Here is a video we shot to give voice to the results of the Australian small business newsagency sales benchmark study we have just completed:
The Australian Financial Review recently published a terrific article about Xero, reporting how the company is primed for growth in Australia. We have seen this for some time through our work with Xero and retailers using Xero and their accountants. It is excellent accounting software.
Our experience is Xero is on the move. We are grateful to be part a small of the Xero story.
The leadership team of Tower Systems has been working behind the scenes since late 2015 on changes made public today to newsagents about the imminent closure of a major magazine distributor. Our work and consultation with supplier stakeholders has been around processes to facilitate a smooth transition so that newsagents are not negatively impacted.
We are grateful to the trust shown us by the suppliers to include us in the confidential discussions.
Newsagents using the Tower Systems software can rest assured in the knowledge that we are well briefed, prepared and engaged.
One of the benefits of using the Tower Systems POS software in your retail business is the professional training curriculum available through the company’s website.
New retail employees can undertake training specific to their role and the owner can track their progress through the training. The training is in a multi media form including text, images and video. The quality is exceptional.
This professional approach to employee training by Tower Systems helps retailers pursue consistency in their business by ensuring all employees have undertaken the same training.
We invited several customers last year to have their photo taken in-store as part of a promotional series showing happy small business customers in their shops where they use our smart POS software. We were thrilled every customer we approached agreed.
Here is one photo from the wonderful LollyBomb business in Adelaide. Some of the specialist facilities in our software help this business in smart and engaging ways.
We are grateful for their help in promoting our software.
Earlier this morning we launched our next newsagency sales benchmark study. This latest study will assess the October through December quarter for 2015 against data for 2014. This same store performance comparison is key to understanding trends and uncovering opportunities.
Tower Systems has been providing these benchmark results to newsagents and their suppliers for more than ten years. This is another way we help beyond our software.
Newsagents using our newsagency software can easily participate.
Tower Systems is using the rush of trade for small business retailers at Christmas to reinforce the commercial value of the Tyro integrated eftpos solution we offer. With 1,000 retailers connected through Tyro we have excellent data reflecting time saving, mistake reducing and other benefits for retailers that help at the sales counter as well as in the back office management of the business.
In the middle of the busy trading of Christmas, the benefits of the Tower Systems Tyro broadband eftpos integration are clear and felt on small business retail shops across a range of marketplaces:
We have been advising our small business retail, customers our planned Christmas hours for several weeks:
We will close at 12 noon Christmas Eve and reopen 7am December 29. On December 31 we will close at 4pm. we reopoen January 4 at 7am. Our after hours numbers will be available for urgent system down queries.
Tower Systems is helping newsagents using its newsagency software to handle the many Christmas / New Year bumper editions of from newspaper publishers. The process is simple and certain – with newsagents in control all the way through.
In addition to the advance advice, we are helping with peace of mind live support.
I am still amazed at what I can learn about your software and I’ve been using it for years already.
This is a customer comment to us from last week on discovering new training resources in our online knowledge base.
Our investment in regular enhancing of knowledge base content pays off this this type of customer love. It encourages us to do more.
New articles, new business advice and other new content each week make our small business POS software knowledge base a wonderful resource for our small business retailer community.
We especially love suggestions from customers on new content we can publish.
We love Xero. While we link to multiple small business accounting solutions, Xero is the one receiving most praise by experts and good press on a number of fronts at the moment.
Tower Systems is proud to be an approved authorised Xero POS software partner, listed on their website.
We are not surprised to see a POS software competition ignoring Xero when rating accounting software. Their ignorance is not unexpected.
The Tower Systems designed and manufactured gift cards are growing in popularity across a range of retail channels. We are thrilled to be of service to retailers keen to offer professional gift cards backed by professional gift card management software as they have access to through their smart and engaged Tower Systems POS software.
The latest design customer gift cards are being shipped right now – pitching fresh designs to retail partners in time for Christmas trade.
The image loaded with this post shows some of the cards we have designed for our garden centre customers.
We are grateful to have in-house graphic design capabilities through which we can promote deeper engagement with our software.
Basket analysis is the analysis of products purchased by transaction – shopping basket. Such analysis typically compares two trading periods overall and by day of week. It also includes this analysis by supplier comparing trading periods and day of week.
Basket analysis shows you the efficiency of product categories (departments). For example, see how many baskets include one category of item and nothing else. You can also see the numbers of times sales are single item sales.
Basket analysis underscores the value to the business of newer categories such as gifts and toys.
Basket analysis at a supplier level is equally insightful, allowing you to compare the basket efficiency and value of suppliers between two tradition periods as well as across each day of the week between two trading periods.
It is at the basket analysis level that you can determine product efficiency. A product is more efficient for you if it is purchased with other items in our view. You can drive this by careful placement on the shop floor, promotion at the sales counter and working with customers on the shop floor to guide their purchases.
It’s an example of how you can use comprehensive business data to drive your in-store actions. For example, knowing what we know about pop vinyls, Saturday is the day we really focus on them with secondary locations to do even better from the Saturday opportunity.
