Tower Systems introduces a fresh approach online to serving POS software customers

know1Tower Systems today launches another major online customer service initiative with a new self-serve platform of advice, training and information accessible direct from our website.

This new facility is a one-stop-shop for people using our Point of Sale software who want to find answers for themselves. We have loaded this self-service facility with existing advice sheets, new advice sheets, all of our training videos, all forms for accessing other tools, conversation videos introducing our team, common questions – a live knowledge based of the questions our help desk team are most often asked and something called our procedures and processes – a section with information about us, our policies and how we do business.

Every item of content we have loaded can now have comments made on it. This opens our extraordinary library of advice sheets, videos and more to feedback – we’re looking forward to this so we can learn.

All content is searchable by keywords.

We have used a worldwide renowned content management and delivery platform as the basis for this major website upgrade to manage all of the content and provide easy access. This allows us to focus on the content – our area of expertise.

Check out the new online support platform here: http://support.towersystems.com.au/. If you go here without logging in you see the free content. Once you log in you get access to everything.

Our customers can access the new facility using their existing Tower website log in.

Our live national help desk service remains in place – we’re happy to take support calls from our customers. This self-serve service is for those who want to get answers for themselves 24/7.

Our approach with this launch is how we approach business. We have been developing the new content and delivery platform for some months. Today is the first time we have mentioned it as we’re ready to go live. We prefer to announce when we have something ready for people to use.

How retailers can break free from the old school approach to loyalty and give shoppers loyalty rewards they love

Close to a year ago we started secretly experimenting with a completely fresh approach to shopper loyalty. For many months we had been working on our discount vouchers facility, evolving it from an idea into a robust solution backed by excellent reporting while at the same time maintaining support for our traditional points-based VIP card and other loyalty offerings in our Point of Sale software.

In discount vouchers we wanted to deliver something genuinely unique, something that our customers could use to guide shopper loyalty. To achieve this it needed to be sophisticated yet easy to use. It also needed to be easily understood by customers. Oh, and it needed to have obvious value in the hands of shoppers. Finally, we need to undertake the final phase of development while it was being used in retail, so we could respond to retailer and shopper feedback.

While we knew the value of the old-school points-based VIP cards was falling rapidly since they no longer offered a point of difference, we committed to maintaining our support for this approach for those retailers who wanted to remain in this space.

Today, close to a year on from our first trial site, we are thrilled with the results achieved by discount vouchers – or whatever retailers call them … yes, they can give them their own name thanks to naming flexibility in the software. Also a year on, no one has delivered what we have. Sure they have tried, even explicitly saying they have what we have. but they don’t. What we have is unique because it can’t be copied by looking at it from the outside.

Deep within our software retailers partnering with us have options they can set to deliver shopper rewards through discount vouchers that are truly unique to their business even if a retailer nearby is running the same software from us. This is the beauty of the flexibility and power we have built into the software. Settings are personal to each business and they can be changed easily and immediately. This provides retailers with flexibility. They can also change by day and by type of shopper. Indeed, the flexibility and power multiply with each layer of flexibility that we provide.

So, how can retailers using a points based system break free? With our PSO software it’s easy. They can convert points to a voucher value from and from then on run with the vouchers. Or, they can use both. Retailers have the flexibility they want at their fingertips.

Tower Systems backs its exclusive and best-practice shopper loyalty solutions with mature and considered advice to help retailers make the most of the opportunities – to drive shopper traffic and sales. Our experience as retailers helps us take retailers bend technical advice. We have a loyalty rewards specialist in our help desk who helps our retailers embrace the opportunity in these facilities inn our software.

Discount Voucher exclusivity paying dividends for Tower Systems retailers

The EXCLUSIVE discount vouchers facilities released by Tower Systems months ago and first secretly trailed in february this year are proving to deliver an excellent sales attraction for us. We are winning business from newsagents, jewellers, bike retailers, garden centres, gift shops and others who are loving the discount voucher tools.

Here is a video from a coupe of months ago where our CEO talks about using vouchers in one of his shops.

