The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryFishing software

Small business retail advice: never let a stock item celebrate a birthday

July 26, 2016
2 Min read
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Inventory in retail is worthless unless it sells. The longer it sits on the shelf of a retail business the greater the cost of the inventory to the business.

A good basic inventory management principle is: never let a stock item celebrate a birthday. That is, never have an item in the business for more than a year. In fact, we would suggest six months is too long for most items.

Using good POS software you can easily track how long a stock item has been in the business. Stay on top of the age of an item. Work the item to ensure it does not celebrate that birthday. Focus on placement, promotion, adjacency and more to ensure the item is turned within the time necessary for you to achieve a good return for the business.

Ensuring all team members working in the business understand your commitment to never let a stock item celebrate a birthday will help make this happen.

You could take the commitment a step further. Put a sign up in the back room. Make it a discussion point at staff meetings. Encourage anyone to run a report at any time on the age of inventory in the business. Make everyone accountable for the mission.

Tower Systems regularly offers advice to retailers beyond what is usual for a POS software company. The advice demonstrates our commitment to helping beyond the software, to add value to the relationship to benefit the whole of the business.

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Tower Systems launches software for fishing and outdoor stores

July 23, 2016
1 Min read
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Screen Shot 2016-07-22 at 7.43.49 AMPOS software company Tower Systems is proud to launch Australian designed and developed POS software for fishing and outdoor stores in Australia and New Zealand.

Launching officially this weekend at the AFTA show that starts tomorrow on the Gold Coast, our software for fishing and outdoor shops is comprehensive in what it offers. It benefits from already being in use in fishing and outdoor businesses, businesses that guide the further development of the software.

Backed by professional installation, training and support service, our software is comprehensive and capable.

We are excited by for the opportunities ahead serving these specialty retail businesses. Included in the software is facilities we have seen as vital to fishing and outdoor shops:

  1. Selling by weight – scale integration.
  2. Catalogue sales.
  3. Shopper discounts based on volume purchases.
  4. Ticket sales.
  5. Text message integration for communicating local area information to customers.
  6. MailChip file import to enable easy emailing.
  7. Age checking.
  8. Use advice included on receipts as appropriate to items purchased.
  9. Special customer orders.
  10. Repairs.
  11. Serial number tracking. Xero integration.

This list is in addition to POS software, inventory management, supplier management and theft integration tools.

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Repairs software helps specialty small business retailers efficiently manage repairs

July 21, 2016
3 Min read
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Small business retailers using the repairs management software from Tower Systems can rely on the software to streamline operations, reduce paperwork, improve customer service and deliver outcomes that help the businesses grow repairs revenue.

the repairs facilities in our software have been developed in close consultation with customers across a variety of retail channels. Plus, the repairs software is regularly enhanced – too deliver evolving solutions to meet evolving needs.

Tower Systems serve a number of specialist retail channels with repairs management software appropriate to the needs of businesses in those channels. Initially developed in response to the needs of our jeweller customers, these features are now utilised by clients in a number of different retail markets.

Some of the functions our specialist retail software’s repair features are being used for include:

  1. In Jewellers: Jewellery and watch workshop repairs, dated manufacturing.
  2. In Bike Shops: Bicycle and tricycle repairs, warranty returns.
  3. In Garden Centres: Landscaping services management.
  4. In Firearms Stores: Gunsmithy and equipment repairs, warranty returns.
  5. In Pet Shops: Aquarium installations.

Repairs management software is flexible, serving a range of needs outside managing the actual repairs themselves. The flexibility in the software enables it to be used in different businesses for different purposes – from job management, to workshop management and traditional repairs management.

The software tracks the labour and resources used from a billing and inventory management perspective. It also handles allocation of repairs or parts of a repair to venues outside the business (for contracting and supplier exchanges or repairs for warranty issues, for example) and tracks repair staff and couriers used in shipping repairs. Once the repair is ready for pick-up by the customer, the software finalises the billing and advises the customer by SMS or another preferred method. Payments are processed with the usual depth of our retail software’s point of sale functionality – customers can make multiple payments against a repair or a specialist manufacturing, pay through cash, EFTPOS, PayPal or other methods.

Tower Systems streamlines the repairs process, facilitates good communication and helps bring management certainty to the overall repairs process in your business. It helps local independent businesses provide the kind of professional, personal and efficient repairs services that major corporate stores and online-only offerings can only dream of.

Serving a number of specialist retail channels gives Tower Systems the opportunity to provide more comprehensive and flexible repairs/job/manufacturing management software. Our customers continue to provide feedback and influence the development and support of this software feature, from firearms stores to bike shops and more.

