The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorynewsagency software

Changing LayBy in small business retail forever

September 1, 2017
2 Min read
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Tower Systems brought interest free immediate shipping LayBy to websites months ago. It has helped many retailers win sales they otherwise might have lost, and at minimal cost to the retailers.

Now, we are bringing immediate collect interest-free LayBy to physical retail businesses.

Thanks to months of behind the scenes tech innovation in our software and with a respected public company in the finance space we are on the cusp of launching a game changer for in-store LayBy.

Shoppers can purchase and take goods away with them immediately.

Payments are made over an agreed period of time.

The retailer is paid right away.

The retailers is not responsible for collecting payment from the customer.

The cost to the retailer is fractional thanks to the Tower relationship.

The customer has the items for immediate giving if gifts or for use if they have purchased for personal use.

There is no need to store lay-by items.

There is no paperwork to follow up lay-by payment and collection.

In all, for everyone, life is easier.

This is a game changer for locally owned small family run retail businesses. It brings big business tools to these local independent retail businesses. It empowers them to be more competitive.

Bringing a comprehensive professionally backed interest free lay-by facility to our POS software has taken time because of regulatory requirements and given the size of the necessary finance company backing.

Tower Systems has brought together a range of resources, tech skills and retailers to bring this opportunity to live, to do it in a way that is best practice and meets all necessary regulations.

Now, if a shopper is passing through and wants an item for which they cannot pay right away, using this new soon to launch facility the retailer has an alternative with which to win the sale today. This is especially valuable in tourist locations.

Integrated with the POS software and offering a fast (60 second to 120 second) approval process, this game changing solution will help many local retail businesses win sales leading up to Christmas 2017 that they might otherwise have lost.

Like AfterPay but not AfterPay, the solution being delivered by Tower Systems is easy to use, easy to understand, fast to leverage and loved by shoppers. We have been using it all year online and it is a dream.

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Workshop on special customer orders in POS software loved by retailers

August 30, 2017
2 Min read
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Yesterday, Tower Systems hosted a major workshop on how to leverage special customer orders in our POS software to help any retail business grow revenue and increase customer stickiness.

Our pitch explained the value of using smart software that manages the special customer orders process through the entire business:

If you have an order book at the counter or in the office, for orders that are too messy or cumbersome to put through your software, Special Customer Orders in the Tower Systems POS software could be ideal.

If you or staff are forgetting to track special orders when they come in or are challenged advising customers when special orders are read to be collected, this software can make the whole process hassle-free for you.

We can help you win more business.

We make it easy for every employee to handle special customer orders with consistency, even casual employees.

Developed in close consultation with retailers in the jeweller, bike retail, produce, toy and garden centre retail channels, the Special Customer Orders facility in the Tower Systems POS software is powerful, flexible and enjoyable.

See it live in this free online workshop. We will demonstrate the software to you, take questions and share user insights.

The demonstration will take only half an hour. We are sure you will be surprised how fare this function in the Tower software goes.

We are grateful to all our customers who participated. It was a full session with more than twenty participating, learning, for free.

This session is another in our regular series of free learning opportunities for our POS software companies.

Social customer orders functionality is unique to Tower Systems. What we have developed is deep and comprehensive, created based on the needs shown to us by our customers in various retail channels. We build the facilities from scratch, based on the customer outlined requirements.

We are grateful to our customers for supporting this training session, and, indeed, all of our free online training workshops.

We develop software and websites for: gift shops, jewellers,  bike shops, toy shops, fishing/outdoors businesses, garden centres/nurseries, pet shops, produce stores, firearms businesses and newsagents.

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Easy synching on stock on hand for physical store connected websites

August 28, 2017
2 Min read
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The syncing of stock on hand data between physical shops and websites is key to successful online selling.

Given that the most significant use of websites is to see what stock its available in-store, accurate stock on hand data is a core factor in driving online sales.

Retailers using our Tower Systems POS software and one of our various webstore link facilities can determine the best timing for data synch between the physical and online store. The frequency of any such synch is determined by the type of products being sold.

We have customers who prefer to synch every five minutes through to customers who synch daily, and all manner in between.

