The NEW Loyalty: a fresh approach for small business retailers

Tower Systems develops software for small and independent businesses in specialist retail channels.

Our jeweller software is just for jewellers, our bike shop software is for bike retailers, our pet shop software is for pet shop retailers, our newsagency software is for newsagents, our garden centre software is for garden centres and our gift shop software is for gift and homewares shops.

Each of our customers has common challenges: BIG business and online business.

We can help you compete with BIG business and online businesses.

Our POS software offers four approaches to loyalty. One, the NEW loyalty, is fresh, unique and loved by shoppers.

We are seeing small and independent retail businesses enjoy double digit growth on the back on our approach.

We back our terrific Aussie software with practical training. We even help you train your employees. Click here to see one two minute video we produced for our customers to share with their employees on our unique Discount Voucher facility (the NEW loyalty). We explain how your employees make make this work for you.

We are not your average software company. We care about independent small businesses. Our software is tailored to the needs of specialist retail channels.

We’re here to help.

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Small business retailers love free End of Financial year POS software training

Retailers are embracing the FREE POS software training from Tower Systems in End of Financial Year processes. Developed specifically to serve retailers this year in the run up to June 30, this session is an all you need to know approach to stock, business data and other factors that are vital to being prepared for EOFY.

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This training is a continuation of the weekly POS software training tower Systems launched years ago, training the company happily and willingly offers to provide our customers with more free learning opportunities through which to love our software and love our company.

When we say this training is free, there is truly no cost. we even pay for the phone call to provide audio access – anywhere in the world. This is another Tower AdvantageTM .

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Sunday retail management advice: keep your loyalty pitch simple for success

A loyalty program is only as good as the over the counter pitch through which you seek to engage shoppers. Check out this brief video we created to train retail employees on what has to be the easiest to use over the counter shopper loyalty offer.

Tower Systems leads with professional employee training videos which help retail employees leverage more value for the business from our software.

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Tower Systems helps newsagents deal with magazine supply issues

Last week, Tower Systems facilitated a second comprehensive submission to the ACCC as it contemplates a request for a Pilot study into changes of the rules around magazine distribution to small business newsagents.

This latest submission is detailed in its approach, building of the considerable detail in the first submission.

Newsagents have expressed appreciation to us for our support of the channel through this process.

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Smart POS software helps retailers as policing of under-age retail sales increases

Policing of age-restricted products has increased this year with considerable undercover detection action in several states.

Retailers using our smart POS software benefit from being able to tag products as having an age restriction. This results in a pop-up requiring an age check prior to proceeding to process the sale.

Our age-check is a procedural intervention on which retailers can rely to reduce under-age selling mistakes by employees. It is also evidence they can provide to authorities to indicate that the business has processes to stop under-age selling.

Easily setup, the age-check facility in our software is another way business owners can establish processes and facilities through which their business can be professionally managed in their absence.

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POS software training video library helps retail employees gain skills

Retailers using the Tower Systems POS software have access to a training library of more than 130 training videos. These videos are professional in production and valuable in the content offered.

The videos can be accessed from any computer, anywhere and at any time.

The video training resources are comprehensive. They are also loved by our customers.

Regularly enhanced, the Tower Systems POS software video training library is a real asset to our business – allowing us to show a point of difference which wins us business.

In addition to POS software training, our library also includes training on business use of the software – covering how to engage on the shop floor. This is an area many POS software companies neglect in their training.

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How POS software can help small business retailers change shopper loyalty

POS software can do more for small business retailers than they may think. Good POS software, like that from Tower Systems, goes deep into the business, away from the sales counter, helping in many ways.

Help with leveraging shopper loyalty.

  1. Reward to drive deeper shopper engagement.
  2. Track your loyalty liabilities to understand risk.
  3. Track shopper engagement through comprehensive date, time and person engagement to understand the loyalty buttons to push.
  4. Choose the loyalty offer right for you – good POS software will offer multiple loyalty offers for you.
  5. Be consistent in your loyalty offer such that every shopper is offered a consistent pitch.
  6. Un a loyalty program that is different to those around you. For example, if others nearby offer a points based program, go with something different.
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Tower Systems helps small business retailers benefit from the immediate asset write-off in the federal budget

Screen Shot 2015-05-12 at 8.58.58 pmTower Systems has begun an education campaign for small business retailers in Australia in selected specialist retail channels outlining how they can benefit from the immediate asset write-off opportunity announced in the federal budget last night.

