The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryAdult shop software

Advice for small business retailers considering selling online and the big challenge many face

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In our work developing, selling and supporting Point of Sale software and Shopify and Magento websites connected to our POS software, we have been fortunate to curate advice for retailers who embark on the journey of selling online.

In this article we explore the most common challenge we see retailers confront: what to sell online.

Taking your retail business online is critical, right?! Especially since COVID-19 hit.

The need to offer click and collect, curbside pickup as well as local and further afield shipping is a vital customer service.

Reaching shoppers who are not nearby and may never visit your area is also critical as it broadens the reach of the business.

A big challenge we see experienced retailers confront is what to sell? They know they do not want to take everything in their physical shop online. Often, they want the website to be specialty, to stand for a unique need or product niche.

The question is what? What to have the website be known for, to focus on?

It’s a business start-up question in many respects, a question anyone starting a business from scratch needs to consider. This is why some experienced retailers find it challenging to know where to start as they first have to disconnect thinking about the website only in the context of the current physical business.

Our suggestion is that you own the challenge for yourself. While you could have someone come up with the idea for you, then the idea would be theirs.

Think about your website as a start-up, but probably related in some way at least in part to what you do or could do in your shop. By being known for something, a product category or niche you can be more easily found online. And that right there is the key – being found online.

So, the real question is what are people looking for? We can help with that as we have access to tools that track what people in Australia are looking for. We will gladly do this research for people getting a website developed by us. However, we need a starting point for the research – which back to the entrepreneurial question about the niches that interest you. This has to come from you. You have to own the site focus.

We appreciate that it can feel daunting to start a business from scratch. Maybe, for you, an easier option is to take one or two departments of what you sell currently online. That can be an easy start. We suggest this as it gets you experiencing online. That experience can be leveraged as you evolve your online business.

Remember this – where you start online is never where you will end up. That is our own experience with our online businesses. We have learnt a ton and continue to evolve our sites.

Why small business retail employees love our specialty POS software

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The POS software chosen for a small business retail shop matters to the staff, those who work in the business. Too often, however, staff are not consulted as to the POS software chosen for a business yet they are the front line, the people who drive value from the POS software investment.

Tower Systems offers retail staff plenty of learning opportunities with our POS software so that they do not have to rely on retail business owners or managers to learn the software. Our customers can tap into unlimited training. This helps ensure that the front line retail employees can transact with the software accurately, quickly and for maximum benefit for the business.

Front line retail employees tell us they love our software and the support we offer. Collating feedback here are the top benefits retail employees (not managers or business owners) like about our Tower Systems POS software:

  1. That the software is specific to the type of the business, that it is not general software.
  2. Easy to learn.
  3. Easy to get more training.
  4. Friendly and easily accessed support.
  5. Fast at the counter.
  6. The integrations like EFTPOS and other connections that help make the counter more productive.
  7. The structure of processes. There is a commonsense approach that suits live retail operations.
  8. The plain English approach – there are few technical terms.
  9. Fingertip access to information to help make better business decisions.

Any business considering our software and keen for input from front line employees prior to making a decision are welcome to have us demonstrate the software to them, live, using data like you would use in your business. Your staff can process transactions as they would like in the business. This provides you with feedback on the usefulness of the software as assessed by those who work in your retail business on a day to day basis. We think this matters.

If you work in a shop that is considering new POS software, reach out to us. We’d be happy to discuss your needs, to work with you to see if our POS software is a good fit for your business. If it is not in our opinion, we will say so. It starts with you outlining what you are looking for and us demonstrating how our software works to see if we match your needs.

POS software for adult shops help drive sales, safety and professionalism in a competitive retail space

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The Adult Shops POS software from Tower Systems is finely tined to serve the needs of specialty adult product retailers. The most recent release of the software serves this niche retail channel well, helping adult shops to better serve patrons.

You can rent our Aussie designed and supported POS software made for Adult Shops for $155.00 a month. This provides access to awesome software that helps unique needs of adult shop businesses:

  1. Age checking for products sold that require age checking.
  2. Product care instructions provided on receipts.
  3. Managing credit for return for products that can be returned for a new purchase.
  4. Tracking products by tags and thereby enabling a flexible horizontal view of product sales.
  5. Tracking sales by time to enable fine-tuning late night shifts.
  6. Tracking sales by employees.
  7. Offering commission to employees for sales.
  8. Handling special orders.
  9. Discrete receipting.
  10. Tracking serial numbers.
  11. Say goodbye to LayBy pain. With our buy now pay later options.
  12. Customers will love the product use and care instructions on receipts.
  13. Make more money offering special orders that you can easily track from the counter and notify shoppers by email or text when the goods arrive.
  14. Get one-time-only shoppers spending more with an awesome and differentiating loyalty facility.
  15. Sell online easily, direct from your POS software.
  16. Bring customers back with reminders on key dates.
  17. Save money on bookkeeping by integrating with accounting software.
  18. Make more money from the one time only shoppers.
  19. Save time, load electronic invoices from suppliers.

Adult shops do have unique retail business management requirements and Tower Systems has tuned its POS software to serve these. We work not only with retailers but with suppliers too, to help them connect well with each other, serve each other and mutually benefit.

Taking this adult shop POS software connection further is our web store integration through Shopify, Magento and WooCommerce. As a partner of each, we are able to provide adult shops with an online sales experience that is seamlessly connected back to their in-store POS software.

Being a POS software specialist in the adult shop retail management space helps us serve these businesses to guide better business performance and greater enjoyment for those in the business and those who rely on the business.

POS software helps retailers manage the sale of age restricted products

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Handling age restricted products can be a challenge in retail, especially small business retail. There are regulations to follow operationally. Structure is vital in proper management of this so that investigators can be shown that a business has the correct management processes in place.

