Hill 0423 848 482.