The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryBear shop software

Shopify POS software integrated solution helps small business retailers win online sales

November 24, 2024
3 Min read
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In today’s digital age, a strong online presence is essential for small businesses. Here at Tower Systems we are grateful to help many local small business retailers win online thanks to a beautiful and robust POS software integration with Shopify, the leading ecommerce platform used the world over.

Not all POS software integrates with Shopify. Some connect, but not direct. Some have come to the Shopify party late. We were here early and have enhanced the SHopify POS software direct integration to make the most of enhancements on both sides, including smart use of AI for retailers keen for fast and AI charged text to help capture eyeballs in the search world.

Everything we do in this POS software / Shopify integration space is about maximising profit for the local small business retailers we are grateful to serve. Our innovation with Shopify is part of this.

Using the Tower Systems POS software Shopify integration you manage your inventory through our software and this inventory data, including images, flows to Shopify, and sales achieved through Shopify flow back to the Tower Systems POS software.

The seamless integration of Shopify with our POS software, a two-way integration, help local small business retailers to manage both physical and online sales.

Here is why we think considering the Tower Systems POS software Shopify solution is a good and worthy move:

  • Seamless integration: Our POS software seamlessly integrates with Shopify, ensuring a smooth flow of data between your physical store and online shop.
  • Centralised inventory management: Keep track of your inventory in one place, regardless of where it’s sold. It is completely managed in the POS software.
  • Enhanced online presence: Our team of experienced web developers can create stunning Shopify websites tailored to your specific needs.
  • Expert guidance: Benefit from our consultative approach to help you discover new online opportunities and attract more customers.
  • Fast-track website development: Get your online store up and running quickly with our expedited website development process.

Now, here is how it works:

  1. Data synchronisation: Sales data, inventory information, and product images are automatically synchronised between your POS and Shopify.
  2. Centralised inventory management: Manage your inventory from a single platform, ensuring accurate stock levels across all sales channels.
  3. Seamless checkout experience: Provide a consistent and convenient shopping experience for your customers, whether they’re in-store or online.
  4. Enhanced online marketing: Leverage our expertise in keyword research and SEO to optimise your online store for search engines.

The Power of Shopify and Tower Systems

By combining the power of Shopify’s e-commerce platform with Tower Systems’ POS software, you can:

  • Expand your reach: Attract new customers from around the world.
  • Increase sales: Drive sales through both your physical store and online shop.
  • Improve efficiency: Streamline your operations and reduce manual tasks.
  • Make data-driven decisions: Gain valuable insights into your business performance.

If you’re a small business owner looking to enhance your online presence, Tower Systems can help. Our team of experts will work with you to create a customised solution that meets your unique needs. We can demonstrate our POS software and demonstrate integrations we have done with Shopify for many of our customers.

Contact us today to learn more about how our Shopify integration can benefit your business.

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Cuddly Profits: How Tower Systems Can Help Your Bear Shop Thrive

April 5, 2024
3 Min read
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Running a bear shop isn’t just about selling adorable stuffed animals. The bears in a bear ship are characters, family. You cherish them. Your shoppers cherish them. Often times, the bear chooses their family.

It is likely that every day you are dealing with passionate collectors who some browsing and learning about the beautiful handmade bears. We know it’s important that you have all the details about each bear at your fingertips.

Here’s where Tower Systems comes in – with software for bear shops.

Our bear shop software – it’s actually specialty software used in several retail businesses that has been found to suit bear shops – helps you run a a happy, successful and enjoyable shop for you and your bear collector customers.

Tower Systems understands that teddy bear collectors are a special breed. Our bear shop software offers features like:

  • Special order tracking: Allow customers to pre-order upcoming releases or rare finds.
  • LayBy management: Make big purchases more accessible with flexible LayBy options.
  • Collector profiles: Track customer preferences and buying habits for targeted marketing campaigns.
  • Bear birthdays and special occasions: Send personalised greetings to keep customers engaged.
  • Bear care. If you repair bears, our repairs management tools can help manage this for you.
  • Collector loyalty. We offer loyalty facilities bear collectors are likely to love.
  • Club love. Our club support tools make it easy for you to serve club members and encourage them back sooner while supporting the club at the same time.

Of course, Tower Systems offers all the functionalities you’d expect from a POS system in out bear shop software, including:

  • Inventory management: Keep track of stock levels and avoid overbuying.
  • Supplier comparison: Easily see how different suppliers perform.
  • Sales and reporting: Gain valuable insights into your business performance.
  • EFTPOS integration: Accept electronic payments seamlessly.
  • Website integration: Ensure your online store reflects real-time inventory.

Customer Loyalty

Tower Systems goes beyond basic transactions. Our bear shop software helps you foster customer relationships with:

  • Loyalty programs: Reward repeat customers and encourage them to spend more.
  • Product care information: Provide personalized care instructions on receipts, adding value to the purchase.
  • Professional receipts: Customise receipts to reflect your brand and showcase your expertise.

The teddy bear business in-store as well as online is competitive. Tower Systems helps you differentiate yourself with features like:

  • Serial number tracking: Essential for managing limited edition and collectible bears.
  • Package deals: Create special offers to boost sales.
  • Marketing based on specialty interests: Target your marketing to specific collector preferences.
  • Shopify, BigCommerce, WooCommerce and Magento integration.

Ready to Make Your Shop Pawsome?

Tower Systems offers a user-friendly platform with Australian-based customer support. They understand the unique needs of bear shops and are constantly evolving their software to keep pace with the industry.

Our video training library means you can refresh learning at your own pace and easily train new team members.

