Sunday retail management tip: leverage a point of difference on loyalty

11800610_722882817857496_9022396491198622984_n (1)More and more retailers are switching from the old school points based loyalty programs to our discount vouchers. They are finding the vouchers are driving more immediate and more valuable outcomes for retailers – they are driving a better bottom line. We are hearing new success stories daily.

It is thrilling hearing success stories of how businesses have switched from points to $$ loyalty offers. It’s exciting and invigorating hearing of small and independent retailers achieving excellent outcomes for their businesses and knowing that we have played a role in this.

This is our retail management tip today – chase a point of difference, leverage new age discount vouchers and stop using the old points based loyalty offers.

Retailers can call the vouchers what they like. They can also choose how the value on a voucher is calculated and what it can be redeemed for.

2 likes

Buy X get Y free facility in POS software helps retailers compete

The fresh Buy X get Y free facility in the Tower Systems POS Software provides with enhanced loyalty options when considering how to encourage shoppers to spend more.

This facility is particularly useful for habit based purchases, where shoppers purchase an item or a category of items multiple times in a reasonable period of times.

Several retail channels will benefit from the enhanced facilities including pet shops, newsagents, garden centres and convenience stores.

Developed in close consultation with retailers in several retail channel niches, this facility is already in active use thanks to wonderfully supporting customers in our beta release program.

The loyalty options in the Tower Systems software continue to evolve to provide flexibility to retailers keen to offer relevant pitches to their shoppers.

We are grateful to the guidance of customers involved in this latest project.

5 likes

More reports knock points based loyalty programs

Screen Shot 2015-07-04 at 9.43.34 amMore and more reports are surfacing questioning the value of points based loyalty programs.

There appears to be growing fatigue among shoppers with points based programs.

Points based programs are popular with retailers. They do not offer a point of difference to retailers.

While the Tower Systems POS software supports individual, franchise, buying group and other points based loyalty programs, it is our exclusive discount voucher loyalty facilities that offer a genuine point of difference to retailers and their shoppers.

The New Loyalty is a fresh approach to loyalty marketing for retail businesses.

6 likes

Using a fresh approach in loyalty to differentiate your retail business

While running a points based loyalty program is what most retail businesses using our POS software do, it is our Discount Voucher facilities that deliver the best results we are seeing.

In our own retail businesses we will report growth of 10% in the three months to June 30, 2015. Much of the success comes down to smart use of Discount Vouchers.

Using our POS software you can run a points program that looks and feels just like what the major supermarkets and department stores offer. It’s easy to setup. Your customers carry a professional plastic card with your brand. Alternatively, you can use Discount Vouchers.

Discount Vouchers don’t need a card – they print on receipts and offer an amount customers can spend right away. Our experience and the experience of hundreds of our customers is that Discount Vouchers drive faster and deeper engagement with the business – making a visit more valuable right away.

dvsthlYou can call the voucher anything you like and change this at any time.

You set the rules on how the value of the voucher is calculated.

You set the rules on what the voucher can be redeemed for.

You set the rules on how long a voucher lasts and whether you can go beyond this.

Male shoppers are more likely to spend the voucher immediately.

Many customers use the voucher to purchase items more expensive than the items in the initial purchase.

Customers see the voucher as cash, often commenting that they like this better than points. They like the transparency.

In our own retail experience where we compete with major retailers in a Westfield centre we have shoppers commenting they like our vouchers compared to the rewards programs of our competitors.

We are confident that our Discount Voucher facilities can help you:

– Get customers spending more in a visit.

– Bring existing customers back sooner.

– Attract new shoppers to your business.

– Drive impulse purchases at the sales counter.

Our POS software discount Voucher facilities have been developed for: pet shopsgift shopsjewellersbike retailersgarden centresnewsagentstoy shopsfirearms retailers and adult shops.

Our retail consultants can help:

  • NSW/ACT/TAS/QLD. Nathan Morrison. 0417 568 148.
  • WA/SA/NT. Tim Batt. 0401 833 917.
  • VIC. Mike Hill. 0423 848 482.