Retail businesses turning over $2 million a year or less can immediately write off the purchase of our Point of Sale solution.

Our software delivers the productivity benefits the federal government is keen to see small businesses access.

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How POS software can help small business retailers manage employees more effectively

POS software can do more for small business retailers than they may think. Good POS software, like that from Tower Systems, goes deep into the business, away from the sales counter, helping in many ways.

Help with managing employees.

  1. Easily create rosters and share these with employees how and where they want.
  2. Track sales by employees.
  3. Track sales by time – allowing shift comparisons.
  4. How employees understand performance in the context of what they can do to help the business and themselves.
  5. Cut time taken on everyday tasks such as end of shift.
  6. Eliminate often frustrating tasks such as the daily backup.
  7. Give employees information that helps them more effectively serve the business.
  8. Bring certainty to the counter and help employees be more consistent.
  9. Provide employees with vital information about products so they can be consistently knowledgeable.
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Sunday retail management advice: challenge your POS software help desk advice

Sometimes, POS software help desk advice is not right. It could be they did not understand the question, that you did not completely explain the question or that they got it plain wrong.

A good POS software help desk will offer a structured escalation process where you can take any concern and have it considered away from the help desk. Such an escalation process will involve senior management and have at its heart good communication.

Tower Systems has a structured escalation process with three points of escalation outside of the help desk function. Customers can use this or they can bypass a step as all contact points in the escalation process are published regularly.

Tower customers can speak directly with the owner of the business, Mark Fletcher, on 0418 321 338.

We encourage customers to challenge help desk advice to ensure that the advice is right for the actual question or problem. This can be done in a respectful way with the outcome always on ensuring the best possible customer service experience.

Retailers who actively engage with the POS software help desk process usually achieve a more meaningful and valuable outcome for themselves and their business.

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The new approach to stock take using POS software

Demonstrating its commitment to innovation, the latest release of POS software from Tower Systems offers a completely new stock take facility.

Completely re-designed from the ground up, this new stocktaking facility works as well with tablets as it does on your traditional desktop.

Packed with new features, this new stock take facility is available for the end of financial year stock take retailers will undertake over the next two months.

Tower Systems is committed to providing its small business retail partners a continuously improving POS software experience through considerable investment in software development.

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Using POS software to drive preorders

prePreorders are important in several specialist retail businesses. They can help you lock-in shoppers long before product is available. Offering the service is often appreciated, especially by collectors who want to be first with a new product in their area of collection.

Using smart facilities in our POS software, retailers are able to easily manage preorders from payment to order tracking to customer communication.

Our preorder facilities are all about helping retailers grow their businesses and ensuring they do not lose sales.

The more structured your processes around special orders and preorders the more support you will achieve from customers.

Developed with retailers specialising in preorders, the Tower POS software serves this need well.

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How POS software helps small business retailers from the front door to the back office

Software is only as valuable to a business as the contribution it makes. This contribution can be measured in time and money for its from these two that all other benefits flow. Here are ways our point of sale software will help gift shops, jewellers, bike retailers, pet shops and more make more money and free time