We work with our customers to understand product sale frequency and then provide advice based on this and our own experience working with many successful POS software / webstore integrations across a range of retail channels.

The way we do the synch is fast and accurate, of little drain on the retail business and the internet connection.

Given our experience in this space and the value of experience in many different businesses, we are not get four of such synching. Our approach is best-practice, fast, accurate and loved by shoppers and retailers.

Getting this synching process is right for small business retailers who want to sell with confidence online. Shoppers who purchase online only to be told sorry that item is out of stock get frustrated as they bought wanting the product.l The requirement for accurate stock on hand data on websites is critical.

A good website will not only show products that are currently available, they will go further and show the actual quantity on hand of every item. While this can benefit a competitor targeting a business, in most cases the customers love it and gain confidence in a business as a result of this.

As POS software developers and website developers Tower Systems is skilled on both sides of the tech solution. We are able to demonstrate local retail business connected POS software that is discovering new shoppers for local businesses. The win is valuable, bankable. It all starts with a fast and accurate synch between the POS software and the website.

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Designer receipts make our POS software elegant

August 18, 2017
1 Min read
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Small business retailers are loving our designer receipts. They love the ease of change. They love the beautiful outcome. They love the flexibility.

We think receipts should help a retail business win more sales. Ours do … thanks to you being able to create what ou want, how you want.

Tower Systems offers designer receipts as part of its comprehensive POS software and through these we offer a beautiful point of difference.

They are another Tower AdvantageTM.

For too long receipts have been seen as a necessary accounting function in retail businesses. designer receipts are different. They are an extension of marketing in any business. They are smart, appealing, elegant – a wonderful way to help grow the business.

While other POS software companies may say they allow you to customise receipts, none has the Tower Systems designer receipts facilities.

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Free POS software training workshops

August 10, 2017
1 Min read
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These trainings are 100% live and interactive. They can be accessed from anywhere in the world. They are another example of Tower Systems delivering on its promises to its customers. We are grateful for the support of our customers in participating in these free training events:

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Australian newsagency sales performance benchmark study results

August 9, 2017
8 Min read
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For fifteen years, Tower Systems has published quarterly sales performance benchmark results based on accurate data from a broad cross-section of retail newsagency businesses.

This study is the most comprehensive even for the newsagency channel. Here is the latest report, for the April – June quarter of 2017 compares to 2016 on a same store basis.

The April – June quarter was tough for core products sold through the newsagency channel. In addition to the continuing decline in print media sales, this quarter’s benchmark results reveal a troubling downturn in lottery revenue as well as card revenue.

Here are the headline numbers by key product category:

  1. Magazine unit sales declined 11%.
  2. Greeting card revenue declined 4%.
  3. Lottery revenue declines 4%.
  4. Newspaper unit sales declined 12%.
  5. Gift revenue increased by 11%.
  6. Toy revenue increased by 16%.
  7. Stationery revenue declined 8%.

These are not good headline numbers. The bottom is falling out of the historic core of the newsagency channel. This will not be news to many as it continues a trend we have seen in this benchmark study for several years.

The above percentages reflect the overall performance of the 181 newsagency businesses in this benchmark study. It includes stores from a range of banner groups as well as independents. There are large businesses and small. Some are in shopping centres while others are on then high street. The cross-section is broad.

What is concerning is the pace of decline, especially with magazines as the decline had slowed recently. Looking more closely at the data, the decline is in the volume categories. Fringe categories such as special interest titles are doing well. Indeed, some segments show terrific growth.

Newsagents need to manage the overhead cost of newspapers and magazines. Labour, space and capital investment needs to be kept in line with the gross profit contribution of these categories. Busy work relating to newspapers and magazines should be eliminated.

The decline in greeting card revenue is a surprise. The reported percentage of decline, 4%, does not read well. However, like all the above data points, it is an average from the entire data pool. There are stores experiencing decline above 20% with others reporting growth above 20%. There is a clear correlation between stores with strong gift sales and card performance – in this case card revenue is stronger.

GOOD NEWS.