If you’re looking to streamline your operations, target the right audience, and build a thriving bear shop, consider scheduling a free demo with Tower Systems today. You might just be surprised at how hugely their software can impact your business.

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Busting a myth: Local Small Business Retailers Don’t Have to Pay Their POS Software Supplier a Percentage of each Sale

March 15, 2024
3 Min read
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The point-of-sale (POS) system is usually lifeblood of any local retail shop: managing sales, connecting with suppliers, tracking business performance, feeding the accounting system, and more. It’s job is to help manage the business, to help it be mor efficient and successful.

POS software is a tool.

When a garden landscaper buys a rake, they don’t pay the supplier a percentage of what they are paid by their customers.

When a restaurant buys a new grill they don’t pay the grill supplier a percentage of what they make from each meal they sell.

When a ride-share driver buys a new car, they don’t pay the car maker or car seller a percentage of what they make from each passenger ride.

There are some POS software companies that charge retailers a percentage of each sale the retailer makes. It’s like a tax on each sale. They can be clever though in that they say it’s a payments platform cost, even though the cost of the payments platform to the software company is much less.

But when it comes to pricing, some retailers might be under the impression they’re stuck paying a percentage of every sale to their POS provider. Not so fast! Let’s break down the different POS pricing models and how you can find a system that fits your budget without eating into your profits.

Here are some pricing models for software:

  • Monthly Subscription: This is a common option, with a flat monthly fee that gives you access to all the POS features you need. This is a good choice for businesses with predictable sales volume.
  • Tiered Pricing: Some providers offer different subscription tiers with varying feature sets and price points. This allows you to choose a plan that best suits your business size and needs.
  • Transaction Fee Structure: This model charges a fixed fee per transaction, often combined with a monthly base fee. This can be a good option for businesses with high sales volume or a lot of small transactions.

Only old-school software companies get you to pay for everything upfront. Here at Tower Systems we stopped that five years ago. The world has changed and how you pay for your POS software speaks to that.

The best POS pricing model for your business depends on several factors, such as your sales volume, the features you need, and your budget. Here are some tips for choosing the right system:

  • Shop Around: Don’t be afraid to compare pricing models from different POS providers.
  • Consider Your Needs: Make a list of the features that are essential for your business and focus on systems that offer those features at a competitive price.
  • Ask About Hidden Fees: Be sure to factor in any additional fees, such as set-up costs, per-user fees, or early termination charges.

If you are looking for POS software, start with what the software does. Look for the right fit for your needs. Once you have found it, then consider the pricing model. However, it is vital you are aware of the total cost of ownership, including any percentage charged on each transaction.

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Xero POS software helps retailers save time and cut mistakes

February 25, 2024
2 Min read
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The Tower Systems Xero POS software is POS software designed to integrate with the awesome Xero accounting software.

Made is Australia and supported by a wonderful and knowledgeable Australian help desk team, this POS software helps local retailers save time thanks to its Xero accounting software integration.

The Tower Systems POS software Xero integration reduces time spend on bookkeeping and accounting thanks to the seamless, neat and accurate data flow from the POS software to Xero. This also reduces the opportunity for employee fraud.

There is no additional cost for the Xero POS software integration from Tower Systems.

It is easy to get up and running thanks to a wonderful training video, excellent knowledge base articles as well as live, one-on-one support and more from the Tower Systems POS software crew. This content and support for easy use of Xero POS software is exclusive to Tower Systems.

Tower Systems developed this integration with Xero many years ago. It have been enhanced as the Tower software and as Xero have been enhanced – to ensure the software is current for the needs of today.

We use Xero ourselves in our own retail businesses, our advice comes from this place of personal experience. This enables us to provide practical advice on how to benefit the most from Xero and our POS software working together.

Connect the Tower Systems POS software with  Xero in minutes and keep everything in sync. Simply connect the tow and map your accounts. Our crew of retail experts can help;p you do this.

Once connected, your Tower systems POS software will upload your chosen key financial data to Xero – saving time on admin and cutting data mistakes.

This is an ideal local retail solution from Tower Systems that genuinely cuts keystrokes, saves time and protects retail businesses against fraud thanks to less touching of business data.

Tower Systems is a unique Australian based and supported POS software company. In addition to serving 3,500+ small business retailers, we own and operate several retail businesses as live test sites. Our in-house CPA manages the accounts for these retail businesses.

You’re welcome to see the Xero POS software link any time, to see if it could be a good solution for your business.

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5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers

May 9, 2023
3 Min read
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Plenty is being written about the economy at the moment and it is negatively impacting consumer confidence. There are things you can do with the Tower Systems POS software to show your business offering value to shoppers, and thereby nurturing more value for you.

And here in this post, value means the value shoppers perceive in dealing with your business. You could also use the term savings.

While value can be about price, it is often not as straightforward as that. Something could cost more but it could last longer or you might get more pieces than if you pay a lower price or there may be some other add-on that drives value.

While our POS software offers many ways retailers can pitch value to shoppers, here are 5 ways retailers can use the POS software from Tower Systems to pitch value to shoppers:

  1. Discount vouchers in Retailer are a perfect way to pitch value. A dollar amount discount is better understood than points. You can set the vouchers up in a way so costs are covered by benefits. Show your shoppers what they can save.
  2. Offer to fund raise for local charities, community groups and clubs. They could give their members a card that gets them, say, a 5% discount off purchasing from you while also earning for the charity a 5% donation. The goal here is to bring new shoppers into your business.
  3. Offering a coffee card type discount of, say, buy 9 and get your 10th free for habit-based purchases, like coffee, pet food, cards, magazines, fertilizer etc. can help nurture shopper stickiness to your business.
  4. Bundling products together into something that only your business offers can pitch a value proposition unique to your business.
  5. Volume pricing, where the cost of an item decreases as the quantity purchased increases, can help shoppers save and you sell more.