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Tower Systems e-commerce strategy helps small business retailers with omni-channel solution

July 19, 2016
2 Min read
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The Tower Systems POS software e-commerce strategy is delivering online sales to small business retailers.

Representing a group of small business retailers under a common international brand platform the Tower Systems developed and managed website provides live stock availability to more than 200 retail businesses. This enables shoppers of the sought after brand to find local shops with stock.

Linked live to the independently owned retail businesses, the website provides a national view of stock availability for online purchase as well as in-store purchase.

Online purchases can be shipped or collected in-store.

Transactions are secure, without credit cards being accessed by the website nor are they stores in and POS system in the store.

The small business retailers that are part of the e-commerce strategy love that they are winning retail revenue from online sales without having to develop or maintain and online presence. The solution for their businesses is considerable and low-cost.

This is a best practice approach to online for small retail businesses today as it is fast, easy, accurate and national in its presence.

The Tower Systems desktop and web teams have worked together to deliver a series of websites, the first of which launched in 2015 and more have been added since.

Using the latest web development tools, the solution from Tower Systems helps small business retailers embrace online in a genuinely unique and valuable way.

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How do you know can you trust a POS software company?

July 13, 2016
2 Min read
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Trust is important in business. It is especially important in small and local business.

Trust is mission critical for POS software companies.

We say this because our software helps our customers engender trust in their local communities and with their customers. If our software fails, it challenges the trust local shoppers have in local businesses using our software.

Retailers rely on their POS software, they trust their POS software companies to provide software that works and that it is backed with professional assistance when they need … and that it is enhanced too meet the needs of businesses as they evolve.

This is why we say trust is vital in the choice of POS software for any small business.

So, how do you know you can trust a POS software company you are considering? Here is our advice, things to look for in assessing the trustworthiness of any POS software company you are considering:

  1. Talk to the owner. Most businesses will say this is not possible. Challenge them – see how they respond.
  2. Visit their office. This is essential to understand their capacity to serve you.
  3. Look at their website. Do they make it easy to contact them? Are the ottos real? Do the words make sense? Do you trust what they write? Are they on your level?
  4. Talk to their customers.
  5. Ask for access to their training website. See what their customer see.
  6. Ask for access to training videos. See the resources they offer for staff training.
  7. Do a Google search on them and see what comes up.
  8. Do a Google search on their owner and find out more about them.

POS software company relationships are long term so take your time, make sure the business you enter into a relationship with has the capacity, stamina and desire for an equally long term relationship.

POS software company relationships are personal. Ensure the POS software company you are talking to understands this. Too often POS software companies hide behind general email addresses and call centres where you do not know the name of the person you are speaking to. It is vital you know who they are because, yes, it is personal. Being personal is key to trust and trust is vital in this relationship.

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A note on POS software and credit card access in small business retail

July 11, 2016
2 Min read
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The Tower Systems POS software does not store credit card numbers of customers who use cards to pay in shops using our POS software.

The customer presents their card to the Tyro terminal connected to our software the processing of the card details is done 100% by Tyro with no details being shared with our POS software other than payment success or otherwise.

This approach – of us not storing credit card details for retail transactions – is vital in providing peace of mind for retailers and their customers around customer credit card access and fraud mitigation.

Our view is: storing a retail shopper credit card number in POS software is a big mistake. It puts the security of the card number at risk. Customers will not like it.

We suggest retailers not use POS software that stores customer credit card numbers.

Our Tyro and other bank EFTPOS integrations meet the high standards set in Australia and New Zealand for electronic transactions using credit and other banking cards. Our connections are tested and authorised. They are secure.

Tower Systems takes fraud mitigation seriously.

Update: The lone voice of POS Solutions, Bernard the owner of the business, is back from a long vacation and rather than discoing topics to write about for himself, he writes about what we write about it. You can see it today on their site. They don’t name us. They rarely do. Instead, the use terms like: One software company, I know well. Yes, that’s us. His post is a ramble whereas the facts we have presented here are focussed. The two posts speak to their respective companies.

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Small business retail advice: make every day your pay day

July 3, 2016
2 Min read
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There was a time when small business retailers could rely on selling their business for a handsome increase on the price they paid thereby providing a good pay day, when businesses sold for a good multiple of net earnings.

No more. Today, the best way to extract value from our businesses is to make every day your pay day, to not rely on your pay day being the day you sell the business.

The challenge is how do you do this?

Retailers need to look at their businesses differently. This starts with the mindset of every day being your pay day. Each decision needs to be considered in this context.

