We know the discount vouchers generated by our POS software work well based on feedback from hundreds of retailers using them. We know they drive traffic, revenue and profit. We know they fund themselves. You can see the benefits in the P&L.
One competitor, POS Solutions, has on their company blog published extensively criticising discount vouchers. Having now compared their facility to ours we can understand why.
The Tower Systems discount voucher facility is completely different to the POS Solutions discount voucher facility. We have counted twenty key differences between our facility and the facility POS has. This comparison was undertaken on documentation POS published on their blog recently. Their settings documentation enabled us to compare facility for facility.
The twenty differences demonstrate greater flexibility and power in the Tower discount vouchers facilities. This could be why our customers love them and why we are able to leverage discount vouchers for profit in our own retail businesses and why POS Solutions talks discount vouchers down.
Our opinion is we would talk the facility down too if we only had access to the settings POS has documented.
There are some similarities – in six areas. 23% of the available comparison points. While the two software companies call their facilities discount vouchers, they are clearly not the same thing.
UPDATE (8pm 27/4): We note POS Solutions ‘responded’ today – but what they wrote is not really response. They use obscure and unrelated quotes from others and say nothing about the specific comparison we have made what what is in the document they published about their own software and what we know is in our software. That they have responded as they have indicates they have no response other than to try and divert attention from the difference in response retailers get from their software versus ours. Retailers love our discount voucher facilities and the outcomes they achieve.
They have reproduced a screenshot from our software and used it incorrectly and inaccurately. Their time would be better spent serving their customers with better software.
UPDATE: (10:30pm 28/4): Garth Brennan a POS employee has commented on their blog saying we don;t detail the 20 differences. We have learnt our lesson of not being specific about differences between our software and POS – so as to not show them what to fix. The document we used was a comprehensive document by POS detailing how to use their software and all of the settings opportunities in their software.
The Director of POS talks down discount vouchers as not being viable, to working. What that may be the case for his software, it is not the case for us. The evidence of success is strong despite their wishes that it would be otherwise.
UPDATE: (7:05pm 30/4): Garth Brennan now says their comparison was about the cost of our voucher program. It cannot be as they have no idea of the cost. They claim there is a cost of 4.6% The problem is they are making assumptions on how their system works. Our cost is considerably less as retailers using the facility know. Their system is not our system thankfully. This is why so many customers love our system. Bernard Zimmermann the support director of POS weighs in too trying to walk back his own document we compared with. We took the document he made public and compared with the equivalent document for our software. Each document outlines the settings available. This is where the differences emerge. POS users wanting to use a successful discount voucher program are discovering this for themselves. I think this is what is driving their comments about this post.
We understand POS wants to talk discount vouchers down. We suspect we would if our software had only their settings.