The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

Categorygift shop software

BOGO offers easy with Tower Systems POS software

November 15, 2016

2 Min read

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BUY ONE GET ONE FREE.

This is a common offer in retail, especially in pet shops, garden centres, some gift shops and some newsagencies.

The Tower Systems POS software handles these BOGO offers easily as part of our comprehensive loyalty management solution. This enables small business retailers to compete with big business competitors in a way that is easily understood, and indeed expected, by shoppers.

We enable local small business retailers to compete with big chains by making these offers easy to run, easy to manage and valuable to offer. yes, a locally owned retail business can eliminate the competitive advantage in this area for a big business.

In addition to BOGO offers, we offer discount with purchase, free with purchase and more. Plus loyalty points and discount off future purchase.

Having options for loyalty and discount offers for retail is important in retail today where things move quickly. Thanks to rapid-setup, a store can pitch BOGO quickly, in response to the activity in a competitor business.

Big retailers like BOGO as it is easy to implement and easily understood. In some respects it is lazy. This is where small business retailers can leverage BOGO on their own terms and in a way that is more respectful of shoppers.

Tower Systems supports the BOGO facilities with training, documentation and other assistance to help our retailers make the most from the opportunity.

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Christmas marketing tips for local small business retailers

November 13, 2016

4 Min read

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Christmas is a noisy time for shoppers. Every retailer is pitching to them on TV, radio, in print, on social media and in-store.

Christmas marketing tends to be the same: jolly, celebratory and, often, price based.

It is a challenge for small business retailers to cut through all of this noise.

Here are some tips for cutting through. Sure we are a POS software company, but we are retailers too and have been for decades. We have experience in several retail channels. This helps us create better small business software and provide advice beyond the software itself.

We hope this Christmas advice is directly helpful or unlocks ideas of your own.

Make it easy. People often talk about how hard Christmas is. Be the business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
Make the giving easy. If people purchase form you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other.
Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
Less is The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!

We think the key to a more successful Christmas is to be different to what people expect from your business.

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Delivering a POS software help desk experience retailers love

November 12, 2016

2 Min read

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How can small business retailers be sure they POS software company they choose will deliver the support they need to get the best value from the software?

This is a tough question because too often you will not know if a customer service experience is working for you until you are well into using it.

Here is how POS software company Tower Systems has structured its business to deliver personal service small business retailers love. We say love because of the retention numbers of Tower customers over many years.

Here is what we strive for and deliver in our POS software help desk experience:

Personal service. No scripts. Our help starts with a conversation.
Accessible service. No waiting days for a call back. We are here, in the moment, when you need.
Follow up. Advice is followed up with an email with supporting material to help beyond the call.
Escalation. If you want to take the call outside the help desk we are happy to do this.
Management access. To anyone. At any time.
Democracy. Software update content is voted on by our customers.
Transparency. Through social media we are accountable to our customers.
Freebies. Weekly live training, one on one training … added value often.

Through these things and more we are grateful for opportunities to serve our customers with personal service.

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More retailers are embracing omnichannel retailing with Tower Systems

November 9, 2016

1 Min read

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We were thrilled to see another retailer turn on a beautiful website connected to our POS software tidy as the next step in their well-considered omnichannel retail strategy.

We are glad to be part of this journey. Directly, too … not relying on another web company to do the work.

The depth of skill in our POS snd web development teams and the vision of the leadership of these teams enables us to deliver the type of solution we have delivered today.

We are proud of another win for small business retail and proud to be leading more to genuine 24/7 trading through beautiful POS software integrated websites.

Our web portfolio is brimming.

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Customer appreciation is appreciated by the POS software help desk

November 4, 2016

3 Min read

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We are thrilled with notes from customers over the last couple of weeks. here is small selection:

