The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

CategoryPet shop software

Helping small business retailers sell online with POS connected websites

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Tower Systems has rolled out the next release of its POS software connected website solutions, offering small business retailers a stronger armoury of tools with which to compete with global and national online businesses.

Offering POS software direct links to Shopify, Magento and WooCommerce websites, the Tower Systems integrations bring new business opportunities to small business retailers, opening doors to finding new customers.

Embedded in the new software are facilities that are fresh for the small business online space, fresh for POS software integrated websites.

Tower Systems has gone beyond the usual approach of announce and then deliver some time in the future. the company has developed, delivered and then announced. This is the company proving what it has done before making any noise about it.

We think actions speak louder than words.

Small business retailers who want to compete with online have Tower Systems in their corner. Our beautiful web connected POS software works for retailers in different channels. It helps retailers attract new shoppers. We deal with the challenges of freight. We make shopping easy. We help win business from the tricky abandoned cart situation and more.

Being a local POS software company, we leverage our local marketplace knowledge not only for ur POS software but also for the websites we create for our customers.

We make selling online easy for small business retailers.

We develoop websites for Tower Systems customers. We have web developers working in ur Melbourne office with skills in Magento, Shopify and WooCommerce.

Having websites developed by us ensures a best-practice connection between your POS software and the websites.

We have plenty of store connected websites we can show you, where shoppers can shop online with interest free online lay-by, shop using click and collect, pay by PayPal and more. We can sync the data between your shop and online as frequently ads you want. We have sites doing it every five minutes and others doing it daily.

We have seen retailers choose to have their website developed by a low-cost offshore web developer only to have to spend considerably to have it fixed. We have had to do this for several of our customers, where offshore developers have delivered a broken website.

To find out more about our web development services as well as our SEO (website marketing) services, please email sales@towersystems.com.au.

Advice for small business retailers on finding confidence

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Change of any sort can be challenging. Part of our role as a POS software company is to offer encouragement for continuous change. While we cannot force you to be confident in embracing change, we can provide a safety-net of sorts and a cheer-squad of encouragement.

In our own situation we are confronted with change and challenges every day. What we do today is very different to what we were doing five and ten years ago. Here are things we have found encourage confidence.

  1. Know your business. This starts with knowing your business data, respecting it and basing decisions on the data. This provides a foundation for changes that are right in and for your business.
  2. Take small steps. Sometimes, confidence fades or can be a challenge when the task ahead or the changes to be made appear too big. Break them down. Focus on the next step. Take that one step. Cheer the result. Next, take the next step.
  3. Most of what we suggest is based on either direct experience or considerable research. Trusting this could see you embrace change sooner and, hopefully, thereby enjoy more success sooner. This, in turn, will boost your confidence.
  4. Know you are not alone. No matter what change or challenge you face, we are part of your community, part of your cheer-squad. Talk with us before, during and after change. We will help in any way we are able.
  5. Focus on the destination. Where do you want to be as a result of a change in your business, new products or a new marketing initiative. Focus on the destination and ignore the barriers you create in your head. Often, the barriers are only there because you allowed yourself to see them.
  6. Facts encourage confidence. Facts such as evidence of success of others and evidence of success in your own business underpin confidence. The key is to look at the facts, to focus on them and not the possible barriers you can create.
  7. Hire confident people.
  8. Let go of people who are not confident, who talk change down, who are negative at their core.
  9. Play confident music in your office and in the shop.
  10. Dress with confidence.
  11. Know that a failure is always a success. Every change you make in your business is a success because you either make more money, enjoy your business more or learn what not to do next time because it did not go as planned. There is only upside from change.

A lack of confidence is not easily overcome. We understand that and do not seek here to be glib about it. Lack of confidence in anything is a serious challenge, yet one to overcome for the future of the business, personal achievement and the benefit of all who rely on the business.

Rather than investing time in the fog of a lack of confidence, our advice is to look out beyond the fog, to take steps out of the fog and to do so knowing we are with you.

Changing LayBy in small business retail forever

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Tower Systems brought interest free immediate shipping LayBy to websites months ago. It has helped many retailers win sales they otherwise might have lost, and at minimal cost to the retailers.

Now, we are bringing immediate collect interest-free LayBy to physical retail businesses.

Thanks to months of behind the scenes tech innovation in our software and with a respected public company in the finance space we are on the cusp of launching a game changer for in-store LayBy.

Shoppers can purchase and take goods away with them immediately.

Payments are made over an agreed period of time.

The retailer is paid right away.

