Tower Systems helps newsagents sell more magazines

nxTower Systems working with Pacific Magazines has released a receipt based coupon for promoting the WIN A SHOPPING SPREE competition currently running in nexus newsagencies across Australia.

Coupons like this on receipts can deliver excellent incremental sales for newsagents.

The coupon is available for any newsagent.

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Tower Systems announces national user meeting tour

usermeetTower Systems earlier this week announced details of a national capital city newsagent user meeting tour to provide newsagents with wonderful learning opportunities, marketing insights, newsagency management advice and other content that will add value to the Tower relationship with newsagents.

While travelling on the national roadshow, Tower will make its leadership team available to other users for one on one discussions and assistance as the company demonstrates its commitment to meet with customers.

Access to the user meetings is open to any newsagent. It’s free, breakfast included.

Numbers are limited. Booking is essential.

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POS software Xero link helping more retailers save time & money on business accounting

xerolinkThe direct link between the Tower Systems POS software and the cloud-based Xero accounting facility is being embraced by more retailers as they compare the benefits of Xero over MYOB.

Using the link ourselves in our own retail businesses and having had it vetted and approved by our own Financial Controller, we can speak from experience about the value of the Xero link to a busy independent retail business.

The Tower Systems POS software / Xero link saves us time and money. It also facilitates data accuracy.

Tower backs the link with training and live personal support. We also back it with access to our in-house accounting experts who can provide insights from their own use of the back end.

It’s our use of our software and Xero as retailers ourselves that really sets us apart.

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The easy way to learn how to use POS software – for retailers & retail employees

towertrainingTower Systems makes it easy for retailers and retail business employees to learn its smart POS software when and where they want through a comprehensive cloud based POS software Training Academy.

Through this exclusive to Tower academy users are able to learn the whole software or just the part of the software they are interested in at that time.

Customers tell us they love this resource and appreciate the investment we make in maintaining it as useful for all retail niches we serve.

The Training Academy is exclusive to Tower and serves as a valuable point of difference – winning new business for us.

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POS software advertising screen promotes gift shop software

twr-adscreenThe photo shows how a customer-facing screen in a retail business using our POS software can promote the business to drive impulse purchases to shoppers facing the sales counter. This ad careen and software serving ads on the screen is part of the solution embedded within the Tower software.

Available on a range of computer hardware, the photo shows a new release of the HP all in one POS register. Tower Systems is a key partner of HP.

Note the visual link between the ad on the screen and the pull up banner behind the counter – this shows off how a retailer can visually connect ads and in-store displays.

 

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Cloud based POS software / Xero link attracting retailers

The launch last month by a seamless integration between our Tower Systems Point of Sale software and the cloud-based Xero accounting software is attracting new customers for Tower Systems. Some of this new business is coming from accountant recommendation while other interest is being driven by Google searches. We’re thrilled that our own cloud-based approach to xero / POS software integration is generating so much interest.

Our confidence is also boosted by our own experience using Xero as the accounting package for our own retail businesses. This personal experience helps us go beyond the traditional support retailers would find in their POS software company.

In offering a subscription based service we are making it easier for retailers to budget and manage the costs of accessing the platform. Our approach mirrors the Xero approach – retailers can align timing and they appreciate that.

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VIP discount vouchers take retail shopper loyalty to a whole new level in smart POS software

vipvouchersSome retailers prefer to give customers a card and to accrue points to a loyalty program based on purchases. Others prefer a voucher offering $$$ off their next purchase to drive faster loyalty.

Thanks to smart software development, using the Tower Systems Point of Sale software retailers can  combine both using its- a VIP card and discount vouchers to bring to retailers and their customers.

The combined VIP Discount Vouchers are a powerful double-value customer engagement device – available to all retailers using the Tower software. It’s a facility that has been in the software from the launch of these loyalty tools, something some retailers have been using with success for quite some time.

To help retailers understand the opportunity and to leverage it for their commercial benefit, we have added fresh advice and content on VIP Discount Vouchers to the knowledge base accessible by our customers. This is another way tower Systems is helping retailers to get more from their software.

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Sunday retail business management tip: demonstrations help drive sales

There is nothing like getting out on the shop floor and modelling, using or playing with products to help drive sales.

High street retail is, after all, tactile.

Retailers competing with online have this over online businesses – the opportunity for tactile engagement.

Our experience working with a variety of retail businesses using our POS software has revealed the wonderful and valuable success that can come from active shop floor engagement with products: from low priced impulse lines in convenience stores to high-end trees in premium garden centres to gilt-edged dinner sets in homewares stores. Engaging with a product and encouraging shoppers to touch and feel products can drive excellent sales results.

This is our retail management tip today – be tactile with products and get your products in the hands of your customers.