Whether it is the management of age restricted products like firearms, tobacco products or other items, having a systematic, consistent, approach to the sale of age restricted items is good for business and for all who work in a business and could be bund by regulations connected with the age restricted products.

Having POS software that serves in this area is vital.

The Tower Systems POS software manages the sale of age restricted products. This features in our software for firearms dealers, newsagents, garden centres, producer businesses, toy shops and adult shops. In each of these specialty retail channels, the management of age restricted products is important.

Through the Tower POS software, retailers can have in place appropriate checks and balances to ensure correct management of age restricted products.

Use your POS software to force an age check on every purchase. This shows the business having zero tolerance for avoiding the age check. Regularly remind staff about this. Do these things and any violation the retail sales person deliberately violating business policy and defrauding the business in their use of the age check facilities in the POS software.

This step of enforcement alone could be what is necessary to demonstrate to regulators that the business manages age restriction seriously and structurally.

Get your age check processes right from the outset and you can layer the business with a level of protection that is vital. For sure, there is an operational delay in selling age restricted products, but this is minor when you consider the cost to the business of being caught breaking the law in this space.

Our advice to retailers is that they use the age restriction facilities in their POS software to ensure that they get it right, every time.

In our work, we deal with the issues of age restricted products in a range of retail channels including: newsagencies, firearms retail, produce stores and adult stores. In each case, there are different regulations and requirements to handle.

Free POS software training for small business retailers

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All users of the Tower Systems POS software  have access to free training. Long after the software is installed, this free training is available for people to learn more about our POS software and how to leverage the software for the benefit of the retail business.

POS software training is critical to make good use of tools the software. Some of the best learning can be done years after a business started using the software. This is why we make access to POS software training free for our indie retail customers.

We run several online training sessions each week across a wide range of subjects. These are an excellent way for you and your staff to learn in detail about specific areas of the software. Each of these sessions is genuinely interactive and offers a free-flowing Q&A session at the end where any topic can be canvassed.

To participate in an online meeting all you need access to is a computer with a broadband internet connection and a phone to receive a call so you can hear the audio. Each session runs for approximately 45-60 minutes depending on questions. Being in front of our POS software is not critical for the training.

We also host face to face meetings where further training can be accessed. These  meetings are free. The face to face meetings are yearly in capital cities and regional centres across Australia. These are in addition to our weekly online live sessions. We also attend more than twelve industry trade shows offering face-to-face meeting opportunities with users.

Free and easy access to POS software training is critical for small business retailers and those who work in their businesses. It provides for unlocking genuine value from the POS software.

Tower Systems is proud to be able to offer this training and to have done so for many years. It is one thing to talk about it and another entirely to actually do it. This is what we are committed to, doing – we really do believe that actions speak louder than words.

Tower Systems serves specialty small business and independent retailers with specialty POS software.

Tower Systems helps protect small business retailers with cloud backup service

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POS software company Tower Systems provides its small business retailer community with access to a secure cloud backup service.

This service provides on-location and secure off-location backups of data, giving retailers double protection in the event of an attack or major hardware crash that necessitates access to backed up data.

The benefits are clear:

  1. Time saved thanks to no more end of day backup.
  2. Fast restore in the event of a cyber attack or system  crash.
  3. Incremental backups meaning the ability to restore back to prior some event occurred.
  4. Peace of mind.
  5. No need to remember to backup.
  6. Double backups = more protection.
  7. Security of off site backups.

The best way to any business, especially any small business, to be prepared for an attack, beyond firewall and other force-field protection is to have easy and fast access to up to date backup data, of whole of systems backup data.

The Tower Systems cloud backup service is safe, secure, offsite and on site and updated regularly as each day transacts.

Our cloud backup service for small business retailers has professional redundancy built in. We will not provide details here as to do so could compromise the security.

There have been instances recently where after a crypto lock attack on a client we have had them up and running, fully restored, within the hour.

This is what professional backup looks like. It is insurance for getting over the attack quickly and professionally. Without a hefty price tag.

We monitor the backups. for no additional cost to customers This is bonus coverage beyond the notifications on your local computer about backup status.

The peace of mind is valuable and appreciated by small business retailers and people who work in small business retail and have been responsible for undertaking the daily backups. It frees them to focus on other requirements, other parts of their business.

Cloud back is, in our view, the only safe backup for small business retailers. It is what we recommend. It is what we use ourselves in our own retail businesses.

Tower Systems is proud to offer this service to its small business retailer POS software community.

ATO warns small businesses on sales suppression software

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The ABC has reported the ATO is clamping down on small businesses using sales suppression software to minimise tax.

Ms Jenkins said the ATO was also cracking down on the use of sales suppression software that disguised the transactions within a company’s records.

“There is some really sophisticated software out there that is helping people avoid paying the right amount of tax.

“But whether it is cashless payments or whether it is the use of platforms or apps, it means there is really a trace of your transactions.

“We use merchant data and other sources of information to identify where things just don’t look right. Then we go and have a chat to them and say, ‘Hey, can you explain?’

In the mid 1990s there was sales suppression scam operating in the newsagency channel. I became aware of it because my newsagency software company lost businesses because we refused to offer such a facility.

There was a software program into which the retailer could enter a code and then an amount of cash they wanted to take out of the business unreported. A second set of records was maintained for the ATO and another records for the business owner.

I know because the software was demonstrated to me several times, by someone who had worked for the software company that created the software. They had approached me. I did some more checking with newsagents and discovered the facility in the software was being used.