The retailers is not responsible for collecting payment from the customer.

The cost to the retailer is fractional thanks to the Tower relationship.

The customer has the items for immediate giving if gifts or for use if they have purchased for personal use.

There is no need to store lay-by items.

There is no paperwork to follow up lay-by payment and collection.

In all, for everyone, life is easier.

This is a game changer for locally owned small family run retail businesses. It brings big business tools to these local independent retail businesses. It empowers them to be more competitive.

Bringing a comprehensive professionally backed interest free lay-by facility to our POS software has taken time because of regulatory requirements and given the size of the necessary finance company backing.

Tower Systems has brought together a range of resources, tech skills and retailers to bring this opportunity to live, to do it in a way that is best practice and meets all necessary regulations.

Now, if a shopper is passing through and wants an item for which they cannot pay right away, using this new soon to launch facility the retailer has an alternative with which to win the sale today. This is especially valuable in tourist locations.

Integrated with the POS software and offering a fast (60 second to 120 second) approval process, this game changing solution will help many local retail businesses win sales leading up to Christmas 2017 that they might otherwise have lost.

Like AfterPay but not AfterPay, the solution being delivered by Tower Systems is easy to use, easy to understand, fast to leverage and loved by shoppers. We have been using it all year online and it is a dream.

Workshop on special customer orders in POS software loved by retailers

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Yesterday, Tower Systems hosted a major workshop on how to leverage special customer orders in our POS software to help any retail business grow revenue and increase customer stickiness.

Our pitch explained the value of using smart software that manages the special customer orders process through the entire business:

If you have an order book at the counter or in the office, for orders that are too messy or cumbersome to put through your software, Special Customer Orders in the Tower Systems POS software could be ideal.

If you or staff are forgetting to track special orders when they come in or are challenged advising customers when special orders are read to be collected, this software can make the whole process hassle-free for you.

We can help you win more business.

We make it easy for every employee to handle special customer orders with consistency, even casual employees.

Developed in close consultation with retailers in the jeweller, bike retail, produce, toy and garden centre retail channels, the Special Customer Orders facility in the Tower Systems POS software is powerful, flexible and enjoyable.

See it live in this free online workshop. We will demonstrate the software to you, take questions and share user insights.

The demonstration will take only half an hour. We are sure you will be surprised how fare this function in the Tower software goes.

We are grateful to all our customers who participated. It was a full session with more than twenty participating, learning, for free.

This session is another in our regular series of free learning opportunities for our POS software companies.

Social customer orders functionality is unique to Tower Systems. What we have developed is deep and comprehensive, created based on the needs shown to us by our customers in various retail channels. We build the facilities from scratch, based on the customer outlined requirements.

We are grateful to our customers for supporting this training session, and, indeed, all of our free online training workshops.

We develop software and websites for: gift shopsjewellers,  bike shopstoy shopsfishing/outdoors businessesgarden centres/nurseriespet shopsproduce storesfirearms businesses and newsagents.

Easy synching on stock on hand for physical store connected websites

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The syncing of stock on hand data between physical shops and websites is key to successful online selling.

Given that the most significant use of websites is to see what stock its available in-store, accurate stock on hand data is a core factor in driving online sales.

Retailers using our Tower Systems POS software and one of our various webstore link facilities can determine the best timing for data synch between the physical and online store. The frequency of any such synch is determined by the type of products being sold.

We have customers who prefer to synch every five minutes through to customers who synch daily, and all manner in between.

We work with our customers to understand product sale frequency and then provide advice based on this and our own experience working with many successful POS software / webstore integrations across a range of retail channels.

The way we do the synch is fast and accurate, of little drain on the retail business and the internet connection.

Given our experience in this space and the value of experience in many different businesses, we are not get four of such synching. Our approach is best-practice, fast, accurate and loved by shoppers and retailers.

Getting this synching process is right for small business retailers who want to sell with confidence online. Shoppers who purchase online only to be told sorry that item is out of stock get frustrated as they bought wanting the product.l The requirement for accurate stock on hand data on websites is critical.

A good website will not only show products that are currently available, they will go further and show the actual quantity on hand of every item. While this can benefit a competitor targeting a business, in most cases the customers love it and gain confidence in a business as a result of this.

As POS software developers and website developers Tower Systems is skilled on both sides of the tech solution. We are able to demonstrate local retail business connected POS software that is discovering new shoppers for local businesses. The win is valuable, bankable. It all starts with a fast and accurate synch between the POS software and the website.