The good news is the performance of businesses playing outside the traditional space. For example, the newsagency with $25,000 in toy revenue in the quarter, reflecting growth of 18% or the newsagency with $45,000 in gift revenue and year on year growth of 22% of the newsagency with card revenue of $47,000 and year on year growth of 22%.

There are many good news stories in the latest study results. However, the good news will be overshadowed by the performance of the majority. It is challenging, some days, to know what to do or say to cut through with newsagents who are not engaged.

Too many newsagents think growth will come from categories close to what they have done historically. For example, too many get into cheap social stationery thinking that is competitive with Kikki.K or Typo.

My experience is the best growth comes from turning away from traditional lines and traditional suppliers and going with products and price points you would never have considered for a newsagency business. I see this approach working well in the benchmark results in businesses of different sizes and in different situations.

OVERALL PERFORMANCE DATA.

  1. Customer traffic. 78% of newsagents report average decline of 5%.
  2. Overall sales. 53% reported an average revenue decline of 3%.
  3. Basket depth. 61% report a 2% decrease in basket size.
  4. Basket dollar value. 63% report a decrease in basket value of 3%.

It is in the overall business gross profit numbers where the differences in businesses can be seen. 62% sit in the traditional newsagency GP performance band of 28% – 30%. 7% sit below 28%. 20% sit in the GP band of 30% and 35%. 7% sit between 35% and 40%. The rest, 4%, have a GP of more than 40%.

GP is a function of what you stock and the type of shoppers you attract to the business. Buying is where it starts.

WHAT IS DRIVING THE DECLINES?

Close to 80% of the businesses in the benchmark reported a decline in traffic with the average decline set at 5%. However, just over half reported a decline in revenue. This is because plenty are selling higher priced items, usually gifts. This softens the blow of the decline in legacy products.

I think the traffic decline is being driven by a decline in interest in legacy products on which traditional newsagency businesses have relied. I have said for years it is crucial newsagents have a strategy to drive net new traffic. Relying on legacy product to sell new products is not a plan. You need to source new products and to use these to attract people to your business who would otherwise not have shopped with you.

HOW TO RESPOND TO TRAFFIC DECLINES?

Any newsagency business can be successful, regardless of location and situation. This is truer today than at any time in the past thanks to what we can see being achieved online – not only in newsagency businesses but through other retail channels.

The key to success is to not run the business as a newsagency. That’s is, to not obsess about legacy products. Focus on new traffic products. Focus on price points you would usually say would never work in your business. Buy products you think will never work. Be radical and through discover what is possible in your business.

I urge you to ask yourself daily, what have I done today to reach a new shopper, someone who does not know we exist? This is what successful businesses in the benchmark study are doing and doing well.

DOES THE NEWSAGENCY CHANNEL HAVE A FUTURE?

I ask this every quarter. My answer remains – Yes! Absolutely. If you are prepared to shrug off what has been traditional for a newsagency business, stop hoarding, embrace change and embrace social media – you can have a bright future. The transformation from traditional to the new world must be urgent and dramatic.

AGENCY IS OVER.

My opinion remains – there is no upside in any agency parts of the business. People saying they are proud to be called a newsagent are entitled to their view. History will show that era is behind us.

OPTIMISTIC.

I am optimistic for my own newsagency businesses and for the businesses of many newsagents. Indeed, I have opened a new outlet the last few months. It does not look or feel like a newsagency. The numbers are terrific.

WHY I DO THIS STUDY

My interest in the study is as a newsagent and as a supplier to the channel through Tower Systems and through newsXpress. I want the channel to grow for selfish reasons and because it has been my life since 1981. I am invested.

BENCHMARK GOALS.