Basket analysis can also help you with rostering. With some category sales requiring more staff time that others, you can consider the product mix sold by day and adjust your roster accordingly. Trimming wages is an important cost saving focus in business.
The goal has to be deeper baskets (more items per transaction) and a greater spread across product categories – but with a focus on higher margin items so that also lift the overall GP performance of the business.
In the Tower Systems software the report to use for this analysis is the Basket Analysis Report. It provides an extraordinary insight into baskets.
Tower Systems helped another newsagent switch to our newsagency software last week by showing how to process magazine returns compared to the software the newsagent had been using.
Comparing the process step by step between our software and the other company software they were using, the newsagent soon saw the time they would save and the mistakes they would eliminate with our more professional software. This newsagent will cut paid hours by between eight and ten man-hours a month. That is a saving of close to $300.00 a month.
There is no doubt that owning a newsagency makes it easier for us to ensure our software is best-practice, that it is a solution for newsagents rather than a solution for computer programmers.
Now more than ever the difference between newsagency software packages is extraordinary. We appreciate opportunities to show off what we do and how we supplier newsagents through our software and through our support
This is another POS software Tower AdvantageTM.
Here is a list of POS software training available for small business retailers in the lead up to Christmas. Tower Systems is thrilled to be appropriately resourced and managed to be able to offer these free training opportunities that are a genuine point of difference for us:
Serving 1,850+ newsagents sees us regularly meet with publishers and other suppliers. Today, it was with News Corp. in Sydney for terrific discussions on newspaper publishing initiatives – keeping us informed so our newsagency software can continue to be best practice for Australian newsagents.
The News Corp. head office in Holt Street Surry Hills continue to change, reflecting the changes of the company itself.
Magento is the world’s best online shopping cart, retail website tool in our view. We say this having worked with a host of platforms and gaining considerable experience ourselves and through people we work with.
Our POS software links to Magento through the Magento API, directly from our software into Magento for shared real-time data. We link from our software to Magento ourselves and have small business retail clients using it too.
Developed in addition to our well-established web-store link, the Magento link is deep, comprehensive and tremendously valuable.
High street retailers serious about an online presence will find it easier and faster to achieve through our Magento link, something we have been using ourselves for all this year and something with which we have excellent experience and knowledge.
Our web development team has developed multiple sites, providing us with excellent reference experiences for retailers contemplating an online presence connected to their high street POS software.
Managing staff can be a challenge for small business retailers as too many operate more on a friendship basis than through structured processes and using accurate business data to guide decisions.
Thanks to smart tools in the Tower Point of Sale software, our retail partners have at their disposal tools on which they can rely to bring consistency, planning and comfort to employee management.
Here are four of the tools available to retailers for managing employees using the Tower software:
Using these tools and other facilities in the smart Tower retail management software retail business owners and their managers can build strong outcomes for their business and provide better oversight and management of employees.
Knowing the economic value of an employee to a business can help the business manage good outcomes for the business and for the employee. This is where data plays a key role and where Tower systems can help retailers improve their situation.
Through a series of practical business development meetings throughout 2015 and one-on-one work Tower Systems is actively working with engaged newsagents on reinventing their businesses.
The days of the old newsagency relying on lotteries, newspapers, magazines and stationery are over. Engaged retailers are leveraging new product categories to attract new shoppers and to lift the overall gross profit of their businesses.
Tower Systems, through its close and direct contact with many in its 1,850+ strong newsagency software user community, is playing an active role in talking about business structure, product buying, marketing and overall strategy.
We believe in the newsagency channel, not as a channel as Australian shoppers currently view it but as a channel for the future of engaged, diverse and growing businesses. Many businesses that identify as newsagencies today will not be seen as newsagencies if you shop them next year or the year after. Yes, the transition is that dramatic.
Because of our work with other retail channels and our engagement overseas in retail strategy studies, Tower Systems is well positioned to help Australian newsagents navigate to a more profitable future.
The work we are doing in this area is beyond what is usual for a software company. We are proud to have the resourced and strategic thinking to be able to serve in this way.
Our industry standard newsagency software has been enhanced to serve the needs of the new News Corp. subscriber data project. The enhancements have been made to the News Corp. developed specifications The software has passed XchangeIT testing and will be released in the next update that is currently in our internal quality assurance prior to beta release. The timing of the update is on track for later this month. Newsagents will need to be supported to have access to this update. This is one of several projects we have been working on for News.
This is easy. Small business retailers can beat big businesses by consistently delivering a better service:
These tips are offered as part of a series from Tower Systems, a POS software company serving more than 3,500 small business retailers with specialist POS software for a range of retail niches.
Every day through our software, advice, support and training we provide help beyond the software, help to make a genuine difference to the small retail businesses we serve.
Tower Systems is working with several regional newspaper publishers to ease the introduction of price changes through their retail network. As our newsagency software is the industry standard we work with these publishers as we do with other suppliers to help newsagents handle newspaper cover price changes with ease.
We are grateful to the publishers who share price change information long in advance so we can develop appropriate messaging to make the change simple.