You can beat online businesses with an engaged touch and feel approach. The key is to follow this up with purchase. In some situations this is best achieved with an offer. In other situations it is achieved with easy shop-floor selling.

The key for high street retailers is – play to your strength of touch and feel.

Enjoy! 

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Brisbane Gift HQ trade show busy already

gifthqThe first day of the Brisbane Gift HQ is not even half over and already we have had excellent interest from gift shops, homewares stores and newsagents looking at our software. We have also caught up with several customers.

On our stand we are showing off our terrific software as well as sharing business bustling advice.

We are the only software company at this trade show.

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Briefings start on new POS software

Tower Systems has expanded its briefings on the facilities in new POS software that is just a few weeks away from commercial release. With the intensive quality assurance process close to finalisation the commercial release are close – thereby enabling these latest briefings to commence.

Delivering access to new facilities and genuine operational gains, this new POS software use sure to be embraced and loved y retailers in the various specialist retail vertical markets operated by Tower Systems.

Jewllers, bike retailers, garden centres, gift shops, firearms retailers, newsagents, adult shops and pet shops will benefit from this new and fresh software.

From business management to shop floor operation retailers will love the new generation facilities in this new POS software from Tower Systems.

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Helping retailers setup a loyalty program using POS software

pos-loyaltyTower Systems helps retailers run loyalty programs: from one on one training to live group training workshops the compare offers personalised and interactive training. It supplements this with excellent training videos that professionally support how to establish a loyalty program in your retail business using our software.

The screen shot on the left shows how our customers can access one of the training videos – from within our mature and content-rich POS software knowledge base.

This video is another example of Tower Systems delivering on its support promises. rather than announcing what we will do as is often the case with software companies, we have delivered excellent support and training resources that our customers can access when and where they want.

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Smart POS software helps retailers balance end of shift

knoweosThe end of a shift in retail is an important time as it brings together data, cash and other informations and insights about the business. It can feed seamlessly into xero and other accounting packages and it can provide guidance comparisons on trading. In the Tower systems Point of Sale software retailers are able to achieve plenty through end of shift (EOS) processes.

Tower Systems helps its retailers get more from the end of shift processes through wonderful live training opportunities as well as through a deep well of knowledge in our knowledge base. A search this week shows there to be 83 articles. This includes professional training videos.

Our customers love our knowledge base resource as it is interactive. They can comment on knowledge and give us a thumbs up – that’s what the green thumbs indicate.

Our knowledge base is the envy of some competitors. It’s a reason some retailers switch to tower – once they see the help available 24/7 and compare it to what they have had access to they love the professional approach we have taken.

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Tower Systems users awarded

XchangeIT, the independent EDI platform for newsagents, yesterday awarded ten newsagents for excellent compliance with its strict IT standards. Tower Systems is proud that the majority of businesses represented in the awards list are Tower Systems users.

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Newsagency benchmark study announced

Leading newsagency software company Tower Systems has announced an end of financial year newsagency sales benchmark study. This latest study is set to provide an excellent insight into 2014 trading for Australia’s small business newsagents.

Past newsagency sales benchmark studies by Tower Systems have been referenced by banks, economists and others looking to understand the trading conditions being experienced by newsagents.

The company undertakes this work on a pro bono basis for newsagents.

With close to 1,900 newsagents using the Tower software, the company has more than 65% of all newsagents using newsagency specific software as customers.

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Tower Systems launches POS software Xero integration

xerolinkIt’s official! Tower Systems has launched the Xero integration option with its POS software in a formal announcement to its customers sent by email last week.

The announcement from Tower detailed the connectivity approach, pricing, technical details and other aspects of the Xero POS software integration that the company has been using in its own retail businesses for some months now.

Interest in the Xero integration has been strong from the preliminary announcements made y the company. Xero is clearly popular in independent retail and the accounting businesses that serve them.

We are thrilled to be bringing the POS software Xero integration solution to market and appreciate the support from the team at Xero to make this happen.

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Sunday retail business management tip: knowing redemption behavior key to loyalty success

voucherredeemRetailers using our Discount Vouchers from within out Point of Sale software are loving the valuable reporting tools that back up this unique and successful shopper loyalty program. Smart retailers use the voucher reports to tweak voucher settings to get the best valuable possible from the shopper loyalty program.

Using the suite of reports that back the Discount Voucher offering, retailers can get a fresh perspective of their business and better understand shopper behavior. This delivers excellent business insights and through these a smart retailer can derive excellent commercial benefits.

Tower Systems also offers a free analysis service of Discount Voucher engagement to provide a fresh eyes support for retailers who would like to see what others see in their business data.