Focusing on profit today will give you a better result today and make your business more valuable tomorrow.

Here are some suggestions for making every day your pay day:

  1. Run with the leanest roster possible. Just about every retail business we review has capacity to lower labour costs.
  2. Have your best people working the floor, helping customers spend more.
  3. Have stunning displays that attract people from outside the shop.
  4. Have compelling displays in-store that encourage people to browse beyond their destination purchase.
  5. Always have impulse offers at high traffic locations.
  6. Charge more every time you can. Loyalty programs such as discount vouchers, bundling into hampers, multi buys such as 2 for 3 and other opportunities enable you to do this by blocking price comparison.
  7. Buy as best you can.
  8. Grab settlement discounts every time you are able.
  9. Promote outside your store using online and social media opportunities.
  10. Leverage adjacency information. Chase a deeper basket – people purchasing more each visit.

Be responsible for the profitability of your business. Don’t blame your suppliers, your landlord, your employees or some other external factor … it all comes down to you – the decisions you make and the actions you take.

If you relentlessly pursue profit with a clear focus you are likely to see profit grow. That’s better than waiting to make money when you sell because that’s less likely to happen in this market.

Doing all this relies on your measuring the performance of your business. The Tower software helps with this. It is easy.

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Disaster planning: advice to help small business retailers trade manually

July 1, 2016
2 Min read
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While we never want it to happen and know it is extremely rare, we regularly remind our POS software customers they ought to be prepared to trade manually should they not have access to their POS software for some reason. Here is our advice, which has not changed in many years.

If you lose power, have a major hardware failure or have some other unexpected problem, your computer system on which you rely to record sales may not be available for some time. Here is our advice on how to handle such a situation:

  1. Track all sales. Write down the barcode of every item you sell and the price. When you are back up and running, enter these in. This maintains an accurate stock on hand count. When you are back online, enter the barcodes, ring up the sales.

Yes, that is it. Very simple. Also, very easy to not do and thereby compromise your business data.

To prepare you for this, do the following:

  1. Create a ruled sheet to use. Two columns: barcode, price.
  2. Copy the sheet a few times and setup on a clipboard. With a clipboard made up for each register you have.
  3. Tie a pen to each clipboard.
  4. Place the clipboards in an easily accessible space.
  5. Take out the clipboards and place next to each register in the event of your system being down and you needing to transact.
  6. You are good to go.

Recording sales on scraps of paper is not good business management. It invites error and fraud.

While no one wants your computer system to be down, being prepared for this is important business planning.

Footnote: knowing a competitor as we do, they are likely to point to this post as us identifying a weakness in our software. This would be untrue. This advice is an example of our POS software company providing whole of business advice for any contingency. It is what we do and for which we are appreciated.

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Small business advice: A checklist for those buying a retail shop

June 26, 2016
2 Min read
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A common question we are asked at our POS software company has nothing to do with software. It is from people considering purchasing a retail business. The question is:  what should I ask for when looking at buying a retail shop?

The question itself, when asked, indicates how green a prospective purchaser is when it comes to purchasing a business.

Here is a list of data points we suggest retail business purchasers access from the vendor or their representative:

  1. P&L from the accountant for the last two years. i.e. not a spreadsheet created for the purpose.
  2. A good explanation of any add-backs.
  3. Sales data reports, for the last two years, from the POS software in use – to verify the income claim.
  4. Sales data reports from the lottery terminal to verify the income claim.
  5. BAS forms to confirm data in the P&L.
  6. A list of all inventory to include purchase price and date last sold for each item.
  7. A copy of the shop lease.
  8. A copy of any leases the vendor expects you to take on board.
  9. A list of all employees: name, hourly rate, nature of employment, start date, accrued leave.

This is good basic information that will enable any purchaser to undertake reasonable assessment of a business.

A good business will shine through the numbers just as a business with upside achievable by new owners will shine through.

My advice to vendors looking to sell who are concerned about this list is: think about it now and focus on your business so the data listed looks good.

Every day you make decisions in your business that impact many of the data points listed.

This is why we say every day is your pay day. Run a smart, lean and profit focused business and you will have a good pay day today and a good one when you come to sell.

The most appealing businesses are those that are easier to run and are making money.

The time to focus on that is now.

Sure, a purchaser can turn a business around. They should get the rewards if they are expected to do that for your business.

The price you can sell your business for will be based on what it is making now.

Getting the data ready for the sale of the business could, of itself, help you improve how you run your business.