This video shows our practical hands-on connection with our software, how we engage beyond the software itself. It’s an excellent point of difference for us.

Discount vouchers from Tower Systems will be helping hundreds of retailers this Christmas!

Software enhancements help garden centres leverage more from garden centre software

The latest garden centre software form Tower Systems is providing garden centres with more facilities for managing their businesses and guiding shoppers to spend more.

Our latest enhancements in the area of shopper loyalty bring together two different loyalty offerings into a combined approach. The combination is like the one 1 + 1 = 3 situation. We have developed a powerful solution sought by garden centre owners and managers keen to deliver a flexible and valuable point of difference with which to drive shopper loyalty.

The latest garden software from Tower Systems is out now and more enhancements are to follow thanks to our work with garden centre owners and their suppliers. The support from the channel has been excellent.

Catalogue season in full flight for small and independent retailers

Our Point of Sale software in in high use right now in managing the setup and management of catalogues in all sorts of retail businesses for the Christmas season. Being able to handle multiple catalogues at once, our software is loved by retailers as they service every day discount business alongside Christmas sales.

We work with suppliers, retail marketing groups, wholesalers and retailers to make running catalogues as easy to operate and straightforward to manage.

By enabling the easy management of special pricing and other terms for a collection of products and for a specified date range, retailers using our Point of Sale software are able to track and handle a variety of Christmas related offers.

While we call the facilities catalogue management, they go way beyond this, delivering access to whole of business tools of value to retailers.

It is at the sales counter where our catalogue management facilities save time as they enable the sales team to focus on selling rather than having to check pricing to ensure they charge correctly.  Our software applies pricing according to the rules created in our catalogue management facilities.  these rules can be price based.  They can also volume based – i.e. buy this and get that for free.

In the back office, we track catalogue performance and provide management reporting to enable appropriate business management attention to be paid on this.

Tower Systems leadership role in POS software / supplier EDI engagement

Thanks to ou work across a range of retail channels and with several EDI platform partners Tower Systems brings to any EDI discussion broad experience and insights.

This was particularly useful recently when an EDI partner in one retail channel wanted to take an approach that we knew would not work as it disregarded best practice in EDI. We shared our experiences from another channel and our suggested approach is now being adpoted.

We’re not out to control anything in the EDI arena. No, our goal is to help retailers have access to best-practice EDI solutions that serve their needs and do not burden them with unnecessary operational overhead.

We are grateful to our various EDI partners for the experiences they are giving us for it is these experiences that help us be more knowledgable in the EDI area.

POS software makes emailing purchase orders easier

The latest enhancements in our Point of Sale software make the emailing of purchase orders from retailers to suppliers even easier, thereby building a stronger connection between retailers and their suppliers. Doing this in a structured and standard way provides retailer greater certainty over business data dn replenishment stock than if manual paper-based processes were to be followed.

By initiating replenishment of inventory from within the POS software, retailers are able to control data from their end. This helps fuel certainty for the businesses from their end rather than relying on supplier driven data. This is vitally important for business owners who are actively engaged in making decisions based on accurate business data.

Tower Systems actively works with suppliers across a range of retail channels including jewellers, bike retailers, garden centres, adult shops, homewares shops, pet stores and newsagents to serve the various industry-specific needs and thereby provide maximum flexibility to retailers.

Sunday small business retailer management advice: 10 ways POS software can save money

  1. Roster based on sales. Look at your sales by time and roster accordingly.
  2. Order based on stock sales – using a recorder report is more efficient than manual ordering.
  3. Use integrated eftpos – Tyro connected directly to your Tower software – eliminate costly mistakes.
  4. Eliminate keystrokes at the counter. Every keystroke eliminated is a potential mistake saved. Scan all you sell for a good start.
  5. Manage your end of shift. Use the end of shift processes in our software and get rid of challenged manual processes.
  6. Backup when you want. Using flexible backup processes save time with an off site backup done when you choose.
  7. replace manual processes where appropriate in your business: customer age checking, LayBy, serial number tracking, shopper loyalty, shopper special orders.
  8. Easily transfer accounting related data to your accounting system and eliminate double handling.
  9. Catch shopper theft through structured spot stock takes.
  10. Catch employee theft through consistent use of theft management tools.

