We are grateful to see our POS software promoted on TV again
Always look at the POS software you are considering prior to making the decision to go with it
There is a trend among POS software companies to get you signed up without looking at the software, their chasing a rooftop without first ensuring that the software and the retail business are a good match.
Here at Tower Systems, our preference is to demonstrate the software to you – once we understand your business requirements and what you personally want to achieve from POS software. It really does start with understanding your needs because it’s possible we are not a good fit for you.
Every one of our prospective customers has access to a personal live demonstration of the software. We do this at a time to suit. And, we record the demonstration and provide a copy of the demonstration to the prospective customer for them to share with others in their business.
We also offer access to pre-recorded demonstrations of the software. These are on our website and can be watched by absolutely anyone – without the need to login.
But, it’s the personal one-on-one demonstration that works best, that offers conversation about business needs and the exploration of these needs through the software itself. It is best to show an answer to a query rather than telling – anyone can tell, showing shows the real solution.
Anyone considering the Tower Systems POS software has access to a live demonstration without obligation or cost. Indeed, they have have 2, 3, 4 live demonstrations because we want to ensure that anyone choosing Tower Systems POS software makes an informed choice, a choice based on certainty that our POS software is a good fit for the needs of their business.
if you are considering POS software and the supplier is not keen for a live demonstration with you, if their approach is sign up and see if you like it, we suggest you pause and consider whether this approach serves your needs.
What is it you want? That is what matters most to your business. Signing up and using software through trial and error makes it harder for you. It makes you discover for yourself. It shows you what to expect from the POS software company down the track.
Here at Tower Systems we prefer a more personal approach, an approach that is rooted in the personal service we provide.
Tower Systems: the Aussie POS software company offering easy to access human delivered support
We won another customer this week because of our easy to access human based support. Someone considering our software pretended to be a customer and called us, and we answered and had a conversation.
I can’t believe I got to speak with a human straight away. We laughed a little when they said that. Seriously, the company I used for my POS software now does not take calls. I have to log a ticket using their form, and then I have to wait for them to get back to me.
We understand that retail businesses can encounter challenges that need a response straight away.
Here at Tower Systems we make it easy for any of our customers to reach someone on our help desk, someone in management, or the leadership team – direct, live, and quickly.
Human contact is key in retail, and it is key in retail POS software support.
While our customers can send us an email, lodge a ticket or do other things they can easily call – we have state based contact numbers, a NZ toll free number as well as mobile numbers for direct and easy contact.
Big businesses structure themselves for consistent service of big volume and while that may work in some situations, when servile local small business retailers, specialty retailers, personal and direct human based support is key, and here at Tower Systems we understand that.
In our regular customer email we share direct contact details with our POS software customers:
Contact points and key information.
- The BEST way to ask for support: log your query 24/7 direct at our website, where you can also search our knowledge base.
- Help Desk Mon-Fri 7am – 6pm AEST and Sat. 7:30am to 3pm.
- VIC (and national): 03 9524 8000.
- NSW: 02 8556 1600
- QLD: 07 3136 6888
- SA: 08 8121 3366
- NZ: 0800 444 367 & from a mobile: 9281 1974
- After hours support for SYSTEM DOWN: 0418 554 963 or 0419 842 334.
- Email: support@towersystems.com.au for non-urgent questions.
- Website: www.towersystems.com.au
MANAGEMENT
- COO: Gavin Williams. 03 9524 8000. Email gavinw@towersystems.com.au.
- CEO: Mark Fletcher. 0418 321 338. Email: mark@towersystems.com.au.
SALES
- Justin Randall. 0434 365 789. Email: justin@towersystems.com.au
- Tim Batt. 0401 833 917 Email: tim@towersystems.com.au
- Email csm@towersystems.com.au with a subject of: Escalation.
- Please outline your concerns and provide as much detail as necessary.
- If you have multiple points, please number each.
- Please name the Tower team members involved and reference any ticket numbers if applicable.
- P1. System down. The most urgent call we can get.
- P2. Urgent. We will deal with the call ahead of all others except P1.
- P3. Return call goal 4-6 business hours.
- P4. Non urgent question. Goal of returning a call in 24 hours.
Online, what matters more: you, or what you sell?
Too many small business retailers focus on their business name ahead of what they sell when designing a website for their shop.