I just wanted to send you a little note about one of your support staff – Trav. Trav is very helpful, easy to talk to, returns calls and is a pleasure to deal with him. We always get great service from him. (That’s not to say that we don’t get good service from the rest of the team but I just thought Trav deserved a mention).
Hi Mark, Just a quick email, I am guessing you may have heard about the huge amount of problems I have, maybe not. Well they have upset the whole works and I have been beside myself with only two years in. I hear of people who have negative things to say but never good, so hence my email, there have been numerous helpers but to date I would sincerely like to acknowledge the efforts of Travis and Michael, they stuck in there and with me and at no time did I feel or be made feel that I was a nuisance, as sometimes you hear the undertone in a voice but in fact they tried to humour me as I was getting upset, so please pass on my gratitude to them as they worked so hard to make things right.
Thankyou
This from a supplier we helped get data from one business to another business: Just wanted to drop you a note to sincerely thank you. As a result of your support we were able to minimise any disruption to these customers in what were fairly unusual circumstances.
Hi Mark, I have been wanting to do this for some time……& just never get around to it….so today is the day. I just wanted to comment about how fabulous the above staff member is to deal with.(not suggesting they all aren’t). He is always patient, helpful, always ready to get to the bottom of the problem & always up for a very quick giggle about something that has happened in our day !! I love dealing with him.
Wow you guys are amazing. Thank you so much for your help. I am glad we changes software to Tower Systems. Thank you thank you.

Customer service is important to us. Every day we talk to several hundred small business retailers and employees. Each contact is as important as the other.

We are grateful for the opportunity to be of service.

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Accessibility is key to good small business POS software support

November 2, 2016

2 Min read

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Hi My name is Mark Fletcher. I am the owner of Tower Systems. My mobile number is 0418 321 338. My email is mark@towersystems.com.au.

The best was for a POS software company to demonstrate its commitment to accessibility of help for its customers is for the owner of the company to share their contact details.

This is what we do at Tower Sys6ems. In our correspondence. On our website. In our weekly customer email.

By demonstrating accessibility to the owner of the company we set the tone for accessibility throughout the company.

Small business owners and team members appreciate the personal. Retail is personal after all. We appreciate the personal here too. That is why our team members use real names and engage in real conversations.

Being real, being personal is key to a good POS software customer service experience.

Here is a video we shot in house about being personal in the context of POS software and what we do here at Tower Systems:

This video is another example of open and accessible communication. We have a large library of videos available for our customers to assist with training and business advice. The videos help our customers get more value from their relationship with us.

Our approach to being accessible is a differentiator for us. We are thrilled to be able to offer this to our customers.

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Helping accountants find small business retail customers

October 31, 2016

2 Min read

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We have been helping Xero skilled accountants and small business retailers using Xero connect as part of our integrated Xero POS software engagement.

Through a free listing on our website and in our weekly email communication to our customers, we are happy to list accountants with terrific Xero skills. This is how the Xero community works – people passionate about this wonderful accounting software supporting each other to bring more to the community.

We use Xero ourselves in our own businesses. We love it.

Here is a note we sent to Accountants recently as part of this project:

Help us help small business retailers find good accountants.
We are grateful to serve 3,500+ with our POS software for: gift shops, jewellers, toy shops, fishing/outdoors shops, pet shops, garden centres/nurseries, bike shops, produce stores, firearms shops and newsagents.
We are a Xero partner, having integrated our POS software with Xero.
We also use Xero for retail shops we own and run. We operate these businesses so we can walk in the shoes of our customers.
We want to help small business retailers find Xero skilled accountants. We have a page on our website where we list this. We also include the list in our weekly customer email. Click here to see this week’s email.
To be included on our list, please email me your details. There is no cost, no obligation. Our sole objective here is to help small business retailers find Xero skilled accountants.

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Meeting with gift suppliers at Hong Kong Gift Fair

October 28, 2016

1 Min read

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One of the best ways we help small business retailers using our POS software is by meeting with suppliers to guide their data path so that it best serves the needs of their core customers, small business retailers.

One of the best ways to guide suppliers is at the source. This is why we invest in and attend trade shows around the world.

At the Hong Kong Gift Fair this week we had terrific conversations with suppliers from Australia and their source suppliers. Some of these discussions centred around the quality of business data, to help ensure that our retailers benefit from quality data from the outset.

This work includes ensuring barcodes meet respected international standards. From that flows the discussion about invoice files and that they meet international EDI standards.

Too often software companies do not engage in these topics and the result is poor business data at retail and this leads to poor outcomes for retailers.

Data is king and here at Tower Systems we work with retailers to help them provide access to quality data at all points in their businesses.

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Tower Systems is proud to offer locally developed POS software for local small business retail

October 27, 2016

1 Min read

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Practical POS software help for small business retailers

October 24, 2016

2 Min read

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Show don’t tell. This is the best way to sell in retail. Retailers who have staff on hand to show customers how to use a product can expect better sales results from showing rather than telling.