Tower Systems offers more money saving opportunities in its Point of Sale software for a broad range of retail niches. We will help you get the most from our software.

More retail groups to benefit from loyalty software integration

The Plants Plus corporate loyalty program integration with the Tower Systems garden centre POS software offers another loyalty option not only to Plants Plus stores but also to other groups of retailers looking to roll out a group-wide loyalty solution.

Developed by Tower Systems is association with the Vii Accumulate loyalty specialists, the Vii integration undertaken by Tower is now available for other groups too.

The Vii integration is one of several loyalty integrations and offerings from Tower as it leads in a range of specialist retail marketplaces in the loyalty stakes. From single store solutions to group wide loyalty solutions Tower Systems is providing to be flexible, competitive and valuable in helping retailers serve their customers with flexible and valuable loyalty offerings.

Integrations to platforms such as Vii are not offered to everyone and they can be complex and expensive to complete and pass.

Other loyalty offerings from Tower Systems include:

  1. Single store VIP card support.
  2. Multi store VIP card support.
  3. Discount vouchers.
  4. VIP card / Discount voucher joint program.
  5. Two other loyalty integrations.

Flexibility is the key here. tower Systems offers its customers genuine choice when it comes to loyalty.

Tower Systems provides POS software users and suppliers with more EDI options

The release of the Sprint 3 EDI integration by Tower Systems increases the options available to the many retailers and their suppliers already using our Point of Sale software. Sprint 3 is an easily accessible EDI platform developed to serve retailers and suppliers in a range of channels. The Tower integration serves two-way traffic covering purchasing and invoicing.

Giving retailers and suppliers more options in the EDI area provides better customer service to the Tower community of retailers and their suppliers. It means that suppliers especially can shop around for the EDI platform that best suits their needs.

Our work with Sprint 3 in meeting their compliance standards is another example of Tower Systems leading in several channels in which it operates.

EDI is the glue between retailers and suppliers. In presenting options Tower Systems is facilitating competition and offering flexibility – a move welcomed by those who have become frustrated by EDI services in monopoly situations.

Easier automated backups for POS software users

The latest release of our Point of Sale software includes more backup options. Responding to user requests we have increased the flexibility of backup services including our automated backups, cloud backups and non traditional external backups. The backup options provided as part of the Tower software are comprehensive and reliable.

In providing our customers with more options we are demonstrating a commitment to flexibility to best serve the needs of our customers.

We don’t lock our customers into our software so keeping it best-practice is important to our customer retention.

The backup enhancements in the latest release demonstrate our commitment to excellent customer service.

Improved security against retail employee theft in Point of Sale software

Tower Systems has released an update to its Point of Sale software that enhances security against employee theft. The new facility extends the reach of what the software tracks in terms of employee behaviour, strengthening the tracking ability of the business over possible employee theft.

We are not publishing details of the enhancements here as we do not want to warn retail employees about the additional data we are capturing.

The enhanced retail employee theft tracking is part of the latest update to the Tower POS software, an update released last month and provided for free to retailers who are part of the Tower AdvantageTM program.

This latest security enhancement is one of a site of enhancements to our software pitched to us by our cust9omers through our exclusive Software Ideas facility whereby our customers can detail their ideas and others can vote on them.

Helping small business retailers under stock turn, ROI and other key performance indicators

In our Point of Sale software we provide retailers with easy access to key performance indicators for their business. While many POS software packages provide access to this information, we take it further by offering training in how tounderstand this information and the business decisions that can flow from such understanding.

By helping our customers understand business terms like Return on Investment and Stock Turn and how such understanding drives more valuable business decisions Tower Systems is delivering practical, bankable, to many small and independent retail businesses.

As experienced retailers ourselves we understand the importance of managing a business based on sound data. We leverage our retail experience for our customers by providing advice they can understand and use to derive more value from their businesses.