See our company website and our company blog for more information.

You also have access to Mark Fletcher, the owner of the company. His number is 0418 321 338 and his email mark@towersystems.com.au.

2 likes

Tower Systems to host New Loyalty events for small business retailers

POS software company Tower Systems has launched free training for small business retailers on The New Loyalty, a fresh approach to encouraging retailers to use loyalty facilities to compete with big business.

The New Loyalty offers small business retailers a framework through which to compete with big business in the shopper loyalty stakes.

The free workshops offer insights deep into shopper engagement with the loyalty facilities in several businesses. We take participants on a deep data behind the scenes view of business benefits through to shopper behaviour. This is a first ever insight at this level. It is something any retailer in a competitive situation will want to see.

 

4 likes

Sunday retail management advice: keep your loyalty pitch simple for success

A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.

3 likes

Sunday retail business management advice: leverage your top sellers for more value

Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.

Making more money from every sale starts with you understanding shopper behaviour today.

Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.

In the Tower software the report is a 10×10 Report. This lists the top 10 items and the ten items selling with those 10 items. (You can set the number to anything besides 10.)

In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.

Look at your top sellers report and concentrate on the top selling items. Consider these questions about the top selling items:

  1. Do you have appropriate impulse purchase products located on either side of each top item?
  2. Are the top items spread through the store, to maximize customer throughput?
  3. How often do you move the top items?
  4. Do you have the top ten items in multiple locations?
  5. What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
  6. Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
  7. Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
  8. Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.

3 likes

Tower Systems helps Plants Plus retailers migrate to new loyalty offer

Plants Plus garden centres using the Tower Systems Garden Centre software have appreciated the migration path offered by Tower to switch from the loyalty program used centrally by Plants Plus to the new facility adopted y the group.

Working with Plants Plus head office and their service provider, Tower systems has offered a seamless and valuable solution which helps these garden centre operators to ensure continuity of service to loyal customers.

In addition to the Plants Plus loyalty facilities, Tower supports several other loyalty offers – delivering appreciated flexibility to garden centres for their support of shopper loyalty … encouraging return purchases. From points based programs to dollars off immediate loyalty rewards, the Tower software provides flexibility to retailers looking for options through which to drive customer engagement.

Developed in close consultation with garden centre operators and other independent retailers, the Tower software offers business building facilities on which retailers can rely to drive business growth.

What sets Tower apart is the practical advice it provides for integration of the facilities into the business.

2 likes

POS software offers small business retailers choice on loyalty

There is loyalty software and then there is loyalty software. The Tower Systems approach to loyalty software in its POS software for small business retailers is broad, flexible and shopper-focussed.

With options from the more traditional points based approach through to an immediate benefit engagement offer and the ability to blend the two, the Tower Systems software provides retailers with tools they can use appropriate to local needs.

Feedback from retailers using the Tower Systems loyalty facilities is thrilling. Stories of growth, shopper engagement and terrific bottom line results. This really excites us.

While many businesses like points based programs, evidence indicates the immediate benefit engagement offer is more valuable in many retail situations. The results on a P&L and elsewhere in business reporting are compelling.

Beyond the software, Tower Systems is engaged with its retail partners to help them choose the right mix of loyalty offers which work best in their circumstances.

1 likes

Retailers love FREE POS software training

Retailers love the free training opportunities from Tower Systems. They book out sessions. We add more. They book those out. The business management sessions are very popular – sessions where we offer business management training outside what is usual for a POS software company.

Screen Shot 2015-03-20 at 4.09.42 pm

 

This is the message we love – FULLY BOOKED. The training on loyalty options will excite those attending we are sure.

0 likes

The new loyalty POS software loyalty paradigm is a game-changer

tdvSmall and independent retailers love the new approach to loyalty on the Tower Systems POS software. At the Gift Fair in Sydney this week retailer after retailer was thrilled to see such a different yet highly manageable opportunity.

While our discount voucher shopper loyalty facilities are not new to our POS software, they are new to many retailers who have only ever heard about points based systems as the way to approach loyalty.