The online shopper cares more about outcome. In this video we share exampled of this, evidence of this:
While brands will tell you their brand is what is searched for, shoppers can be broader than brand in search. You only have to look at keyword variations around a brand or some other keyword to understand this.
We hope this business from Tower Systems is helpful in your planning for online.
If you want revenue from online shoppers, our advice is that you seek it from multiple channels: your own website, websites connected with your marketing group, social media and more.
How, when and where people shop has fundamentally changed. This was happening long before Covid. But, Covid, has sped things up.
A challenge when it comes to online is trust. Plenty of people and businesses make claims. Ask for evidence supporting any claim. Their response to you asking for evidence could indicate a simple mistake, deliberate misleading or ignorance … it could also provide evidence that their claim was accurate, which would be ideal.
Online is like to gold rush era of the 1800s in Australia. It’s a rush with people of varying skills and experience our there, in the rush. take care to make informed decisions.
And, yes, it is vital you join the rush. Too much business today is transacted online for you to not engage. Engage now and expect to sell to people you’ve not sold to before.
The surprise and delight of Shinola on Abbot Kinney Blvd, Venice Beach
As part of a recent tour of innovative and inspiring retail in the US, we were invited into the secret room at Shinola, Venice beach …
Watch a free behind the scenes workshop on Shopify and the POS software data flow.
Here at Tower Systems we make and support POS software for local indie specialty retail and we make and support POS software connected Shopify websites. Two of our Tower Systems web dev and POS software experts got together for a conversation in which they offer advice and insights to retailers keen for a Shopify site connected to our specialty retail POS software.
Tower Systems is proud to serve 1,700+ local Aussie newsagents
Grateful …
Advice on connecting your POS software to Shopify and taking your indie retail business online
Retail business advice: how to setup and run a pop-up shop
Tower Systems helps local retailers run pop-up shops with its Retailer Roam, cloud based go anywhere POS software, connected to its POS system.
Definition: a pop-up shop is a temporary shop, one that is open for a limited period of time, usually around a month, rarely more than three months.
We have assembled our pop-up shop advice and tips into key topic areas.
WHY?!
Like any business decision, a decision to open a pop-up retail location needs to be based on good research and the business itself needs to have a purpose. So, before you begin, think about why.
Here are some reasons to do a pop-up shop:
- To test new product categories.
- To supplement your income.
- To help quit slow moving stock.
- To enhance your retail experience.
- To experiment with a plan b where you might land if you close your main shop.
- To engage in targeted, temporary, competition.
- To compete with yourself.
LOCATION.
With a pop-up shop you don’t have time to find your customers. The location needs to already have good traffic passing daily, traffic you can easily leverage. Even more so than in fixed-location retail, location is critical.
The best locations are shops that have good passing traffic that is of interest to you and that have been vacant for a while where a landlord might be happy with something rather than nothing.
OCCUPANCY COST.
Negotiate the lowest rent cost possible. Some landlords see pop-up offers as a reason to charge a premium. Only sign up for a price you are 100% happy with. If it is expensive and does not work financially, don’t sign hoping it works out, because in retail it rarely does work out better. In a pop-up business you have less time to see if it works out. Also, preferably, no contingency deposit.
LABOUR COST.
Staff the business with a lean roster. This shop is about selling. that means, products placed for a price proposition rather than beautiful displays that take time to maintain. Every staff member is there to sell and maximise revenue from every shopper visit. There is no room in the roster for fat.
FIXTURES AND FITTINGS.
Don’t spend a cent on fixtures and fittings. That needs to be your starting position. It’s a pop-up shop. People expect it to be efficient, cost-effective. Using tables and boxes adds to the feel of the shop feeling low-cost and that can help drive sales. Suppliers can be a good source for loaned fixtures.
INVENTORY.
Ask suppliers to offer consignment stock or special clearance deals they’d like to move fast. Go for items that can be sold out of a box, to make display and ranging easier. In-box displays of particularly cheap items can work very well.
PRICING MODEL.
Price to sell. This means being below usual retail. Price to understandable price points. For example, you might have a $10 table, a $20 table and so on. Consider bundling items into packs, which make price comparison difficult.
PROMOTION.
Don’t spend money on sign writing or marketing. Use social media and bargain websites and anywhere similar where you can list the store and its products.