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THE TOWER SYSTEMS POS SOFTWARE SHOPIFY LINK

June 24, 2016
3 Min read
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The direct link between our POS software and the Shopify e-commerce solution is valuable for small business retailers keen for a beautiful and easy to operate online business platform. Here is all you need to know on what we have delivered – note, delivered, yes this is live and available now.

The Retailer to Shopify Link uses the cloud-based best-practice Tower Advantage Link platform to connect or link Retailer directly to Shopify. The Tower Advantage Link platform is a subscription-based service that acts as an intermediary between Retailer and the Shopify API.

The link works by using the Shopify API allowing the TALink platform to connect to Shopify and synchronising on a periodic interval or request basis. Below is a outline of what is transferred.

Retailer becomes your master stock database. You flag what stock items you want to appear on your web store. Descriptions and extended descriptions are added as your product names and descriptions in Shopify.

Your Retailer Departments and Categories become Categories and Sub-Categories in Shopify. If you choose to link these, your existing structure will be mirrored and managed in Shopify automatically. If, however, you decide not link your Department and Categories in Shopify, you can allocate Categories manually to products once they are added. Only Departments and Categories that have flaggged as websotre items are added to Shopify.

Retailers Classifications are treated as Attributes in Shopify. If you choose to link these in Shopify your existing Classifications will be mirrored and managed in Shopify automatically. If, however, you do not want this to occur you can manually manage your own Shopify Attributes.

You have control over your webstore pricing from within the Retailer Stock Screen. Bulk updates of the webstore price can be performed in Stock Manager. Once new prices are set, your web store is updated automatically. Quantity of hand is also managed automatically, when your sell or arrive an item into stock these adjustments are sent directly to Shopify. If the quantity on hand of an items drops to 0, the item is marked as out of stock in Shopify.

The images you set against stock items in Retailer are automatically uploaded to your website. If images change, the old one is removed and the new one is added. You can upload as many images, as you like per stock item.

Customers that purchase off your webstore are added as customers in your Retailer database, allowing you to track what they buy and market to them if you desire. Existing customers with an email address will also be added to your web store to facilitate easy sales.

These are downloaded into Retailer. These are imported into our Customer Invoice Maintenance facility allowing you to place orders and print invoices. Once sales are imported it reduces your quantity on hand so you maintain accurate stock control. Sales can be allocated to a specific location or merged added to you main sales data, giving you excellent control over how you report on your webstore sales.

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The visual deck helps small business retailers see business data differently

June 23, 2016
3 Min read
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vdeckA couple of months ago we announced the launch of the Visual Deck, a cloud based business intelligence platform we developed here at Tower Systems for small business retailers. The visual deck gives small business retailers a visual insight into business performance and from this flows a brighter future based on data evidence from the business itself.

The visual deck is a game changer in the small business POS space as it delivers to small business retailers a set of tools that provide easy access from anywhere to elegant representation of business performance data.

This new platform is a completely new product from the Tower development team. It leveraged data cultivated by the Tower Point of Sale software and makes it available anywhere, in a stimulating visual form and in a way than encourages the discovery of business performance insights.

Introducing the Retailer Visual Deck.

Retail business performance, seen differently.

The Visual Deck is a platform through which you can see the performance of your business, visually. Graphs replace reports, making trends obvious and a path ahead clearer to follow. Graphs that change with time and through which you can dive deeper into what is happening in your business.

Why did we call it the Visual deck? It is visual because, well, your business data is presented in a visual way. It is a deck because it is a platform off of which you can see far and wide. It is a perfect place to see what you cannot see when you are on the ground.

Retailers can access the Visual deck from anywhere, anytime, and through this access their business data in a way not previously accessible ninth small business retail world. You can compare periods, graph using a broad selection of formats, dive deep into the data as well as focus on data points that matter including transactions, revenue, grow profit and more.

Better still, the visual insights can easily be shared with colleagues.

The Retail Visual Deck is a fresh approach to sharing business intelligence and business performance insights with small business retailers. It is mass retailer computing in a small business retailer’s hands. This is the tool join which you can rely to grow your business.

This is 100% Tower Systems innovation.

Having been tested with data from a range of businesses and trialled for months on many different platforms, the Visual deck is ready for small business retailers to engage, to use it to better manage and grow their businesses.

Footnote: If things go as usual, at least on competitor will claim they had this before us and that we copied them. Such a claim is not true. Prior to our launched last week we checked all our competitors in each specialty marketplace in which we live and not one has a product like this.

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HELP FOR SMALL BUSINESS RETAILERS ON BEST PRACTICE LAY-BY

June 22, 2016
3 Min read
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Lay-By is vital to small business retailers, especially gift shops, jewellers, garden centres, toy shops and homewares shops. Tower systems offers structure support for managing Lay-Bys in its POS software. We help small business retailers meet their regulatory obligations, serving the needs of customers and their businesses with a best practice approach.