I am often asked for benchmark goals newsagents ought to aim for. Here are some benchmarks I have developed in my work with newsXpress and through Tower Systems:

  1. Gross profit: this is the goal gross profit for all product sales not taking into account any revenue or costs related to any agency business. The traditional newsagency average sits at 28% to 32%. For a newsagency focused on the future, the goal has to be at least 45%.
  2. Ratio of Gift revenue to Card revenue: 50% minimum. The goal ought to be 100% or more. If you do $100K a year in cards, target to do $100K in gifts, or more.
  3. Revenue per employee – $250 an hour minimum not including agency revenue. This is a contentious KPI. If you think it is not for you, work the numbers back and see what your number needs to be based on each labour hour in the business.
  4. Revenue PSQM $4,500 – $8,500 depending on country vs. city / high street to shopping centre and depending of product mix. Higher GP lower revenue required.
  5. Overall revenue mix percentage targets: Cards: 25%; Gifts/toys/plush: 25%; Stat: 10%; magazines/newspapers: 20%; other: 15%.
  6. FLOORSPACE ALLOCATION: Cards: 25%; Gifts/toys/plush: 25%; Stat: 8%; magazines/newspapers: 15%; other products: 15%; office/back room / counter: 12%. It’s rare you make money from an office or store room.
  7. Mark-up goals: Stationery: 125%; Gifts 110%; plush: 110%.
  8. Occupancy cost: between 9% and 11% of revenue where revenue is product revenue plus commission from agency lines. Location and situation are a big factor in this benchmark. For example, a large shopping centre business will have a higher cost than a high street situation.
  9. Labour cost: between 9% and 11% of revenue where revenue is product revenue plus commission from agency lines. Labour cost should include fair market costs for all who work in the business. (See above).

Mark Fletcher.
Email: mark@towersystems.com.au  Website: www.towersystems.com.au  Blog: www.newsagencyblog.com.au
M | 0418 321 338

Footnote: I founded Tower Systems in 1981. That company now serves in excess of 1,750 newsagents as customers with its newsagency software. In 2005, I joined newsXpress. That newsagency marketing group now serves 243 retail businesses with a traffic and revenue growth strategy.

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Free ecommerce workshops for small business retailers in Sydney

August 8, 2017
1 Min read
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We are bringing our free workshop: Connecting online and in-store, how to make ecommerce work for your small business to Sydney later this month. Click the links below to book. each session will run for 2 hours. Refreshments provided:

  • August 24, 8am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.
  • August 24, 11am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.

We will demonstrate live websites that are connected to our Retailer POS software in local businesses. We will also show how to transfer stock to a website and how to manage images. We will answer all your website related questions. Bookings are essential.

All retailers are welcome to this educational and informative session.

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Another twenty one newsagents switch to Tower Systems

August 7, 2017
1 Min read
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Another twenty one newsagents have switched from other newsagency software to the Tower Systems newsagency software. This is on top of newsagents installing our newsagency software where they did not have a newsagency system in place.

Many hundreds of newsagents have switched to Tower Systems as they have seen our software bring new opportunities in new revenue and new traffic areas that are valuable to evolving newsagency businesses.

Serving close to 1,800 newsagents, Tower Systems serves more newsagents with its software than all other newsagency software companies combined.

We are grateful for the support of our customers. This means the world to us, to all who work here, and to the broader Tower Systems newsagent community.

In the latest update of our newsagency software we have enhanced facilities that enable newsagents to grow their businesses. This is good news. We back the software with practical help and advice, helping newsagents engage with their businesses in more valuable ways.

While we continue to support legacy category requirements, it is in new revenue stream areas that newsagents love what we do the most.

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Terrific first two days of Melbourne Gift Fair

August 7, 2017
1 Min read
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We are loving Melbourne Gift Fair this year. Plenty of people stopped by our stand over the first two days, to find out more about our Gift Shop Software and our POS software e-commerce integrations.

This is a good trade show of us thanks to the various markets in which we service being represented at the event.

Now, onto day three.

We have been doing this fair for the last twelve years, long before it was fashionable. Our history helps us as we present a familiar face and name. Stability matters in small business.

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Small business retail advice: save time and money with Xero POS software integration

August 6, 2017
1 Min read
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Save time, eliminate bookkeeping costs, cut mistakes and make better business decisions sooner with the Tower Systems POS software Xero integration.

Our Xero partnership sees us linking direct to Xero. No middleware. No third p[arty. This is a direct, fast and time saving link. It is best-practice.

We use this link ourselves in the retail businesses we own and run. We know it works a treat. Our accountant loves it.