What is unique and valuable about the Tower Systems discount vouchers is the multiple data points at which the retailer can control the value of the voucher printed. The layering approach allows the retailer more control over value and redemption – thereby providing the business with more mechanisms through which to drive business performance.

One retailer told us that they attribute their 10% year on year growth to our discount vouchers and that to achieve this they have given away just over 1% of GP. What makes the facilities even more valuable is the reporting showing shopper behaviour in detail. This helps guide data point tweaking to drive outcomes.

Thanks to the trademarked Tower AdvantageTM, Tower Systems is delivering to retailers and unique and business valuable facility. Exclusivity has its own rewards.

0 likes

PayPal payments at breeze at the retail counter

Paypal RetailerThis screen shot is from a  live in-store PayPal payment using the Tower Systems  POS software. We have removed the customer name – but that would usually appear. The customer details are shared by PayPal as part of the line integration in our software.

It’s fast, easy and it is another first from Tower systems.

We are grateful to PayPal for the opportunity to be a trial developer and to lead in our retail channels by bringing shop floor PayPal market and marketing to our small business customers.

The integration is live in our software and retailers are embracing it – not only for sales but to drive new traffic for their businesses.

3 likes

Tower Systems garden centre software integrated with Plants Plus loyalty

image008Tower Systems is thrilled to publicly announce a new service that has been live bend the scenes for months.

Plants Plus Loyalty program is now fully integrated within Tower Systems Garden Centre software. This integration allows Plants Plus customers to accumulate loyalty points at POS. It also offers the ability to check balance and add bonus points for customer at easily. This will benefits participating business continuously with increased efficiencies on the POS counter and eliminates additional work.

Tower Systems is committed to help retailers leverage loyalty facilities for better business outcomes.

2 likes

Sunday retail management advice: POS software discount voucher shopper loyalty program drives sales

xxnaf99The data is in and the discount vouchers loyalty facilities in our Point of Sale software drive sales across retail channels.

When you see same store year on year growth of ten percent and more with the only change of significance being the introduction of discount vouchers the impact of the program is obvious.

While some retailers are having success with the old points-based loyalty program, some who have switched from that to discount vouchers are surprised at the almost immediate lift in sales as a result – indicating that shoppers were fatigued with the old approach to loyalty.

We think shoppers like an immediate reward and that’s what discount vouchers provide – the ability to tap into immediate savings by spending more right away and beyond what the shopper probably visited the business to spend.

The greater the basket value the greater the discount voucher opportunity. In one example recently in a garden central, a shopper spend just over $100.00 and received a voucher offer ing a $10.00 discount on their next purchase. They then bought an item priced at $175.00. This shopper was not a regular and unlikely to return. Sio, the business more than doubled the value of its sales to this shopper and the only cost was $10.00 gross and around $5.00 net – a low cost for valuable and satisfying engagement.

Our management tip for retailers today is to engage in a loyalty offering that is valuable for your customers. In the cases we have been seeing recently, discount vouchers is the right offer in a range of circumstances. Indeed, we have see it help businesses out-perform other loyalty programs / offers.

This is an easy marketing opportunity with which to engage – driving excellent outcomes. As it forms part of the base tower Systems software there is no capital or other cost in getting up and running.

1 likes

Independent retailers benefit from loyalty choice in POS software

For years, retailers, especially independent and small business retailers, have been told to follow retail giants and reward loyal shoppers with points that can be redeemed for gifts and discounts.

Dutifully, many small business retailers acted on this – but without a thought-through strategy to achieve the best outcome for the business.

Without a financially rewarding outcome for a business, a loyalty program is worthless.

This is why retailers, in any retail channel and in any retail situation – high street, shopping mall, rural and or regional – need options in terms of shopper loyalty rewards. It is why Tower Systems offers valued options in its Point of Sale software.

While a points based program is useful, it could be that the business will benefit from a different approach.

Good POS software will offer flexibility. This flexibility can add thousands of dollars to the bottom line performance of a retail business each year.