We offer written advice, video training, one on one training and more to help small business retailers run professional Lay-By services.

Here is a glimpse into some of the professional Lay-By advice provided to our small business retailer community:

Meeting regulatory requirements is vital. For example, if someone cancels a LayBy you must refund their payments less a termination fee. You can set this fee and advise as part of your terms and conditions.

Our advice guides you through key rules and steps to success with Lay-bys.

  1. WHAT TO LAY-BY. Set a minimum item and or purchase value. We’d suggest $80.00.
  2. DATA REQUIRED. Always ensure you are satisfied you know who your customer is. Require proof of ID from a driver’s licence or similar legal ID document.
  3. DEPOSIT. 20% of the total GST inclusive purchase price.
  4. AGE. Only Lay-by to people 18 and over.
  5. DURATION. Lay-bys should run for between eight and twelve weeks. You could run for longer pre Christmas to get early toy sales.
  6. PAYMENT CYCLE. Require payments to be made weekly or fortnightly.
  7. PAYMENT METHOD. Accept any payment form you choose.
  8. Do not allow someone to take home a single item from a group of items on Lay-by together in one purchase. It’s all or nothing.
  9. Have a LayBy termination policy you are comfortable with. We suggest a 20% termination fee. Alternatively, set a dollar amount to reflect the work. Also, consider setting the LayBy to auto terminate if it extends beyond a period of time you nominate. Note that you could equally choose to have no cancellation given that Lay-by product may not be able to easily re-sold.
  10. Decide what you would consider a breach. This has to be something you stand by. We suggest two missed payments without reasonable excuse or rectification. On breach, cancel and charge the cancellation fee.
  11. We suggest a no-exchange policy.
  12. When a customer Lay-bys, print two dockets – one for them to take immediately and one to be placed with the goods. Have your customer sign both copies, accepting your terms and conditions.
  13. Set aside a clean and secure storage location for Lay-bys in your business where locations are coded for easy finding. Place Lay-by goods into a single clear plastic bag per transaction for clean and safekeeping. Staple to this a copy of the Lay-by docket. Let your customers see you do this so there is no doubt when it comes time to collect the products.
  14. Have one person responsible for Lay-bys to ensure product care, track payments and contact customers.
  15. TERMS AND CONDITIONS. Enter these into your software so they are included on every Lay-by docket. Points 2 through 11 above are a good example of what to include in your terms and conditions.
  16. COMPLETE PAPERWORK. To not over complicate things, rely on your software’s Lay-by docket as your complete paperwork / contract. Get that right and Lay-by management will be easier.

These rules and steps may feel complex. They are necessary for the small number of times something goes wrong and you need to rely on them to help you deal with a situation.

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CLOUD OUTAGE REINFORCES THE CARE NEEDED IN POS SOFTWARE CLOUD CONSIDERATION

June 14, 2016
3 Min read
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The outage of the Amazon cloud services caused by storms in Sydney recently serves as a reminder of the approach a business takes to moving its IT infrastructure to the cloud. This is especially true for small business retailers where IT investment tends to be in one solution or path rather than multiple paths for redundancy.

The Amazon outage knocked out access to software facilities and data for many businesses according to the news reports. Those unprepared for such an eventuality could only wait for access to be reestablished. This came at a cost to business not only from lost revenue but also from lost productivity for employees located elsewhere, far away from the storms, where the roles of employees entirely depend on access to software and data in the cloud.

The level of protection for a business against the eventuality of the storms in Sydney is up to the business. It is a function of the amount of money they might spend protecting their software and data, providing multiple paths to their software and data. This is what we mean by redundancy. Redundancy is expensive as it is effectively duplication of assets.

The questions for small business retailers is how much are you prepared to spend on such protection? As you spend more, the coast effectiveness of a cloud based solution can become prohibitive compared to the alternative.

Here at Tower Systems we offer the best of both worlds, cloud and non-cloud, from which our retailer partners can choose.

  1. Our customers and run a local desktop solution where they are in full control.
  2. They could also run a local solution with elements of clad based benefits.
  3. They could also run 100% in the cloud, fully hosted and fully shielded from managing the computer and data management infrastructure.

As we are in control of the software and the infrastructure options, our customers can choose from these options or alternatives in between that may better suit their local business needs. This the ultimate flexibility as each business different, each business faces different challenges, is at different stages in the business lifecycle and has different levels of capital available for infrastructure.