The Xero integration designed by Tower Systems, working with the folks at Xero, makes it easy for small business retailers to cut accounting paperwork and thereby tap into time and money saving benefits.

We use our Xero integrated POS software ourselves. This enables us to provide practical advice on how to benefit the most from Xero and our POS software working together.

Our customers have access to our in-house CPA, to provide a professional accounting perspective on the link and how to get the most from it.

Tower Systems is a unique POS software company. In addition to serving 3,500+ small business retailers, we own and operate several retail businesses as live test sites. Our in-house CPA manages the accounts for these retail businesses.

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Tower Systems small business POS software on show at Melbourne Gift Fair in August

July 28, 2017
1 Min read
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We are excited to be showing our latest POS software packages for gift shops, jewellers, bike shops, pet shops,  toy shops, fishing/outdoors, garden centres/nurseries, newsagents, produce stores and firearms retailers at the gift fair in Melbourne in a few weeks.

Having done this fair for many years, we understand the value retailers in a range of specialty niches place on the large event.

Many regard it as the best gift fair in Australia.

Tower Systems has been the most consistent POS software supporter of the fair and those who attend.  It has certainly been valuable for us, helping us reach many prospects who have become customers.

This gift fair is valuable because it serves a range of specialty software niches in which we serve. This makes it more interesting than single marketplace shows. It makes it far more interesting than trade shows run by a wholesaler serving one retail niche.

This year our Melbourne Gift Fair  stand is located at the showgrounds, where attendees will see a terrific mix of gist, homewares, toy, fashion and personal grooming products.

We’d be thrilled to say g’day if you stopped by.

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Best practice POS software for newsagents helps businesses grow

July 18, 2017
3 Min read
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The most valuable growth being achieved by small business newsagents today is in product categories that have not been traditional for newsagents.

While traditional categories such as papers, magazines and stationery can be found in retail newsagency businesses, they are not financially rewarding as they once were. This leads newsagents to question the investment they make in these categories of diminishing returns.

Tower Systems offers newsagents solutions in these old categories as well as the growing in value new product categories.

This focus by us as the newsagency software company serving close to 1,800 newsagents using our newsagency software is at the core of what we do for small business newsagents.

Hundreds of newsagents have switched their software to Tower Systems. We can connect you with reference sites who will speak to the commercially valuable difference between our software and what you use today.

Here are our commitments, our promises, to you:

  1. We will not leave the newsagency channel. With more than 1,750 newsagent customers today we are here for you.
  2. We will fight for you. Beyond our software, outside of support, we will help with supplier issues, business strategy and other challenges you confront.
  3. No locked-in support. Taking support coverage is optional. We never block access to your software if you choose to not take support coverage.
  4. Fast support. Most calls are handled when you call. If not, we call back fast.
  5. Easy management access. The leadership team of Tower Systems is available if you need them. We take customer service seriously and personally.
  6. Updates when you choose. You are in control of when you load updates.
  7. You are listened to. We offer the only transparent, user driven, software enhancement suggestion service. All our customers are listened to.
  8. Regular user meetings. Around the country, in city and regional locations – we offer free face to face training and networking through the year.
  9. Free training. Long after you install our software you have access to free personal training to refresh knowledge or provide training on new facilities.
  10. More integrations. Our direct links to Xero, Magento, Shopify and more mean you have more direct link options to help you grow your business.
  11. Business management insights. We can look at your business performance data and provide a personal analysis of what we see
  12. The Tower AdvantageTM. Our professional and friendly help from training to support to business advice. We are not your average software company.
  13. Owner access. Our owner, Mark Fletcher, is easily accessible: 0418 321 338.

You can purchase our software, lease it or even rent it by the month. You choose the path most appropriate to your needs. We make doing business easy.

Tower Systems has more newsagents using its software than all other newsagency software programs combined.

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POS software Xero link helps small business retailers drive sales

July 14, 2017
4 Min read
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newsXpress Southland is a card, gift and collectibles shop in the sprawling Westfield Southland shopping centre in south east Melbourne.

With rent increasing faster than foot traffic to the 300+ store shopping centre, the manager of the business needed to connect with shoppers outside.