The Tower Systems Point of Sale software supports multiple loyalty options that include: a traditional points based approach, interfacing to the respected Vii Accumulate loyalty platform, interfacing to the equally respected Transactor loyalty platform, interfacing to Flybys NZ and offering a unique and flexible front end loyalty solution.

Having so many options available provides Tower Systems retail partners with commercially valuable flexibility.

The loyalty platform selected by a business depends on the needs of that business. A business that chooses POS software without broad flexibility will be limited in what they can achieve for their business with their software.

Big system interfaces

Vii Accumulate – used by Qantas, BankWest, Clipsal and others – and Transactor – used by Westfield, Amcal, Goldmark, Prouds, Avanti, Subway and others – are both used by retail banner groups and national retailers to connect stores allowing point accumulation and redemption in any location.

The Tower Systems approach with these two platforms delivers maximum flexibility for the retailers and banner groups. Through our seamless interface you have access to the facilities of either Vii Accumulate and Transactor.

Groups with as few as four retail locations could benefit from either interface.

The traditional points-based approach

In the Tower Systems software, retailers can accrue points for customers easily.

This is done by customers presenting a loyalty card, usually called a VIP card, at any time during a sale.

This is the easiest loyalty program to setup in a small or independent retail business.

The software accrues points according to rules established by the business owner. Points can be used by customers to access rewards. They can also be used to generate gift vouchers for shoppers based on points accrued.

Many retail businesses using the Tower software use the points-based loyalty facilities to encourage shoppers to spend more.

Shopper loyalty is much desired yet harder to achieve in this world with more competition, more loyalty options and a greater desire for instant gratification.

Following carefully assessment of international trends and looking thoroughly at how large and national retailers used primarily points-bases systems to drive loyalty, Tower Systems invested in an alternative, a new software based facility to reward loyalty for an often forgotten shopper.

Change the game: front-end loyalty

By using an approach we at Tower call front-ending loyalty, retailers can achieve more from first-time and infrequent shoppers. Front-ending loyalty brings a reward to the front in an effort to engage shoppers in additional purchases sooner.

Too often loyalty has been all about total spend over a year whereas above average spend in just one visit can be more valuable to a business.

It’s an approach that can encourage those who do not shop with you to purchase something else right away, to get the value of the cash discount offered.

Regular shoppers can spend the cash discount right away or come back within any time limit you set.

We started trialling this front-ending loyalty strategy in February 2013 in several retail businesses. We did it using the Discount Vouchers facilities in the Tower Systems software.

Building the basket

From the first day we saw shoppers changing behaviour.

One chap came in to purchase a specific item. When he was handed the receipt the voucher was pointed out to him – offering $2.00 off his next purchase. He was not a regular and so spent the $2.00, and more, right away on another item. He received another voucher and purchased a third item. In all, he spent three times as much as the original purchase – all because of the Discount Vouchers he received.

Around 33% of all vouchers redeemed are used the day they are received. This shows customers building the basket – adding to their purchase that day as a result of the voucher. This makes each visit more valuable to us.

Bringing shoppers back

Around 33% of redeemed vouchers are used within seven days of issue and the remaining 33% are redeemed up to four weeks after issue.

Here’s another real story: A month after we started trialling this new approach to loyalty, a customer came in and used a voucher she had picked up a couple of weeks earlier. She was happy to get $5.00 off a $45.00 item she wanted. This resulted in another voucher so she bought another item for $29.95.

This customer said she would be back. Two weeks later she was.

You control the business rules covering how vouchers are issued and redeemed. You control your financial exposure at all times.

Like any good loyalty program, you need good levers with which to drive shopper engagement and to deliver the benefits it needs to justify the investment.

The Discount Vouchers facilities in the Tower software have this.

You control the amount of each sale you are prepared to give away on the voucher.

You control the products the voucher can be used for.

You control how long the voucher is live for.  I suggest 28 days but I have some retailers setting this at 90 days.

You control what it’s called

We have shoppers calling their vouchers Bonus Bucks, Cash Off, Thank You Dollars and other names retailers feel are relevant to their businesses.

