The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

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Lay-By facilities help small business retailers leverage special event sales

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IMG_2549 (1)We are grateful for the opportunity of participating is a special collector event last weekend at a business using our POS software.

While many elements of our POS software helped make the event run smoothly, it was our Lay-Bys facilities that shone through with professional management of many large Lay-By transactions.

Lay-Bys are important to small business retailers as they enable them to capture sales they might otherwise lose. For them to work, though, they need to be professionally managed.

Our software professionally manages the Lay-By from sale to tules to deposit to payments to collection to safe storage.

On a day like this special event, Lay-By was important to help the retailer achieve sales they might otherwise have missed. Our software helps drive consistency for the retailer and build confidence for the shopper.

We love spending time in retail and seeing first hand how retailers use our POS software.

POS software business intelligence platform shines for small business retailers

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The Visual Deck business intelligence platform from retailers using the Tower Systems small business POS software has received more kudos from business mentors, advisors and accountants seeing the BI platform for the first time at Xerocon South, the Xero users conference in Brisbane last week.

The reaction was terrific when they saw the easy access to business performance comparison data in  visual way, from our cloud based application.

They loved that it was accessible from anywhere including by them in their businesses where they support small business.

They loved the fast year on year comparison.

They loved the KPI focus of the app.

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We are proud of what we have delivered in the Visual Deck, that we are offering our customers a platform they can use to see the performance of their business, visually, as our experience is this will guide better business decisions. We are also proud of the elegance of the software.

The syncing between the in-store POS software and the Visual Deck is in the background, non intrusive.

The Visual Deck is particularly useful for retailers who are not in a business often.

Like all good software, the Visual Deck continues to evolve.

Retail business performance, seen differently.

The Visual Deck is a platform through which you can see the performance of your business, visually. Graphs replace reports, making trends obvious and a path ahead clearer to follow. Graphs that change with time and through which you can dive deeper into what is happening in your business.

The Visual Deck is only available for Tower Systems customers.

Small business retail management advice: how to recover from a ransomware attack

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The fastest way for a small business to recover from a ransomware or crypto lock attack is to have immediate access to full backup  of data and software from immediately prior to the installation of the malware that led to the attack.

A smart cloud based backup service is the very best protection. It is also the most cost effective.

While many small business retailers prefer the cheaper alternative of manually backing up each day, invariably these backups are either not done every day or they can be faulty.

Some business owners use free cloud backup services but as is the case with anything in life, you get what you pay for.

The Tower Systems smart cloud backup service costs $2 a day and can be stopped at any time. It is fast, continuous, local and off site in a secure server farm.

How Does Tower Backup Work?
The software performs an incremental backup every fifteen minutes. An incremental backup is a backup of files that have changed or are new since the last backup.

These incremental backups are catalogued on your NAS device. They are then collated to create your full system backup. This process allows access to backups from a particular point of time – even at the file level. Because backups are stored on the NAS device you have immediate access in-store as well as being sent to the Tower Systems Data Storage Centre in the cloud where a secure additional offsite copy of your data is kept.

How Does This Differ From My Daily Backup?
Retailer Backup ONLY backs up your Retailer Data leaving your other business data, accounting data, important documents and emails at risk. Tower Backup backs up your entire main PC, meaning all your business data is safe and secure. A copy of your business backup is also securely sent via the Internet to our secure data storage centre, giving you a safe off-site copy for protection.

Once Tower Backup is implemented you will no longer need to perform your daily backup. You or your staff will no longer need to wait for the daily backup to complete. The saving could be in excess of $150 per month if your backup is taking 15 minutes or more to complete.

Tower Systems invites users to suggest training topics

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As we prepare for the next semester of our free online training workshops we are inviting our customers to suggest topics they would like covered. Each time we do this we discover topics of interest – usually in the business operational space where software interfaces with business management.

We are proud to be resourced sufficiently and to have sufficient interest in our weekly online training workshops for us to continue with these.

It is hard work running the sessions, handling the follow up, providing the infrastructure and doing this week in week out. The work is worth it as it provides a valuable point of difference for us.

Years on, our free online training is resource from the company. We love the customer interaction every week.

Tower Systems POS software featured in XU magazine for Xero users

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IMG_2466We are thrilled with the covering of Tower Systems and our POS software across several pages of XU magazine, the magazine sought after by Xero accounting software users.

The latest issue of XU magazine, released at the Xerocon conference in Brisbane this week, is packed with practical business advice and support for small business owners, accountants and bookkeepers. It is a must read for anyone using Xero or connected with the Xero community.

We appreciate the opportunity to be part of this respected publication.

Using our POS software, small business retailers are able to save rostered hours in their businesses, be smarter in selling and marketing and be more informed in business decisions. These benefits are enhanced through the Xero link.

