Small business retail advice: leveraging school holidays through your POS software

School holidays present a terrific opportunity for small business retailers to change their pitch and connect with shoppers in a different way, using throw POS software for good POS software has hooks and facilities for exactly this type of unusual engagement.

In our own Tower Systems specialty retail POS software we have a range of tools for leveraging school holidays. We will share some here and keep others for more confidential discussion – there is no point in giving away too many commercially differentiating initiatives in our POS software.

Every retail business we see in every retail niche in which we serve, we see opportunities in school holidays ranging from traffic boosts through to changes in the product mix with which shoppers engage. Every change, no matter how small, is an opportunity for deeper shopper connection, an opportunity for an indie retail business to pitch its credentials outside of what may be expected for this type of business.

Here are some examples, a small number, some simple ideas, which you can today leverage inn our POS software during school holiday periods.

  1. TAGS. Using tags in ur software track what sells during holiday time and do more of that next holidays. tags are powerful, valuable and easy to use.
  2. Value add information. Automatically serve on your receipts information pertinent to school holidays. It could be local events, activities, locations or other things that are school holiday specific in your area or nearby that shoppers with school age kids could embrace and enjoy. make your business the one that pitches local in a raft of ways.
  3. Package and bundle. Make it easy for those caring for kids during holidays to buy suppliers to make holidays more meaningful and / or fun. Bundling can achieve this. It can also make price comparison with competitors more difficult.
  4. Reward. School holidays bring new shoppers and new shoppers can appreciate your appreciation, they can respond well to being encouraged back into the shop with a loyalty offer or deal. make it simple, easily understood and compelling. Work at getting the school holiday new traffic back in story by using the smart loyalty tools in your POS software.

What you do in the school holidays, what you achieve, the value you cultivate is a function of your POS software and how you leverage it. Tower Systems can help.

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