The matter was reported to the ATO. At their then Box Hill office in Victoria they assembled a task force including representatives from the ATO, Federal Police, Federal Attorney General office. Victorian State Revenue and Victorian Attorney General office. Several of us with knowledge were brought in for a demonstration of the software. There were several follow up meetings with the ATO in Sydney.

Eventually, my software company stopped losing sales due to us not having the tax avoidance facility in our software.

Any retailer deliberately and systematically underreporting their income to avoid tax deserves what they get from the ATO and from any suppliers they impact through their actions.

  1. We refuse to help any retailer avoid tax.
  2. We will not code for tax avoidance in o0ur software.
  3. We will report it if we see it.
  4. Retailers and taxpayers need to be able to trust POS software.

Age check tools in POS software help retailers comply with age restricted products

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Retailers who sell age restricted products can bring structure to their business processes and ensure compliance thanks to the age check facilities in the Tower systems smart POS software.

Built into the Tower POS software are facilities to tag items as having an age requirement prior to purchase proceeding. This can bring structure and consistency to the management of the sale of these items in any shop.

The age check facilities are another point of specialisation and difference delivered in there Tower Systems software. They help small business retailer run better businesses and are less likely to be caught in a compliance challenge./

Using the age check facilities in the POS software, retailers can benefit…

  1. A structured approach to selling age restricted inventory.
  2. Proof of a process that can support any situation where a mistake is made. By demonstrating a structured process the business can show that it has processes for appropriate action.
  3. Certainty for employees knowing that you have systems that have their back.
  4. Peace of mind for businesses where owners are located away from retail outlets.
  5. Professionalism. By conducting a structured age check you demonstrate a professionalism and dare to customers, which plenty will appreciate.

Developed originally years ago for managing the accurate sale of tobacco products, he age check facilities in the Tower Systems POS software also serve needs in the firearms retail,. bike shop, jeweller and produce business channels. All have varying needs that are served by there age check facilities in the POS software.

The age check facilities are user managed – you can determine the products to which they apply and how they are used.

This is another differentiator for specialty retail POS software from Tower Systems compared to generic POS software.  It is another way you can drive better business outcomes rather than being an average shop using average POS software tools.

Age checking is required for a raft of products for good reason. being able to do this with certainty and consistence is commercially valuable for any retail business involved.

Tower Systems serves in excess of 3,000 small business retailers with specialty POS software for a range of niche retail channels., We are proud to serve the small business sector.

Bankable benefits for small business retailers from Tower Systems POS software

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The tangible, bankable benefits of partnering with Tower Systems, beyond the software.

Not all POS software companies are the same.

  1. We are local. Local matters in local communities. Tower Systems is Australian owned, developed and supported. Call us and a human answers the phone.
  2. We listen to your needs and engage in conversation with you.
  3. Our training is personal, in your business. We think people learn better from face to face training.
  4. Customers guide our software enhancement. We offer a transparent, democratic, process for guiding software update content.
  5. In the cloud or in-store. You choose where the software runs.
  6. Rent or buy. You choose how to acquire and fund the software.
  7. Retail channel specific. This software is developed for your type of business.
  8. We help with business performance analysis and theft checks, services where we take a deep dive into your data and provide confidential insights.
  9. Every customer has the direct contact details for our leadership team for easy and safe escalation of any query.
  10. No pressure. You buy when you are ready.
  11. Unlimited free training. Long after you install the software, ask for free top-up training and all we will organise it.
  12. Retail group engagement.  Groups and members of groups have opportunities for group level customisation website sales and more.
  13. New customer care. All new customers have a separate specialist team with which they connect, to ease settling-in.
  14. It’s personal. Retail is personal. This is why we prefer to train you in your shop. Yes, we said this above. We say it again as it is a differentiator.

Tower Systems is not an average POS software company. We are a small business, indie business, focussed POS software company developing software in Australia and New Zealand for Australian and New Zealand based specialty retailers.

Thank you for considering us.

Serving over 3,000 small business retail customers, Tower Systems is engaged locally, across  multiple specialty retail channels, delivering solutions retailers want and need to differentiate their businesses. We help indie retailers specialise, locally. This matters because it helps local businesses thrive locally.

Shopping local is key to the fabric of any local community.

Adult shop software helps small business retail adult shops

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The Tower Systems Adult Shop POS software has been designed and developed in Australia for Australian adult shops. It is respected and well used software that serves this niche retail channel in myriad specialty ways.

Here are ways this POS software developed for adult shop retailers can help with business management:

  1. Remote management. This software has tools to let you easily track and manage the business if you don’t work in the business.
  2. Multiple store management. Multiple stores can be easily managed.
  3. Electronic invoices from suppliers. Import electronic invoices and cut mistakes and the time taken to bring in new inventory.
  4. Bundling product for price deals. How and what you bundle is flexible and easy with this software.
  5. Product care instructions. Include these easily by product for customers and demonstrate a level of customer service people will love.
  6. Cut employee theft.This software makes it harder for people to steal and easier for you to track.
  7. Cut customer theft.This software identifies what is being stolen. This helps you claw back GST paid and it helps you manage theft better.
  8. Easier regulation compliance.The age-check facilities in this software reduce the chance of mistake and give you proof you are managing the business to legal obligations.
  9. Less dead stock.The software helps you buy what sells. It shows you instantly what is not selling. This reduces mistakes in stock purchasing.
  10. Compete with online.This software has facilities you can easily use to show why shopping with you is more valuable and enjoyable than shopping online.
  11. Bring customers back. With no extra work, make a pitch customers see when they get home. We can bring as many as 25% of shoppers back in.
  12. Cut bookkeeping and accounting fees.From GST reporting to having an up to date P&L, we can save time and money by linking to software like Xero.
  13. Connect your online with your shop.Our Web Store facility handles this.
  14. The Tower AdvantageTM. Training long after you first install for no extra cost.

