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The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

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A specialty retailer POS software alternative to Neto POS

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With the reports last week at Smart Company about Neto POS software, Tower Systems reminds small business indie retailers that it is a well-established, debt-free POS software company offering solutions in specific retail channels.

Software user frustration with Neto was expressed following a reported significant price increase for users of the software, imposed on them by Neto. In the same article, there is also information about the financial status of the company:

In an email sent to Neto clients on February 28, seen by SmartCompany, Neto chief executive Ryan Murtagh said the business needed the extra money.

“We have to balance our current costs while investing in our future,” he said.

Murtagh separately told Kofoed over social media that Neto, which is majority-owned by Telstra, could “no longer endure significant losses” associated with its legacy pricing model.

Three separate clients said they weren’t consulted about the change prior to the February 28 email informing them of the restructuring.

However, the company has been considering the move for several months.

Select clients were informed and asked for feedback on the prospective changes earlier this year, while clients informed last week have just a month to prepare for the hike if they are billed monthly.

Asked whether Telstra pressured Neto into changing its pricing structure, Murtagh said the telecommunications giant holds various board positions as the majority owner of the business and is “party to all decisions the company makes”.

Here at Tower Systems, our view on POS software companies that rely predominantly on a low-price subscription model is that the cashflow from such models will not be sufficient to fund the necessary and expensive software development and support infrastructure that retailers require in the proper and successful use of POS software.

The Tower Systems model is a mixture, where customers can choose what works best for them: purchase, lease or rent, or a mixture of all three if they wish.

Tower Systems invests heavily in its future. This is evident already in 2019 with a major software update already released, delivering access to new facilities along with the announcement of the imminent release of Retailer Roam, a new product for pop-up, outpost, mobile and queues-busting retail. Retailer Roam is already in preview and feedback has been terrific.

The result of long-term investment, Retailer Roam will be a valuable opportunity step for indie retailers who want to themselves evolve what retail means in their businesses.

Magento POS software connection helps indie retailers sell in-store and online

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Tower Systems has partnered with Magento e-commerce for years, delivering seamless connectivity between Magento and the Tower Systems Point of Sale software for independent specialty retailers.

Our Magento skills are broad and mature, having started with the product back in the days of Magento 1. Today, we with with the latest release, developing stand alone websites for retailers as well as Point of Sale connected websites for retailers, primarily small business retailers.

We have websites that connect to a single shop as well as sites that connect to many shops, representing online as a single face for these multi location businesses. The solutions are varied, strong and commercially focussed, delivering strong solutions in the e-commerce area, helping small business retailers attract and serve shoppers who otherwise may never set foot inside these businesses.

Connecting small business POS software to magento delivers to the businesses useful and robust solutions, solutions that serve them well, enabling business worth and focus as the find new customers and explore new online approaches to retail.

The Tower Systems Magento development is done 100% within Australia. This matters as it ensures that a more locally focussed and appropriate solution is provided to local retailers.

We think local Australian development of POS connected Magento websites matters to local Australian small business retailers.

Tower Systems is committed to local development for local businesses. Our developers understand retail in Australia and New Zealand. We leverage that to deliver practical and valuable business outcomes.

From simple websites to complex multi business solutions, the Tower Systems web development team for retailers is skilled and capable of delivering valuable solutions.

To find our more about our web development services, speak with a local Tower Systems sales person. They can point you to successful sites from us that are live and transacting today.

Here are some of the store linked websites we have developed:

  1. www.beanieboosaustralia.com
  2. www.popvinylsinaustralia.com
  3. www.willowbears.com.au
  4. www.willowbearsworldwide.com
  5. www.ittybittysinaustralia.com
  6. www.charliebearsinaustralia.com
  7. www.ezitask.com
  8. www.sendmytask.com

This is a small selection of websites created by Tower Systems. Our web development skills are diverse. Our SEO and SEM skills are fine-tuned, to help you get the notice for your website.

To find out more about our POS software connected websites, please reach out to us.