Online was the obvious choice but time was limited. The goal was to find a solution that enabled the business to get online without any additional management or accounting time involved.

Xero POS software partner Tower Systems provided an integrated Point of Sale solution for in-store and well as online. This seamless link, coupled with complete xero integration, provided the time-saving solution the business was looking for.

“In the first six month, online revenue passed A$75,000”, commented the Manager of the store. “This is a direct bottom line benefit for the business as there is no additional labour cost and no capital expenditure.”

“We could not have done this without the xero link as that enabled us to effectively open a second outlet without what in the past was additional accounting or bookkeeping cost.”

As the business has become more familiar with the Tower Systems and xero solutions it has evolved the online offering to be more comp0etitive against big retailers in the online space.  This has seen click and collect and online LayBy launched.

It is with online LayBy where the business has benefited from the xero integration in that the shopper is able to pay over time, interest free, and the retailer is paid immediately. There is no additional accounting or bookkeeping work involved as the data flows from the website to the POS to xero without being touched by human hands.

A shopper adds items to their shopping cart, they select online LayBy, provide basic instant credit check data and fine the application approved or otherwise in seconds. The retailer is paid less a small handling fee with the finance company taking full responsibility for collecting payment.

With click and collect, the payment is handled online. This works best as to commits the shopper and turns the in-store visit to an easy collection. Experience has shown this is what shoppers prefer rather than having to worry about payment in-store. It also means one person can purchased while another can collect, with appropriate secure authority.

Doing this, flowing data from shopper through to xero in this way eliminates mistakes that can be made when data is re-keyed. It also saves considerable time and this is a tangible business benefit.

“Control and transparency of data at each step in the line is key for our business because like any small business every cent of margin is important” commented the store manager. “The solution needed to be easy and neat for us and for our customers. Xero was a key part of achieving this.”

In addition to the xero integration, Tower Systems POS software integrates with Shopify, magento and WooCommerce – the three leading e-commerce platforms in the world. The web development team at Tower has enhanced these to offer a multi-store solution whereby independent retailers can trade under a single branded website rather than needing their own website.

“The xero integration is the back-office piece where real labour costs are reduced”, commented Gavin Williams, Tower Systems COO. “We only sell to independent small business retailers in selected retail niches such as bike shops, jewellers and garden centres. Having the xero integration is vital as they are all competing with big business and every saving, no matter how small, is loved.”

Tower Systems is an Australian based POS software company currently serving in excess of 3,500 small and independent business retailers. The company can be explo9red at www.towersystems.com.au.

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The easy way to compare small business POS software companies

July 13, 2017
1 Min read
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Small business retailers can be bamboozled by claims made by POS software companies. Here is a guaranteed way to find the best POS software company for you in a comparison:

  1. Ask the companies you are interested in to visit your shop, to show you live and in person how their software handles questions you have about it.
  2. Speak with the owner of the POS software company. Ask them why your business matters. Ask them for details of retailers like you they have using their software.
  3. Get login access to their customer knowledge base. Look at th resources they provide.
  4. Look at their business blogs, compare the content and professionalism.
  5. Compare the written quotes. Ensure everything you require is included.
  6. Ask if software support coverage is mandatory. Get their answer in writing, from a director of the company.
  7. Ask for a total cost of ownership projection for three, four and five years.

These six points alone will offer a complete comparison outside of the software itself. It will force some companies to confront topics they would rather avoid.

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POS software Shopify link helps small business high street retailers sell online

July 11, 2017
4 Min read
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Tower Systems offers direct integration between its small business POS software and Magento, Shopify and WooCommerce, as well as a generic link that retailers with web stores in other platforms can use.

The Tower Systems platform specific links have been developed to the standards of Magento, Shopify and WooCommerce. We have taken great care to ensure that we link as they intend, sharing the right data for a seamless connection between the physical store POS software and the o line store experience.

This drives shopper confidence and saves retailers time. It helps drive revenue too.

As operators of retail businesses as well as online businesses, Tower Systems is well placed to provide a whole of business physical store and online =store solution that is integrated, safe, easy and shopper outcome focussed.

