WE LOVE POS SOFTWARE SUCCESS STORIES

IMG_7492We love hearing POS software stories, stories from our small business retailer customers on how they are using our Point of Sale software to help their businesses in the service of their customers.

We heard one such success story from the folks at Tourist House recently, at one of our user meetings, on their use of our proprietary discount voucher loyalty software facilities to help their customers save on purchases tourist items from them.

Using the software in four retail locations in four cities, the POS software sits at the heart of the operation. The discount voucher facilities have proved to be terrific in helping with employee and customer engagement.

The stories of engagement have helped us understand from a real world perspective how our software can be used in a  range of situations to drive better business outcomes. Every feedback story adds to our knowledge and the narrative of Tower Systems.

We are grateful for customer engagement like this. It puts wind in our sales, a spring in our step.

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HELPING SMALL BUSINESS RETAILERS LEVERAGE TYRO BROADBAND EFTPOS

Small business POS software company helps small and independent retailers leverage the opportunity of the Tyro broadband EFTPOS  solutions. We do this through a direct integration with our smart POS software as well as through the friendly small business focussed help desk service.

Serving retailers across a range of retail niches, we have experience from many channels and situations from which to draw when helping retailers save time, cut mistakes and benefit from a best-practice EFTPOS integration. This is an integration supported by tower for many years.

While the Tower Systems POS software works with a range of platforms, Tyro is featured by the company thanks to the relationship with the folks at Tyro, a relationship that benefits the Tower Systems small business retailer user community.

We use Tyro ourselves in our own retail businesses. This enables us to support from a basis of personal experience. It sets us apart.

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Massive fail in POS software loyalty offering

A Tower Systems team members was in a retail business recently using POS software solution from another company and experienced a considerable failure of loyalty software. After making the purchase and leaving the store, our team member was called around ten minutes later with the news there was a voucher for them. It turns out this other POS software is slow at producing vouchers, meaning they often are printed minutes after the sale is completed – meaning the opportunity it lost.

Vouchers need to be printed with the sale, instantly, if the business is to leverage the maximum opportunity. This is vital to the success of any loyalty program – pitching to the shopper while they are still able to easily shop. This is what the Tower Systems POS software does – best practice loyalty in our POS software.

Calling a customer after they have left the shop is an epic fail for the POS software and a problem for the retail business.

The experience was a reminder to us that we have not the loyalty offers in our software right in terms of mix, facilities and speed. It also showed us a competitor’s weakness first-hand.

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Small business retailers offer better loyalty value than Woolworths and Coles

We checked in recently with several retailers running our loyalty software facilities and in each case we found these small businesses offering loyalty programs that were between ten and one hundred times more valuable to shoppers than those run by Coles and Woolworths.

We are proud to play a role in these small business retailers offering valuable loyalty programs that focus on real value for customers.

From points to dollars off to multi-buy to rewards for future purchases, the loyalty programs available through the Tower software are considerable. Their flexibility is excellent as if the commercial benefits to our small business retail partners.

We are confident Tower Systems can help you:

  • Get customers spending more in a visit.
  • Bring existing customers back sooner.
  • Attract new shoppers to your business.
  • Drive impulse purchases at the sales counter.
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Sunday retail management advice: HOW A $2.50 DISCOUNT VOUCHER RESULTED IN PURCHASES OF $1,500 FROM A FIRST TIME SHOPPER

RETAIL LOYALTY INSIGHT: HOW A $2.50 DISCOUNT VOUCHER RESULTED IN PURCHASES OF $1,500 FROM A FIRST TIME SHOPPER 

I want to share with you a true story of what happened recently in my own retail business. It is a story of how a small everyday purchase led to something bigger and how this happened as a result of fundamental changes in how the business is run.

To understand the personal nature of this story … Tower Systems owns and operates several retail businesses including a newsagency in a major Westfield shopping centre. We have this business to provide us with a real-world experience in retail where we can experiment with our POS software.

While this story is about what happened in my newsagency, it could happen in any type of business. This newsagency, by the way, is not your typical newsagency. Close to 70% of what we sell is non traditional. It is high margin higher price point items that sit at the core of this unique business.