POS software connected Shopify e-commerce for small business retail

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Tower Systems offers Shopify e-commerce solutions for small business retailers, connected to its specialty retail Point of Sale software.

Developed in-house using Shopify developer experts, Tower Systems is able to deliver a seamless Shopify POS software integration, serving the needs of the physical retail shop as well as serving the online shopper opportunity.

Our Shopify website solutions for retailers include those pitching services, selling online, answering shopper queries, making appointments and more.

Developed 100% in Australia, our website solutions are fit for purpose for Aussie retailers. There is no translation issue. No wait for overnight offshore development. No language barrier. No design aesthetic challenge. Being Australian designed and developed matters for small business retailers who want to connect with Australian retail shoppers through Australian retail businesses.

In terms of online shopping, local really does matter.

This is the Tower Systems difference: locally developed POS software and locally developed Shopify websites, to help local retailers, leveraging our own retail business management experience along with our comprehensive tech skills including web development skills.

Our POS software integrated websites serve a single inventory database between physical store and online store.

The Tower Systems web development team is skilled in WooCommerce, Magento and Shopify. The company has plenty of sites it can show in a live portfolio of successful e-commerce sites, serving shoppers in Australia and internationally.

Small business retailers can benefit from the retail management experience at Tower Systems experience that helps deliver a more retail focussed solution.

The Tower web team is also skilled at SEO and SEM services that help raise the website rankings in key search engines, ensuring the site is found ahead of others.

But best of all, Tower Systems provides professional advice and guidance to small business retailers keen to build their online presence. Our commitment is honest transparent advice on which any small business retailer can rely.

The Tower Systems web development team is Australian based, working out of the company’s head office in Hawthorn. This is important as many web development businesses are overseas. While you might have a locally based contact person development too often is done overseas, leading to challenges with delivery and usefulness.

Suggested mental health plan to help small business retailers and their team members

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As employers, as retailers and as small business owners, mental health issues are often not far away from any small business retailer. The challenges confronting retail businesses today add to the challenges already there.

Sometimes, we don’t know we are experiencing a mental health challenge while other times it’s obvious and on show for all to see.

How we confront mental health challenges is important for us, our business and those presenting with issues.

While we are not trained professionals in the area, our years of working with small business owners confronted by challenges to their mental health have helped us develop some guiding principles.

  1. Mental health is not easily measured or understood. One’s health is not outwardly obvious.
  2. Judgement cannot be part of how mental health is viewed or dealt with.
  3. Action is essential to improve your situation for doing nothing will achieve nothing.
  4. While taking the first step to confront mental health challenges can be difficult, it is relieving and rewarding.

Your GP is an excellent person to speak with. Explain to them how you feel and how this impacts on your life. Ask them to prepare a Mental Health Treatment Plan. This is a government recognised plan. It can usually be prepared in a single double visit to the GP. This plan is the trigger to you gaining Medicare supported access to a psychologist for an initial number of visits, which can be extended depending on your situation.

Some people can feel a visit to a GP or psychologist is not warranted in their situation. While the medical professionals are the best to determine this, there are other resources you could explore:

Beyond Blue has published Business In Mind, a useful resource for small businesses on issues relating to mental health in the workplace. This is a good starting point for learning more. In the resource there are links to other resources that can help.

Finding mental health resources for small business owners dealing with mental health issues is not as easy as it is finding resources for managing the workplace for better mental health. It’s tough running any business and sometimes things can feel overwhelming. This is where networking can help as a first step, talking with others.

Small business owners feeling challenges within themselves need to treat themselves as employees and use the resources available such as:

We will help and support in any way possible. We would be glad to talk confidentially about individual situations.

Public holiday today

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Our head office is on minimal staff today as it is Labour Day in Victoria. We are open 8:30 through 5pm AEST and our after hours phone network is live for urgent calls.

Labour Day is an annual public holiday that celebrates the eight-hour working day, a victory for workers achieved in the mid-late 19th century. The argument for the eight-hour day was based on the need for each person to have eight hours labour, eight hours recreation and eight hours rest.