Each link is different.  Here is information abut the Tower Systems POS software Shopify link:

What is Shopify?

Shopify is one of the easiest ways to setup and run an ecommerce store. We think it provides you with the ideal place to create you first website and gain experience in the world of ecommerce. You have complete control over the look and feel of your online store and can instant access fantastic look themes to reflect the personality of your business. For more information visit www.shopify.com.au.

What is the Retailer to Shopify Link?

The Tower Systems Retailer POS software to Shopify Link uses the Tower Advantage Link platform to allow Retailer to connect directly to your Shopify store. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Shopify API.

How does the link work?

The link works by using the TALink platform platform to connect to the shopify API and synchronise your data.

Stock. Retailer is your master stock database. You flag what stock items you want to appear on your shopify store. Descriptions and extended descriptions are added as your titles and descriptions in Shopify. Newly flagged products are automatically added and if you edit items in Retailer you have field level control over how these are handled in Shopify.

Department and Categories. Your Retailer Departments and Categories become collections in Shopify. You can have a chose of either Department level collections or category level, but not both. If you choose to synchronise either a department or category, your existing structure will be mirrored and managed in Shopify automatically. If, however, you decide not link your Department and Categories in Shopify, you can allocate collections manually to products once they are added.

Classifications. Shopify does not have a mechanism to manage classifications.

Prices and Quantity On Hand. You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore prices can be performed in Stock Manager. Once new prices are set, your web store is updated automatically.

Quantity on hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Shopify. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Shopify.

Images. The images you set against stock items in Retailer are automatically uploaded to your website. If images change, then old one is removed and the new one is added. You can upload as many images as you like per stock item.

 

Customers. Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales if you choose.

Sales. Sales are downloaded on a periodic basis and imported into Retailer. They are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices if needed. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged to you main sales data, giving you excellent control over how you report on your webstore sales.

I don’t have a website but want one. Can Tower help?

Yes! We are expert in POS software and web store development and deployment.

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How a small discount voucher from our POS software led to a $1,500 purchase

July 9, 2017
4 Min read
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I want to share with you a true story of what happened recently in one of my own shops – yes, I own this POS software co as well as retail shops. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

This story could happen in any retail business – city, country, large, small, shopping mall, high street. I make that point so you do not dismiss the story and think it could not happen in your business. The elements of the story work together in any size business. In writing about it here I’m not getting you to do anything other than to consider that you could achieve the same in your business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of purchase where we did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in a newsagency you need to have the right products, placed strategically in-store. Your staff need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

If you have read this post and thought it does not relate to you, that you could not do this in your business I say you are wrong. I am certain the approach I have shared with you could work in any newsagency in any situation. I urge you to not hold your business back.

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Using POS software to cut employee theft in small business retail

July 6, 2017
5 Min read
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Theft is retail can be expensive, particularly employee theft. Tower systems has a structured and proven approach for dealing with employee theft in retail businesses where the Tower Systems POS software is used.

The Tower POS software has tools for reducing the opportunity for theft. Better still, the software has hidden tools for tracking theft, tools that provide evidence police and prosecutors have used to successfully deal with theft situations.

It is the secret and secure facilities where our software provides retail business owners the evidence necessary to achieve successful resolution, as we have found in many employee theft situations where our help has been called upon.

Discovering theft by an employee can be debilitating and destabilising. To help you through this, Tower Systems provides advice and support on what to do once you discover employee theft. The goal is to offer straightforward steps to help you get through as it is on the other side of this where you can find the opportunity to move on from the feeling of violation that often accompanies employee theft in small business.

In addition to being a support, we provide practical advice an help for use our our POS software to reduce  the opportunity for employee theft and shopper theft.