Whether cloud is right for a business is a function of many factors. Our job as a software company is to offer the ultimate in flexibility through best practice software, technical hosting and access alternatives, timely support and options around migration paths as appropriate to the needs of the businesses.

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SUNDAY RETAIL MANAGEMENT TIP: HOW TO CHOOSE LOCAL COMMUNITY GROUPS AND CHARITIES TO SUPPORT

June 12, 2016
5 Min read
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Local small business retailers are asked to support local schools, community groups and charities on an almost daily basis. While community groups and charitable organisations beat a path to the doors of local businesses, so do individuals engaged on personal fundraising of their own for a cause or for an other individual.

It is tough making the call about which organisation to support or not for there is a real fear that declining will hurt the business. Often, small business retailers do not look for an uptick in business from a charity support decision but they do worry about a decline.

So how do you choose which local business you support?

Requests from schools, charities and other community for donations can be a challenge for any size business. If you do not take a structured approach to this you will find yourself giving away plenty for little or no return.

Requests are often loaded with guilt. People can be passive aggressive in their approach. Often, people requesting help leverage pester power. It can be hard to say no. There are too many stories of retailers giving a gift as a prize, receiving the Thank You poster and achieving no benefit for the business.

Our advice is to manage your philanthropy as you would any business activity.

THE PRIZE / GIFT

Decide the amount in cash or product value or both that you are prepared to donate in a full year, calendar year or financial year.

Our recommendation is you give away cash, but in the form of a voucher to spend in your business. This ensures that value of the gift or prize is greater than the cost of it to your business.

The best mechanism for giving away cash or an amount to spend in-store is to do it by way of a gift voucher. Use your software to manage this as any manual approach is dangerous and time-consuming.

YOUR PITCH, NOT THEIRS

Get on the front foot and write to local community groups outlining that you budget a year in advance. Seek their submissions. With this advice sheet we have included the text of a suggested letter. Please read the letter as it outlines the approach we suggest and why. It is important you communicate this with all community groups.

On the page after the letter is a suggested notice for use in-store when you are asked for donations.

HOW TO PICK GROUPS TO SUPPORT

Focus on community groups that support you. That is, groups with members who support you. The more they support you the better you are able to support the community.

Be prepared to ask where people shop for the items you sell in your business. Ask if they will change in return for your support.

Asking these questions underscores to you the importance of approaching the decision as a business decision.

Be thoughtful and deliberate. Support the groups that support you. This is important as it helps you stay within a budget.

LET YOUR SHOPPERS CHOOSE

If you run discount vouchers and if customers say they don’t want the voucher, invite them to contribute the voucher to a local group – one of three you setup for in the business. Every month, two months or three months, tote up the vouchers and give the group a parentage of the total voucher value ‘voted’ for them.

This idea could be in addition to any giving program you run in the business. It offers a daily reminder of your commitment to local giving.

Grill’d burgers run a program kind of like this where each shopper is given a bottle cap, which they place in a tub to vote on a group to receive a cash donation for the month. The process of groups submitting to be considered is onerous. You can find out more about that program with this link – it is a good place to research what others do: https://www.grilld.com.au/localmatters/

REWARD ENGAGEMENT

In addition to any direct gift, consider an offer whereby anyone who is a member of the group who shops with you accrues an amount you donate to the group. You could manage this through your software. It could be you offer a discount to the shopper as well as accruing a value for the group.

This type of program could also be in addition to your core giving program as the value here is driven by sales – hopefully, incremental sales.

EDUCATE GROUPS ABOUT GOOD ENGAGEMENT

Here are things groups you support can do to help your business. You should ask them to do these things:

  1. Tell members to buy from you.
  2. Write about your business on their Facebook page.
  3. Distribute flyers of your offers.
  4. Have you speak at a meeting.

WRITE ABOUT YOUR ENGAGEMENT

Once you have a decision on which groups you will support, write about this in your newsletter and on Facebook. Not just once but multiple times. Invite them to provide you with content to publish too. Talk about their good works.

Ask them to write about you too.

Your giving has to serve your heart and serve your business. Going about it in a structured way will ensure you meet your objectives.

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FREE POS SOFTWARE TRAINING FOR SMALL BUSINESS RETAILERS

June 10, 2016
1 Min read
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We are proud to offer this free POS software training as part of our weekly free training for small business retailers. For years we have delivered training like this and more, helping our customers to leverage their software investment.