Specialty POS software for small business specialty retailers

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Tower Systems is a specialty retail business POS software company. We are not generalists. We are not one size fits all. No, we offer specialty POS software for a range of retail channels.

We have been doing this for years, evolving or offering into new specialty retail channels as we develop expertise and software to leverage that expertise.

We do this thanks to the generosity of spirit of customers who coach and guide us as well evolve our specialty POS software. Their help and support is awesome and appreciated.

Why we write about this today is to focus on authenticity. When we claim to be specialist in a specific channel, we deliver through functionality, supplier integrations, knowledgeable support and regular updates specifically for that retail channel. Our embrace of a channel is not merely marketing.

Anyone can promote specialisation. It takes commitment engagement and knowledge to deliver. And that is what we do.

  1. Our bike shop software is specific to the needs of local bike retailers and their suppliers and customers.
  2. Our jeweller software is specific to the needs of local jeweller retailers and their suppliers and customers.
  3. Our gift shop software is specific to the needs of local gift retailers and their suppliers and customers.
  4. Our produce store shop software is specific to the needs of local produce retailers and their suppliers and customers.
  5. Our toy shop software is specific to the needs of local toy retailers and their suppliers and customers.
  6. Our pet store software is specific to the needs of local pet retailers and their suppliers and customers.
  7. Our garden centre software is specific to the needs of local garden retailers and their suppliers and customers.
  8. Our newsagent software is specific to the needs of local newsagent retailers and their suppliers and customers.
  9. Our fishing and outdoors business software is specific to the needs of local fishing and outdoors retailers and their suppliers and customers.
  10. Our adult shop software is specific to the needs of local adult shop retailers and their suppliers and customers.

This is what specialisation looks and feels like – being committed to the retail business, customer and supplier needs of the channel to create wins for all who engage with and in the channel and those who rely on them.

Tower Systems can help Neto POS software customers deal with the price rise

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Neto POS software was in the news this week with customers complaining about unexpected price hikes.

Daniel Kofoed, owner of Golfers HQ, says his monthly bill will increase by 218% from $88 a month to US$199 ($280), not including currency conversion costs.

“As a small business owner, it’s just not something I can absorb,” Kofoed, who has been a Neto client for six years, tells SmartCompany.

“An increase in costs in an ever-competitive market where customers are demanding lower pricing is discouraging your average small-business owner from going into business,” he says.

“It’s price gouging their loyal Aussie clients.”

Kofoed, as well as two other business owners SmartCompany has spoken to, say they intend to write letters to make price gouging complaints to the ACCC over the price hike.

While the best outcome here would be for Neto to reconsider their pricing situation, to provide its Neto POS software customer price certainty in the context of that whey had already budgeted.

Tower Systems has offered price consistency to its customers for many years. Retailers choosing the Tower POS software can rent, purchase outright or lease the software. Annual software support coverage is optional. Customers can pause software support coverage and restart at a later date. These cash flow management options are appreciated by customers.

Tower is able to help small business retailers who have decided to leave Neto POS to switch to its POS software. The company has a structured process it follows to achieve this. The process is consistent across various POS software packages that Tower can help small business retailers shift from.

Anyone interested is considering the Tower Systems solutions can see the software in-store. Tower has retail professionals who will come to the shop and demonstrate the software, comparing it function for function. If we do not think our software is a good fit for you, we will say so.

We don’t know if our software is better than Neto as we have not used it. What we do know is our approach to pricing, customer service and customer communication. We are proud to be accessible when our customers need us and transparent on any pricing change. For example, when we last increased our support fees, a less than CPI increase and our first in two years, we provided several months notice and the opportunity for customers to lock in support coverage for the next year and the pre-increase price.

Talk to one of our experts about an obligation free personal demonstration of our POS software to see if we could be a fit for your business. Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

POS software connected website advice from Tower Systems

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We have many users of our POS software who have connected these to magento, Shopify, WooCommerce and other e-commerce platforms. We have sound experience with all and use some ourselves with online retail businesses that we run.