Follow this advice on how to use our specialist retail software to hamper opportunities for theft and bolster the certainty of detecting it before it’s too late:

  1. Employ stock control for high volume items. Enter new stock as it comes in, scan all sales and only reorder based on what the software says. Perform a stock take regularly each month. High volume item stock discrepancies are an indicator of theft.
  2. Scan everything you sell. Do not use department tracking only – your data needs to be granular to prevent employees taking advantage of loose stock on hand quantities. Not scanning individual stock items is unfortunately an invitation to dishonest employees.
  3. Use the software-based end of shift procedure and have a zero-tolerance policy on cash balance discrepancies. Reconcile banking to your computer software at end of shift. We have seen businesses failing to do this: one was being skimmed regularly of $200 a day.
  4. Do spot cash balancing. Unexpected checks can uncover surprises. One business owner needing to perform banking during the day uncovered a $350 discrepancy that lead to the discovery of systematic theft.
  5. Mix up your roster. Sometimes people work together to steal. One retailer found a family friend senior and their teenage daughter stealing consistently.
  6. Check your audit Log. Look at cancelled sales, deleted sales and items deleted from a sale. Leaving a cash drawer open from the previous sale, scanning items, taking the cash and cancelling the sale is the most common process used by employees to accrue cash they then take from you. Our software tracks cancelled sales and what was in them. This can be matched with video footage.
  7. Check GP by department. If GP is falling outside what you expect, always research further.
  8. Publish a theft policy. Put this on a noticeboard in the back room. Get staff to read it and sign up to it. At the bottom of this page is a sample theft policy.
  9. Keep the store counter area clean. A better organised counter reduces the opportunity for theft. Reducing nooks and crannies makes detection of any cash hoarding easier.
  10. Have a “no employee bags” at the counter policy. This makes it harder for dishonest employees to hide stolen cash.
  11. Beware employees who carry folded paper or small notepads. These can be used for them to keep track of how much cash is in the register that is theirs – i.e. not rung up in the software.
  12. Beware of calculators and mobile phones at the counter. Employees can use these devices to track how much cash could be stolen prior to balancing for the day – cash from sales not processed.
  13. Do not let employees sell to themselves. If an employee wants to purchase something ensure they purchase it from the customer’s side of the counter.
  14. Be professional in your management of the business. The more professional your approach they less likely your employees will steal as they will see the risk of being caught as high. Do not take cash handling lightly; if you respect your business procedures your staff are more likely to too. Never take cash from the till for your own personal use, i.e. to buy lunch.
  15. Advise all job applicants that you will require their permission for a police check. From the outset this indicates that you take your business seriously. In many situations applicants who have been asked for permission to do a police check advise they have found a job elsewhere.

These steps work. They are based on decades of helping small business retailers to reduce and manage employee theft.

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Easy management of loyalty cards for small business retailers

July 3, 2017
2 Min read
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Track shopper loyalty cards with ease using the Tower Systems POS software. Even something simple like th coffee card approach where each purchase receives a stamp or clip and at a certain milestone a free item, coffee or similar.

The retail loyalty software in the Tower Systems software handles this basic type of loyalty offer easily. You can eliminate the cards and each purchase is tracked, helping shoppers maximise rewards and thereby driving loyalty.

Better still, shoppers can have multiple loyalty cards in the one business – without the need to ever have the physical card. This works a treat for families where they collect multiple specialist items from a business. They can work and shop together for their benefit and for the benefit of the business.

Yes and even better still, the small business retailer can track and manage they, they can adjust settings, watch shopper engagement and leverage the loyalty opportunities of the benefit of the business.

Shoppers who like the idea of carrying their own card can continue to do this. The retailer has their records and the shopper has peace of mind of a care with a stamp or clip. Both parties have their needs and desires satisfied.

This is a good whole of business loyalty solution. It is ideal for small business retailers. Perfect for driving shopper engagement. Working in with suppliers too who offer retailers rebates for levels of shopper engagement. In the Tower Systems software retailers have access to a level of reporting necessary to serve the needs of these engaged suppliers.

This ability to run a coffee card type of loyalty is one of a broad range of loyalty solutions in the Tower Systems software. The facilities are strong, comprehensive and integrated – meaning small business retailers can use one, another or a mix of several to create the type of loyalty offer that will work best in their local situation.

Shopper loyalty programs are loved by shoppers and vital to small business retailers. They are a perfect way to different a business from a big business competitor. Tower Systems s offers the software. Better still, we offer business advice and guidance to lev rage the tools for maximum benefit.

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