This is why retailers in homewares stores set tables for seasons and dinners. It is why toy shows have toys out for kids to play with. It is why garden centre create beautiful gardens for people to aspire too.

Here at Tower Systems we believe in show don’t tell too.

We host weekly online training workshops that are live, interactive and engaging.

Our topics are small business compatible. We focus on business outcomes that small business retailers will love based on the feedback they have given us.

In the coming weeks we are running a series of workshops that will deliver excellent outcomes to retailers by offering practical help and support in ways they can use the software to differentiate their businesses.

This is where we are genuinely different.

We are consistent in running these free workshops.
In the workshops we show how to do something rather than telling about it.
We take questions.
We let our customers guide the training.
Plus we provide after training follow-up and feedback opportunities.

We are grateful to customer support that encourages our business building training for without their support we would have o attendees and that would see us stop running the sessions.

That we continue to deliver these opportunities years after we announced them is all down to our wonderful customers.

Life is good.

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Small business retail management advice: custom stock takes eliminate the annual stock take

October 23, 2016

2 Min read

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The annual stock take is not necessary in small business retail. Thanks to smart custom stock take facilities and tight inventory management made easy, POS software company Tower Systems makes it easy for small business retailers to change their approach to stock take forever.

Save time by eliminating the annual stock take.
Save money by eliminating the annual stock take.
Improve inventory accurate by eliminating the annual stock take.
Cut shopper theft by eliminating the annual stock take.
Cut employee theft by eliminating the annual stock take.

Tower Systems has been actively engaged with retailers, accountants and the tax office on this project and the result is a beautiful approach to stock take in small business retail the improves the shopper experience. It also provides valuable small time frame tasks for employees to do on the shop floor that help the business improve and employees know more.

Thanks to use of proprietary tags and other smart tools, the custom stock take facilities in the Tower Systems software are revolutionary, in a good way and in a time saving way.

Our advice for small business retailers today is to eliminate the annual stock take. replace it with the more efficient and business friendly approach.

The Tower Systems software continues to offer full stock take facilities as well as other stock take options. However, the custom stock take facility is the most valuable in terms of category management, supplier management and time management in any retail business.

Retailers can choose how and when to stock take. The tags facility in the Tower Systems software takes the custom stock take options to a new height. Tags are a genuine differentiator.

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Beautiful POS connected appointment software for small businesses

October 22, 2016

2 Min read

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Australian POS software company Tower Systems has launched a cloud-based appointment facility.

Available as stand-alone as well as integrated with the Tower POS software, the new appointment facility enables people to make an appointment with a business from anywhere and at any time.

developed in close consultation with pet groomers, bike repairs experts, jewellers and others who make appointments as part of their everyday business services, this new facility has been built from the ground up to serve a vital need in small businesses.

Careful testing and consultation has been the key to creating a solution for the businesses and their customers that is accessible from anywhere and at any time. This is user-centred software at its best and Tower Systems is grateful to its customers for helping to make it a reality.

Located at www.makemyappointment.com.au this new facility offers a full suite of appointment facilities including:

Easy appointment making as well as changes – from any device, anywhere.
Text message and/or email notification. This is a must for seamless and easy customer engagement.
Send reminders of appointments. The business can choose how this is done based on their needs and the needs of their customers.
Schedule staff, rooms and equipment based on the type of appointment being made and staff and resource availability. This is key to efficient resource management in the business.
Australian developed and supported. True blue.
Data located on a secure server in a purpose built data warehouse facility.
Low monthly access cost. Paid 30 days in advance. Easily cancellable.
Tower Systems POS software integrated to make processing payments easy.
Business management back end to see the schedule of appointments by staff member and overall and to efficiently manage resources.

Developed initially for pet groomers, this new appointment facility has been designed to serve a variety of needs including managing appointments for product repairs, professional services and other businesses.

Each business has its own public-facing landing page that can be found through search engines. There is also a website plug-in to enable appointments to be seamlessly made form your website.

Priced at $1 a day, the Tower Systems appointment facility is low cost.

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Small business retailers loving the POS software e-commerce workshops

October 20, 2016

1 Min read

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We are grateful for the opportunity to meet with many small business retailers around Australia over the last two weeks for our POS software e-commerce workshops.