At its core, this is a story about shopper loyalty, especially shopper loyalty in a retail situation where between 25% and 30% of shoppers visiting the business are not local and therefore not likely to engage with the old-school points-based loyalty program.

A customer passing the shop noticed our greeting card range and stepped into make a purchase because of a specific need. They purchased two cards. On their receipt was a voucher for almost $2.00. As they are not usually in the shopping centre they looked around for something in which to spend the $2.00.

This is the key: the customer came in to make a quick destination purchase. The type of business we were did not matter. They were on the way to the car park and happened to pass buy our shop. Point 1: location is in our favour. The stepped in because they saw our greeting cards. Point 2: the floor placement of cards was key in getting them in the shop.

Having made the purchase, the customer then noticed, for the first time, what else we sold – because of the $2.00 discount voucher on their receipt. Point 3: we got them to look around and see what else we sold.

The customer did a 180 degree turn and saw a locked glass cabinet of beautiful collectible bears. This was in the right place at the right time as they had been looking for a gift for a child. Money was not an issue. They wanted something to last a lifetime. They purchased a $500.00 bear.

This purchase would not have been made had they not been given the $2.00 voucher on their receipt. The voucher is what got them to notice what else we sold.

Fast forward several weeks and this customer who said they don’t usually come to the shopping centre was back for another $500.00 purchase. Now, several more weeks later, the customer has another $500.00 order placed.

I can directly trace more than $1,500.00 in sales back to the $2.00 voucher.

The software produced the voucher based on rules I established. The initial staff member serving the customer made a brief professional pitch highlighting the voucher. These are both important factors as they are at the core of a structured consistent approach to what has become the most lucrative loyalty program I have seen in my 30+ years involved in retail as a retailer myself and working with retailers in many different channels.

While most times vouchers are handed out they are not redeemed, they are redeemed enough to make them worthwhile. They are redeemed for good margin product as they get people looking at the shop for the first time and discovering items to purchase they were not in our four walls to consider.

The discount vouchers are disruptive and this is why I love them. People respond in unpredictable ways.

Best of all, the discount vouchers are profitable.

For this story to work in any retail business you need to have the right products, placed strategically in-store. Your employees need to make the right pitch. Plus, you need to be attracting people who don’t know and probably don’t care what shop they are in.

Tower Systems offers not only excellent software but also the business acumen, experience and drive to help you make the most of the opportunities in the software.

From points on a purchase to buy X and get Y FREE to Discount Vouchers, the Tower software offers flexibility in loyalty offerings that enable you to make the pitch right for your business to bring shoppers bag to spend more than might usually be the case.

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Free small business retailer training on the new loyalty

With evidence that discount vouchers drive a better commercial outcome than points based loyalty program, the free training Tower Systems offers to retailers on its unique and successful POS software integrated program is popular.

The new loyalty. This is a fresh approach to loyalty for small business retailers, something genuinely unique and through which engaged retailers can guide shoppers to spend more in a visit as well as to encourage shoppers to return to the business.

The new loyalty is a suite of facilities and a business management approach through which chance can be affected on a business that will drive sales and encourage customer happiness. It is a whole of business approach – that can make an extraordinary positive contribution to a business.

The new loyalty is part of the Tower AdvantageTM. It is unique to us and our coustomers.

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Helping small business retailers beat Woolworths in the loyalty sakes – Sunday small business retail management advice

The new Woolworths shopper loyalty program recently released has received plenty of coverage. Now that it is live we have had a chance to test drive it and, frankly, our opinion of it is not good.

The new Woolworths loyalty program is not good value for the consumer.

We know from our own small business customers using the discount voucher facilities in our POS software that the value they deliver is, on average, twenty times better value than the Woolworths offer.

Our tip today to small business retailers is – you can beat Woolworths in the loyalty stakes and we can help you do this.

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Loyalty software for #smallbusiness retailers offers flexibility

Flexibility is the key to success of the small business loyalty software for retailers from Tower Systems. refined over many years in close consultation with small business owners and managers, the loyalty facilities in the Tower software are proven from the traditional points based facility to the lucrative discount vouchers to the buy X get Y FREE tools. Flexibility is the key here.

In addition to the valuable suite of loyalty facilities for retailers, Tower Systems links to external services such as FlyBys and other loyalty solutions used by groups and others for connecting stores and making loyalty more valuable than only for one store.