Your software offers more ways of pitching value to shoppers than these, and it helps you systemise pitching value. Being consistent about this is key to it working for you.

Consider this list of 5 a starting point, a jumping off point for exploring other ways for your business.

Tower Systems offers business management advice like this to all of its POS software customers, taking the POS software help desk experience beyond the technical and onto the shop floor, to help our local small business retailer customers to themselves get more value from their use of our POS software.

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Here’s an easy local small business retailers can better connect with their community

March 24, 2023
3 Min read
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Community connection is vital in local small business retail, authentic community connection at a level that is loved by folks in the community.

Back in the day, sponsoring a local sports club, donating prizes for a raffle or helping the local Rotary or Lions were the go to ideas for retailers. And while those ideas continue today, there are another local small business retailers can engage in providing community support that is funded buy the community itself.

Through our loyalty tools and, in particular the discount voucher tech we offer, local small business retailers can reward shoppers and they can offer in store a way for these shoppers to pay it forward, to support a local charity or community group organisation.

The Grill’d burger chain was an early adopter of something similar with their bottle caps and giving customers the caps to vote for one of three local charities the store would donate cash to.

Our suggestion is to invite shoppers to donate their discount voucher to one of several local charities in your business, which you could have every month or so, accruing the value of the vouchers for a gift card donation to the charity, or you making a cash donation of a portion of the voucher value to the charity.

It pitched well this could see people who support the local charity shopping with you so that funds are raised for the charity.

We know form years of data that around 20% of all vouchers handed out to shoppers are used by those shoppers within 28 days. This means there are other vouchers that expire unused. A nuanced campaign in-store connected with loved local charities and community groups could drive engagement, do good in the community and show the business as community connected in a fresh and loved way. That is the goal here.

Of course, the execution will be different in each location. Our job as a tech company is to provide opportunity. Our job as retailers ourselves is to share what we have seen work well, and what we have learned.

Your job as a local small business retailer is to make decisions that are right for you and your situation.

Using the discount vouchers generated by the software in this way, to support loved local community groups and charities, could be the reset you want, the engagement driver the business needs. The beauty of it is that it is low cost, self funding and truly community focussed.

We are grateful to the feedback from our customers and this has guided our own activity in this space of local community group connection.

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6 best-value insights that will benefit any local small business retailer

March 22, 2023
5 Min read
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Retailers in local small business shops can feel alone sometimes when working on their business. They can sometimes get lost in a cave of thoughts without seeing a way out.

We thought about this and considered the thousands of different retailers in our POS software user community, and we developed the Insights Dashboard in our POS software, to deliver easy access to local small business retail insights that any retailer could leverage, regardless of size, location, specialty area or setting.

We wanted to ensure that what we delivered would be useful regardless of level of business management literacy and financial management literacy. We wanted to deliver the insights without the retailer having to seek them out. We wanted to genuinely add value to what a local small business retailer could gain from using our POS software.

So, via the Insights Dashboard in our POS software, we provide insights in six broad areas – with the insights delivered visually.

Where Are We Today 

Gives you a snapshot of the overall sales & liabilities as it stands today.
 
You can access additional options by clicking the … symbol next to Todays Sales.
  1. Date Range – Expand the sales period covered by changing the start & end dates.
  2. All Locations – Multi-store locations can use this option to include/exclude other locations from the sales figures.
  3. Show Gross Profit Values – This option will show / hide GP values in the Daily Sales Dashboard, which you can access from the Point of Sale screen by pressing [Ctrl] + [D] on your keyboard.

What’s Not Selling 

This gives you a visual understanding of what is not performing in your business.  Deadstock in any business is lost cash.  This report gives you the ability to make decisions on this underperforming stock whether it be discounting or other stock reductions strategies to unlock this lost cash.  
 
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
  1. Date Range – Limits the list to stock that has not sold in the amount of time specified.
  2. Listing Bottom – Maximum number of items to list.
  3. Rank By – Determines the order that items appear on the list in.
Click the … symbol for additional options:
  1. Departments – Select between showing stock from all departments or tick the desired departments from the list.
  2. Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
  3. Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.

What Am I Missing Out On 

This give you a list of items that have sold out and potential missed opportunity. The visual sales history will assist in ensuring the right items are restocked to ensure future revenue is not missed out on.
 
You can click any stock item listed to show a graph of sales of that item broken down by month.
There are a number of options available to filter the stock items that appear in the list:
  1. Date Range – Limits the list to stock that has sold more recently than the amount of time specified.
  2. Listing Bottom – Maximum number of items to list.
Click the … symbol for additional options:
  1. Departments – Select between showing stock from all departments or tick the desired departments from the list.
  2. Suppliers – Select between showing stock from all suppliers or tick the desired suppliers from the list.
  3. Exclude Recently Added Items – Exclude stock items that were added to your system inside the time period chosen in the drop down box.

What Sells With What 

This gives you an insight to consumer basket analysis. Through this you will see exactly what stock items sell with other stock items and from this you will be able to leverage upsell opportunities, co-location and promotion opportunities.   This also shows the sold alone percentage so you can see item upsell efficiency.
 
You can change the period of time in the Date Range to limit the data to the period chosen. The ten items displayed are the ten best selling items by quantity for the selected time period.