The latest article in XU magazine explains the benefits and presents Tower Systems as the professional software company it is.

What being at Xerocon South means for our POS software co

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FullSizeRender-1Being at Xerocon South is proving to be a wonderful experience. Spending all day talking with accountants and bookkeepers who help small business retailers run more successful businesses.

The discussions are detailed about small business challenges and opportunities, specific to specific niche retail channels that we serve such as toy shops, jewllers, garden centres and pet stores.

Talking business, talking Xero and talking smart cloud based software – we are loving it, loving the detail, loving the learning and loving the optimism.

This is an exciting and motivating event, especially for those of us serving the small business retail space.

What this event mean for us is ne connections, with accountants and bookkeepers – people like us who serve small businesses to help them run more successful businesses. This shared goal brings is close together.

We are the only vertical market POS software company here, enabling is top delve deep into our specialisation with accountants to help them be more specialist with their clients.

We took the photo early this morning before the doors opened at 8am. We love the green look.

Helping small business retailers engage in targeted marketing

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Next week we are hosting a free workshop on targeted marketing for retailers using our specialty retail POS software. This free training is part of our weekly free live training workshop program, training that people can access from anywhere.

Click here for more details on this training and to book.

We are proud to maintain our commitment to training, first established years ago. It is hard work deliver on the marketing pitch. Here at Tower systems we deliver. Plus, we are transparent about it with sessions listed publicly and numbers showing too – so you know it is real.

Small business retailers want certainty from their POS software company. We are committed to providing certainty of access to terrific software backed by accessible and friendly support.

If you are in specialty retail and want to engage in targeted marketing, this free workshop could be ideal for you.

Small business retailers benefit from using tags in smart POS software

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More and more of the small business retailers using our POS software are using the tags facilities in the software for more efficient management of inventory data managed by the software.

Tags in the Tower Systems Retailer software provide an easy way to manage stock. In the powerful stock manager facility you can select all items with a tag and then:

  1. Change price.
  2. Change description.
  3. Change department.
  4. Change category,.
  5. Change supplier.
  6. Add to an  an order.
  7. Stock take.

Tags are a terrific tool in your software for managing stock. We encourage you to use them. We can help.

Sunday retail management advice: how to sell your retail business when no one is interested

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Small and independent retail businesses can be a challenge to sell even in a strong economy. This is because they are often not understood and not presented well for sale.

One way to make a business more appealing is to be more open about it being for sale.

Put a sign in the window. Yes, this will tell your employees, customers and suppliers that you want to sell up and move on. Own that decision, embrace it. Stop worrying what people will think. Explain your good reason for putting the business on the market and then run the business with more energy and focus than ever before.  Your actions will demonstrate that people need not worry.

The sign in the window works on a couple of levels.

First, small businesses are more likely to appeal to people who live locally, people who may not be in the market to buy a business until they see your sign.  I know of one small business that had not sold in over a year and then sold in a week following a sign being put in the window. It could be that an employee is interested in buying the business.

Second, the sign is your reminder that the business has to be sale ready every day. Shoppers walking through your door are coming to an open house to see the business for sale. That’s how you should approach it – working your heart out presenting the business perfectly and appealingly every day.

Businesses can take time to sell. Sometimes it takes the right people seeing the ad at the right time for you to find a buyer.  The stars aligning aside, the most important barrier to selling any business is that it does not look or feel appealing, manageable and or capable of delivering the level of return a prospective purchaser would want. This is why you have to work hard and relentlessly to make your business look valuable, appealing and enjoyable.

Too often small business retailers think that the economy, retail channel issues or other external factors are slowing or halting the sale of the business. Even if this is the case, reject these thoughts, bring it back to you and your actions. If you want to sell your business then run it as if you want to sell it – every day.

Why more small business retailers are switching to Xero for their POS software integrated solution

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More small business retailers are switching to Xero for their business accounting solution and choosing the Tower Systems Xero integrated POS software for the retail front end.

Delivering a seamlessly integrated solution offering a whole of business approach backed by two respected IT companies with excellent customer service as the core focus.

We use Xero here at Tower Systems and there is no doubt that it offers an excellent accounting solution. Our experience with the integration helps us help our customers with proper setup as we can speak from experience.

With the POS software / xero integration retailers…

  1. Save time.
  2. Reduce mistakes.
  3. Reduce accounting fees.
  4. Have faster access to business data.
  5. Cut duplication.
  6. Have more time for parts of their business where they can make a more measurable difference.

While we integrate with MYOB and Quick Books, it is the elegant Xero integration we love because of the product itself. We are proud to be showing it off in a couple of weeks at the Xerocon conference in Brisbane.

We have a competition bagging Xero but we think that is because they did not get approved for integration.

