A morning inside our POS software company
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Free POS software training: retail loyalty programs
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Tower Systems is hosting its next free weekly POS software training tomorrow: Loyalty Programs. What works best for you, This training continues our delivery of regular free training workshops for ur retail partners – providing not only training but business management context for the training to help retailers get the most from the opportunities.
POS Software Xero link saves time and money for small business retailers
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As an authorised software partner of Xero cloud based accounting, Tower Systems is delivering time and money saving benefits to retailers using its POS software.
We link to Xero ourselves in our own retail businesses using our POS software. This provides us with accountant level experience, experience we are happy to share as part of the support services we provide to help retailers get more value from our software.
Jewellers, bike retailers, gift shop owners, pet shop owners, newsagents, firearms retailers, discount variety store owners and garden centre owners cal all benefit from the Tower Systems POS software / Xero link facility as it is available in channel specific software.
While we do link to MYOB and Quicken, the Xero link is our favourite because of the way Xero operates and how the company itself serves partnerships like ours.
Being able to draw on personal experiences makes a difference in POS software company support.
POS software helps retailers sell to customers who love particular ranges
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Retailers using the Tower Systems POS software can rely on the software to track who purchases what from a single store or many stores in a group.
This information is used by the software when creating a list of shoppers to email or write to about new products in the range or that would appeal to purchasers of the range.
Our specialisation is in managing the data for use externally. The export file can then be used with specialist email and other software, such as MailChimp – to provide you with the best marketing outcome for the business.
Tracking purchases by customer using our POS software is easy thanks to smart setting facilities that enable efficient and accurate data capture at the sales counter.
The facilities enabling creating of a marketing list based on customer purchase history is one of multiple facilities in our Marketing Tools and part of the valued Tower AdvantageTM.
Sunday retail management advice: live and be local
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Thanks to smart tools in the Tower Systems POS software, our small business retail partners are able to connect with, promote and support local engagement in a variety of valuable and sustainable ways.
We are grateful for the opportunities to help small business retailers engage locally in this way.
From actively supporting local community groups to promoting local events to supporting local suppliers, the Tower Systems POS software is ideal for small and independent retailers who want to pitch a genuine local message.
A successful local connection requires strategic planning and consistent execution. This is where the various facilities in our software can help retailers – we offer multiple touch points and the certainty of consistency. It is a valuable offering on which our retail partners can count.
As part of the Tower AdvantageTM our local credential
POS software helps small business retailers grow sales
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Our sales are up by 15% year on year and I put much of that down to your loyalty software.
This is a real retailer sharing their results for the 2014/15 financial year.
We started using discount vouchers a year and a half ago and in the last twelve months we have seen the biggest sales surge in our history.
A deep analysis of sales and other data shows the valuable extent to which Discount Vouchers are changing shopper behaviour and attracting new shoppers.
We have a point of difference nearby competitors don’t have. We love it.
In this business they call the Discount Voucher a Thank You Voucher. This is one of many benefits in our POS software – retailers can call the vouchers what they want. They also set how the voucher is calculated and the products it can be redeemed for.
Retailers from many channels are growing their businesses thanks to our unique Discount Voucher facilities. retailers implementing them following our advice can do so at no cost to the business. They can bank on a commercial result that will deliver excellent bottom line results.
The Discount Voucher facilities live up to our promise: we’re here to help.
How the Tower Systems Pet Shop software helps pet retailers
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The Tower Systems Pet Shop software has been designed and developed here in Australia for Australian pet shops. It serves local needs, works with local suppliers and is more finely tuned to your business needs.
More than one hundred pet shops use our software in Australia.
We support the Pet Industry Association as well as several pet buying and marketing groups. This is our way of reinvesting in your channel.
Pet shop owners and staff play an important role in guiding us on enhancing our software. Each update we release contains enhancements made as a result of suggestions from the shop floor. We are grateful to our customers for helping us to create better software. Mark Fletcher, Tower CEO. 0418 321 338.
What the Tower Pet Shop software offers you
From the sales counter to the back office, this software helps you structure your business to improve operational consistency, save time, more easily reorder and be more confident in your business decisions thanks to easy access to business data.
This is a Point of Sale system with excellent stock control, layby, shopper loyalty, business reporting and other facilities.
Take loyalty, using the Tower Pet Shop Software you can run a points based system, a discount voucher program or a buy X and get Y FREE program – the choice is yours. These options demonstrate a flexibility and power in the software pet retailers love. The choices put them in control today and into the future should the needs of the business change.