We are adult shop software specialists, serving many in this retail niche field.

Adult shops are retail businesses with unique business management needs. We are grateful for the opportunity to serve these needs, to help create more successful and enjoyable businesses,. This is good for the owners of the businesses as well as the employees. The more we can do to help local retailers stay strong the better in our view.

We discovered that our unique POS software served this niche when a retailer in the channel approached us and told us we were a good match.

POS software update expands buy now pay later for small business retailers

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The latest update to our POS software for jewellers, garden centres, bike shops newsagents, firearms retailers, toy shops, produce stores, fishing stores, outdoors businesses and rural supply businesses has delivered an expansion of shopper payment options.

The Tower Systems POS software is integrated with more buy now pay later services, enabling our small business retail partners to directly link from their POS software to these services for easy over the counter purchase, fast payment and no hassles with storing the items.

This latest update, the first for 2019, has been developed to meet the standards of our latest buy now pay later finance provider. It further showcases the integration strength of our POS software and the wonderful team of POS software developers who work for our company – evolving wonderful software through partnerships with strong and respected service providers.

Like our Xero accounting software integration, Tower Systems has ensured that this latest integration is seamless, accessible from within the software and completed to best practice standards.

With the buy now pay later options we support, our POS software customers can sell without risk as the finance companies manage that, they take this on as their responsibility. It has completely changed how LayBy operates, especially in the indie retail space in which we are so well established.

Transactions at the counter are easy and fast. Retail shoppers using any of the services with which we integrate can purchase, ‘pay’ and leave in a short time. The retailer can be confident of being paid. The shopper understands the terms. The finance company manages risk. It really is a win win win.

In delivering this latest update, Tower Systems has undertaken lab testing, field testing, a beta release and then commercial release. Our customers love the structured process updates are put through. They also love that they can choose when an update is installed for them. They like that there are no surprises. We could force updates on them. They prefer we not do that.

Buy now pay later is big in many retail channels. Tower Systems is proud to have launched this in each of its marketplaces for over the counter over a year ago. Now, with more financiers on board, the options for retailers and consumers are considerable.

How our POS software for adult shops helps create better businesses

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Our Adult Shop POS software has been designed and developed here in Australia for Australian adult shops. It serves local needs, works with local suppliers and is more finely tuned to your business needs.

Here are 10 ways this POS software can help you:

  1. Cut employee theft.This software makes it harder for people to steal and easier for you to track.
  2. Cut customer theft.This software identifies what is being stolen. This helps you claw back GST paid and it helps you manage theft better.
  3. Manage from outside the business.This software has tools to let you easily track and manage the business if you don’t work in the business.
  4. Easier regulation compliance.The age-check facilities in this software reduce the chance of mistake and give you proof you are managing the business to legal obligations.
  5. Less dead stock.The software helps you buy what sells. It shows you instantly what is not selling. This reduces mistakes in stock purchasing.
  6. Compete with online.This software has facilities you can easily use to show why shopping with you is more valuable and enjoyable than shopping online.
  7. Bring customers back. With no extra work, make a pitch customers see when they get home. We can bring as many as 25% of shoppers back in.
  8. Cut bookkeeping and accounting fees.From GST reporting to having an up to date P&L, we can save time and money by linking to software like Xero.
  9. Connect your online with your shop.Our Web Store facility handles this.
  10. The Tower AdvantageTM. Training long after you first install for no extra cost.

We are adult shop software specialists.

Adult shops are retail businesses with uniquer needs. We are grateful for the opportunity to serve these needs, to help create more successful and enjoyable businesses,. This is good for the owners of the businesses as well as the employees. The more we can do to help local retailers stay strong the better in our view.

We discovered that our unique POS software served this niche when a retailer in the channel approached us and told us we were a good match.

2019 New Year resolutions for small business POS software users

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2019 is two weeks in and already there is plenty happening in retail, especially small business retail.

As a service to POS software customers in our user community, Tower Systems offers a selection of small business retail new year resolutions from which retailers can choose business goals for the year.

Naturally, these resolutions are POS software related, as encouragement to our customers to get more from their investment. We don’t expect people to select any more the  one or two from this list. However, do something, have a goal that is POS software related, your business will benefit, you will benefit, for sure.

TWENTY-FIVE 2019 POS SOFTWARE RELATED SMALL BUSINESS RETAIL NEW YEAR RESOLUTIONS.

  1. Maintain better quality business data.
  2. Order based on actual sales data rather than gut feel.
  3. Spend more time away from the shop by managing remotely.
  4. Eliminate manual processes.
  5. Take action on employee theft.
  6. take action on customer theft.
  7. Reduce dead stock.
  8. Eliminate more paperwork.
  9. Engage in more data based business planning.
  10. Declutter my business data.
  11. Declutter the shop based on the business data.
  12. Delegate more.
  13. Set KPI goals, measure, track and engage.
  14. Learn more about the software.
  15. Learn something new from the software every week.
  16. Start believing the business performance data.
  17. Only sell products with a barcode.
  18. Establish new rules designed to protect data integrity.
  19. Deal more with suppliers that make doing business easier and less with suppliers that don’t.
  20. Leverage more control over the business.
  21. Manage staff performance more.
  22. Engage in more free training from Tower Systems.
  23. Ask Tower to tell me what they see about my business in my business data.
  24. Get more from the software.
  25. Treat data as an asset and not as a chore.

We hope that this list inspires, encourages, motivates and nurtures better business outcomes from the use of our POS software in your business.

More than an average software company, Tower Systems cares, deeply, about how our POS software is used and the outcomes it can achieve for your business. Our goal is to every day help our customers to achieve real benefits from the POS software.