In our customer accessible Knowledge Base, we have articles on connecting your Tower Retailer software to Shopify, Magento and WooCommerce. A quick search will soon find these.

We urge our customers to read the article for the type of e-commerce platform they plan to connect with. Give the article to the people developing your site. Most questions we get from external web developers are answered in the articles.

We’d love to develop a website for any small business retailer. We have a separate web team in our business who do this work. They are based out of our Melbourne Australia office. They have developed plenty of Retailerconnected websites already.

Connecting our Retailer POS software to a website is technically easy. However, you are creating a hungry beast that needs to be fed. Here are some of our tips for getting started and managing the website efficiently:

  1. Get your inventory data right with product names, departments, categories, pricing and images. Retailer is in control of the data, always.
  2. Start with a small range of stock in the website first. Get that right and your prices right before you go further.
  3. Make decisions yourself on website look and feel and design. Expecting someone else to do all this usually leads to disappointment. Attention invested now will result in a website you like and that reflects you.
  4. Use real photos. Stock photos stand out. They look awful.
  5. Know that any website you launch today will need investment to refresh it within eighteen months. Web is a rapidly evolving environment. Not investing to keep up will see you fall behind.
  6. Whoever develops your website – make sure they are local. Offshore development is cheaper today but more expensive in the long run.
  7. Choose a platform that is appropriate. We are yet to see a retail business not satisfied with a Shopify or Magento site. Shopify is ideal for simpler needs and Magento works a treat for more complex and multi-store requirements.

We have more advice available for Tower Systems customers.

Small business retail advice: how to see your business differently in a moment of tension or stress

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It is tough work running a small retail business, working 70, 80 and more hours a week covering many tasks from business manager to cleaner to customer service to creating retail displays.

You can feel overwhelmed, snowed under and with your back against a wall … all at once, unable to make a decision, unable to move almost. It is not uncommon. Such are the challenges for small business retailers.

There is always something to do. Some days, often in fact, it can feel like no matter what you do you have more to do at the end of the day than when you started.

Here is our advice if you feel that overwhelmed that you don’t know what to do. Because doing nothing is not an option. Here is what we suggest…

Regardless of how busy you are in your retail business, we urge you to take time out every day for a brisk 20 to 30 minute walk outside, in the sun (or the rain), alone.

Leave your phone behind – the shop won’t burn down.

Walk alone.

Listen to music or enjoy the sounds of the outdoors.

This is your time. 100% focussed on you. Your recharge. Your opportunity to think of nothing … and probably find that you have thought of everything once you return.

The best time to take the walk is when you feel most overwhelmed.

Walking, as a brisk pace can break the cycle of feeling overwhelmed, the negative feeling about what is confronting you in the business.

Getting your heart rate up will be good for your physical and mental health.

A good energetic walk is an excellent opportunity to reset.

Being away from the business, other people and the phone will give your body and mind time to process – even if you are not actively thinking about the business.

If you are like me, stepping back into the business after a brisk 20 or 30 minute walk, you see things differently, decisions are easier, progress is real.

Days with a walk are far better than days without.

Footnote: this advice for business owners and managers to go for a walk when feeling overwhelmed is consistent with advice from mental health experts around the world. Better still, following the advice costs nothing.

Small business retail advice: you are your most important and most valuable competitor

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In our work with a range of retail businesses across multiple channels, too often we see retailers get fixated on a competitor, often a big business competitor, not realising that they are their own most important competitor.

In our experience, the most important competitor a business has is themselves.

Comparing how you are currently trading against the same time a year ago is the best measure of the impact you are having on your business.

Comparing revenue, transaction count, average sale value, average items per sale – these are all good overall business measurements to compare.

Comparing unit sales by department and by category within department are good measures.

Comparing unit sales and revenue by suppliers within each department are also good measures.

The Monthly Sales Comparison Report in the smart Tower Systems small business POS software offers all of these comparisons in the one report. This is the best everyday business analysis report we think. Indeed, it is the primary report we go to for the retail businesses we own ourselves.