Sunday retail management advice: how small business retailers can compete with a big national retailer

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Small and independent retailers often feel helpless when a big national retailer opens up nearby. There is no match for their range, buying power, advertising coverage or even news coverage.

The sheer size of a national competitor is what scares many smaller retailers. This is often enough for them to give up and close the business.

Giving up and running is the easy way out. There is no lesson learned, just an escape from the fear.

The alternative is to find out how to deal with the national retailer.

Here are five tips for small businesses on how to face and deal with a national retailer moving into the area:

  1. Don’t compete. By not talking about the competitor, pricing against them or pitching your business in any way, you separate yourself. While they may have similar products, it is unlikely that they are targeting your specific business so why target them? Focus instead on your own business. Not competing should include not advertising price comparisons, not focusing on the competitor at staff meetings, not expanding your range to sell more of what they sell and not obsessing about them. We were working with an independent retailer recently who decided to offer a product they sold which is also available in a nearby national retailer for 10% less than the sale price in the national retailer. This move gave the independent retailer a margin of 15%. In discussion I discovered that most of the customers who visited the independent retailer were unlikely to shop in the national retailer. So why compete on price? If you know why customers shop with you, you have the opportunity of not giving up margin out of fear.
  2. Run a better business. From the moment you hear about a new national retailer coming to town, look at every aspect of your business for opportunities for improvement. From the back room to the font counter fine tune your processes, employee training, stock buying and the look of the business. Dramatically improve your business from the inside out. This will improve your business health and help you weather challenges which may lie ahead. Too often, independent retailers wait until the national retailer is open to react. This is probably a year or two too late.
  3. Be unique. Look for ways to make your business unique. It could be on product range, operating hours, add-on services or something else. Embrace any opportunity to make your business unique. Even a unique niche range of products can give you traffic a big competitor will not chase. Try and focus on products which require a level of retail skill and knowledge to sell – national retailers have challenges hiring and retaining retail employees with specialist knowledge and skills.
  4. Engage the community. Connect with the community at every possible opportunity. Support local groups, speak at functions, get known as someone and a business who care deeply about the local community. Subtly make the connection that you are fortunate to be able to help because of your local business. Being smaller and independent you are better able to personally engage with the community. You and your team are the business whereas a national chain will always be the corporate. They can throw money around locally, you can throw time, knowledge and more flexible assistance.
  5. Tell your stories. Your retail narrative, your stories, connect you with the local community. Tell these through the people you contact, your own blog, a Facebook page and in the pages of the local newspaper. Tell human stories about your business, the people who work in it and the local stories which connect with it. Your stories could be about local community connection, convenience of shopping, commitment to range, personal customer service, product niche knowledge … there are many different narratives with which an independent retailer can connect. It is important that one you have your narrative you stick to is, that it inhabits your decisions, marketing and public presentation.

By acting early and in advance of a national retailer opening, you better position your business to weather their advertising and PR onslaught. Get in early, build a stronger business and understand that through this the new business in town will not be your competitor.

Helping small business retailers compete with our Xero / POS software integrated solution

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The most effective ways small business retailers can compete with big businesses and online is through efficient operation, accurate data and customer service touch-points that add appreciated value.

Tower Systems only sells its POS software to small business retailers.

We believe in small businesses, their importance to local communities and their broader economic value.

Through our software, our personal in-store training, 24/7 human and locally based help desk service, regional user meetings, weekly online workshops and other touch-points we help small business retailers beyond what is usual for POS software companies.

Our company motto is we’re here to help. We take this seriously. Everyday, out motto challenges us to help our customers in ways they do not expect, ways beyond the software itself.

Founded in 1981, Tower Systems has evolved as technology has evolved. The software we sell today is generations away from where we started. We are proud to have served some of our customers for decades.

More than 3,500 specialty small business retailers in Australia and New Zealand use our specialty POS software.

To us, a specialty retailer is one that offers services unique to the channel, services that define the business. We embed in our software for each retail channel facilities that serve needs unique to that channel. We take pride in doing this and enhancing these channel-specific facilities as the needs evolve.

We appreciate software cannot stand still. Every year we release significant enhancements, serving the needs of our customers. One such enhancement a couple of years ago was our Xero integration, approved by Xero and listed on their website as a partner.

The Xero integration delivers to retailers a seamless and deep connection between our POS software and Xero. This saves time and reduces bookkeeping costs for any small retail business.

The Tower Systems POS software / Xero link is another Tower AdvantageTM.

Beautiful software leverages POS software data

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Retailers are reacting to the beautiful interactive business intelligence reports available through the cloud-based platform released by Tower Systems.

Small business retailers are loving the elegant reporting, that they can access the reports from anywhere, that they can easily compare trading periods and that vitally important business data points are so accessible.

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This software is creating a buzz among retailers hungry for a fresh view of business performance and keen to see how they are competing with their most important competitor – themselves.