  1. Better customer service. Our software guides the sales process and gathers all necessary information, freeing retail staff for selling.
  2. Saving time. Using our software, sales are processed quickly. As retailers ourselves we have focused on delivering fast and efficient processing for sales.
  3. Reducing theft. Stores without a POS system are more susceptible to employee theft. In fact nearly 50% of retail shrinkage comes from employee theft. Our software can help to significantly reduce or eliminate these occurrences. We draw your attention to suspicious behaviour. For more security, you can password protect any area that you do not want employees to be able to access.
  4. Better decisions. We provide access to real-time information. Whether you have one store or 30 stores, you have instant and up to the minute access to sales numbers, stock, margins and more. This ability to have instant and accurate information enables you to make the absolute most out of your investment.
  5. Increased sales. In many ways throughout the business we help with this.
  6. After sales marketing. Using our loyalty program you send targeted letters, emails, and direct mail to customers based on purchases and other criteria. We have several loyalty options.
  7. Payment integration. With integrated Eftpos you can un clutter the counter, streamline sales processing and make record keeping easier. Time and money saved.
  8. Reduced mistakes. Using our software you can cut paperwork and this cuts mistakes. You can rely on the software to advise sales data and thereby stop you buying products which are not selling. Good retailing begins with good buying.
  9. Better integration with suppliers. Thanks to the supplier links in our software you are able to give suppliers data in return for better deals. There are many case studies in our files of this working to the benefit of our retail customers. Good retailing begins with good buying.
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Tower Systems promotes Newsagency of the Future workshops

Tower Systems is funding Newsagency of the Future workshops for more cities. These sessions will explore changes which will affect the newsagency channel in the next few years, new traffic opportunities and changes newsagents can make today to improve their future. They will also spend time on the magazine supply model and open discussion about the proposed magazine supply rule changes.

Each session is free and open to any newsagent. The dates are as follows:

Click on the link for each city to book or book by emailing bookings@towersystems.com.au.

There will be more locations and dates added including TAS, WA, Cairns and Newcastle.

Our goal is for you to have practical steps you can take right away and new information to consider in your business planning.

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More suppliers join Tower Systems EDI community

Small business retailers are set from more suppliers joining the Tower Systems EDI user community offering access to electronic invoices, stock files and other benefits.

With someone dedicated full-time in our business to help wholesales and others connect with retailers, we are well positioned to be able to help overcome hurdles in suppler organisations. This service is one reason we have more suppliers connected with our customers through our software.

The latest supplier coming on board to offer electronic invoices will be a help to many customers as they trade in the newsagency and gift marketplaces – where we serve over 2,000 small businesses.

The moment they are ready we will announce to our customers.

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POS software helps small business retailers sell more gifts

exchreceiptPeople purchasing gifts want to ensure that the recipient can exchange the gift if it is not quite right.

Retailers using the Tower Systems specialist gift shop POS software have the ability to print a gift exchange receipt detailing the items purchased but not the price paid.

This facility has been in our software for years. It was developed with retailers offering gift exchange services. The receipt printed was recently enhanced to connect with quality gift purchases.

This gift / exchange receipt facility is another point of difference for Tower in several of our retail channels it is am important pert of the Tower AdvantageTM.

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Tower Systems helps newsagents compete with supermarkets through newsagency software

Talk to any small business newsagent today and they will tell you about renewed competition from supermarkets. Thanks to our ownership of newsagency businesses we have insights and experience we can leverage to help Tower Systems newsagency customers through our industry standard newsagency software.

Through our newsagency management software and the customer service which backs the software we can help newsagents reflect a point of difference they can leverage against competitor supermarkets.

The leverage opportunities in our software and services are unique to us. We’re not writing about them in detail here because to do so would give followers something to do.

The purpose of this post is to remind our customers we can help in non-traditional ways, ways on which you can bank to leverage a point of difference over businesses you worry about and see as too big to compete with.

Our management team is here for you with advice, training and assistance for you to use our industry standard software to compete efficiently and effectively.

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Tower Systems helps newsagents on magazine supply

Screen Shot 2015-04-24 at 8.50.14 amTower Systems helped develop the most comprehensive response on behalf of small business newsagents to a conference hosted by the ACCC on magazine supply arrangements.

The issue at the core of the conference was a proposed trial of new magazine supply rules which would not provide newsagents with any opportunity to be more competitive than the current arrangements which newsagents say, and we agree, make them uncompetitive against supermarkets.

Only Tower Systems and newsxpress petitioned the ACCC for the conference. It is because of these that the ACCC hosted the historic conference in which more than thirty participated in several states.

Tower Systems updated newsagents with an email about the conference this morning.

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Sunday retail business management advice: leverage your top sellers for more value

Every retail business can sell more to every customer. This is easy when you have good business data and use this to make good business decisions.

Making more money from every sale starts with you understanding shopper behaviour today.