However, let’s first up dispel some myths:

  1. The report does not have to be monthly. It c an be for any period.
  2. The report can focus on revenue, GP or unit sales.
  3. The report can focus on product categories or supported or both.
  4. The report can cover any periods you want.
  5. This report is rated the most valuable by almost everyone who uses it and speaks with us.
  6. We rely on this repot in the retail businesses we have owned for decades.

We urge you to use this report to compete with yourself. Look at the last three months of this year compared to the same period last year. See how you are tacking. Look at the parts of the business where you have concentrated most and see if you are having a positive impact.

We urge you to not be fixated on competitors outside your shop. Rather, look inside, see how you are doing now compared to a year ago or how you are doing this quarter compared to last. The Monthly Sales Comparison Report measures data points anyone in the business can understand. It shows you where work is needed and it shows you where there is good news on which to build.

We can help you with this report.

POS software Xero link cuts mistakes in small business retail

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The Tower Systems POS software link to Xero cloud based accounting software proves time and again to help small business retailers in myriad ways. From saving time to improving business planning to cutting expensive mistakes, the seamless integration delivers to small business retailers a whole of business benefit.

Tower Systems was an early partner of Xero, delivering access years ago, to its specialty retail customers using its POS software.

Without human intervention, sales data, incoming invoices and more is available from within Xero thanks to the integration between Xero and then Tower POS software. This lack of human intervention is key in that it delivers data to the accounting software without rekeying. When you consider that every keystroke is a potential mistake, eliminating these makes a huge difference.

In not going through a third party product, Tower is able to deliver seamless, better supported and more business suited solutions to its customers. The result is easy access to good and accurate data, the basis for better business decisions.

This is important in retail where there is pressure to be more competitive, leaner and more nimble. The POS software Xero integration facilitates these benefits and more for any retailer using the Tower Systems software.

Linking directly to Xero, as we do through our POS software, enhances the time-saving gained through the software as well as facilitating the accuracy of data managed by the software.

Our Xero link provides for a data feed of sales as well as purchases. This facilitates better management over creditors, which is crucial in and retail business.

With a CPA working full time in our business we are configured to provide a technical solution that has been overseen by our own Accountant, to ensure it is a viable solution for the small business retailers we serve.

INTEGRATIONS

Our Xero integration is one of many approved integrations provided by the software to serve the needs of retailers. Other integrations include:

  1. Tyro broadband EFTPOS.
  2. Links to all major banks through PC-EFTPOS.
  3. Magento e-commerce. Magento is an excellent platform for website sales for small to medium businesses.
  4. Shopify e-commerce. Shopify is an excellent entry-level solution for small to medium businesses.
  5. FlyBys in New Zealand.
  6. Transactor loyalty in New Zealand.
  7. Scale integration for selling by weight.
  8. Touch networks for vending event tickets, phone recharge, fishing licences and more.

Helping small business retailers express gratefulness to shoppers

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In the Tower Systems POS software we offer facilities through which our small business retail customers can express gratefulness to their customers.

Expressing gratefulness is another way small local retailers can differentiate their businesses from big businesses … because small can be personal and in the moment whereas big is all about being systemised, structured and predictable.

But how can POS software help you express gratefulness when doing so is best done in personal, human, ways?

This is a good question, which we will try and answer here. The best and most personal answer, however, will be provided one on one to our customers, through personal help desk interaction. because, you see, being personal, indeed, being personally grateful, is key here at Tower Systems too. Our business serves only small business retailers. So, we understand about the need to be in the moment, to be personal with our customers.

In our software, the opportunity to be grateful stems from knowledge. The software can help retailers understand the value of a shopper and each shopper engagement. It can draw to the attention of the business owner or manager interactions with shoppers and these can be leveraged and appreciated, in personal ways.

The smart POS software can, for example, provide a list of email addresses or phone numbers that can be used for personal contact to express appreciation. These databases can be created based on a range of selection criteria, over which the software user has good control.