The support for the sessions has been terrific as has been the discussion.

We demonstrated how our POS software links seamlessly to Shopify and Magento as well as other platforms. We also showed live how to create a Shopify site – empowering small business retailers to have more control over their online presence.

Providing a stable in-store platform from which to populate a website, the Tower Systems software can play a key role in helping small retailers get online in a cost effective way. This enhances the value and relevance of their POS software investment.

By doing all of this in-house from Tower we are not bouncing our customers to an external business that may not understand our customers as such as we do.

The free workshops are part of our commitment to delivering continuous learning opportunities to our small business retail partners.

The photo was taken toward the end of our Sydney session last week.

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Advice for small business retailers: How to choose POS software

October 19, 2016

1 Min read

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Here is advice any small business retailer in and specialty channel could rely on when considering POS software:

This video is another in the series of educational videos from Tower Systems to help small business retailers be more informed in the choices they make.

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Enhancements in Tower Systems small business retail management software

October 17, 2016

3 Min read

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The latest release of the Tower Systems POS software includes more than 130 changes with the majority of these suggested by users looking to evolve the software they use as they evolve their own businesses.

Our democratic and transparent process for considering software enhancements is paying off for our customers and for us as we work together to ensure our software evolves with customer businesses.

Here are headline enhancements in the latest update:

Layby Receipts
This new feature brings our Layby Receipts into line with the recently revamped Sale and Invoice Receipts. The new format contains clearer and more discernible information as well as the ability to customize. We have also made sure the new receipts meet any TRS requirements.

As part of this work we have also added Layby Notes which will allow users to add notes on a per item basis for use in things such as storage locations.

Eftpos Receipts
This new feature allows users to prompt for receipt printing for sales where EFTPOS was used as the payment type. This is an optional setting and is available for those using our integrated EFTPOS platform with Tyro, DPS, PC EFTPOS etc.

Enhanced Shopify Website Integration
This new feature gives users a tight link between Retailer and their Shopify based Webstore. Including integration of Stock, Customers, Sales and Product Images. The key feature is the time saving of not having to double entries in multiple platforms.

Special Customer Orders
As a result of extensive customer feedback and Software Ideas submissions we have made further improvements to the Special Customer Orders module to provide a cleaner and more coherent approach. For a detail list of the changes made to Special Customer Orders please see below.

Multi-Store Ordering, Order by Sales and Multi-Store Transfers
As a result of extensive customer feedback and Software Ideas submissions we have made significant improvements to these modules to provide a cleaner and more coherent and retailer friendly approach. For a detailed list of the changes made to Multi-Store Ordering please see below.

Custom Menus
Users now have the ability to show which items show in the Customer menu and the Payment menu. For example if you wanted to only show the Pay Specific Invoice and the Pay Layby options all the others can be easily hidden. This feature can be accessed by double clicking on the blue menu bar at the top on the menu screen.

All Tower customers are being advised the full site of enhancements in advance of them deciding if they would like the update installed for their business.

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Five ways small business retailers are better off using Tower Systems POS software

October 10, 2016

3 Min read

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Of course we would say small business retailers are better off using the Tower Systems POS software. We are Tower Systems and so you would expect us to back our own product.

But our claim is more than marketing spin. The claim has its roots in what we stand for as a business, it has its roots in our relentless support of small business retailers.

We only sell our POS software to small business retailers. We serve well over 3,000 of them. We are growing. Our commitment is in our own numbers.

So, considering these points, here are Five ways small business retailers are better off using Tower Systems POS software … based on what small business retailers tell us they love about our software and about us.

Our help is live, based on a conversation, 100% focused on you and your business. Too often POS software companies situate their help desks offshore and they run them using scripts that do not allow for conversation about the needs of a business. At Tower Systems you know the real name of the person helping you, the help is based on a plain English discussion of your needs. This ensures a more personal and useful outcome for you.
Our software reflects your needs. We have a transparent software enhancement suggestion process. Two thirds of updates in the last year have come from user suggestions. We love your suggestions, respond to every one and are transparent on the process of inclusion. It is your software after all.
We are retailers too. We walk in your shoes, use the software you use and test everything we offer our users in our own shops. Our experience as retailers ensures empathy software only businesses cannot provide.
We only serve specialty retail. Our software is not designed for all retail businesses. We only serve selected retail channels. If we are not a good fit we wish you all the best and move on. Just as successful retail businesses specialise, so do we.
We are not a start up. The world is full of POS software start ups. The problem with start ups is they serve their venture capitalists ahead of their customers – they have to. In our case we are long-established, debt free, stable and growing. Our growth trajectory gives you confidence we will serve you as long as you need us.