You can easily scan sales, track business by employees, record microchip details and reward shoppers thanks to a range of shopper loyalty options. Receipts can include product care information – offering another level of personalisation of customer service. EFTPOS payments can be done through a terminal connected to your computer and not on a separate phone line terminal.
This is Pet Shop Software through which you can expect to grow your business.
Competing with Vend in the POS software space
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We switch retailers from the VEND clouds based POS software to our POS software on the back of a more personal and engaged approach to user training, support and software enhancement.
Switching a business from VEND is easy once a business sees our approach to personal training, personal support, training videos, free training workshops, theft checks and comprehensive business management support.
Just as small business retailers focus on growing on the basis of local personal service targeted at their customers, so too does Tower Systems. Our phones are answered by humans 24/7. Our users have a direct say in software enhancements., Training is done in-store face to face.
These are valuable points of difference a VEND customer likes – based on what they say to us.
The other benefit is that the business knows exactly what they are up for cost-wise and they can use the software without having to pay a support fee if they choose.
If you are a retailer using VEND and want to consider an alternative, we can put you in touch with some who have made the switch.
Comprehensive new reporting in Jeweller Software enhancements
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Tower Systems has released comprehensive new reporting facilities in its Jeweller Software as a result of user community consultation – taking the software into deeper levels of personalisation and customisation to serve the needs of specialist jewellers.
The best way a specialist POS software company can serve its specialist retail customers is through its software by delivering enhancements that uphold the specialisation of the retailers.
This is what we do at Tower Systems not only for jewllers but for each marketplace in which we serve. Were engage in active consultation bringing retailers to the table to guide our enhancements and developments to ensure our software is relevant beyond expectation.
We think too many software companies get bogged down with being software companies by remaining at a distance from their customers. We know that the best ideas for software enhancement come from the shop floor. This is a place where we are comfortable and where we are actively listen.
The latest jeweller software is receiving good kudos.
Tower Systems released new EDI training video for POS software users
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Tower Systems has released another training video designed to help retailers get the most out of electronic invoice import facilities in the software. This new video is another extension of the comprehensive video training suite from the company, a suite regularly enhanced as the company invests in more training facilities through which to help retailers get more value from their POS software investment.
With 140 training videos available, Tower Systems has a valuable point of difference for the retail channels in which it serves.
Supplier relationships strengthened at the Gift Fair
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Tower Systems has been using its time at the Melbourne Gift Fairs, at the Showgrounds and the MCEC to strengthen supplier relationships. Over the last three days we have visited with many suppliers discussing even stronger links between them and the retail businesses we serve. The result will time saves for suppliers and retailers, improved business data accuracy and greater mutual support.
Trade shows provide a valuable platform for exploring supplier relationships through which we can better serve our customers. While we are happy to be the leader here, we are surprised other software companies are not participating.
Not all POS software companies are the same
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A year ago we released this video to show how we use our own POS software in one of our retail businesses to track sales and grow the business. The video itself generated sales for us as engendered confidence that we’re not your usual POS software company: we use what we sell ourselves, we rely on it to grow our own retail businesses; we share insights from these experiences back with our customers.
Listening to POS software customers on the trade show floor
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One of the most important activities for service business is listening our customers. This is what we have been doing this weekend at the Melbourne Gift Fair. We have caught up with plenty of users of our POS software. We have been actively listening to feedback on what they love about us and our software and what we can improve.
It is important for any business to put itself in front of customers for this type of interaction. Hiding from them is not good customer service and will multi,lately see more of them flee from you. We do this regularly at trade shows – sixteen this year. We appreciate the opportunity.
Sunday retail management tip: leverage a point of difference on loyalty
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More and more retailers are switching from the old school points based loyalty programs to our discount vouchers. They are finding the vouchers are driving more immediate and more valuable outcomes for retailers – they are driving a better bottom line. We are hearing new success stories daily.
It is thrilling hearing success stories of how businesses have switched from points to $$ loyalty offers. It’s exciting and invigorating hearing of small and independent retailers achieving excellent outcomes for their businesses and knowing that we have played a role in this.
This is our retail management tip today – chase a point of difference, leverage new age discount vouchers and stop using the old points based loyalty offers.
Retailers can call the vouchers what they like. They can also choose how the value on a voucher is calculated and what it can be redeemed for.
Gift shop software all set for Reed Gift Fair Melbourne
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Tower Systems all set to go for the Reed Gif Fair that starts today in Melbourne.