The Tower Systems POS software also offers prompts, reminders, at the counter that can encourage a team member to make a comment about a product. This additional information and lead to conversation, which opens the opportunity to express gratefulness.

Personal interaction across the counter in small business retail is critical in opening opportunities for appreciating customers. Software that guides and encourages personal interaction is critical to starting this, to making the opportunity available. We have built these opportunities into the Tower Systems software – way beyond the anecdotes shared here. We are n to going into details for competitive reasons.

We appreciate our small business customers and the advice they provide for it is this that has really helped us develop the ability for sharing gratefulness using our POS software as a tool.

Updated Toy shop software helps indie toy retailers better serve customers

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Independent to retailers are vital to local shoppers and the local communities in which they live. They bring to town product knowledge and skills that help bring toys alive. Whereas big box retailers sell and only sell, indie toy retailers educate, nourish, train and play. Playing with customers is vital to local toy sales success.

Through the Tower Systems toy shop software, toy retailers are able to help retailers better serve local communities. They can use the software to leverage their point of difference and to demonstrate the value of being local. For embedded within the toy shop software are facilities that make these things happen.

Developed solely for indie small business retailers, the Tower systems toy shop software is specific to the needs of the toy retail channel. It is specialty software for these specialty retailers. Using the software you can easily and seamlessly handle:

  1. Customer special orders.
  2. Customer birthday reminders and celebrations.
  3. Followup based on products purchased and when.
  4. Email and text marketing based on purchase history and other details specific to customers.
  5. Handle bundle offers where customers could buy a hamper or pack of goods for one price but the software tracks every item included.
  6. easily tracking customer purchases that accrue to a benefit – just like a coffee card that gets you closer to a FREE coffee.
  7. Buy now pay later.
  8. Traditional LayBy
  9. Providing product care instructions.
  10. Ensuring products for a certain age are sold appropriately.
  11. Tracking serial numbers.
  12. Providing sales data to suppliers who like this so they can track success.
  13. Loading electronic invoices from suppliers so that data mistakes are reduced.

This list is only a start. The Tower Systems Toy Shop software does more, much more. And it continues to evolve, thanks to advice and suggestions from customers.

PERSONAL FACE TO FACE TRAINING.

Toy retailers and their staff respond well to personal in-store face to face training. That is what Tower Systems provides. This way, the Tower Systems training professional can see the business first hand, understand the needs and tailor software settings and training to serve the specific needs of the business.

In our view, for indie retailers, personal in store training provides the best outcome for indie retailers using our Toy Shop Software.

It is like training someone how to play a game. Playing with them is the best way for them to learn. That is what we do with our software training.

Latest POS software update delivers new features to small business retailers

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Tower Systems released another terrific POS software update to small business retailers two weeks ago.

This latest software update is 75% made up of enhancement requests from existing users of the software. These changes have come about as a result of the transparent, customer-driven, suggestion platform where any customer can make suggestions and invite others to support them.

This update, like all of our updates, has gone through the research, assessment, development, testing, beta release, tweaking and documentation processes, through to commercial release. This approach delivers to our customers a more stable beneficial product.

Also, our customers get to choose if they want the update. We don’t force it on them, ever.

POS software from Tower systems continues to evolve to be commercially and usefully relevant to our small business retail customers.

What separates our POS software co out

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Check out a display we created in one of our own shops recently, promoting some new products we imported direct from the US. Creating the display, tracking product success connecting with social media, selling in-store and online … this is all part of the Tower experience. Be sure to play with the sound on.

Our bike shop software helps local indie bike shops compete with online and mass retailers

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Jake loves the reminder he gets for a service of his pride and joy bike. He loves that it’s personal from his local bike shop and that it comes with free advice.

We love that Jake comes in for the service and usually buys a couple of items while in the shop.

Angie was rapt with the local hard to find bike track advice included on the receipt we gave her. She was riding through town and unexpectedly needed some kit. She emailed us a couple of days later with appreciation for the advice on our receipt.