While there are plenty of reasons Tower Systems is a better POS software partner for specialty retail businesses, this list is the top five based on needs small business retailers explain to us.

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Tyro / Xero / POS software integration best practice for small business retail

October 8, 2016

2 Min read

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Small business retailers integrating their POS software with Xero and Tyro unlock for themselves a beautiful partnership from which they can leverage valuable business benefits.

Tower Systems offers integration from its small business POS software with Tyro and Xero.

We are proud to be listed as partners of Xero and Tyro on their websites. This listing is key to building trust with retailers as it demonstrated respected partnerships.

Whereas software integrations are usually between two software products, the Tower Systems / Xero / Tyro integration leverages all three products into a comprehensive whole of business solution. Many retailers are already leveraging this for their benefit. Indeed, Tower Systems itself leverages the benefits in retail businesses we own and operate.

Our POS software Xero link is best practice offering a seamless integration between our POS software and the leading cloud based accounting solution.

Our Tyro broadband EFTPOS integration is also best practice with an extraordinary number of retailers using it with success and happiness at the time saving and mistake reduction being achieved.

Put the two together and you multiply the benefits considerably as we can demonstrate.

The mission of small business retailers to cut operational overheads and run their businesses to a higher level of efficiency is important as big business competitors muscle up themselves.

Tower Systems offers not only beautiful integrations with Tyro, Xero, Shopify and Magento, the company backs these with personal service and advice and retail smart training based on our own many years of experience as retailers. This is the difference, we speak from current personal experience, making our advice more relevant and understandable in small business retail circles.

The integrations are available in the Tower desktop products as well as the Tower cloud based products that are accessed through software as a service models for retail businesses in a variety of specialty retail channels.

Tower Systems offers specialty software for: gift shops, jewellers, toy shops, fishing/outdoors businesses, garden centres/nurseries, pet shops, bike shops,produce stores, firearms businesses and newsagents.

Our sales team can show you our software: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

Managing Director: Mark Fletcher. 0418 321 338.

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Massive boost to Xero user numbers

October 7, 2016

1 Min read

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We are thrilled to partner with Xero through our Xero POS software integration. because of the seamless link to the cloud based accounting solution. We are also thrilled because Xero continues to lead the market. here is news out just yesterday:

The dominant player in the Australian market, Xero, saw its Australian subscriber numbers grow 54 per cent to 312,000 in the year to March.

Xero is the product more accounts and small business retailers are preferring.

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Free POS software integrated Shopify and Magento workshops start next week

October 7, 2016

2 Min read

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Join Tower Systems for a one of our free seminars in Australia and New Zealand (in Auckland, Wellington and Christchurch) where we will show our latest Australian developed POS software for specialty independent small business retail.

Discover how to connect your retail business with Magento or Shopify direct from POS software.
Learn how to be found through Google.
Learn about creating beautiful websites for a fraction of the costs some charge.
See the POS software to Magento and Shopify links LIVE with working websites.

This will be a truly interactive learning opportunity for small business retailers, an opportunity to see under the hood of website development, to discover is this is something any retailer could do for their business.

We will show you how to setup up a Shopify store that can be live in hours. Plus, there will be a Q&A opportunity so you can explore your specific needs. Book now by clicking on the city location you prefer.

Adelaide. October 10. 10am. Rydges South Park.
Sydney. October 11. 10am. Kogarah Golf Club.
Brisbane. October 12. 10am. River View Hotel.
Perth. October 13. 9am. Country Comfort Inter City Hotel.
Melbourne. October 14. 10am. Hawthorn Arts Centre.
Canberra. October 18. 10am. Vibe Hotel, Canberra Airport.
Hobart. October 19. 11am. Rydges Hobart.
Darwin. October 26. 2pm Mantra on the Esplanade.
Auckland. Nov. 2. 3pm. Novotel, Auckland Airport.
Wellington. Nov. 3. 10am. Intercontinental Hotel.
Christchurch. Nov. 4. 10am. Novotel Christchurch.