Host an opening party. List this as a local event on Facebook.
MANAGEMENT MINDSET.
Your mindset in managing the pop-up shop needs to be different to a fixed-location retail situation. Pop-up shops are about low cost, low overheads, low prices. Be ready to do deals. Whoever manages the pop-up shop needs to be different to how they would be in the fixed-location retail business.
SPEED.
You need to move fast. From the moment you sign a lease or agreement, the clock is ticking. Ideally, you’d open within 24 hours and when you are done, closing and clearing out the shop is done in 24 hours or less. This is all about maximising the time for income-production.
TRACK PERFORMANCE.
Cultivate good data that can guide business decisions for your next moves.
Is a pop-up shop worth doing? Only you can determine that. We have seen plenty of pop-up shops work well for the retailers, contribute good GP, help move slow stock and help open to the owners category opportunities not previously considered.
Do the planning and you should expect to benefit.
Aussie made POS software for knitting shops
Using our specialty retail POS software, knitting shops are able to easily manage needs in their businesses such as:
- Selling by weight.
- Selling by length.
- Selling bundles for a project.
- Tracking special orders for customers.
- Offering members of a club a special club discount.
- Offering. loyalty rewards for infrequent shoppers to encourage more value from a visit.
- Auto sharing information to help customers get more value from a product.
- Feeding product information ration and images to a website integrated with the POS software.
- A sell anywhere anytime facility for knitting shops that sell at markets.
This software for knitting shops does all this and more.
We understand the importance and value of local specialty retail like local knitting shops …
- Local matters. Local knitting shops make a vital contribution to local communities and families. Our software helps you leverage your localness.
- You are a key asset. Only your business has you and your people. You can leverage you through facilities in our knitting shop software.
- You can bank on loyalty. Points don’t reward loyalty. What is a point worth anyway? In our software, you have fresh loyalty tools you can bank on.
- The unseen can reveal opportunities. Data, good data, is evidence on which you can expect to make better business decisions.
- Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can reach them.
Our Knitting Shop Software costs $185.00 for each 30 days. The $185.00 is for access from as many computers as you have in the business. There is a modest on-boarding fee to cover one-on-one training and setup support and assistance.
Here are answers to common questions about knitting shop POS software:
Can I promote local clubs and groups on receipts? Yes.
Can you pass on patterns, manuals and other documentation? Yes, you can load files, images, documents or PDFs for products (information sheets, advice) and have them automatically included in emailed receipts.
Can I remind customers about opportunities and events? Yes.
Can I do this by text or email? Either, we support both.
Can I look-up historical records for a specific customer? Yes.
Can I create a quote for a customer and manage this? Yes.
Can I track / manage quotes? Yes.
Can the software track special or one-off orders for customers? Yes, from the moment the order is placed.
Can I group items together to sell in a pack or bundle? Yes, it’s easy to create packs using the software.
I sell some items by colour, size and style, can the software handle this? Yes.
Can I integrate the software with my suppliers? Yes. We have many customers importing stock files and invoices. If you want to provide a supplier a data feed of sales of their product, our software can do this too.
Does the software connect with my website? We partner with Shopify, Magento and WooCommerce and offer direct links to these.
Can I email receipts? Yes.
Can I track where my customers come from? Yes.
Do I have to pay for software on additional computers in my business? No.
If you run a knitting shop, this software could be useful managing workflow, tracking sales, managing stock and nurturing the business to greater value.
Hello, and welcome to Tower Systems …
Inspiring indie retail in Cold Spring, New York.
I got back Friday last week from a leading a group of Aussie indie retailers on a retail study tour to New York and Los Angeles. We primarily focussed on local indie retail, retail relevant to our local indie retail businesses here in Australia.
We spent a day in Cold Spring, in upstate New York. Today, I shot a short video in which I share some takeaways from this visit to one of the best local retail towns in the US. Scroll down to see the video, or use this link: https://youtu.be/Gu1_W64rzCU
My name is Mark Fletcher. I own Tower Systems. We make POS software for local specialty retail. We also run and operate 4 shops in Melbourne in the gift / homewares / collectibles spaces as well as 7 online shops. We understand the challenges of being small and local, and we have built into our software tools to help you thrive.
