Tower Systems is a rare POS software company that uses what it makes, in its own shops, to learn, and make better software, and, of course, create more valuable, enjoyable and successful local retail businesses.
late in 2021, we bought an old-school newsagency business in malvern, Victoria. It had been in the same family for 28 years. We are slowly enjoying the business, on a frugal budget, and based on where data take us. here’s a look at how September 2022 has done in this business, where we have leveraged the ideas from the newsXpress newsagency marketing group, which we also own.
While this video was made to demonstrate what newsXpress helps its partner retailers achieve, it also speaks to the value from the Tower Systems POS software.
There is a narrative put about by some POS software companies that they started because they could not find software that suited their needs. We went the other way. In 1996 we bought our first sop to learn, and walk in the shoes of our customers. In the 26 years since, every day, we have experienced value and enjoyment from owning and running retail shops.
Tower Systems is not your average POS software company. We live and breathe retail, and can engage with our customers from a position of experience, empathy.
Our owning and running retail businesses informs decisions we make about our software, how we train our customers and how we support them. It is a whole of business benefit for us and for our customers.
The last thing any retailer wants is a tech person telling them something about retail that’s out of context or disconnected from the world of retail. We make software here at Tower Systems that seeks to integrate with retail in a more meaningful and useful way, and we can do this thanks to our everyday retail experience.
Every person working in our business has retail experience. This matters because when they talk with any of our customers, they can know what it’s like in a shop. The empathy from personal experience makes for a better POS software support experience we think.
We are grateful for the people in the shops we own for their experience and advice helps us make better POS software and provide it with more valuable POS software support.
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