We will share our experiences in the small business POS and e-commerce areas and outline what we learned when creating sites for our own retail businesses. This seminar could save you thousands in web developer fees. Book online.

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Helping small business retailers cut employee theft in any type of business

October 7, 2016

3 Min read

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Employee theft is a challenge for any small business retailer. The cost of theft depends on how the business manages the theft situation. To minimise the cost of theft, retailers are advised to follow these simple to implement strategies. They have been developed by our small business retail support team here at Tower Systems over many years of helping small business retailers through our POS software.

Pay above award wages. The quality of your employees is up to you. If you’re doing your job you have good employees. Value them. Pay above award. HR and business psychology experts say this will reduce theft.
Talk to them. Ask for their honest comments about the business. The more they feel, genuinely feel, valued, the less likely they are to steal from you.
No employee bags at the counter.
Clear refund policy. Type the policy up and put it on the wall for customers and employees to see. Cover, for example, age of transaction, management approval, that you need their name, address, phone number and signature – such requirements will stop abuse.
Offer good discounts to employees. Let employees buy products from you at your cost or just above it. This respects them as part of your team and it reduces the chances of them being tempted to steal what they want from you.
Don’t take cash out of the til yourself. If employees see you take money out for items like a coffee or your lunch they will feel invited to do the same.
Roster mix up. Change your roster regularly. It is common that a roster change will show you a theft problem you never thought was there.
Roster rules. Don’t have friends working with friends if they are the only ones rostered on.
Speed humps. Have a day where you turn on receipts for ALL customers. Then a day where you require that everything is scanned (as opposed to using hot keys and the like). These changes will keep employees and customers off guard and make it easier for you to spot problems. It will also keep you on your guard and that’s good for the business.
Spend more time at the counter. The further you are from the action in your business the greater the opportunity for you to be ripped off. Spend time where the action is – unexpectedly.
Balance the register during the day. Do this every so often. Again to keep people on their toes. It is also good practice.
Don’t let employees ring their own purchases up.
Don’t let employees sell to family and friends.
Your local council. Many local councils offer theft prevention training and help as do some local police. (Local U.S. police stations are considerably more active in this area.)
Beware of popularity. There is anecdotal evidence that the more popular the employee the more likely they are the one stealing from you.

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FREE e-commerce / website seminar for small business retailers in Australia and New Zealand

October 4, 2016

2 Min read

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Join Tower Systems for a one of our free seminars in Australia and New Zealand (in Auckland, Wellington and Christchurch) where we will show our latest Australian developed POS software for specialty independent small business retail.

Discover how to connect your retail business with Magento or Shopify direct from POS software.
Learn how to be found through Google.
Learn about creating beautiful websites for a fraction of the costs some charge.
See the POS software integration that saves time and cuts mistakes.
See a new approach to loyalty shoppers love and big businesses cannot copy.
See the POS software to Magento and Shopify links LIVE with working websites.

This will be a truly interactive learning opportunity for small business retailers, an opportunity to see under the hood of website development, to discover is this is something any retailer could do for their business.

We will show you how to setup up a Shopify store that can be live in hours. Plus, there will be a Q&A opportunity so you can explore your specific needs. Book now by clicking on the city location you prefer.

Adelaide. October 10. 10am. Rydges South Park.
Sydney. October 11. 10am. Kogarah Golf Club.
Brisbane. October 12. 10am. River View Hotel.
Perth. October 13. 9am. Country Comfort Inter City Hotel.
Melbourne. October 14. 10am. Hawthorn Arts Centre.
Canberra. October 18. 10am. Vibe Hotel, Canberra Airport.
Hobart. October 19. 11am. Rydges Hobart.
Darwin. October 26. 2pm Mantra on the Esplanade.
Auckland. Nov. 2. 3pm. Novotel, Auckland Airport.
Wellington. Nov. 3. 10am. Intercontinental Hotel.
Christchurch. Nov. 4. 10am. Novotel Christchurch.

We will share our experiences in the small business POS and e-commerce areas and outline what we learned when creating sites for our own retail businesses. This seminar could save you thousands in web developer fees.