But wait there’s more as they say. There is more quality thanks to the links in the Tower software for connecting small business retailers with their suppliers, often the businesses funding the loyalty offerings.

Flexibility, maturity and and commercial value sit at the heart of the loyalty facilities included in the Tower software. Small business retailers who want to purchase a POS software package and not have to rely on other partners to run loyalty facilities can achieve this by partnering with software company Tower Systems. They can rely on Tower to not only delivery excellent loyalty facilities today but to enhance them tomorrow, next year and beyond as the company maintains its software as a best practice solution for small business retailers in a range of specialist retail fields.

This is what Tower does – serving specialist retailers with exceptional software on which they can rely to grow their businesses thanks to loyalty facilities and more.

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Loyalty software helps #smallbusiness retailers

The small business loyalty software in our POS software is helping more and more specialist retailers such as jewellers, bike retailers, garden centres, pet shops, newsagents, gift shops and homewares shops to compete with big business.

Indeed, smart loyalty facilities in small business software are crucial to helping independent and small retail businesses to win against ferocious national competitors.

The small business loyalty facilities in our software are flexible and powerful, offering:

  1. Points based loyalty.
  2. $$$ off the next purchase.
  3. Buy X, Get Y.
  4. Preferential pricing.
  5. And, a mixture of the above configurable to the needs of a business.

The flexibility and options embedded in our small business loyalty software win us ne customers and help existing customers derive better outcomes from their own customer relationships.

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How a $1,474.50 voucher wins a customer for life

IMG_9365 (1)The customer purchasing a $15,000.00 diamond ring is thrilled to receive a voucher offering $1,474.50 off their next purchase as it feels like a genuine discount off the ring they purposefully chose and an opportunity to save on another purchase.

The loyalty rewards mechanic being used here can win a customer for life for an engaged jewellery business.

While some shoppers will realise the cost of the discount is embedded in the pricing policy of the business, plenty of customers will not and will spend in a way that reflects delight a the opportunity.

The technology behind the serving of the VIP member voucher is comprehensive and powerful. It provides engaged retailers with tools that enable them to drive basket depth, shopper return and product stock turn.

While appearing to be simple, the software and supporting business practices are proving to be commercially valuable for many of the retail partners of Tower Systems.

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Sunday retail management tip: leverage a point of difference on loyalty

11800610_722882817857496_9022396491198622984_n (1)More and more retailers are switching from the old school points based loyalty programs to our discount vouchers. They are finding the vouchers are driving more immediate and more valuable outcomes for retailers – they are driving a better bottom line. We are hearing new success stories daily.

It is thrilling hearing success stories of how businesses have switched from points to $$ loyalty offers. It’s exciting and invigorating hearing of small and independent retailers achieving excellent outcomes for their businesses and knowing that we have played a role in this.

This is our retail management tip today – chase a point of difference, leverage new age discount vouchers and stop using the old points based loyalty offers.

Retailers can call the vouchers what they like. They can also choose how the value on a voucher is calculated and what it can be redeemed for.

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Buy X get Y free facility in POS software helps retailers compete

The fresh Buy X get Y free facility in the Tower Systems POS Software provides with enhanced loyalty options when considering how to encourage shoppers to spend more.

This facility is particularly useful for habit based purchases, where shoppers purchase an item or a category of items multiple times in a reasonable period of times.

Several retail channels will benefit from the enhanced facilities including pet shops, newsagents, garden centres and convenience stores.

Developed in close consultation with retailers in several retail channel niches, this facility is already in active use thanks to wonderfully supporting customers in our beta release program.

The loyalty options in the Tower Systems software continue to evolve to provide flexibility to retailers keen to offer relevant pitches to their shoppers.

We are grateful to the guidance of customers involved in this latest project.

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More reports knock points based loyalty programs

Screen Shot 2015-07-04 at 9.43.34 amMore and more reports are surfacing questioning the value of points based loyalty programs.

There appears to be growing fatigue among shoppers with points based programs.

Points based programs are popular with retailers. They do not offer a point of difference to retailers.

While the Tower Systems POS software supports individual, franchise, buying group and other points based loyalty programs, it is our exclusive discount voucher loyalty facilities that offer a genuine point of difference to retailers and their shoppers.