Calls to our help desk can be about these business terms as much as they can be about advice on how to use our software. We welcome the opportunity to step outside the common software help desk service and delve deeper into business management training.

How discount vouchers help small independent retailers make more money

The discount voucher facilities being used by retailers enjoying the Point of Sale software from Tower Systems are increasing sales according to retailer feedback.  Just about every day we hear stories from retailers about additional sales they have made as a result of the discount vouchers produced by our software customer receipts.

Retailers moving from old-school points-based VIP card programs to discount vouchers report greater shopper engagement and new positive customer feedback about the vouchers.

Retailers where the vouchers have been in use for some months report measurable bottom line growth directly attributable to the Tower Systems discount vouchers.

Retailer feedback indicates that the discount vouchers are working in a broad range of businesses including jewellers, bike retailers, newsagents, garden centres, gift sips and homewares stores. We are seeing them work with high transaction values as well as low transaction values.

By front-ending loyalty, retailers are able to get shoppers spending more money in the business on that visit. This is vital in the situation where shoppers are not regulars in the business.  Those not using the voucher in the visit most likely will be back within a week. Feedback suggests that 45% of vouchers used are redeemed within seven days of the purchase.

The most common feedback is in the form of an email from a customer using discount vouchers like this one:

Just a quick note to say I LOVE LOVE LOVE the discount vouchers. I have been using them for two months now and its like someone turned on the lights. Sales are up and customers are happier. Thank you!

Other customers give us specific examples of how the vouchers are used by customers. we love all the feedback. Some of it has helped us make enhancements to the discount vouchers facilities to extend the opportunity for our retail customers.

We are thrilled to have released such valuable software to our 2,000+ customers.

Garden centre software promotion in leading industry journal

We are excited for the promotion of our garden centre software in a leading trade journal later this month as it will announce the release of new software with enhancements developed with some leading garden centres.

One of the most exciting enhancements is in the area of shopper loyalty. We are combining VIP facilities and discount voucher facilities to create an even better suite for garden centres keen on offering both and combining them for greater shopper power and business value.

We see our work with garden centres and nurseries in Australia and New Zealand as joining in a journey to deliver better business efficiency and more valuable business success. This is done through improved customer experiences, more efficient inventory management and astute business performance reporting guiding better decisions.

We call it a journey because there is no end point. Like all good software, our POS software and our garden centre software continue to evolve to meet the  needs of the evolving marketplace.

this latest promotion in a trade journal is exciting for the feedback it will bring.

 

Garden centre software supports garden centres and nurseries and their suppliers

Our Tower Systems Garden centre software supports the Nursery and Garden Industry NSW & ACT association.

Through formal sponsorship and support for professional development and networking events our work with the NGINA is important to us and to our customers.

Through our work with the NGINA we have developed a better understanding of the needs of garden centres and nurseries and their suppliers. This has resulted in further enhancement of our garden centre software for the benefit of existing and future customers.

Our garden centre software has grown out of our generic Point of sale software. We have included facilities specific to the needs of garden centres such as repotting that save time and enhance the services available to a garden centre.

One thing we love about working with garden centres is the people we get to work with. We’re encountering happy and relaxed people who love their jobs and love their customers. We love this!

Enhancing the VIP card / discount voucher opportunity

The latest release of the Tower Systems Point of Sale software has delivered an even better solution in the VIP card / discount voucher space. By connecting twi quite different loyalty offers in our software in a unique retailer-driven way, Tower Systems is empowering retailers to run with the loyalty pitch that best suits their business needs. This includes offering either loyalty program or a blend of both or converting from one to the other in a way that carries forward value.

Tower Systems provides leadership in best practice loyalty solutions designed to provide small business retailers facilities and abilities to leverage shopper engagement to be more loyal and therefore more commercially valuable for the business as well as valuable for the shopper.

Loyalty, after all, is about driving benefits for the business and the shopper.

The latest enhancements are out now and being used by engaged retailers.