Software is like any business tool. What you get out of it is determined by what you invest in the tool and how you use it. No, not a money investment, but a management investment. Respect, trust and use the tool and it will deliver for you. Treat it as a glorified cash register and that is what it will be for you.

Xero POS software link from Tower Systems helps small business retailers

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Tower Systems helps small business retailers benefit through its direct POS software Xero link.

First released years ago and regularly enhanced, the POS software Xero link helps small business retailers…

  1. Save time.
  2. Cut mistakes.
  3. make better decisions.
  4. make faster decisions.
  5. Have more control over their businesses.
  6. Stress less.
  7. Sell their businesses.

We use Xero ourselves in our own retail businesses, where we also use our POS software. nWe have practical and personal experience on which we can draw to serve our customers, to provide them a better Xero POS software integrated experience.

When we provide training and help on this, we do so from years of personal experience. It is one thing to know what to do, it is another entirely to actually have done it yourself. This is where our story is unique in the POS software space, where we are able to best serve our small business retailers on an efficient and useful Xero POS software link.

Here is what is transferred to Xero through our POS software Xero link.

  1. Sales – End of Shift based Department level sales are transferred to Xero via a sales invoice.  Each department can be assigned its own Xero account.
  2. Stock Arrivals – Invoices that are received into Retailer are transferred over to Xero as department level purchase invoice. No individual stock items are transferred.
  3. Stock Returns – Returns are transferred as credits in Xero at the department level. No individual stock items are transferred.
  4. Write Off’s and No Sales – These are both transferred to individual expense accounts, depending on what reason was chosen when the transaction was performed.
  5. Cost Of Sales – An option on sales exporting is to export Cost of Sales.  While not a full implementation of COGS it does transfer over the cost price of items sold each day to reduce the value of Stock On Hand in Xero.  If you use this option you will export Write offs, not as expenses, but as adjustment to your Stock on Hand.   This makes processing adjustments for the End Of Month much easier.

We developed the link is association with xero, as a development partner.

While we have an integration with Quicken and MYOB, we love Xero as it is easy, well maintained and well supported … and we use it ourselves in our own shops having tried other accounting software solutions.

POS software advice for small business retailers

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Retail is tough. Small business is tough. In our POS software, small business retailers have tools that help them compete, tools through which they can differentiate their businesses and reach new opportunities and customers.

Sometimes, the best way to compete is to stop competing. That is what we want to talk abut here today.

What is competition anyway. Often, it is inn our head and there it swirls around and does bad things. Let’s take a moment to look at competition differently.

Too often we in small business see competition and get angry. We ignore the opportunity to change gears and stop competing

In our Tower Systems POS software our retail small business customers have facilities through which they can change gears, through which they can recast your offer so it cannot be compared to those from a competitor.

These gear changing competitive tools in your current software include:

  1. Discount Vouchers. This is the most effective form of immediate loyalty rewards we have ever seen, driving excellent sales results. Charge more for an item and reward shoppers with cash off their next purchase.
  2. Buy X get Y – Multibuy. This focuses people on a volume based offer rather than a direct simple purchase.
  3. Package multiple items together for a price you set. Done right you can get more than the total value of the items in the package.
  4. Special orders. Major retailers tend to prefer to sell what they have. Special orders are often considered too difficult. If you manage it well and make it easy, you can pitch your business competitively.
  5. Sell you. Include insights, knowledge and advice with purchases, on receipts, automatically. Show, through every sale, that buying from you is different to other retailers where they could have purchased the same item.

This small list is a taste of the game changing opportunities though which you can compete in non traditional and often more valuable ways. These are ways we can help – through the software and through business advice that helps you leverage the software for wonderful times and insights.

Next time you feel competitive pressure from a big business, ask what you could change gearsin your business to position you differently, to not look like you are competing.

The more you can do to block direct price comparison the better. But don’t block, change the playing field. That is what we like to do.

Here at Tower Systems we can help with these and other initiatives in this area of smart competition.

POS software for small business retailers

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POS software, the right POS software, can be hard for small business retailers to find. While there are many point of sale packages out there in the marketplace, it can be hard to know the right p.o.s. package that is right for your business.

So many say that their software the best software for you. There can be wild claims. Often, wild claims are not backed up by the facts.

No two POS software programs are the same. Making the choice should rake time and care. It should involved a deep dive into the software and what it does, how it works.

If you are in a specialty retail business, we suggest you look thoughtfully and carefully at the needs of the business, to make sure you know what you want and why you want it before you head off and make a decision. A quick decision is not necessarily the best decision as you could be stuck with bad data, bad business practices and frustration all round.

POS software can be complex, which is good you want it doin g the heavy lifting in your business, you want doing things that will genuinely save time and money in the business. This is why we think taking time to make the right decision is critical. It is also why we say not all POS software programs are the same.

POS software for small business retail can include transacting sales at the counter, managing LayBys, handling product catalogues, connecting with suppliers, connecting with your accounting software, managing repairs, managing EFTPOS payments, handling complex freight requirements, telling you what is working and what is not working, making sure business is transacted accurately, mitigating theft, connecting with your online store, selling products by weight … and plenty more.

POS software is powerful, flexible, easy to use and constantly evolving as the needs of retail and the needs of your type of business evolve.

Tower stems serves over 3,000 small business retailers with POS software. This is what we do. We make POS software, what we think is awesome POS software. We sell, rent , lease POS software. We provide support for ur POS software.

We help small business retailers send targeted marketing emails to drive shopper traffic

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Thanks to the Events facilities in our POS software, Tower Systems customers can export email address data to create lists for targeted email marketing and customer service campaigns.