If you have questions, please email mark@towersystems.com.au or call 0418 321 338. If you are in New Zealand, please call toll free on 0800 444 367.

Tower Systems is an Australian small business focussed POS software company based in Hawthorn Victoria with sales and support nationally. Our software is available to run locally or in the cloud and can be purchased, leased or rented for a few dollars a day. Our phone number is 1300 662 957.

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Small business retail advice on how to cut labour costs in your business

October 2, 2016

2 Min read

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The cost of labour is one of the top three costs in any retail business, usually coming after cost of goods and retail space. Yet small business and independent retailers often do not manage labour cost to be a s low as practical.

Based on years of helping small business retailers run more successful and valuable retail businesses. here are out top five tips for cutting the cost of labour in any retail business.

Here are our top five tips:

Put yourself on the roster. Your time is a cost to the business. Be transparent with yourself.
Stop cutting and pasting the roster. Create a new roster every week. This forces you to think about the money you spend.
Is one person enough? Having an additional person on for security could be more costly than having the right person on and working alone.
Know your revenue per rostered hour. This data point will focus your attention on labour costs.
Split the roster. Have one person work up to 4 hours and then someone else for up to four hours and avoid the meal break requirement.

We have plenty more suggestions than these five. They are a starting point of the advice Tower Systems can provide.

Advice like this is provided as part of our weekly advice and assistance to small business retailers.

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Small business POS software Xero link cuts time and mistakes

September 29, 2016

2 Min read

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The link between our small business POS software and Xero cloud based accounting is helping small business retailers eliminate time-consuming and error prone bookkeeping steps … and this is money in the bank for small business retailers.

Our POS software Xero link runs in the background, delivering data to Xero so it is working for you rather than you being a slave to it as is often the case with older approaches to accounting software use in small business retail.

Using Xero ourselves in our own retail businesses, shops we own as live test beds for what we do here, we know the benefits, we see then and bank the benefits.

We have an in-house accountant who oversees our various businesses and he delights at the time saving from the PO software to Xero link. He also delights over the mistake elimination by cutting out what were manual processes.

This is the key of the link to Xero.

And when you overlay the Tyro broadband banking solution for small business retail you have an even better solution cutting more processes, freeing up more cash and empowering small business retailers for better outcomes.

What is Transferred to Xero?

Sales

End of Shift based department-level sales are transferred to Xero via a sales invoice. Each department can be assigned its own Xero account.

Invoices

Invoices received into Retailer are transferred to Xero at department level. No individual stock items are transferred.

Write Offs & No Sales

These are transferred to individual expense accounts depending on the transaction reason chosen.

Cost Of Sales

An option on sales exporting is to export Cost of Sales. While not a full implementation of COGS it does transfer over the cost price of items sold each day to reduce the value of Stock On Hand in Xero. If you use this option you will export Write offs, not as expenses, but as adjustment to your Stock on Hand. This makes processing stock adjustments for the End Of Month much easier.

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FREE SEMINAR: Linking POS software for your type of business with Magento, Shopify and Xero

September 29, 2016

2 Min read

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Join Tower Systems for a one of our free seminars in Australia and New Zealand (in Auckland, Wellington and Christchurch) where we will show our latest Australian developed POS software for specialty independent small business retail.

See the POS software to Magento and Shopify links that get you online. See the POS software Xero link that saves time and money. See a new approach to loyalty shoppers love and big businesses cannot copy.

We will show you how to setup up a Shopify store that can be live in hours. Plus, there will be a Q&A opportunity so you can explore your specific needs. Book now by clicking on the city location you prefer.

Adelaide. October 10. 10am. Rydges South Park.
Sydney. October 11. 10am. Kogarah Golf Club.
Brisbane. October 12. 10am. River View Hotel.
Perth. October 13. 9am. Country Comfort Inter City Hotel.
Melbourne. October 14. 10am. Hawthorn Arts Centre.
Canberra. October 18. 10am. Vibe Hotel, Canberra Airport.
Hobart. October 19. 11am. Rydges Hobart.
Darwin. October 26. 2pm Mantra on the Esplanade.
Auckland. Nov. 2. 3pm. Novotel, Auckland Airport.
Wellington. Nov. 3. 10am. Intercontinental Hotel.
Christchurch. Nov. 4. 10am. Novotel Christchurch.