Is Theft An Issue 

This provides a in-depth visual overview of all the retailer audit log records by reason, number of occurrences by time day. This will assist in identifying staff theft/training issues that may need to be addressed within the business.
 
You can change the date range to limit the data to the time period chosen. Changing the time increment alters the lengths of time each day is broken up into.
You can view more complete records by using the Audit Log directly. Please contact Tower Support for help using the audit log.

When Are We Busiest & Quietest 

This is a visual overview used to detect any quiet or peak times in your business by displaying over the week as well as detailed by hour.
 
You can change the week ending date to see data from other weeks. Next to chart value type, you can choose to measure by sales value or number of sales.The top graph shows sales broken down by day of the week. You can change the type of graph used to display this data by clicking the diagram type in the bottom-right. The bottom graph shows sales broken down by time of day. You can change the type of graph used to display this data clicking the diagram type in the bottom-right. You can also view this data as a table by clicking the table symbol in the top-right.
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2 minute read: 3 free things any local retailer can do to compound profit

January 4, 2023
2 Min read
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3 things any retailer can do to compound profit.

Individually, these strategies work. Done together, the profit value compounds.

  1. Chase new customers. Serving the same customers is likely to give you the same results. Every day, do something to attract new customers through: a brilliant and different window display, engaging social media posts, a community group connection, a club member fundraiser.
  2. Maximise gross profit percentage. Buy at the best price you can. Be engaged in how you price what you sell. Every cent matters. Rounding up to .99 is a good start. Pricing based on the value you offer is more important than trying to compete with the cheapest. You’re worth it.
  3. Drive a deeper basket. Be smart about what you place where in the shop in pursuit of people buying more. At you’re counter and at the busiest points in the shop, make adding things to the purchase easy. Look at what people buy with what and use that to guide product placement. Use smart loyalty tools to disrupt shopper behaviour.

Our Aussie made and supported POS software can help with these three strategies, and more. We help our 3,000+ local retail customers run more successful, enjoyable and valuable businesses.

Find out more:
www.towersystems.com.au
1300 662 957
sales@towersystems.com.au

Tower Systems is not your usual POS software company. We own and run retail businesses where our software is used to maximise value. When we suggest ideas and opportunities too our POS software customers, we have tried them ourselves. We walk in the shoes of our customers in a way that is rare in POS software businesses.

This matters in local small business retail as practical advice matters more than theory. It’s kind of like show, don’t tell. We show how our software works in our diverse portfolio of retail businesses and have done now for more than 26 continuous years. Like we said, we are not your usual POS software company.

In addition to advice and support in how to use our POS software, we provide insights based on customer data for those customers keen for this. Our business analysis and advice services are all part of what we offer here at Tower Systems.

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11 reasons why POS software from Tower Systems is worth considering by Aussie local retailers

October 8, 2022
3 Min read
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  1. Aussie made. We make our POS software here, in Australia, for local specialty Aussie retailers.
  2. Aussie supported. We support our POS software through our help desk team members, who work here in Australia. We have one in New Zealand, too. We have customers in NZ. Everyone on our help desk works for us. We don’t use an offshore help desk.
  3. Aussie supplier connected. Our POS software connects to many Aussie suppliers through easily loading their stock files, loading their electronic invoices and providing them with sales data for auto replenishment – with these connections all controlled by our retail business owner customers.
  4. Aussie accounting connected. Yes, we provide data to Xero and MYOB.
  5. Aussie words used. Terminology matters, especially in local retail. We’re not American software using American terms or UK software using UK terms.
  6. Real people serving you. Call us, a human answers. Email us, a human answers. no bots. No AI. No offshore call centre. Authentic, like local specialty retailers want.
  7. We’re retail experienced. We own and run shops and have done for many years. Almost everyone working in our Aussie POS software company has retail experience.
  8. Our software is for specialty retail, not everyone. That’s right, our software is not right for everyone. By not chasing everyone, we handle the specialist retail requirements that we do handle well, with maturity and depth of functionality.
  9. 100% local small business focussed. We don’t provide access to our software to mid-size or big retailers. Our focus is 100% on local small business retail. Those are the businesses that matter to us. You will never get lost in the crowd with Tower Systems
  10. This POS software continues to evolve. We regularly release valuable updates that enhance the capabilities of the software. his year, in 2022 so far, we have released 3 significant updates.
  11. It covers unique needs. Serial number tracking, dispatch management, selling by fractions, scale integration, serial number tracking, age checking, supplier integration, integrated loyalty … these specialty retail needs are more are core to our POS software.

There are more than 11 reasons to consider POS software from Tower Systems, many more, including facilities it may offer that are unique to your business. You would only know of this match or connection if you look at the software. that’s obligation free. Call 1300 662 057 or email sales@towersystems.com.au and set it up. we’d love to learn about your needs and show what we offer. Then, you can decide if we’re a match.

We will never pressure you.

Have a wonderful day …

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Small business retail advice: beware web developers and consultants offering to create a website for your retail business

April 30, 2021
3 Min read
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We urge small business retailers to take care when selecting an individual or business to undertake Shopify web development. Inside the Shopify web developer ecosystem there are people who take the money, do the bare minimum and run – failing the retail businesses that paid them.

How do you spot a Shopify web developer who is not likely to serve the needs of your retail business? Here is our advice …

Look at their quote. Is it professionally laid out? Is it well written? Is it understandable? Is it complete? If it is none or only some of these things they may not be the developer for you for if they take this approach representing themselves what approach will they take representing you?! we say … be particularly concerned about text based quotes.