Sunday small business retailer management advice: chase what you don’t know

We love it when retailers ask us for help in better understanding their business. We embrace the opportunity, digging into their data, looking for insights about their business that they may not have been presented before.

We think it’s important for retailers to chase what they don’t know about their businesses. Often, buried in their business data, are insights into customer behaviour, supplier support and product performance that they may have missed in their day to day management.

So our tip today is for retailers to use their business data and to ask our help in doing this. We will gladly delve deep into data and present to retailers information they may have missed or not even seen before, vital information about their business that can feed better business decisions.

Chase what you don’t know about your retail business and be ready to unlock valuable opportunities. The result can be a more valuable business.

POS software helps drive Father’s Day sales for gift shops, garden centres, newsagencies and bike retailers

The catalogue facilities in our Point of Sale software have been helping jewellers, bike retailers, garden centres, gift shops, homewares shops and newsagencies to embrace the sales opportunity of the 2013 Father’s Day season.  They have been able to run special pricing just for the Father’s Day season using date based catalogue tools.

Our POS software has also helped with the creation of Father’s Day hampers and similar gifting opportunities where multiple items are put together to be given as a Father’s Day gift.  The software manages the aggregation of the hamper and the breakdown to single products should it not sell.

These and other tools help retailers make the most from retail seasons such as Father’s Day. We back the tools with free advice and training for retailers using our software.

Discount vouchers driving retail sales for more small business retailers

The discount vouchers facility launched earlier this year is helping more and more of our Point of Sale software users to drive sales growth. Every day we are hearing from retailers on how their use of discount vouchers is changing shopper behaviour and growing sales. They’re thrilled and we’re thrilled. helping retailers build more valuable businesses is what we are here for.

Retailers love the free one-on-one training from our POS software company

Retailers using our Point of Sale software and who are covered by our Tower AdvantageTM software support package have access to free one-on-one training every year, for years after they install our software. The training can cover any aspect of our POS software.

We have customers who have used the software for ten years taking up the free training to learn more about parts of the software they have never visited. we have others using the training to learn more about our amazing reporting tools.

The training is schedule to suit the timing requirements of our customers. And it is genuinely one-on-one, making it personalised for our customers. This is a bonus where people can get questions specific to their business answered.

To encourage our customers to take up the free offer we have promoted it in our print and email newsletters and through help desk contact. This is a service we want to see used, so that our customers get more from their technology investment.

This free one-on-one POS software training is another point of difference for Tower Systems.

Why garden centres love the Tower Systems garden centre software

More and more garden centres are choosing garden centre software from Tower Systems. Thanks to continually enhanced facilities specific for garden centres and nurseries, the Tower garden centre software is proving to be a valuable business partner for a diverse range of garden centres.

First released a few years ago, this locally developed software was most recently updated just a few weeks ago with even better shopper loyalty facilities and other benefits developed in association with garden centre owners and managers. The next update is due to hit the market in the next six weeks.

Serving indoor and outdoor garden situations, this software is in wide use now right across Australia … and use is growing.

Garden centre owners are able to help employees make the most of the garden centre software thanks to a video based training curriculum developed specifically for garden centres. This draws together more than 100 videos in a curriculum that is managed by the Tower education delivery platform – tracking employee engagement in the training.

Easy to access training in industry specific software makes this an easy system to sell and install.

POS software stand at Melbourne Gift and Home & Giving Fair busy

Our Point of Sale software stand at the Home & Giving fair this weekend has been busy and we still have three days to go – usually the busiest for this event.

While we have our gift shop software on show, we’re seeing jewellers, garden centre owners, newsagents, pharmacists and other retailers we can help with smart POS software.

Having support as well as sales people enables us to answer queries for existing customers – adding value of their fair experience.

The photo shows just one end of our wide stand.

Terrific Garden Centre trade show

We had a terrific time at the NGIA garden centre trade show earlier this week in Queensland. In addition to excellent networking we got to show off our garden centre software to new prospects as well as suppliers to garden centres and nurseries. We were showing a new release of our software released this week.

Trade shows continue to be important in marketing activity supporting our Point of Sale software.