The New Loyalty is a fresh approach to loyalty marketing for retail businesses.

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Using a fresh approach in loyalty to differentiate your retail business

While running a points based loyalty program is what most retail businesses using our POS software do, it is our Discount Voucher facilities that deliver the best results we are seeing.

In our own retail businesses we will report growth of 10% in the three months to June 30, 2015. Much of the success comes down to smart use of Discount Vouchers.

Using our POS software you can run a points program that looks and feels just like what the major supermarkets and department stores offer. It’s easy to setup. Your customers carry a professional plastic card with your brand. Alternatively, you can use Discount Vouchers.

Discount Vouchers don’t need a card – they print on receipts and offer an amount customers can spend right away. Our experience and the experience of hundreds of our customers is that Discount Vouchers drive faster and deeper engagement with the business – making a visit more valuable right away.

dvsthlYou can call the voucher anything you like and change this at any time.

You set the rules on how the value of the voucher is calculated.

You set the rules on what the voucher can be redeemed for.

You set the rules on how long a voucher lasts and whether you can go beyond this.

Male shoppers are more likely to spend the voucher immediately.

Many customers use the voucher to purchase items more expensive than the items in the initial purchase.

Customers see the voucher as cash, often commenting that they like this better than points. They like the transparency.

In our own retail experience where we compete with major retailers in a Westfield centre we have shoppers commenting they like our vouchers compared to the rewards programs of our competitors.

We are confident that our Discount Voucher facilities can help you:

– Get customers spending more in a visit.

– Bring existing customers back sooner.

– Attract new shoppers to your business.

– Drive impulse purchases at the sales counter.

Our POS software discount Voucher facilities have been developed for: pet shopsgift shopsjewellersbike retailersgarden centresnewsagentstoy shopsfirearms retailers and adult shops.

Our retail consultants can help:

  • NSW/ACT/TAS/QLD. Nathan Morrison. 0417 568 148.
  • WA/SA/NT. Tim Batt. 0401 833 917.
  • VIC. Mike Hill. 0423 848 482.

See our company website and our company blog for more information.

You also have access to Mark Fletcher, the owner of the company. His number is 0418 321 338 and his email mark@towersystems.com.au.

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Tower Systems to host New Loyalty events for small business retailers

POS software company Tower Systems has launched free training for small business retailers on The New Loyalty, a fresh approach to encouraging retailers to use loyalty facilities to compete with big business.

The New Loyalty offers small business retailers a framework through which to compete with big business in the shopper loyalty stakes.

The free workshops offer insights deep into shopper engagement with the loyalty facilities in several businesses. We take participants on a deep data behind the scenes view of business benefits through to shopper behaviour. This is a first ever insight at this level. It is something any retailer in a competitive situation will want to see.

 

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Sunday retail management advice: keep your loyalty pitch simple for success

A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.

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Sunday retail business management advice: leverage your top sellers for more value

Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.

Making more money from every sale starts with you understanding shopper behaviour today.

Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.

In the Tower software the report is a 10×10 Report. This lists the top 10 items and the ten items selling with those 10 items. (You can set the number to anything besides 10.)

In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.

Look at your top sellers report and concentrate on the top selling items. Consider these questions about the top selling items:

  1. Do you have appropriate impulse purchase products located on either side of each top item?
  2. Are the top items spread through the store, to maximize customer throughput?
  3. How often do you move the top items?
  4. Do you have the top ten items in multiple locations?
  5. What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
  6. Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
  7. Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
  8. Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.

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Tower Systems helps Plants Plus retailers migrate to new loyalty offer

Plants Plus garden centres using the Tower Systems Garden Centre software have appreciated the migration path offered by Tower to switch from the loyalty program used centrally by Plants Plus to the new facility adopted y the group.

Working with Plants Plus head office and their service provider, Tower systems has offered a seamless and valuable solution which helps these garden centre operators to ensure continuity of service to loyal customers.

In addition to the Plants Plus loyalty facilities, Tower supports several other loyalty offers – delivering appreciated flexibility to garden centres for their support of shopper loyalty … encouraging return purchases. From points based programs to dollars off immediate loyalty rewards, the Tower software provides flexibility to retailers looking for options through which to drive customer engagement.