Get a report from your Point of Sale software listing your top ten selling items, by unit sales for the last three months. Do not look at dollars. Unit sales is the far more valuable count since this is a discussion about leveraging volume.

In the Tower software the report is a 10×10 Report. This lists the top 10 items and the ten items selling with those 10 items. (You can set the number to anything besides 10.)

In a typical retail store, the top ten selling items will account for between 30% and 50% of revenue of the business.

Look at your top sellers report and concentrate on the top selling items. Consider these questions about the top selling items:

  1. Do you have appropriate impulse purchase products located on either side of each top item?
  2. Are the top items spread through the store, to maximize customer throughput?
  3. How often do you move the top items?
  4. Do you have the top ten items in multiple locations?
  5. What impulse purchase items do you have at the counter which will appeal to customers who purchase any of the top ten items?
  6. Has the list of top ten sellers changed in the last year? If so, how have they changed and what can you learn from this.
  7. Are there products which you do not currently carry which you could add to the store to sell with the top ten sellers?
  8. Do customers who purchase the top ten sellers ask for any other items?

The idea embedded in these questions is very simple. Use the top ten sellers, or top twenty or top thirty, to focus your attention on items with which you can work to achieve more sales in your business.

By focusing on the top sellers and what you can sell with them you can increase the size of the average shopping basket.

If you can’t see opportunities for achieving more sales by placing products next to or with the top sellers then speak with your team and speak with trusted customers. Don’t rest until you unlock suggestions to try.

There is plenty of additional money to be made from your top sellers. Invest time and attention on this project and get ready to bank the results.

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POS software helps small business retailers with targeted marketing

Small business bike shops, jewellers, garden centres, gift shops, pet shops, homewares shops, newsagents and more are using the targeted marketing facilities in the smart POS software from Tower Systems to more closely engage with shoppers.

Our targeted marketing tools leverage shopper details including purchase history to facilitate selective highly-targeted marketing to attract known shoppers back into the business. These smart POS software tools are vital to small business retailers keen to be noticed in a crowded marketplace.

Tower Systems is hosting another free training workshop on targeted marketing for retailers using its software on May 6. This is part of the weekly free training workshops run  by the company for many years now. These workshops are a true point of difference for Tower Systems, they are a benefit retailers love.

Linked with loyalty facilities including discount vouchers, the targeted marketing tools in the Tower software are unique to Tower, they offer a genuine point of difference on which small business retailers can rely. We have case studies which offer evidence of engagement growth as a result of using the facilities.

Targeted marketing is another part of the Tower AdvantageTM.

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Aussie POS software helps small business retailers grow

Small business retailers want to grow, who doesn’t? With rent and labour costs increasing each year, growth is mission critical. POS software company Tower Systems helps its customers grow by providing advice on how to use the software to grow.

As retailers ourselves we can provide practical advice on how to use the software to more than transact sales, we can help retailers use the software to grow their businesses. We do this every day on our help desk, through our consulting services, through our knowledge base and through our business mentoring assistance.

We encourage, guide, educate and support our small business retailer customers in their desire to grow their businesses. it’s something we take serviceably.

Even on the weekend. Take today, Saturday … we have been helping one business owner understand opportunities in their slow selling inventory pool to unlock cash and space for more productive use.

We are serious in our commitment to small business retailers from our software through to the practical advice and support we provide.

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POS software helps gift shops, small business retailers handle special orders

Screen Shot 2015-04-07 at 10.14.08 amThe POS software from Tower Systems has excellent facilities for handling special orders, pre-orders and other forms of orders for customers that are unique to the customer and a point of difference for the business to offer.

Special orders and customer pre-orders are a point of difference for small independent retailers over big businesses. Being bale to do this with consistency and certainty can help these businesses more successfully compete.

Thanks to years of refinement and working with retailers in a wide variety of retail situations, Tower Systems offers a competitive advantage from the recording of customer details, tracking an order,k advising its arrival and handling a range of payment options including time payment.

We have retailers today transacting valuable business in pre-orders of highly valuable product as a result of these tools in the software. They are financially better off today and over the long term as special order customers tend to return for more orders.

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