Tower Systems is grateful to the encouragement of its small business retail customers and their guidance in developing this and other exciting new software.

Tower Systems leverages Tyro and Xero partnership

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Thanks to the Tower Systems partnerships with Tyro broadband EFTPOS for retail and Xero and our direct integration with the beautiful Xero accounting software, we are thrilled to support the Tyro Smart Account. This has been outlined to our small business retail customers in this week’s customer email:

Our EFTPOS partner Tyro now offers a fee-free bank account that links to Xero and automates your supplier bill payments? It’s called the Tyro Smart Account, and is available exclusively to Tyro merchants.

If you’re using Tyro and Xero and you’d like to activate your Smart Account (it’s free after all), contact banking@tyro.com. Tyro is also offering complimentary Xero training on batch payments to all merchants who activate. The training is conducted by leading online Xero trainer Jet Convert and is valued at $110.

Sunday small business retail advice: everyday marketing for small business retailers

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We get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well. Here is a selection of everyday marketing tips we see working in almost any business.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

Small business retailers value personal and accessible POS software customer service

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We are winning good business for our POS software this year from retailers switching from other POS software. While the software is a factor in their decision to switch, customer service is top of mind.

Customers switching love:

  1. Personal service. When they call they talk to a human. And, yes, they can call any of our offices even toll free from NZ. We hear many stories of poor service from other POS software companies where personal contact is discouraged.
  2. Names.  Names matter. Were humanise our contact and support by people on our teams using their names, real names.
  3. Access to leadership. Our leadership team is directly accessible to our customers should they wish to escalate any issue. Too often we hear of other POS software companies sidestepping issues or completely ignoring requests to speak too senior management. We take personal service seriously.
  4. Free training weekly. People love our free and easily accessible live online training workshops.
  5. Free one-on-one training. People love that they can schedule top-up training long after the installation is done.
  6. Transparency on updates. People love that they can suggest changes and watch as other customers vote on their change suggestions.
  7. Extensive help desk coverage. People love our long hours and our weekend coverage.
  8. Response time. People love how quickly we respond to their queries.

These are points of difference we have invested in with infrastructure, people and management focus. We are thrilled to win business from other POS software companies because of these services we provide.

This whole package is part of our Tower AdvantageTM.

Everyday marketing tips for small business retailers

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Here at Tower Systems, through our work with our specialsist retail POS software, we get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well.

Here is a selection of everyday marketing tips we see working in almost any business. This list was first shared with our customers on the weekend, as part of our weekly email of advice, support and encouragement.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

Sunday retail management advice: interviewing prospective employees for your retail business

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Interviewing prospective employees is a personal thing in that it is all about you and your business. Get this one thing right and you get plenty of benefits for your business.

The type of people you want for your business can only be determined by you. This is why we say it is personal and why we do not advice a consistent corporate approach across all businesses.

That said, based on our many years working with and helping small business and independent retailers there are some basics to get right before or at the interview:

  1. Make sure prospective candidates are who they say they are. Check photo ID.
  2. Have them bring a Tax File Number – to show they are known to the government.
  3. Have them bring two written references.
  4. Advise them before the interview you may do a police check.
  5. Stalk them on social media to look for possible issues.
  6. Interview two or three candidates. Not too many though as it can take up time when if you vet them right prior to the interview you can have a good short list.

Now, on to the interview. The goal is to encourage conversation as it is from conversation that you can determine if you like the candidate and liking them is key to their future with the business.

Start by asking them what they think of the business and what they would change. The purpose of this is to test to see if they know much about the business and have any interest in it beyond a paycheque.

Ask them why your business. The reality is this question often elicits the answer they think you want rather than the truth. Press them on it.

Ask them about any experience they have that could help them in your business. This is designed to be open ended, encouraging conversation.

Usually, three or four topics in and you should have an idea if they are right for you. If the feeling at this point is they are not right for you, pull the pin on further discussion and than them for their time.

Other topics worth discussing are: how they relax, their dreams for the future, whether they collect anything, what they are passionate about and whether they read magazines. Each of these topics can be open ended – encouraging further conversation.

If you have a candidate you think is right, consider a paid trial of three hours. This is usually useful if you are not sure between two candidates.

Enjoying small business retail

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It is a thrill to see so many independent small retail businesses thriving through the winter of 2016. We are seeing businesses transforming from what has been traditional for their type of operation into fresh offerings that drive the appeal of the business beyond what has been traditional for them.

We love seeing this not only because of the pleasure of observing success but also because of a role we can play in helping to uncover and leverage good news for small business retailers.

Our commitment is to help our customers beyond the software to help them reach beyond the dreams they have for their businesses.

We are grateful every day for the opportunities that come our way.

The POS Software Blog

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