Look for understanding. In their words there should be indicators that they understand your needs and that they want to understand your needs. The website is all about you and your business after all.

Speak to them. We have seen shonky web developers void this at all costs. Speak to them. Talk with them. Engage in conversation. You are looking for someone you can trust your business with. Speak to them.

Look at them. Ask for a Zoom meeting, so you can meet face to face. Ask them to show you sample Shopify sites in this meeting and to explain why each is a good sample site for you to consider. Sometimes we see web developers avoid Zoom meetings so they can hide behind typed words. face to face can be revealing.

Say you don’t understand. Tell them you don’t understand some or all of their pitch. Test their patience. See if they meet you at a tech jargon level that you are comfortable with. Challenge them. test them. It is vital they use words and terms you understand. They have to meet you, not you them.

Be in control. You are the customer. You choose the web developer you go with. Decide whether you accept their quote and their terms. You do these things when it suits you. Do not succumb to pressure as anyone pressuring you on timing may be serving their needs and not yours.

Website development right now is like the 1800s gold rush – fast, unregulated with a lot of people being negatively impacted along the way and only a few finding gold.

Take your time. Be sure of what matters to you. Choose the business you want to work with, they business you think can hell you achieve what you want.

Know that you get what you pay for. by that we mean … some web developers under quote as a business model either because they will cut corners or because they know they can charge extra for what they did not know at the start. Again, take your time, be sure of your needs, and remember the carpenter adage: measure twice, cut once. Time spent before you make a decision on your Shopify web developer could ensure that the outcome is better for you and your business.

If you are looking for a Shopify website for your retail business: Email sales@towersystems.com.au or call us on 1300 662 957.

Recently released websites we have developed for Tower Systems customers.

www.backobourkecollective.com.au
www.inspiretasmania.com.au
www.brindabellastockfeed.com.au
www.heavensabove.com.au
www.loavesrobe.com.au
www.masterjewellersonline.com.au
www.chitchatgifts.com.au
www.eidsvoldrural.com.au
www.forevergiftsandmore.com.au
www.funporium.com.au
www.goulburnstationery.com.au
www.rehfisch.com.au
www.merimbulaextra.com.au
www.morganpark.com.au
www.nextragiftsorange.com.au
www.northsideproduceagency.com.au
www.pamperedpetz.com.au
www.www.paperplayonline.com.au
www.parkesnewsandgifts.com.au
www.rivercitypets.com.au
www.smithstreettraders.com.au
www.sprengersruraltraders.com.au
www.hefeedshop.com.au
www.shop.newcastle.edu.au
www.toyworldcanberra.com.au
www.toyworldwauchope.com.au
www.reasureboxgifts.com.au
www.uncletomspps.com.au
www.warragulpetemporium.com.au
www.welbygardencentre.com.au
www.wollongongbikehub.com.au

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Proud to launch more Shopify websites for small business retailers

April 15, 2021
2 Min read
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We are grateful to have launched more POS software connected Shopify websites for small business retailers in our community. These sites, all developed by us here in Australia, deliver terrific new customer acquisition opportunities for our shoppers, helping them to sell 24/7 and sell as far afield as they would like.

Here are some of the recently made live websites from our web team:

www.backobourkecollective.com.au
www.inspiretasmania.com.au
www.brindabellastockfeed.com.au
www.heavensabove.com.au
www.loavesrobe.com.au
www.masterjewellersonline.com.au
www.chitchatgifts.com.au
www.eidsvoldrural.com.au
www.forevergiftsandmore.com.au
www.funporium.com.au
www.goulburnstationery.com.au
www.rehfisch.com.au
www.merimbulaextra.com.au
www.morganpark.com.au
www.nextragiftsorange.com.au
www.northsideproduceagency.com.au
www.pamperedpetz.com.au
www.www.paperplayonline.com.au
www.parkesnewsandgifts.com.au
www.rivercitypets.com.au
www.smithstreettraders.com.au
www.sprengersruraltraders.com.au
www.hefeedshop.com.au
www.shop.newcastle.edu.au
www.toyworldcanberra.com.au
www.toyworldwauchope.com.au
www.reasureboxgifts.com.au
www.uncletomspps.com.au
www.warragulpetemporium.com.au
www.welbygardencentre.com.au
www.wollongongbikehub.com.au

If you are interested in a POS software connected website, please reach out to our sales team: sales@towersystems.com.au.

USEFUL, EVERYDAY WEBSITE ADVICE FOR SMALL BUSINESS RETAILERS.
Regardless of who you choose to create your website, here are tips we offer to help make setting up a Shopify site successful for you.

  1. Know why. Knowing why you want the website can answer plenty of other questions. For some it is to win new customers, for others it is revenue growth, while for ithers it is better service of existing customers.
  2. Know your narrator. Every website has a narrator, the person behind the scenes writing the text, responding to queries. Think about that person, how they speak, words they use, their manner. Think of this person as a character you create.
  3. Look at competitor sites online locally and overseas as it is beneficial to see what someone else is doing and learn from that.
  4. Only use unique images. If you use supplier supplied images, they may be on other sites and Google will know this. Google likes fresh content.
  5. Write your own product name / title. Use search keyworks in the name – that is, what people are searching for. Google likes fresh content.
  6. Write your own product description and think about what shoppers search for.
  7. Do not load everything. Too much stock makes a site hard to navigate.
  8. Consider using a website name that is different to your business name. Online can benefit from a different brand to your in-store situation.
  9. Be open to additional sites. You may make more money from having multiple.
  10. Support the site with active social media engagement.
  11. Promote the site with an email monthly at least, through MailChimp or similar.
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Retail business advice: choosing the POS software that’s best for your business

March 8, 2021
2 Min read
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How do you choose the POS software that is best for your retail business? Here is our advice based on years helping small business retailers.