First time customer Geoff came in to buy a bike for his grandchild. He left buying three extra things thanks to the Thank Youcash off gift we included on his receipt. He assured us he will be back for more because of this.

Jules loves the text message we send when her special order is in. It saves her calling and shows her we are tracking things just for her.

Every day, local indie bike shops in Australia serve customers like Jake, Angie, Geoff and Jules with personal local service.Specialist indie bike businesses need specialist software to serve these and other types of specialist needs.

Specialisation is what sets you apart.  It is what sets us apart too.

From managing seasonal sales to respecting product care instructions to offering easy sell packs with multiple items, our specialty bike shop software can help you serve in valuable and appreciated ways.

Thanks to our work with Bike Chaser and Bike Exchange we offer access to new selling platforms as well as through our own awesome website.

We help maximise sales with smart shopper engagement. Leverage customer data to reach out with personal reminders, bring customers back again and again.

Imagine easily reaching out to those who purchased a specific brand or type of bike and inviting them to come see or purchase a product they are sure to like.

Our front-end loyalty offer helps you leverage one-off and infrequent shoppers, to maximise their shopping visit. We have retailers reporting 10% and more revenue boosts from this loyalty tool big retailers cannot copy.

Another way to use the software is with Oxipay / ZipPay / AfterPay, a buy now pay later service that settles immediately to you. Integrated. Safe.

Our Bike Shop Software also offers:

  1. Catalogue management – making catalogue sales easy.
  2. Easy loading of electronic invoices from your suppliers.
  3. Linking to a website for online sales.
  4. Easily handling BOGO (buy 1 get 1 free) or other up-sell offers.
  5. Linking to Xero to cut bookkeeping and external accounting costs.
  6. Rewarding loyal shoppers with points, cash off next purchase or a mixture.
  7. Easy to use LayBy.

See the software live. For a free demo: please call our sales team on 1300 662 957 or email them at sales@towersystems.com.au. Check us out online: www.towersystems.com.au

This software is affordable. You can purchasethe software outright, leaseit or rentit. You can use it in your business loaded on local computersor in the cloud.

Supported by humans, in Australia. Our help desk is in Hawthorn, Victoria. No robots here. You can call, email, post a Facebook message Tweet or text us.

Training is personal. We come to your business and train you. The training is tailored to your needs. Plus, you have access to extra free one on one training.

Our Jeweller POS software helps indie jewellers help people express love and affection

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Frank got to the shop just before closing, in time to purchase a beautiful necklace as a gift for his wife for their seventh wedding anniversary. Talking about this at the counter, we explained how we could remind him next year so there was no last-minute rush.  Frank was thrilled.

Fast forward eleven months and Frank was in with two weeks to spare. He brought with him the voucher we sent as an early bird purchase encouragement. He spent $350.00 with us on another anniversary gift, bagging a $25.00 discount. Frank also told us about his daughter who had been born two months earlier. We asked for her birthday so we could remind him about that. “As long as you send me another voucher”, he joked. We will.

Reminding shoppers of gift buying opportunities is valuable for independent retail businesses. Doing this with thoughtfully tuned email or mail communications and including an offer can enhance the response rate.

These integrated, personalised, marketing tools are part of a range of jeweller specific marketing and management facilities in the jeweller software developed and supported by Tower Systems in Australia.

Yes, our software is locally developed software for local business needs. We only sell to independent retailers, meaning that business owners like you are listened to rather than big customers being in control. We understand small business retail.

Another way we help maximise sales is with an instant loyalty reward. This is particularly useful where you see shoppers infrequently, like for anniversary gifts. Using rules you control, a receipt can include a reward offering an amount off the next purchase.

An average 19% redemption rate for the vouchers with a third redeemed the day of purchase. Male shoppers are far more likely to redeem the day of purchase. Frank will attest to that.

The instant loyalty reward can also work with a point based program for more regular shoppers too, helping them spend more with you.