The software has been developed in a way that gives each retailer complete flexibility as to what they call their program. This localisation opportunity is important as it gives you ownership over your own program.

Helping your business

With big box and national offering their corporate loyalty programs, it’s important for retailers to offer a genuine point of difference.  Discount Vouchers offer this.

While their approach is very corporate, your approach can be more flexible and more focused on early rewards. Over the months of trialling we have seen changes shopper behaviour, it gets them spending more with you.

I’m confident this fresh approach to loyalty is a game changer for any garden centre business. The control you have enables you to easily manage the cost and the value you gain from the program.

This really is a new approach to bringing shoppers back sooner and getting them to spend more with you.

So, which loyalty program is right for your business? That choice is up to you.

Tower Systems provides you with options, some of which are unique to us in our various retail channels.

Thanks to our partnerships and interfaces we provide retailers with a depth of flexibility that is extraordinary.

That you have a choice is vitally important. Better still, that you can move between the options is even better.

Where we are at today in terms of loyalty will be different to tomorrow as change is inevitable. Our commitment is to continue to refresh our software to ensure it and those who use it are competitive.

1 likes

Data is important is assessing retail business performance

xxnaf99We get a laugh when we read reports of excellent success from this or that initiative in a retail business. Such vague statements invite disbelief. This is why every claim we make, every success story we publish, is backed by real data, data we can use to show that our claims are accurate.

This goes to the heart of believing claims.

Recently there has been a discussion about whether this or that loyalty program works better. Through our software, retailers have access to a broad variety of loyalty programs including those professionally run through groups such as Plants Plus. We interface to world-best-practice loyalty programs as well as our own points-based program as well as our own exclusive discount vouchers facilities.

W have our own retail experience form our own businesses that we can compare with others and this sets us apart. Wen we say our sales are up 18% year on year due to discount vouchers, we can prove it down to extraordinary detail demonstrating shopper behaviour and how we benefit as a result.

The keys with all this are consistency and professionalism. Tower Systems helps on both fronts and backs it with personal retail experience.

0 likes

Discount voucher success stories mount as retailers embrace new approach to loyalty

dvreportingWhat started a year ago today in secret trials in two retail businesses has grow into a movement involving hundreds of stores. The launch of the Tower Systems Discount Vouchers through our Point of Sale software has redefined the loyalty marketing experience for many retailers.

While we continue to support points-based loyalty programs as well as smart external loyalty programs, it’s the discount voucher options that are generating exciting results for retailers.

In a typical retail business we are seeing between 13% and 18% of vouchers issued redeemed. This is resulting in measurable sales growth for businesses. I know my sales are up at least 7% due to discount vouchers is what one customer told us. I had a lady the other day spend an extra $35 is what another told us.

Here’s one of the best  pieces of feedback: my customers love the vouchers – they’re getting sick of all the loyalty cards and they understand the vouchers. sales are definitely up because of them.

We love that our release of what we call Discount Vouchers is helping retailers make more money. That’s what we developed the facility to achieve.

2 likes

Sunday small business retailer management advice: show off your product expertise

One way retailers can demonstrate superior customer service is through product information they share with customers. Using the smart receipt facilities in the Tower Systems Point of Sale software retailers have been able to automatically include product care and use information on receipts for many years.

Garden centres, jewellers, bike retailers, gift shops and newsagents are all using these facilities to show off a valuable point of difference through the information provided on receipts relating to specific products purchased.

The more retailers use their POS software to deliver valuable points of difference the more they will be remembered and the stronger repeat business will be.

Storing care and use information by product is easy. Once setup, the software manages the rest – making the business look good in providing professional personal service for customers based on what they purchase.

0 likes

Classic Moves dance shop offers retail shopper loyalty program

classic-movesTower Systems is thrilled to have been helping Classic Moves dance shop in Wollongong NSW to establish their customer loyalty program with this professional card. Classic Moves has been established in Wollogong for 18 years. They are considered to be the largest retailer of dancewear and accessories in the Illawarra and have a reputation for quality stock and professional, friendly service. Their loyal customers are respected with this very special card.