Note, while we are a POS software company, our advice here is not specific to our product. rather, it is general and couple apply to any retail business considering POS software.

There is no short-cut or easy way to choose POS software for your retail business for if you do take a short-cut it is likely to hurt you. It’s kinda like the carpenter mantra, measure twice, cut once. For choosing POS software for your retail business, research, research again before you decide.

This is not something to outsource. It is your business, you need to own the decision.

Technology knowlkdge is not required. If a POS software company representative speaks in tech speak tell them to stop. It is likely they would do this to dazzle you into a possibly wrong decision.

But let’s take a step back. before you can start the process of choosing the right POS software for you business you need to know what you want and what all those in your business who will use the software will want from the POS software. Get your requirements right first and your process of selection from there will be easier for you and better for the business.

So, let’s get is a list of what we think you need to do to choose the right POS software for your retail business …

  1. Own the process of choosing the right POS software for your retail business yourself.,
  2. Know what you want.
  3. Be sure of what you need.
  4. Prioritise these list. And, yes, they are two lists.
  5. Keep conversations away from tech jargon.
  6. Take your time.
  7. Look at the software.
  8. Talk to others using the software.
  9. Get claims made by any POS software company in writing or recorded – so you have a record. A good POS software company will want to do this for you.
  10. Make a decision when you are ready.
  11. Don’t be pressured by a pricing deal.

Choosing the right POS software for your retail business is something to approach seriously, in a structured way and with the needs and wants of you and your business paramount at all times.

Remember, you are choosing a relationship with tech ology and not the person selling it to you.

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The online strategy for small business retailers from Tower Systems helps these businesses win online sales

April 15, 2020
2 Min read
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Tower Systems has been leading retailers to online sales in small business retail channels for years. Many Australian retailers are making good money from online sales thanks to the work and advice from Tower Systems.

Thanks to the seamless connection between Shopify and Magento with then Tower Systems small business POS software, retailers are transacting online safely and efficiently.

Backed with expert advice on search engine optimisation and targeted keyword and other website design help, Tower Systems has helped many retailers play ahead of the curve of impact of social isolation.  We have retailers in many different retail channels running successful second businesses online, fulfilling out of their high street businesses efficiently, safely and for profit.

Jewellers, garden centres, newsagents, bike shops, pet storers, toy shops, produce businesses and fishing and outdoors businesses are some of the niche retail businesses using the smart Tower Systems POS software connected to Shopify for seamless online sales.

Our Shopify and Magento interfaces are direct, seamless – eliminating data double handling, eliminating the use of bespoke software. By following international standards we have helped retailers win terrific business.

While other local retailers are struggling to get online, Tower Systems is proud to have delivered online solutions for many and done so for a fixed cost at a level that is respectful for small business retailers with limited budgets. Leveraging the data managed by our POS software to help retailers sell online is a time and money saving move, one we have gladly helped many small business retailers make.

Through our POS software we make website data management easier, faster and safer.

Leading by example, we have been doing this ourselves for our own websites selling sought after products to Australians.

There are plenty more examples beyond these from our own shops and from the shops within our wonderful POS software user community. We are grateful to be helping many small business retailers get online and make money selling online – connecting with customers they would otherwise not get to see in their businesses.

Our smart POS software is calibrated for online sales thanks to years of back office work to deliver a platform made for this.

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Free online POS software training this week

April 13, 2020
1 Min read
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We are grateful to our customers who connect with our free POS software Shopify workshop on Saturday. New have another running today at 11am. These Shopify sessions are popular.

We are also hosting a free online training session on Xero on Thursday.

These sessions are in addition to the free one-on one training sessions we are providing to our customers.

We record each session and make the recordings available to our customers. It’s interesting to see strong viewer counts for the videos, meaning the reach of the sessions is considerable.

It is terrific seeing people embrace the opportunity to learn for free.

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How a fresh approach to shopper loyalty in POS software helps small business retailers win business

February 20, 2019
4 Min read
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This is a personal story about small business retail and the value achievable from a smarter and more customer respectful approach to rewarding loyalty … but in a different way, a way that is counterintuitive in that it front-ends the approach.

Here is our story … we are not your usual POS software company in that we are retailers too, using our software in a range of specialty retail shops.

I want to share with you a true story of what really happened  in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

While this story is about what happened in my newsagency, it could happen in any type of business. This newsagency, by the way, is not your typical newsagency. Close to 70% of what we sell is non traditional. It is high margin higher price point items that sit at the core of this unique business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of business we were did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive and this is why I love them. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in any retail business you need to have the right products, placed strategically in-store. Your employees need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

Tower Systems offers not only excellent software but also the business acumen, experience and drive to help you make the most of the opportunities in the software.

From points on a purchase to buy X and get Y FREE to Discount Vouchers, the Tower software offers flexibility in loyalty offerings that enable you to make the pitch right for your business to bring shoppers bag to spend more than might usually be the case.

Mark Fletcher, managing Director. Tower Systems. M: 0418 321 338.

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Bear shop software helps sell more bears and support bear collectors

February 18, 2019
3 Min read
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Tower Systems offers POS software for specialty retailers, including teddy bear shops, collectible shops and similar businesses that so well serve local and o9nline collectors with beautiful handmade products.