Our small business retail customers can use Events to tag life events, customer purchase activity, repairs and more. This information, with multiple allowed per customer, enables you to be focused in your marketing.

Our customers can use the Events tools to build a marketing database based on what has been transacted through the Retailer POS software.

  1. A jeweller may use Events to track events such as anniversaries, life events for the customer and family members. Jewellers could use Events to reach out to all customers who have purchased an engagement ring in the last year or two years.
  2. A pet store may use Events to track worming details for dogs and therefore have a platform through which to remind customers on a treatment purchase being due.
  3. A bike shop can use Events to remind customers of a service due, The software easily knows who to specifically target for the reminder – this reduces the opportunity for spam..

Once you export the email addresses, you can import them into Mailchimp. Mailchimp is a fantastic tool for sending beautiful emails and tracking recipient engagement.

If you have a website, you can use Mailchimp to automatically email abandoned cart shoppers. These are shoppers who put products in their basket and then leave (abandon them) without completing their purchase. We have seen these abandoned cart emails work with 10% and more of them leading to purchases, which would have otherwise been lost to the business.

A business website without an abandoned cart strategy is missing out.

You can access Mailchimp direct and they can provide you with help on its use. Our focus, as the POS software company, is to provide you with tools for extracting target data for you to use in reading your Mailchimp target list.

We have wonderful, easy to access and read, resources in our POS software self-serve knowledge base to help with the POS software – Mailchimp export.  

All supported causers have access to Events.

Christmas marketing ideas for small business retailers

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Tower Systems works with more than 3,500+ small business retailers using its POS software in speciality retail niches including jewellers, garden centres, bike shops, toy shops, gift shops, newsagents, pet shops, adult shops and more. We offer these ideas as our Christmas gift to you.

  1. Make it easy. People often talk about how hard Christmas is. Be the local business that makes it easy. The ways to do this are with easy Lay-By, free wrapping, better shop floor help, guide buying advice or tips on perfect gifts no one else will think of. Consider making Christmas easy as being a key part of your messaging.
  2. Be thrilled people are in your shop. Your personal smile or greeting is something they may not see in a big business where employees are less invested in each shopper and where the owner is usually thousands of kilometers away.
  3. Make the giving easy. If people purchase items from you to send somewhere else. Offer a one-stop shop. Save them the trip to the post office.
  4. Make the shop less about Christmas. Consider pulling back on the Christmas visual noise. Go for something simple, muted, respecting the season but making a calm statement. Consider declaring the shop a Christmas carol free zone – not because you hate carols but because you want to help customers take a break.
  5. Help people rest and recharge. Create a Christmas shopping rest and recovery zone. Offer free tea, coffee, water and something to eat. Encourage people to take a break in your shop – without any obligation for them to spend money with you.
  6. Let your customers help each other. Setup a whiteboard or sheets of butcher’s paper, yes keep it simple. Get customers to write gift suggestions under different age/gender groups. For example: Girls 18 – 25, Boys 55+. Encourage your customers to help each other through their suggestions.
  7. Make price comparison difficult. If you sell items people are likely to price compare with other businesses, package them so price comparison is not easy. Put items into a hamper as a perfect Boy 8 to 12 bundle for example. Or offer the item with pre packages services if appropriate for an item.
  8. Less is more.  The stack em high watch em fly mantra can be wrong. Indeed, it is often wrong in retail. Shoppers can be store blind because a shop is too full or a display is too busy. Consider creating simpler less cluttered displays and window promotions. Draw attention to what you want people to see by promoting that one thing. Every time someone asks if you have something that you think through should be able to find easily – take it as a challenge for you to address rather than a commentary on a facility of the customer.
  9. Change. Christmas season in your shop should evolve. Major change weekly is vital for people to see what you have that they could buy.
  10. Be socially engaged. On Facebook, Instagram, twitter and elsewhere, be the calm voice, the person people enjoy reading or seeing photos from. Provide entertainment this Christmas rather than the usual retailer shrill of come and shop here!
  11. Be community minded. Choose a local charity or community group to support through Christmas. Consider: a change collection tin at the counter; a themed Christmas window display; promotion on your social media pages; a donation to their work; a collection point for donations from customers.
  12. Facilitate sharing stories. Find space in your shop for customers to share their Christmas stories. It could be a story wall inside or in front of the shop. This initiative encourages storytelling by locals and better connects the business with the community.
  13. Award a prize at a local school. Fund a year-end prize at a local school. Attend a school assembly to award the prize. Work with the school leadership on a prize appropriate to your business.
  14. VIP preview. Host a VIP shopper preview night when you show off your Christmas ranges ahead of being available to the general shoppers. Respect and reward your local shoppers with deals and the opportunity to preview ahead of others.
  15. Leverage Christmas traffic. Encourage the Christmas shopper traffic surge in after Christmas. Give them a reason to come back. A coupon promotion or a discount voucher on receipts could be the enticement to get shoppers back in-store. Note: the Tower POS software produces discount vouchers to rules you establish.
  16. Become a gallery. Work with a school, kindergarten, community group or retirement village to bring in local art for people to come and see through Christmas. A small space commitment can drive traffic from family and friends of those with art on show.
  17. Dress the shop. Fully embrace Christmas. Create a Christmas experience such that shoppers know they have stepped into somewhere special this Christmas. Go for more than some tinsel and a tree. Fully embrace the opportunity.
  18. Make your shop smell like Christmas.
  19. Send cards. Send Christmas cards early in the season to suppliers, key customers and local community groups. This connects you with Christmas. Invite all team members to sign each card.
  20. Host a Christmas party. For shops nearby. You are all in the season together – let your hear down before things get crazy.
  21. Ensure you have gifts targeted at occasions. For example: Kris Kringle, by price point and by recipient. Make it easy for people to know what they could give.
  22. Stocking stuffers. At your counter always have one or two stocking stuffers for impulse purchase.
  23. Offer gift vouchers – for someone to give when they are not sure what to give.
  24. Be local. Ensure you have a selection of locally sourced products available for purchase. Make it clear in-store that these products are sourced locally.
  25. Tell stories. On your Facebook page, talk about what is important to you at Christmas. Personalise the season and deepen the connection with those who could shop with you.
  26. Offer a free gift. Bulk purchase an item to offer those who spend above a set amount. For example, spend $65 and receive XX where XX may have cost $5.00 but could have a perceived value of $20.00.
  27. Keep it fresh. Every week make significant change to your Christmas displays and promotions to keep your offer fresh.
  28. Share Christmas recipes. Each week for, say, four weeks, give customers a family Christmas recipe. This personalises Christmas in your business, creates a talking point and makes shopping with you different to your bigger competitors.
  29. Free wrapping. Sure, many retailers offer this. Make your offer better, more creative and more appreciated.
  30. This is essential in any business. Manage it through your computer system with strict rules.
  31. Work the floor. Increase time on the shop floor. Be present to manage shopper flow and to facilitate purchases.
  32. Christmas is crazy busy I most retail situations. Give yourself and your team members sufficient time to recharge so the smile greeting shoppers is heartfelt.
  33. Keep a secret. If yours is a business selling gifts a partner may purchase for their loved-one, create some mystery with a closed off display for the shopper to see the products.
  34. Free assembly. If you sell items that require assembly. Offer to do this for free.
  35. Free delivery. Offer free Christmas Eve delivery for items purchased for kids for Christmas.
  36. Sell training. Leverage the specialist knowledge you have in your business by selling as gifts places at classes you run sharing your expertise.
  37. Hold back. Don’t go out with everything you have for Christmas all at once. Plan the season to show off what you have as the season unfolds. This allows you multiple launches.
  38. Share a taste. Regardless if your type of business, bake a family recipe of Christmas cake, Christmas pudding or Christmas biscuits and offer tastings to shoppers on select days. This personalises the experience in your shop.
  39. Offer hampers. Package several items together and offer them as a hamper. Time-poor shoppers could appreciate you doing this work for them. We have seen this work in many different retail situations.
  40. Buy X get Y. Encourage people to spend more with a volume based deal. Pitched right, this could get customers purchasing items for several family members in order to get the price offer you have. Use your technology to manage this.