Our in-house marketing and graphic design team has worked with Classic Moves on designing the cards and having them manufactured specifically for the business to give to customers.

1 likes

Helping retailers to promote the points of difference of discount vouchers over traditional shopper loyalty rewards programs

shopper-loyaltyTower Systems has released collateral for use by retailers in promoting its exclusive discount vouchers offering.

Pitching the instant availability of hassle-free rewards, this collateral is set to help the hundreds of retailers who have engaged with the Tower loyalty offering.

The No paperwork and No points messages reinforce that this is a fresh approach to loyalty – then comes the clincher: Rewards you can use right away.

This collateral, developed by our in-house marketing team, has been made available free of charge. Posters are available in A4 and A3.

In this collateral Tower Systems shows commitment beyond its software, deeper into retail businesses.

3 likes

Software enhancements help garden centres leverage more from garden centre software

The latest garden centre software form Tower Systems is providing garden centres with more facilities for managing their businesses and guiding shoppers to spend more.

Our latest enhancements in the area of shopper loyalty bring together two different loyalty offerings into a combined approach. The combination is like the one 1 + 1 = 3 situation. We have developed a powerful solution sought by garden centre owners and managers keen to deliver a flexible and valuable point of difference with which to drive shopper loyalty.

The latest garden software from Tower Systems is out now and more enhancements are to follow thanks to our work with garden centre owners and their suppliers. The support from the channel has been excellent.

0 likes

More retail groups to benefit from loyalty software integration

The Plants Plus corporate loyalty program integration with the Tower Systems garden centre POS software offers another loyalty option not only to Plants Plus stores but also to other groups of retailers looking to roll out a group-wide loyalty solution.

Developed by Tower Systems is association with the Vii Accumulate loyalty specialists, the Vii integration undertaken by Tower is now available for other groups too.

The Vii integration is one of several loyalty integrations and offerings from Tower as it leads in a range of specialist retail marketplaces in the loyalty stakes. From single store solutions to group wide loyalty solutions Tower Systems is providing to be flexible, competitive and valuable in helping retailers serve their customers with flexible and valuable loyalty offerings.

Integrations to platforms such as Vii are not offered to everyone and they can be complex and expensive to complete and pass.

Other loyalty offerings from Tower Systems include:

  1. Single store VIP card support.
  2. Multi store VIP card support.
  3. Discount vouchers.
  4. VIP card / Discount voucher joint program.
  5. Two other loyalty integrations.

Flexibility is the key here. tower Systems offers its customers genuine choice when it comes to loyalty.

0 likes

Plants Plus VIP program integration delivers new benchmark in loyalty facilities

Thanks to a new loyalty program integration delivered by Tower Systems through its Point of Sale software for the Plants Plus group, Plants Plus retailers can offer the group-wide loyalty program run by the Danks owned Plants Plus.

Meeting the requirements to integrate to the externally managed and run loyalty offer is another way the Tower retail management software si demonstrating flexibility and maturity not only for Plants Plus retailers but for other groups looking for smafrter more innovative loyalty offerings.

The Plants Plus integration is the fourth type of loyalty offering supported by the leading Tower software.

Retailers can run loyalty through Tower at the store, banner or geographic level. It’s very flexible.  It can manage points, dollar rewards, prize rewards and other benefits.

2 likes

Enhancing the VIP card / discount voucher opportunity

The latest release of the Tower Systems Point of Sale software has delivered an even better solution in the VIP card / discount voucher space. By connecting twi quite different loyalty offers in our software in a unique retailer-driven way, Tower Systems is empowering retailers to run with the loyalty pitch that best suits their business needs. This includes offering either loyalty program or a blend of both or converting from one to the other in a way that carries forward value.

Tower Systems provides leadership in best practice loyalty solutions designed to provide small business retailers facilities and abilities to leverage shopper engagement to be more loyal and therefore more commercially valuable for the business as well as valuable for the shopper.

Loyalty, after all, is about driving benefits for the business and the shopper.

The latest enhancements are out now and being used by engaged retailers.

0 likes