Our bear shop software offers bear retailers a suite of tools and facilities on which they can rely to offer deeper, more appreciated, service of bear collectors. Serving specialty needs of collector focussed businesses, the bear shop software from Tower Systems is niche and unique.

Using our Australian developed and supported retail management POS software, bear shops can easily handle:

  1. Special customer orders such as pre-orders for collectors. This enables you to sell before you have th stock in the business.
  2. Product care information included on receipts, to help you provide a level of service and care beyond usual for retail. This is important as collectors seek to hold collections often for decades.
  3. LayBys: tracking from the moment of sale through to the last payment. This includes managing the location of the LayBy.
  4. Better than LayBys – buy now pay later options funded outside the business, releasing stop immediately for full payment to the retailer for the buy now pay later purchase.
  5. Bear birthdays.
  6. Customer birthdays for tracking and marketing
  7. Customer special occasion tracking and marketing.
  8. Collector special interests for targeted marketing.
  9. Professional product tags. To respect the nature of the product.
  10. Professional, gorgeous, receipts to your design, which can be changed over time.
  11. Website integration with accurate stock on hand matching your shop. Especially for Shopify, Magento and WooCommerce.
  12. Website development – offering you a professional online presence that is easily found through Google.
  13. Integrated EFTPOS to eliminate the need for an extra phone line.
  14. Marketing based on purchase history.
  15. Care instructions included on receipts.
  16. Easy – buy now pay later payment options.

These are some of the many ways our software can help you serve your customers with consistency and professionalism.

Bear shops can rely on  this specialty software to serve the needs of specialty bear shops where serving the collector is key to the business. ore so than generic POS software, this software from Tower Systems is unique, strong and useful as it helps retailers to separate their businesses from others.

Working with specialty bear retailers, the team at Tower Systems learns as needs evolve and this is reflected in the software itself, evolving over time. This continuous improvement approach results in more useful software that fits the needs of the businesses as they serve in their unique retail niche.

Bear shops need specialty software that serves their needs. This is sits at the heart of what makes them special. And we share as heck need bear shops because of the good they do locally and in the world.

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POS software for teddy bear shops

December 19, 2018
2 Min read
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Tower Systems offers POS software fort specialty retailers, including teddy bear shops, collectible shops and similar businesses that so well serve local and o9nline collectors with beautiful handmade products.

Using our Australian developed and supported retail management POS software, bear shops can easily handle:

  1. Special customer orders such as pre-orders for collectors. This enables you to sell before you have th stock in the business.
  2. LayBys: tracking from the moment of sale through to the last payment. This includes managing the location of the LayBy.
  3. Bear birthdays.
  4. Customer birthdays for tracking and marketing
  5. Customer special occasion tracking and marketing.
  6. Collector special interests for targeted marketing.
  7. Product care information included on receipts, to help you provide a level of service and care beyond usual for retail.
  8. Professional product tags. To respect the nature of the product.
  9. Professional, gorgeous, receipts to your design, which can be changed over time.
  10. Website integration with accurate stock on hand matching your shop. Especially for Shopify, Magento and WooCommerce.
  11. Website development – offering you a professional online presence that is easily found through Google.
  12. Integrated EFTPOS to eliminate the need for an extra phone line.
  13. Marketing based on purchase history.
  14. Care instructions included on receipts.
  15. Easy – buy now pay later payment options.

These are some of the many ways our software can help you serve your customers with consistency and professionalism.

Bear shops can rely on  this specialty software to serve the needs of specialty bear shops where serving the collector is key to the business. ore so than generic POS software, this software from Tower Systems is unique, strong and useful as it helps retailers to separate their businesses from others.

Working with specialty bear retailers, the team at Tower Systems learns as needs evolve and this is reflected in the software itself, evolving over time. This continuous improvement approach results in more useful software that fits the needs of the businesses as they serve in their unique retail niche.

Bear shops need specialty software that serves their needs. This is sits at the heart of what makes them special. And we share as heck need bear shops because of the good they do locally and in the world.

Hug a bear today!

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Small business retailers should not have to export stock data to excel spreadsheets to make changes

September 17, 2018
2 Min read
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We were shocked to discover small business retailers using some other POS software needing to export stock data to excel for manipulation and then importing the changed data back into the POS.

We think this reflects poor design of the POS software.

Our Tower Systems small business POS software has an awesome stock manager tool that enables you to make bulk safe changes to data without the need to export. Our stock manager tools are ideal for small business retail where data changes are common, especially bulk data changes as the business moves online or deals with new suppliers.

Indeed, there are myriad reasons bulk data manipulation is needed.

Exporting data to an excel spreadsheet is nuts in our view. It is old school from twenty years ago. If POS software requires it we suggest you look elsewhere as in the export and import problems can happen, damage can be done, data integrity can be lost.

By being able to make any data change necessary from within the POS software and without having to export the data makes sense to us and to our small business customers. That this can be done with a tool that is easily and safely used by a non tech person in a retail business is key. We make sure this can happen.

With more than 3,000 customers, Tower Systems understands small business and the needs of people working in small business. We make sure you are protected while at the same time proving tools necessary to enable you to run the business how you want.

Never export data to excel from your POS software for manipulation again. If a software company rep asks you to do this, ask why? Ask why they are not providing the tools necessary for you to do the data work needed from within the POS software. If they are honest the answer will most likely be a technical restriction in their software, something that does not allow the software to serve the reasonable needs of your business.

Tower Systems can help. Our POS software is ideal for small business retailers. It is robust, l capable and safe.