  1. Getting Ready for EOFY. Date: Wednesday 15th June. Time: 2:00PM. Description: Get ready for End of Financial Year now. What you need to do and the reports you need to run. http://www.towersystems.com.au/free-training/book-free-training?id=1230
  2. Stocktaking for EOFY. Date: Thursday 16th June . Time: 2:00PM. Description: Doing a stocktake in retailer and what option works best for you. http://www.towersystems.com.au/free-training/book-free-training?id=1231
  3. Increase Sales Now! Start using Discount Vouchers.. Date: Tuesday 21st June. Time: 2:00PM. Description: Start using Discount Vouchers to grow your business. A great introduction to this great feature. http://www.towersystems.com.au/free-training/book-free-training?id=1232
  4. Getting Ready for EOFY. Date: Wednesday 22nd June. Time: 2:00PM. Description: Get ready for End of Financial Year now. What you need to do and the reports you need to run. http://www.towersystems.com.au/free-training/book-free-training?id=1233
  5. Stocktaking for EOFY. Date: Wednesday 29th June. Time: 2:00PM. Description: Doing a stocktake in retailer and what option works best for you. http://www.towersystems.com.au/free-training/book-free-training?id=1234
  6. Getting Ready for EOFY. Date: Thursday 30th June .Time: 2:00PM. Description: Get ready for End of Financial Year now. What you need to do and the reports you need to run. http://www.towersystems.com.au/free-training/book-free-training?id=1235
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LAUNCHING THE TOWER SYSTEMS POS SOFTWARE SHOPIFY INTEGRATION FOR SMALL BUSINESS RETAILERS

June 2, 2016
1 Min read
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In addition to our well-established webstore facilities linking to many e-commerce platforms and our deeper direct Magento interface, we are proud to announce the release of our POS software Shopify integration.

Like the Magento integration, our Shopify integration is deep and direct. It has been developed in line with the developer partnership advice and standards by the Shopify organisation.

Our Shopify integration was a topic our leadership team discussed with the Shoppify experts at the recent SHOPTALK conference in Las Vegas two weeks ago. This face to face dialogue was helpful in leveraging the Tower Systems POS software Shopify integration to an even more beneficial level for our customers.

Integrations such as what we have achieved with Shopify and Magento do not happen overnight. They require research, planning, coding, testing and close work with the company owning the product with which you are integrating.

The integration work involves our two development teams: in-store and web. These teams work together to deliver a seamless solution on which our small business retail customers can rely.

We have developed for Shopify and Magento as they speak to different retail business situations.

These latest integrations are another Tower AdvantageTM.

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WEBSTORE / POS SOFTWARE INTEGRATION STRATEGY DRIVES RETAIL SALES FOR SMALL BUSINESS RETAILERS

May 31, 2016
2 Min read
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We are thrilled with feedback from retailers using our POS software webstore integrations. The best feedback of all is the news of sales they are achieving that they would otherwise not have achieved.

Through websites we have developed and connections back to high street retail businesses using our POS software we have helped small business retailers achieve significant sales from shoppers interstate and overseas.

The sales success is as much a testament to our search engine work as it is to our web development and POS software / webstore integrations.

What is most interesting is the sales we are helping our customers achieve outside their usual trading hours. A retailer arriving in the morning at 6am to three sales totaling close to $1,000 is exciting. We hear about it because our retail partners like to share with us the success they are having. And we gratefully receive stories of their success because we know their success feeds into our success.

We have wonderful reference sites doing good business online thanks to the technology and backup business strategic advice we have provided.

Small business retailers can compete online, they can achieve sales they otherwise might have missed. They can reach into geographic locations where they are not known. They can easily serve these locations thanks to smart tools that make shipping each, transacting payments easy and providing personal customer service easy.

Helping and independent small retail business add thousands of dollars of gross profit to their bottom line in a year is a result we love here at Tower Systems. It is real thanks to the professional work of teams within our company in pursuit of our mission to help our small business retail customers to make money.

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HOW OUR POS SOFTWARE COMPANY HAS BEEN HANDLING THE WINDOWS 10 CUSTOMER SERVICE SURGE

May 30, 2016
2 Min read
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With more than 3,500 small business retail customers using our POS software we have had to be on top of the push program engaged by Microsoft in the roll out of their Windows 10 upgrade.

The moment we saw the inevitability of the Microsoft roll out, we adjusted our customer service resource allocation to ensure the needs of our customers were well met.

Here is what we did to confront the Windows 10 challenge:

  1. We developed peer-reviewed consistent advice for the most common questions, to ensure that our customers had access to this advice in addition to personal one-on-one advice.
  2. We added to our help desk staffing resources.
  3. We re-allocated help desk time to ensure we had people at the emerging peak times of the day for Windows 10 specific calls.
  4. We doubled our Saturday office-based help desk staffing.
  5. We provided information to our customers via email and snail mail.
  6. We ensured we had Windows 10 knowledgeable escalation points for those with concerns outside those typical and that require management level insight.
  7. As a group we gathered to review progress regularly to take on bard any feedback and leverage any learning opportunities.