We will have our latest Gift Shop Software on show – packed with business building initiatives and opportunities.
We appreciate this opportunity to help retailers of gifts to grow their businesses.
Small business retailers need control over their software
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The last thing small business retailers want is POS software that changes without warning. They need to control when their software changes and the extent of the change they introduce in their business.
This is what retailers tells us and why here at Tower Systems our customers have control over when updates are loaded and which updates are loaded.
It is a point of difference for us in some niche retail channels, a point of difference driving sales.
At Tower Systems we make accessing POS software support easy
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Windows 10 advice for POS software users
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We are yet to complete acceptance testing of Windows 10 from Microsoft across our full suite of software. It is not currently an approved operating system. Our advice is DO NOT INSTALL WINDOWS 10 AT THIS STAGE.
Sharing insights from UK bike shops with bike retailers
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We are proud to have shared a special report of insights from several UK bike shops with Australian bike retailers.
The insights have been well received.
Our report covered marketing, maintenance and community service aspects of a range of different bike retailers in Leeds and Manchester – sharing photos and information that could be put to practical use by bike retailers in Australia.
The report demonstrates a support for the bike retail channel that is unique to Tower Systems – the company behind excellent bike shop software.
We’re here to help.
POS software competitors can give us a laugh
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We have a competitor who has a history of copying not only innovation in our software but also marketing and even blog posts here. Not always directly competing on what we publish but picking up on topics we lead with and then writing an opposing view. This is all fine because strong competition is good for any business. But what is even better for a business is leadership.
New free POS software training opportunities launched
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Tower Systems has launched free POS software training opportunities for small business retailers through to August 26.
This new series of fresh training focuses on business outcomes for retailers using the Tower software.
Covering the why, this training helps retailers move beyond traditional use of POS software and into greater value.
The training is available for free to any Tower Systems customer. It can be undertaken from anywhere with broadband access and a phone. We cover the cost of the call for audio access anywhere in the world.
Buy X get Y free facility in POS software helps retailers compete
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The fresh Buy X get Y free facility in the Tower Systems POS Software provides with enhanced loyalty options when considering how to encourage shoppers to spend more.
This facility is particularly useful for habit based purchases, where shoppers purchase an item or a category of items multiple times in a reasonable period of times.
Several retail channels will benefit from the enhanced facilities including pet shops, newsagents, garden centres and convenience stores.
Developed in close consultation with retailers in several retail channel niches, this facility is already in active use thanks to wonderfully supporting customers in our beta release program.
The loyalty options in the Tower Systems software continue to evolve to provide flexibility to retailers keen to offer relevant pitches to their shoppers.
We are grateful to the guidance of customers involved in this latest project.
Promoting our specialist jeweller software
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We have partnered with a jeweller magazine to pitch the latest release of our specialists jeweller software ahead of presentations to the marketplace. With more jewellers joining our user community thanks to wonderful referrals, we are thrilled to be growing in this important marketplace.
Here is the ad we are about to run:
Sunday retail management advice: hampers can pitch products differently
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Packaging a range of goods together in a hamper can change how people look at products in your business. Take the candy in the photo: these items sold singly sell at the counter as impulse purchases whereas packaged together they sell as a gift for a special occasion.
A hamper can be priced higher than the sum of the parts, making it more valuable for a business.
Using our smart POS software, retailers are able to create and deconstruct hampers such that inventory levels are accurate and total hamper sales are also tracked.
We have businesses in a range of niche retail channels using our hamper ; manufactured goods facilities including jewellers, bike retailers, pet shops, gift shops, homewares shops and garden centres. In addition to excellent software managing the creation and sale of hampers, we offer terrific training, support and other business engagement help – to help small business retailers get the most out of the opportunity.
Our retail management advice for today: look at what you sell and consider putting multiple items together as a hamper to change how people see products in your shop.
Support for #smallbusiness #retail is vital for our POS software company
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At Tower Systems we live our support for small business retailers every day from practical help we provide through our POS software to the business management assistance we provide through a host of free resources any small business retailer can access.
The new free small business retail marketing collateral we sent out last week has been a hit with businesses contacting us appreciative of these local targeted resources they can use to promote their businesses.
What does this have to do with POS software? Plenty we say as our POS software helps make retail businesses more efficient and smarter. The marketing resources help them spread their message wider than they otherwise might. The two work hand in hand.
We are grateful for the opportunity to serve small business retailers in a variety of ways.
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