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Why we think our POS software is better than VEND

April 10, 2018
2 Min read
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We are asked from time to time how our software compares with VEND, the POS software from New Zealand. To answer this question we asked people who have switched from VEND to our Tower Systems POS software. Here, we have assembled the most common reasons people give any our POS software is better than VEND:

  1. Fit for purpose. Our POS software is fine-tuned, tailored, for selected speciality retail marketplaces.
  2. Not trying to be for everyone. Generic POS software is generic. The Tower POS software is for selected specific marketplaces.
  3. Human contact is easier. call us and a human who knows our software answers and talks with you.
  4. Enhancement. The Tower software is regularly enhanced, based on direct user suggestions.
  5. Transparency on changes. All changes are detailed in advance of being made available to users.
  6. Control over changes. Users control when they switch to a new version.
  7. On site training. Personal. In-store. At a time to suit.
  8. Unlimited one on one training. Long after on-stire installation Tower customers can book more free training, personalised to the business.
  9. User meetings. Around the country. Meet the leadership team. Influence our direction.
  10. No on going fees. If you want to keep using the software but not pay for support and u0dates you can.
  11. Leadership team access. The leadership team at Tower is accessible, every day.
  12. Cloud or not. The Tower Systems POS software can run locally as well as in the cloud. You choose what is right for you business. Having the option is appreciated by many customers.
  13. Rent or buy. Tower Systems offers customers the option to choose the method of acquisition that best suits their circumstances. Just by appearing options the company demonstrates its flexibility.

At a functional level the Tower Systems POS software is different, unique and valuable. see it for yourself, in your business, at a time that suits you. If we think the software is not a good fit for your business we will say so.

See the software live. Contact us for an obligation free demonstration: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

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If you are a small business retailer and think retail is tough we have a question for you…

March 23, 2018
3 Min read
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Yes, retail is tough.

What are you doing about it?

I’d love a dollar for every retailer who has told me how tough it is in the last few years.  Heck, I’d retire with the money I’d have.

The thing is, retail is tough, especially small business retail like a gift shop.  It’s always been tough for the little guy. I know because I own small retail businesses myself.

I really do think we need to stop saying retail is tough and start challenging ourselves. Hence the question: What are you doing about it?  Put another way…

  1. What are you doing to attract new shoppers?
  2. What are you doing to get your existing shoppers to spend more?
  3. What are you doing to drive down your costs?
  4. What are you doing to improve margin?

These are the four most important things for a retailer to act on. They sit at the core of every retail business failure and success.

Taking small steps in each of these areas can help you weather tough times. These same small steps can help you find success with less effort.

Tower Systems is a software company for small business retailers like you. We’re retailers too. We combine retail experience with tech smarts and a passion for small business to help our colleagues to grow their businesses. We’d like to help you.

Using our Point of Sale software for gift shops like yours we can help you

  1. Attract new shoppers.
  2. Get your existing shoppers to spend more.
  3. Drive down your costs.
  4. Improve margin.

Big claims yes … we have existing customers who will tell you that we do this.

Our system can cost as little as a few dollars a day. Besides great software, hardware you can trust, friendly training and software support, you have access to our business skills, acumen and passion.  We have your back, helping where we can with advice and ideas to help you grow your retail business.

We’re not your average software company.  Tower Systems is a full-service passionate and engaged software company that wants you to succeed. We firmly believe…

In business, through our own actions we make our own success.

I’m the owner and founder of Tower and am proud to work with more than 2,000 small retailers like you. I’d be honoured to help you. So would one of our amazing, skilled and passionate account managers. Call one today…

See the software live. Contact us for an obligation free demonstration: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

My name is Mark Fletcher. I am the founder of this company: 0418 321 338.

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Australian POS software for bear shops helps businesses grow

March 6, 2018
2 Min read
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Bear shops in Australia are unique. They have unique technology needs. Using the specialty retail POS software from Tower Systems, Australian bear and collectible shops can relynonx the software to help:

  1. Attract more shoppers. easily transact online.
  2. Offer fast approval buy now pay later with immediate settlement.
  3. Guide existing shoppers to spend more.
  4. Track stock.
  5. Ensure you do not over buy.
  6. Mitigate shopper theft.
  7. Mitigate employee theft.
  8. Market based on specialty interest.
  9. Pre-sell.
  10. Offer package deals.
  11. Track serial numbers.
  12. Recognise shopper birthdays.
  13. Offer product care instructions.

These are just some of the ways the specialty retail facilities in the Tower Systems software for bear shops is useful to a very niche and specialist business. The software does far more too, like integrate with accounting software and direct link to e-commerce platforms for easily managed online sales.

We don’t develop software only for bear shops but we do develop software for jewellers, specialist gift shops and other businesses with needs similar to bear shops.

Special orders, LayBys, gift cards, pre-orders – they are all easily handled in our software. Our software can send customers notification when their order arrives.

You can also record the number of the bear sold for limited editions from Steiff, Charlie Bears and others.

On the receipt you can include your personal care information that adds value to the sale, showing off why buying from you is important to collectors.

We also have a unique loyalty facility bear collectors love and that can turn people into collectors.

Right across the business, our retail management software can help you run a more successful and enjoyable bear shop. We’d love to show you how.

Call us now and we can arrange a personal and obligation-free demonstration of our software to help you determine if our software is a good fit for your business. We would sincerely appreciate the opportunity to do this.

See the software live. Contact us for an obligation free demonstration: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

This software is affordable. You can purchase it outright, lease it or rent it.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria.

Training is personal. We come to your business and train you in the software.

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