Cheers,
Mark Fletcher
M | 0418 321 338 E | mark@towersystems.com.au
https://www.linkedin.com/in/mark-fletcher-tower/
POS software made local
Reason #7 local retailers choose Tower Systems for POS software
Australian cloud based POS software helps Aussie retailers thrive
The Tower Systems cloud based POS software is helping local Aussie retailers be more competitive, efficient and happy. This is what smart technology does for retailers: improves the bottom line, the workplace and the value of the business to all involved.
Tower Systems has offered cloud based POS software for more than 10 years now. The software has continued to evolve as tech has evolved, to make its cloud based POS software current standard tech for local small business retailers.
From a fully hosted solution through to a self hosted cloud POS software solution, what Tower Systems offers retailers is choice. This gives small business retailers the ability to be flexible in terms of their approach to cloud hosted POS software.
With our full service cloud hosted option we cover everything, shielding retailers from the tech, updates and more. They can concentrate on making the software sing for their businesses and their customers.
We have single local shops using our cloud hosted POS software solution and groups with 5, 10 and even more shops using our cloud hosted POS. We are happy to share these details so that you can see if being cloud hosted is the right choice for you.
Our POS software can be run on a local PC or in the cloud. You can choose the right approach for your business.
With the cloud based option, you can choose to be hosted anywhere you prefer or you can go with our full-service hosted option.
We have plenty of customers in each scenario – running locally, self hosted for multiple locations or hosted by us in a full service model.
Big tech companies have spent hundreds of millions of dollars in marketing the term cloud. They have done this because they know buzzwords sell. The reality is, your software has to run somewhere. It has to be maintained. Whether it is running on computers in your business or in the cloud, the costs are not that different. The key difference is one approach feels sexier than the other, because of the marketing.
Tower systems offers local retailers choice when it comes to where and how our POS software is run. Do your homework and work out which of the options best serves your situation.
POS software helps to sell cuddles, which bring joy and happiness
Through our POS software for toy shops, POS software for newsagents and Shopify connected POS software we help retailers sell many products, including these fun and joyful Squish-A-Boos from Ty.
These soft, cuddle and squish toys are a treat that plenty are loving right around Australia.
Howe the Tower Systems POS software helps sell these Squish-A-Boos is a story about software integration and software smarts that help the retailers to do better at serving the needs of customers, through serving product use and care information.
The link between the POS software and multiple Shopify websites as well as though to a professional and multi retail business connected Magento website makes these plush and squishy toys easily available right around Australia.
It’s our smart technology that enables this for retailers.
In addition to developing and selling POS software, we offer a tech. bridge to websites, awesome websites for immediate and easy selling by local small business retailers.
What’s key here is that we make it easy for people to find products and to purchase them, saving retailers time and hassle – by using best practice tech. like Magento and Shopify, platforms far superior to other platforms out there. More cost effective too.
Some software businesses think that selling online is all about putting products online, and that’s it. They are wrong. It’s about the words, the flow of data on a two-way basis, the ease of navigation of the website, the speed and accurate transacting of the purchase and the post-sale followup, through to fulfilment. This is where a smart POS software integration matters considerably to retailers.
We are often asked by retailers about POS software connected websites. here are some common questions, with our answers:
- What’s the typical cost for a website? Tower offers a fixed price of $6,600.00, or $550.00 a month paid for 14 months.
- How long does it take to get we website setup? If your data (stock descriptions and images) is all setup, it could be live in a few weeks.
- Do I have to sell online or can the website show what I have in the shop? It’s easy to have the website show what you have in the shop but not sell online. Plenty of retailers do this.
- Do I have to sell online what I have in the shop today? No, you can sell anything you want online, as long as it is legal.
- Why Shopify? It’s easier to use ands maintain than WooCommerce and other platforms. But, WooCommerce developers will disagree as they make money maintaining sites. With Shopify it’s that easy that you can do it yourself.
- How can I get my website to be ranked high in Google? Hard work, consistent hard work. There is no shortcut.
- How much can I expect to make online? That all depends on your niche and the time (and money) you invest. We know retailers making $300,000 a year online, others easily making $50,000 a year and others making nothing.
Retailers selling cute online, like the Squish-A-Boos mentioned here, can find it easy and accurate with our smart webstore integration.