Christmas is the perfect time to plan for next year. It is the time to do everything possible to leverage bonus Christmas traffic to benefit your business through next year.

Tower Systems offers Point of sale / retail management software tailored for your specific type of retail business. Our software can help you leverage Christmas traffic for year-long benefits.

Renting POS software preserves small business retailer capital for other users

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For years, Tower Systems has offered access to its POS software through rental. This easy to establish arrangement offers access to the software on a month by month basis with no capital outlay up front to access the software.

The rental payment option, like our cloud hosted option, is available to all Tower Systems customers in all marketplaces.

Our customers can also convert from rental to purchase or lease at any time. How people pay to access the software is easy, simple and self-managed. This provides our customers with the best options, options that suit their specific circumstances.

In offering rental years ago, Tower Systems provided small business retailers with payment options that suit the cash flow needs of many small business retailers. There is no loan application, no finance approval process, no cumbersome paperwork, no hassle. This is another way the company makes doing business with Tower Systems frictionless, easy.

The paperwork is a dream and there is no minimum lock-in term. Like we said, easy, frictionless.

The Tower Systems POS software for any of the specialty retail marketplaces in which the company operates is available for rental.

Our rental customers have access to exactly the same customer service experiences and touch points as all other customers using our software.

Australian POS software helps specialty small business retailers compete

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The most effective ways small business retailers can compete with big businesses and online is through efficient operation, accurate data and customer service touch-points that add appreciated value.

Tower Systems only sells its POS software to small business retailers.

We believe in small businesses, their importance to local communities and their broader economic value.

Through our software, our personal in-store training, 24/7 human and locally based help desk service, regional user meetings, weekly online workshops and other touch-points we help small business retailers beyond what is usual for POS software companies.

Our company motto is we’re here to help. We take this seriously. Everyday, out motto challenges us to help our customers in ways they do not expect, ways beyond the software itself.

Founded in 1981, Tower Systems has evolved as technology has evolved. The software we sell today is generations away from where we started. We are proud to have served some of our customers for decades.

More than 3,500 specialty small business retailers in Australia and New Zealand use our specialty POS software.

To us, a specialty retailer is one that offers services unique to the channel, services that define the business.  We embed in our software for each retail channel facilities that serve needs unique to that channel. We take pride in doing this and enhancing these channel-specific facilities as the needs evolve.

RETAIL MARKETS

There are versions of the software serving the business specific needs of: Jewellers, Bike shops, Garden Centres, Book shops, Gift Shops, Homewares Shops, Produce businesses, Fishing and Outdoors shops, Newsagents, Toy Shops, Confectionery Retail, Stationery retail, Pet Shops, Pet Grooming, Whole Foods Grocers, Swimming Pool Supplies, Firearms Retail and Adult Shops.

Linking directly to Xero enhances the time-saving gained through the software as well as facilitating the accuracy of data managed by the software.

Our Xero link provides for a data feed of sales as well as purchases.

With a CPA working full time in our business we are configured to provide a technical solution that has been overseen by our own Accountant, to ensure it is a viable solution for the small business retailers we serve.