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Newsagents switch to Tower newsagency software on doubling of software support fees

The doubling of support fees is a reason given by one newsagent recently for switching software companies. When they were invoiced mandatory software support at a 100% increase on the previous year without explanation the newsagent called us and we showed our commitment to fair and stable support fees for our close to 1,900 newsagent customers. That the Tower newsagency software support coverage is not mandatory is an added bonus.

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Newsagency software set for exclusive advances

Great news!  Work has commenced on several fronts for valuable advances in newsagency software. Tower Systems is working with some newsagent suppliers / partners to  deliver business growth opportunities.

One international partner chose to partner with Tower because of its extraordinary newsagency retail footprint. Serving in excess of 1,850 current and active newsagents using the Tower software, Tower Systems is able to provide access to what we believe is the largest single small business channel-specific community.

The results of these new development projects will start to be seen from the next quarter.

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Tower Systems meets with Lotterywest retailers

Tower Systems is grateful for the opportunity of meeting with Lotterywest retailers in Western Australia yesterday to speak at a business development and management workshop.

Organised by Lotterywest, this session offered participating Lotterywest retailers an excellent learning opportunity on current best=practice in the areas of driving business efficiency, increasing the basket and making better quality business planning and management decisions.

Based around real-world stories and real business data, the session offered practical insights that the Lotterywest agents were able to take away for immediate use in their businesses.

Tower Systems appreciates the support of Lotterywest and the work they did in getting retailers to attend and participate. The result is better informed retailers with athirst for access to business data they can trust and on which they can build more valuable businesses.

Through its supplier relationships work Tower Systems is able to offer retail business suppliers a range of connectivity and management options which which they can build more valuable relationships with their own retail partners. Tower Systems has a role in the company dedicated to supplier relationships.

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Free QR code platform helps small & independent retailers harvest shopper details

qrkiQRki, the free cloud-based QR code generation and content hosting platform developed by Tower Systems helps small and independent retailers to collect shopper details in the form of competition entries and loyal shopper information.

QRki is free for everyone to offer small and independent retailers with a tool they can use to effectively compete with major retailers who use QR codes in-store to provide enhanced customer experiences.

Any retailer or any business can access and use QRki, you do not need to be an existing Tower Systems customer.

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Xero POS software interface interest encourages retailers

xerolinkOur soft launch here of our POS software / Xero cloud based accounting software interface is exciting plenty of retailers and their accountants. We have a growing group of existing and prospective new customers keen to leverage the link to help small independent retail businesses grow.

This week we have finalised documentation explaining the seamless POS software to Xero link and outlining the low-cost for access to it through our software.

We are very excited for the commercial release once we are through the current beta process.

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Another Victorian newsagency switches to Tower Systems

We were thrilled last week that a large Melbourne-based newsagency switched from their long-term use of other newsagency POS and home delivery software to our Tower Systems Point of Sale and home delivery software.

Customer details, newspaper home delivery details, run details and other information are transferred during the conversion process.

We will also provide comprehensive training to the management and employees of the newsagency – during the switch over and long after.

The employees at the newsagency have access to more than 130 professional training videos so they can learn the Tower software and refresh their memories on how to use the software at any time.

They also have access to a searchable knowledge base – which can be access 24/7.

Plus they can call the Tower help desk and appreciate quick responses.

277 newsagents have switched their businesses from using POS software to the Tower Systems software.

Mike Hill would like to help you switch.

Mike has personal experience using other newsagency software when he worked in two different newsagency businesses.

Mike has been working for Tower Systems for four years – most recently managing our customer service / help desk team. His knowledge of our software is excellent. Thanks to his family association, Mike’s knowledge of and commitment to the newsagency channel is deep.

To find out what Tower Systems can offer to help you switch, call Mike Hill on 0423 848 482.

Mike will visit your business, discuss your needs, check your hardware, explain the conversion process and answer all your questions. He will also share details of some reference sites – newsagents who have made the switch.

Serving 1,876 newsagency businesses around Australia, Tower Systems has the experience, resources and commitment to serve your business today and long into the future.

Mark Fletcher, owner of Tower, is also happy to take your call at any time on how he and his company can help your newsagency. Mark’s number is 0418 321 338.

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Exciting results from immediate benefits shopper loyalty offering

voucherkxTower Systems is sharing evidence of the successes being achieved by retailers using its front-end loyalty facilities called Discount Vouchers. This evidence shows how one purchase leads to another and often another and how soon shoppers make the move using the reward on the voucher printed by the software.

Now being used in a range of retail channels, the data set being built by Tower through retail business success stories is becoming an encouraging and exciting tool for retailers contemplating how they can improve their own situation.

With retail business owners having complete control over the amount they offer as a discount and when, the levers for local business growth are considerable and the opportunities for independent small business retailers quire considerable.

Tower Systems shares many examples so that those embracing this innovative approach to loyalty have access to case studies before making decisions appropriate to their business.

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