Developed in close consultation with garden centre operators and other independent retailers, the Tower software offers business building facilities on which retailers can rely to drive business growth.

What sets Tower apart is the practical advice it provides for integration of the facilities into the business.

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POS software offers small business retailers choice on loyalty

There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

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Retailers love FREE POS software training

Retailers love the free training opportunities from Tower Systems. They book out sessions. We add more. They book those out. The business management sessions are very popular – sessions where we offer business management training outside what is usual for a POS software company.

Screen Shot 2015-03-20 at 4.09.42 pm

 

This is the message we love – FULLY BOOKED. The training on loyalty options will excite those attending we are sure.

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The new loyalty POS software loyalty paradigm is a game-changer

tdvSmall and independent retailers love the new approach to loyalty on the Tower Systems POS software. At the Gift Fair in Sydney this week retailer after retailer was thrilled to see such a different yet highly manageable opportunity.

While our discount voucher shopper loyalty facilities are not new to our POS software, they are new to many retailers who have only ever heard about points based systems as the way to approach loyalty.

What is unique and valuable about the Tower Systems discount vouchers is the multiple data points at which the retailer can control the value of the voucher printed. The layering approach allows the retailer more control over value and redemption – thereby providing the business with more mechanisms through which to drive business performance.

One retailer told us that they attribute their 10% year on year growth to our discount vouchers and that to achieve this they have given away just over 1% of GP. What makes the facilities even more valuable is the reporting showing shopper behaviour in detail. This helps guide data point tweaking to drive outcomes.

Thanks to the trademarked Tower AdvantageTM, Tower Systems is delivering to retailers and unique and business valuable facility. Exclusivity has its own rewards.

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PayPal payments at breeze at the retail counter

Paypal RetailerThis screen shot is from a  live in-store PayPal payment using the Tower Systems  POS software. We have removed the customer name – but that would usually appear. The customer details are shared by PayPal as part of the line integration in our software.

It’s fast, easy and it is another first from Tower systems.

We are grateful to PayPal for the opportunity to be a trial developer and to lead in our retail channels by bringing shop floor PayPal market and marketing to our small business customers.

The integration is live in our software and retailers are embracing it – not only for sales but to drive new traffic for their businesses.

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Tower Systems garden centre software integrated with Plants Plus loyalty

image008Tower Systems is thrilled to publicly announce a new service that has been live bend the scenes for months.

Plants Plus Loyalty program is now fully integrated within Tower Systems Garden Centre software. This integration allows Plants Plus customers to accumulate loyalty points at POS. It also offers the ability to check balance and add bonus points for customer at easily. This will benefits participating business continuously with increased efficiencies on the POS counter and eliminates additional work.

Tower Systems is committed to help retailers leverage loyalty facilities for better business outcomes.

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Sunday retail management advice: POS software discount voucher shopper loyalty program drives sales

xxnaf99The data is in and the discount vouchers loyalty facilities in our Point of Sale software drive sales across retail channels.

When you see same store year on year growth of ten percent and more with the only change of significance being the introduction of discount vouchers the impact of the program is obvious.

While some retailers are having success with the old points-based loyalty program, some who have switched from that to discount vouchers are surprised at the almost immediate lift in sales as a result – indicating that shoppers were fatigued with the old approach to loyalty.

We think shoppers like an immediate reward and that’s what discount vouchers provide – the ability to tap into immediate savings by spending more right away and beyond what the shopper probably visited the business to spend.

The greater the basket value the greater the discount voucher opportunity. In one example recently in a garden central, a shopper spend just over $100.00 and received a voucher offer ing a $10.00 discount on their next purchase. They then bought an item priced at $175.00. This shopper was not a regular and unlikely to return. Sio, the business more than doubled the value of its sales to this shopper and the only cost was $10.00 gross and around $5.00 net – a low cost for valuable and satisfying engagement.

Our management tip for retailers today is to engage in a loyalty offering that is valuable for your customers. In the cases we have been seeing recently, discount vouchers is the right offer in a range of circumstances. Indeed, we have see it help businesses out-perform other loyalty programs / offers.

This is an easy marketing opportunity with which to engage – driving excellent outcomes. As it forms part of the base tower Systems software there is no capital or other cost in getting up and running.

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