We will share our experiences in the small business POS and e-commerce areas and outline what we learned when creating sites for our own retail businesses. This seminar could save you thousands in web developer fees.

If you have questions, please email mark@towersystems.com.au or call 0418 321 338. If you are in New Zealand, please call toll free on 0800 444 367.

Tower Systems is an Australian small business focussed POS software company based in Hawthorn Victoria with sales and support nationally. Our software is available to run locally or in the cloud and can be purchased, leased or rented for a few dollars a day. Our phone number is 1300 662 957.

Tower Systems offers specialty software for: gift shops, jewellers, toy shops, fishing/outdoors businesses, garden centres/nurseries, pet shops, bike shops,produce stores, firearms businesses and newsagents.

Our sales team can show you our software: Please call our sales team at 1300 662 957 or email them at sales@towersystems.com.au.

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Helping small business retailers to compete with online through POS software

September 27, 2016

5 Min read

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Bricks and mortar retailers are doing it tough in the fight for sales with online businesses. You are often sought out for face to face advice but lose the sale to an online operation when it comes to price comparison.

We have put together advice for small business retailers, independent retailers, to offer guidance on the future direction and management opportunities where competing with online businesses is a challenge. We offer this advice here for free to any retailer to consider, regardless of the POS software they use.

Given the different cost bases for an online business serving a country or the world compared to a retail shop serving a local community, you can’t win on price, not in the long term.

In working with thousands of small business independent retailers in Australia, New Zealand and other countries over many years we have seen some excellent successes and some epic failures.

Success in competing with online competitors begins and ends with making good decisions based on sound facts and structuring the business for success at every possible point.

This is business

For many retail shop owners, the retail shop is part lifestyle, part sport and part business. This can complicate the decisions that need to be made to make the business successful.

Running your retail shop as a business has to come first. Get this right and you can enjoy the sport and have the lifestyle you want. If business does not come first, the other two will usually not follow.

So, competing with online begins with your headspace, it begins with committing to getting the business right and relentlessly pursuing its success.

In practical terms, this means that every business decision is based on careful consideration of sound data. If the data does not support a business decision, you don’t do it. Simple.

Five ways you can compete with online

Here are five ways you can differentiate your business from online, ways that leverage personal, human, contact.

Track every contact. Treat every contact as a customer. Know who they are. Explain that it’s part of your service – to offer advice and keep in touch. This will qualify them as a customer from their very first question. While it may scare some off, better that you do it early before you give away your expert advice.
Give them a gift for listening to you. Every customer who spends time taking in your advice should be given a voucher for them to spend in-store in a purchase above a certain value. This shows that you value their attention. Presented well it can better connect them with you for the longer term.
Subtly share stories about the risks of online shopping. There are documented stories you can find about people being ripped off – what they ordered is not what they received, credit card fraud and the like. Arm your team with these stories … maybe a story about a customer who bought from you following an expensive rip off online.
Reward loyalty with a front-end approach. Ensure that every purchase over, say, $10, comes with a voucher offering a discount off the next purchase. Factor this into your mark-up model. Cash rewards showing on a receipt can be a powerful lure to bringing a shopper back.
Personalise your service. Arm all sales staff with personal business cards. Place follow up calls or emails to shoppers spending over, say, $100. Host networking events in-store. Connect with and support local clubs. Add value through personal contact at every possible opportunity. Structure regular, value-adding, contact with your customer base.

The difference between a bricks and mortar retail shop and a website selling the same products online is that your business, the bricks and mortar business, is real, it can be visited, it’s personal. Everything you say and do needs to reinforce this and build trust based on this.

Be open about price

Don’t be afraid to say that online businesses can sell for less. That’s because they do less and care less. You could do this too but that’s probably not the business you want to run.

Competing on price really comes down to changing the game. This is where a properly structured and consistently run loyalty program offering an amount of cash off the next purchase based on the current purchase can make a difference for you.

Being consistent

Online businesses through the software behind their websites are consistent if nothing else. This is where good retail shop software can help a retail shop compete. It can drive consistency in the bricks and mortar business on pricing, loyalty rewards, customer marketing, buying, pricing and employee performance tracking and motivation.

Good retail shop software is designed specifically for retail shops to leverage the difference retail shops offer over online retailers. When used to the fullest, it can drive sales and bring customers back more often. It can play a key role on competing with online.

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