Even though many Windows 10 issues are outside providing support for our POS software, we have taken the calls and provided the advice, at no cost.

Indeed, we have processed close to 2,000 Windows 10 calls. That we have done this at no cost to our customers has collectively saved them a considerable sum.

We are proud of how we have handled this and are grateful to our customers for the opportunity to serve them in this Microsoft caused action.

Now if only Microsoft approached their own update roll out with the level of customer care we have shown through our actions.

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HELPING SMALL BUSINESS RETAILERS CUT EMPLOYEE THEFT

May 26, 2016
1 Min read
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The theft reduction training video we produced in-house – How To Steal From A Retail Business – is being used by business groups to train their members on measures to take in retail shops to reduce the opportunity for employee theft.

In addition to the YouTube views, this video has been packaged and provided outside that platform for people to embed in conference presentations, one-on-one training and elsewhere.

Using your POS software small business retailers have excellent tools with which to reduce the opportunity for theft. These have existed for years. In addition to our software work, we act as expert witnesses in investigations and proceedings that successfully prosecute employee theft cases.

What matters is that theft can be reduced and even eliminated with good management oversight in any retail business using our POS software.

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TOWER SYSTEMS AT SHOPTALK 2016 THIS WEEK

May 18, 2016
1 Min read
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IMG_0036Some from the leadership group of Tower Systems are at the Shoptalk 2016 conference in Las Vegas this week. Shoptalk is a leading-edge conference bringing together 3,000+ retail and technology professionals to explore the future.

Our participation here for the four agenda-filled days is with particular focus on our constituency of small and independent retailers and how tech is evolving in service of their growth.

The event is halfway through and already there are valuable learnings and future-beneficial connections as we focus on continuing to deliver best-practice POS software to our 3,500+ customers.

The photo is from the presentation by Steven Lowy of Westfield – as fascinating insight into their extraordinary innovation.

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SUNDAY RETAIL MANAGEMENT ADVICE: HOW TO MARKET YOUR RETAIL BUSINESS TO RETIREES

May 15, 2016
3 Min read
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The retiree (or seniors) marketplace can be lucrative for a retail store. They tend to be loyal and engaged in word of mouth marketing about good retail experiences. They can also be flexible about when they shop and this is where a retail business can really leverage the opportunity.

Before you can market any retiree service or benefit you need to develop a plan for handling the opportunity. What products will be offered and at what special prices? The most common approach is to offer a flat discount to retirees, or seniors as they are called in some marketplaces. This discount is usually between 5% and 10%.

Price is important to the seniors marketplace since they either have a fixed income or are living off finite savings. They like businesses which help them save money.

You will also need to decide when the discount or other offer is available. Some businesses make the offer available only on certain days, usually the quietest days of the week. Others offer access to the benefits all the time. Think carefully about the needs of the business before deciding when you will provide access to the benefits – focus on the business outcome you want to achieve.

In terms of accessing the benefit, it is common and fair to ask for some form of proof of eligibility. This could be in the form of a drivers license or a seniors card as is available in some locations. This is a card usually issues by local government. Sometimes, it is issued by residences.

An alternative is to create your own retiree / seniors card for use in promoting the business. These should be professionally designed and produced. Ensure that such a card is respectful and something these customers would proudly carry. Design the card so that it promotes the benefits you offer – so that it is an extension of your marketing program.

Whatever method you use to identify your retiree customers, it has to be simple to use at the counter for processing the appropriate discount.

To market a business to retirees consider these options:

  1. Train employees to offer the discount or other benefits to someone who looks eligible. While this could cause embarrassment, it could also extend the word of mouth around the offer.
  2. Promote to retirement villages in the local area.
  3. Advise local government authorities that you offer a benefit to retirees.
  4. Contact local clubs and organisations likely to connect with retirees.
  5. Promote the benefits in-store and in your business newsletter. You want to spread your offer as far and wide as possible, so that retirees beat a path to your door.
  6. Visit local retirement residences and offer assistance.
  7. Advertise in trailer parks.
  8. Look up clubs the Internet – there are plenty of groups, clubs and forums for older folks travelling around. They share tips about places they like.

The value of the retiree market to your retail store will depend on the value of the offer available to them and how widely you promote this. While some retailers see retirees as a chore others see a business opportunity.

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