INTEGRATIONS

Our Xero integration is one of many approved integrations provided by the software to serve the needs of retailers. Other integrations include:

  1. Tyro broadband EFTPOS.
  2. Links to all major banks through PC-EFTPOS.
  3. Magento e-commerce.
  4. Shopify e-commerce.
  5. WooCommerce / Word Press.
  6. FlyBys in New Zealand.
  7. Transactor loyalty in New Zealand.
  8. Scale integration for selling by weight.
  9. Touch networks for vending event tickets, phone recharge, fishing licences and more.

CLOUD OR NOT

The Tower software can run on the desktop or in the cloud. Retailers decide what they prefer.

In its cloud offer, Tower offers a 100% hosted solution running in a secure purpose-build location with high-level security and backup. This solution is offered on a SAAS (Software As A services) model with minimal on-boarding costs and a single monthly fee.

Retailers who prefer local control can purchase or lease-finance the software. Once acquired, there are no mandatory annual access fees.

This flexible approach to pricing provides retailers the maximum flexibility in acquisition model.

WHAT THE SOFTWARE OFFERS.

This is a comprehensive and flexible Point of Sale software package offering facilities in many areas of retail business operation including facilities that help small business retailers to run more competitive and valuable businesses. The Tower website provides comprehensive information on software facilities.

PERSONAL SERVICE MATTERS.

The Tower training is personal, one-on-one. It is delivered in-store, by someone with extensive retail experience.

The help desk help desk is based in Hawthorn victoria. When people call, the call is answered by a human and not a computerised phone system. We believe in personal service.

The company also offers free online training workshops where retailers  can learn more and talk to each other about how they use the software.

Every customer has access to free one-on-one training year after year.

There are also user meetings around the country where people can meet the management and technical team in an open group setting for more free training and free assistance.

WE ARE RETAILERS TOO.

We own and operate several retail businesses, providing us with experience every day that enables us to walk in the shoes of our customers. We also use these shops as test sites for early releases of software updates plus we are happy for customers and prospects to visit the shops and learn from what we do ourselves in leveraging the software.

THE CUSTOMERS ARE IN CONTROL.

At the Tower Systems website, click on Software Ideas to see our transparent approach to customer engagement on software enhancements. This is world-class. Customers can make suggestions. These are assessed to ensure they will work. All customers are then invited to vote on the suggestions. The more votes the faster we bring the suggestion to reality.

How the Tower Systems POS software helps small business retailers compete

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Here at Tower Systems, we help businesses using our small business POS software compete with big businesses.

Helping small business retailers compete is important to us and to all who rely on each of our small business retail customers. It is also important to regional and rural towns around Australia, New Zealand and other locations where we serve.

How we help small business retailers compete with big business is a secret as there are things we do in our software, tools we offer, processes we follow, opportunities that we provide that are proprietary. They make our software different, better, stronger and more useful to small business retailers.

It’s like a secret sauce if you will. A secret recipe of software and facilities on which ur small business retailer customers can rely to leverage a points of difference over big business retail competitors.

Since we only sell our POS software to small business retailers, this is 100% our focus, to deliver for this group of retailers so they can have a valuable point of difference over big businesses.

From the way we manage inventory to the marketing tools we provide to the front-end loyalty we offer to the management insights we share, our small business retail software helps provide a competitive advantage.

Take our front-end loyalty. It is unique, valuable and proven to help small business retailers win business they might otherwise not win. These are facilities big business retailers do not offer. They are differentiating and valuable.

We are grateful to the support of our small business customers for trusting us to provide these and other tools in our POS software.

Beyond smart loyalty, our POS software helps small business retailers compete with big businesses by helping them to leverage what is unique about their businesses. We help them leverage local knowledge and experience and to encode this in a way that is useful and easily served to customers consistently and with pride buy the business.

By giving small local retail  business tools that compare favourably with the tools of big business retailers we help small business retailers win moire business, every day.

Starts today in Perth: web connected POS software workshops

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INVITATION: FREE small business retailer workshop.

How to create, promote and run a successful online business from any shop through our POS software, anywhere in Australia

  1. See, live, real websites for various types of businesses.
  2. Learn how they work and how to keep them fresh.
  3. Discover how to find new shoppers hours away from your shop.
  4. See how Facebook plays a role in driving online and in-store success through love examples.
  5. Understand the vital connection between POS software and websites.

Join us for a practical, jargon-free, workshop where we show the value of our Aussie developed and supported POS software and website solutions. See awesome POS software and successful websites for your type of business.

  1. Perth – August 20.  10am. Click here to book.
  2. Sydney – August 21. 8am. Click here to book.
  3. Brisbane – August 22.  8am. Click here to book.
  4. Adelaide – August 23. 9am. Click here to book.
  5. Canberra – August 24. 9am. Click here to book.
  6. Hobart – August 27. 10am. Click here to book.
  7. Melbourne – August 28.  10am. Click here to book.
  8. Newcastle – August 29. 9am. Click here to book.

At this free workshop we will…

  1. Show how a good website / POS solution can land more shoppers in your physical shop, more than you think, and help you sell 24/7.·
  2. Explain how to get to the top Google results, and stay there
  3. Show how to use Facebook to drive online and in-store sales. We will share invaluable free social media advice.
  4. Talk you through key steps to website success through live examples.
  5. Share practical experience on order fulfilment using Australia Post and others and how to handle freight costs.
  6. Explain payment options and how to leverage them for more sales.
  7. Work through the commercial implications.
  8. Explain photos, descriptions and things web experts often miss.·
  9. Answer all your questions.

We offer solutions for retailers in these channels: giftsjewellersbikestoysfishing/outdoorsgarden centrespet shopsproducefirearms, adult shops and newsagents.

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