Kudos for major POS software update
Retailers are loving the latest POS software update from Tower Systems. Here is some of the announcement email sent to customers weeks ago:
Insights Dashboard.
This new dashboard focuses on 6 critical areas of retail to assist you on making key decisions by representing data in a graphical & easy to understand format. We think these 6 metrics are among the most important metrics that Retailer should be focusing on to import the profitability of their businesses.
Where Are We Today – Gives you a snapshot of the overall sales & liabilities as it stands Today, this powerful tool can also be expanded to a desired time period.
What’s Not Selling – This gives you a visual understanding of what is not performing in your business. Deadstock in any business is lost cash. This report gives you the ability to make decisions on this underperforming stock whether it be discounting or other stock reductions strategies to unlock this lost cash.
What Am I Missing Out on – This give you a list of items that have sold out and potential missed opportunity. The visual sales history will assist in ensuring the right items are restocked to ensure future revenue is not missed out on.
What Sells With What – This gives you an insight to consumer basket analysis. Through this you will see exactly what stock items sell with other stock items and from this you will be able to leverage upsell opportunities, co-location and promotion opportunities. This also shows the sold alone percentage so you can see item upsell efficiency.
Is Theft An Issue – This provides a in-depth visual overview of all the retailer audit log records by reason, number of occurrences by time day. This will assist in identifying staff theft/training issues that may need to be addressed within the business.
When Are We Busiest & Quietest – This is a visual overview detect any quiet or peak times in your business by displaying over the week as well as detailed by hour
Reports Enhancements
As part of our upgrade to reporting we have significantly increased the performance and added addition properties to the following reports.
– Sales – Detailed Takings Report
– Sales – 10 x 10 Stock Item Analysis Report
– Sales – Stock Listing Report
– Stock – Supplier Stock Listing Report
– Stock – Write off Report
This update is the result of many man-months of software development work, testing, tracking results, adjusting, testing some more. It is a time consuming process that is rewarded with joy from our customers.
POS software for fishing bait and tackle shops
Newsagency software link to The Lott for lottery sales data saves time and cuts mistakes
Since Tower Systems launched its link to lottery ticket sales from terminals by TheLott in newsagencies to its 1,700+ newsagency software customers, the uptake has been terrific.
Newsagents love this integration and here’s why, here are the best fits newsagents love:
- Saves time.
- Eliminates manual processes.
- Reduces mistakes.
- helps the business make more money.
- makes balancing the register at the end of the day easier.
- Reduces stress.
The Tower Systems newsagency software is the industry standard software for newsagents with more newsagents using this than all other newsagency software combines. Were are proud and humbled to be in the position and to have held it in service of newsagents for many years.
Our situation has increased through 2022 with close t0o 40 newsagents installing our software. This is some number. We are so grateful.
Here is a small glimpse into what the Tower Systems newsagency software offers newsagents:
- Exclusive smart card reporting Embedded in our software is category / segment level reporting that newsagents are using to grow card sales 25% and more. That’s money in the bank.
- You can bank on loyalty. Our fresh and successful approach to loyalty can help you drive a deeper basket and bring people back sooner.
- Safe decisions make for a better P&L. From data feeds from suppliers through to Xero, we help you nurture data for the safe decisions.
- Not every shopper will walk past your door. A seamless connection between your software and a beautiful website can help you sell to people you will never meet. We develop websites for newsagents.
- Easily accessed personal service. A key reason 4 times more newsagents have chosen Tower than any other software is customer service. We are here for you, with you, every day.
- Current software. Current technology. Fresh, current design.
But, this barely scratches the surface. This is newsagency software that does so much more.
We are grateful to be able to offer a rental pricing option that makes our newsagency software available for $185.00 a month. For this you get…
- Australian developed and supported newsagency business software.
- Software updates as we release them.
- Unlimited licences for your retail location. If you need an extra computer, there is no extra software cost.
- Shopify / Magento / Woo link. Easily sell online from your POS software.
- Xero link. Easing bookkeeping costs and streamlining accounting.
- Our OzBiz link. This helps you link to MYOB and Quicken through OzBiz.
- Tyro link – safe, fast and easy EFTPOS link for streamlined sales.
- PC Eftpos link. This offers easy EFTPOS processing for the major banks.