Our jeweller specific software also offers:

  1. Bundle pricing where you sell several items together. For example, matching earrings and a necklace or a bracelet and a necklace.
  2. Including care instructions on receipts.
  3. Smart reporting. The most important competitor is your own business. Our software makes it easy for you to compare month on month, year on year, by category, supplier and more.
  4. Multibuy pricing where people purchase over time and receive a free item. This works particularly well as people build a collection.
  5. Theft mitigation. We help you protect against employee and shopper theft.
  6. Managing repairs, regardless of whether you do them in-store or not.
  7. Easy loading of electronic invoices from your suppliers.
  8. Linking to a website for online sales.
  9. Linking to Xero to cut bookkeeping and external accounting costs.

See the software live.Contact us for an obligation free demonstration: Email: sales@towersystems.com.au. Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

This software is affordable. You can purchase the software outright, lease it or rent it. You can use it in your business loaded on local computers or in the cloud. How you purchase and access the software is 100% up to you.

Supported by humans, in Australia.Our help desk is in Hawthorn, Victoria. Everyone who works on the help desk has experience in retail. To access the help desk you can call, email, post a Facebook message Tweet or text us.

Training is personal.We come to your business and train you in the software. The training is tailored to your specific needs. Like I said, training ispersonal. Long after we install, you have access to one on one training, at no additional cost.

How a fresh approach to shopper loyalty in POS software helps small business retailers win business

H

This is a personal story about small business retail and the value achievable from a smarter and more customer respectful approach to rewarding loyalty … but in a different way, a way that is counterintuitive in that it front-ends the approach.

Here is our story … we are not your usual POS software company in that we are retailers too, using our software in a range of specialty retail shops.

I want to share with you a true story of what really happened  in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

While this story is about what happened in my newsagency, it could happen in any type of business. This newsagency, by the way, is not your typical newsagency. Close to 70% of what we sell is non traditional. It is high margin higher price point items that sit at the core of this unique business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of business we were did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive and this is why I love them. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in any retail business you need to have the right products, placed strategically in-store. Your employees need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

Tower Systems offers not only excellent software but also the business acumen, experience and drive to help you make the most of the opportunities in the software.

From points on a purchase to buy X and get Y FREE to Discount Vouchers, the Tower software offers flexibility in loyalty offerings that enable you to make the pitch right for your business to bring shoppers bag to spend more than might usually be the case.

Mark Fletcher, managing Director. Tower Systems. M: 0418 321 338.

How can you tell if POS software is right for your business?

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There are simple steps to take to determine if POS software you are considering is right for your business. These steps are:

  1. Be sure of your needs. Without doubt. Without confusion. Noter down your must haves.
  2. Make sure the software runs in your type of business. Specialty retail runs best with specialty POS software. Using generic POS software that all sorts of businesses use will give you generic results.
  3. Look at software in your shop. Before you sign anything, before you pay anything, get someone from the POS software company to your shop to show you the software. But first, please clear on outlining your needs.
  4. Make sure you know the POS software company. Often people sell POS software that they don’t control. This can weaken your situation. Make sure they control what they sell as it is only through this that they can serve evolving needs.
  5. Only proceed if sure. If you have any doubt, pause. If you have unanswered questions, pause.

Do your homework. Communicate clearly. research well. Decide when you are confident.

It works every time.

We are grateful to our many POS software customers for confirming that this process of clarity around searching fort the right POS software for any specialty business works.

Tower Systems will visit your store, listen to your needs, show you what we do and put an offer to you – if we think our two businesses are a good fit. If we do not think they are good fit we will wish you all the very best, shake your hand and maybe suggest another company to speak with. Life is too short to have any retailer have our software if were know it is not a good fit.

Our evaluation and assessment proceeds as as thorough as we suggest to prospective customers. It is about our choices as much as theirs. We want happy customers and we want happy people working for our POS software business. That happens when good relationships are formed.

This may seem like common sense. sadly, in there POS software world it is not. People can be ripped. Follow our advice and it is less likely to happen to your, regardless of the software company you choose.

The POS Software Blog

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