- Easy buy now pay later thanks to Zip Pay and Humm – that Boomers, Gen Y, Gen X and others are using more and more.
- Support – help desk access, unlimited training, updates and more.
- User documentation. Access to our searchable knowledge base.
Tower Systems serves newsagents in every state and territory of Australia.
The Aussie POS software ad with 63,000 views in 4 days
Friday advice for local small business retailers
Making POS software is one thing. Helping local small business retailers leverage this for success in their businesses is another.
Tower Systems does this every day by going beyond the usual POS software training, by providing context for why this or that is done, bu explaining the business reason for data points and how they may or may not serve the needs of a business.
The new Insights Dashboard released recently in our POS software is an example of merging our business advice and support with awesome POS software to provide local retailers with easy and ready access to visually represented data they can leverage.
Showing a retailer opportunities lost could make a massive difference in a retail business.
The Tower Systems POS software does this. It shows what a shop could have achieved has they had access to the stock that might have sold.
Showing a retailer possible theft situations could be revealing.
Too often small business retailers don’t catch theft early because they do not want to see it, they do not what to, for a second, think it could happen to them.
What’s not working?!
Stand in your shop and look around and ask yourself that question, ask what’s not working. What you see could be constrained buy how you view your business, by what you want to see. Software will not edit what it sees. The Tower Systems Insights Dashboard shows good and bad, it shows the truth, revealing what you need to know about the business. The what’s not working tab is revealing to the businesses we tested it on. Some were truly shocked to discover what they did not know about their business.
Good retail management is about making the right decisions for a business at the right time. This needs to be done without emotion, without fear, without bias. There is where good POS software can play a role and where the new Insights Dashboard is a true help for local retail businesses.
So, what’s our Friday advice for local small business retailers? Use your software, work it, leverage it, feed of the insights it provides. Revel in the facts is provides access to and make business decisions based on these facts. Doing this, rem moving emotions and feelings from plenty of the decisions you make in your retail business will make a difference.
How important in Australian made POS software to Australian retail businesses and Australia more broadly?
Of course, we are biased. As an Australian POS software company we want to see Australian businesses thrive over overseas competitors, especially if their tax arrangements do a disservice to everyday Australians by minimising their contribution to government revenue.
But that aside, here is why we think Australian made POS software is important to local Australian retail; businesses and Australia more broadly …
- Software is like storytelling. It helps retail businesses craft and serve their narrative. Local Aussie businesses craft and serve an Aussie narrative. Our software, being Australian made and supported, does this well, with focus. Software made overseas with have that focus – from simple terminology used through to retail strategic focus. retail is different country to country.
- Retail in Australia is different, especially small business local retail. Software from a big US company is less likely to have the focus a local retailer will want, less likely to care about that shop turning over $300K – $500K a year when the software company itself counts its revenue in hundreds of millions of dollars. Local retail is about personal service. here at Tower Systems where we only focus on local specialty retailers, we understand personal service too.
- Be heard. Retailers using the Tower Systems POS software have direct and easy access to our leadership team, to the top. It’s rare any POS software company offers this and even less so for big overseas POS software companies.
- Retail is changing. And, the nature of change and pace of change varies country to country. This further reinforces that the needs of Aussie retailers will vary to those of overseas retailers.
- Your voice matters. if you use software from a local Aussie software company you will matter more to them than if you use POS software from a massive overseas company. With the local company you can make suggestions that are more likely to make their way into the software.
- Local software companies support local skills development. Software programmers flourish from real world experience and there is nothing like a local Aussie software company for gaining this. We have seen this at Tower Systems many times over the years.
- Aussie taxes pay for education, health and infrastructure. Every dollar of revenue sent offshore diminishes the resources of federal and state governments.
- Because you care. If you want your shoppers to shop local, it starts with you and the purchase choice you make for your business.
We could go on since there are many reasons for local Aussie and Kiwi retail businesses to use local Aussie and Kiwi made and Aussie and Kiwi supported software in their businesses.
Tower Systems makes world-class specialty retail POS software for selected marketplaces. We are not offering POS software for everyone. If we’re not right for you, we will say so and wish you all the best. If we feel we are right for you, we will make an offer and 100% leave the choice to you to make, in your own time.
We are proud to be a local Aussie POS software company with our supported locally by people who understand d local Aussie and Kiwi retail.
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