Tower Systems’ POS software features in Xu magazine for Xero users

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Tower Systems features in the latest issue of Xu magazine, the international magazine for Xero users and consultants and the wider Xero community.

The article resulted from kudos for our work in the POS software / Xero integrated space for many small business retailers. Our work helps retailers cut the time spent on entry of data as it eliminates steps in the process. This improves accuracy and costs of the business.

We are grateful to our many POS software / Xero customers for their support and encouragement on the continued evolution of our direct to Xero interface.

We are also grateful to the folks at Xero for their advice and counsel.

The article, which has just been published, is timely as it leads into the Xero Xerocon conference in Melbourne next month, where Tower Systems will feature its latest POS software.

Designer receipts make our POS software elegant

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Small business retailers are loving our designer receipts. They love the ease of change. They love the beautiful outcome. They love the flexibility.

We think receipts should help a retail business win more sales. Ours do … thanks to you being able to create what ou want, how you want.

Tower Systems offers designer receipts as part of its comprehensive POS software and through these we offer a beautiful point of difference.

They are another Tower AdvantageTM.

For too long receipts have been seen as a necessary accounting function in retail businesses. designer receipts are different. They are an extension of marketing in any business. They are smart, appealing, elegant – a wonderful way to help grow the business.

While other POS software companies may say they allow you to customise receipts, none has the Tower Systems designer receipts facilities.

Free POS software training workshops

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These trainings are 100% live and interactive. They can be accessed from anywhere in the world. They are another example of Tower Systems delivering on its promises to its customers. We are grateful for the support of our customers in participating in these free training events:

Free ecommerce workshops for small business retailers in Sydney

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We are bringing our free workshop: Connecting online and in-store, how to make ecommerce work for your small business to Sydney later this month. Click the links below to book. each session will run for 2 hours. Refreshments provided:

  • August 24, 8am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.
  • August 24, 11am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.

We will demonstrate live websites that are connected to our Retailer POS software in local businesses. We will also show how to transfer stock to a website and how to manage images. We will answer all your website related questions. Bookings are essential.

All retailers are welcome to this educational and informative session.

Small business retail advice: save time and money with Xero POS software integration

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Save time, eliminate bookkeeping costs, cut mistakes and make better business decisions sooner with the Tower Systems POS software Xero integration.

Our Xero partnership sees us linking direct to Xero. No middleware. No third p[arty. This is a direct, fast and time saving link. It is best-practice.

We use this link ourselves in the retail businesses we own and run. We know it works a treat. Our accountant loves it.

The Xero integration designed by Tower Systems, working with the folks at Xero, makes it easy for small business retailers to cut accounting paperwork and thereby tap into time and money saving benefits.

We use our Xero integrated POS software ourselves. This enables us to provide practical advice on how to benefit the most from Xero and our POS software working together.

Our customers have access to our in-house CPA, to provide a professional accounting perspective on the link and how to get the most from it.

Tower Systems is a unique POS software company. In addition to serving 3,500+ small business retailers, we own and operate several retail businesses as live test sites. Our in-house CPA manages the accounts for these retail businesses.

Practical website advice for small business retailers – how online rules have changed

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How people use websites for retail businesses has changed, not overnight, but gradually over time.

If you have a website created more than three years ago, which has not been structurally changed or updated since it is probably not helping your business.

Online, the world moves fast, often faster than many small business retailers understand and plan for. Our advice here is designed to help you catch up.

Even if a website is there merely as an online business care, it needs to been certain criteria today to be found and of use to shoppers.

Here are some useful ‘rules’ I offer as  guidance for any retailer with (or planning) a business website:

  1. Ensure the site is mobile phone friendly. If it is not, Google will downgrade its ranking of the site.  Google announced red this more than a year ago. If you are not sure if your site is mobile friendly, access it from a phone and see if it is easily used without having to move the screen around. The site should automatically resize for the phone.
  2. Be clear about your online operation. Do not think you have to bring to online everything you do in your high street business. It could be your voice and persona online is completely different to in-store.
  3. Do not overload the site with stock. Include on the site products people will want to buy, products people will want to search for.
  4. Nail delivery. By this I mean make it certain for customers and easy for staff to run, for any staff member to run, to ensure deliveries are actioned asap.
  5. Make contact easy. the more human your site the more people you will attract.
  6. Pitch your brands. Your shoppers will be searching by brand more than they will search by the trading name of your business.
  7. Connect product pages to social media, make it easy for browsers to leverage your online content socially.
  8. Offer click and collect.
  9. Offer online LayBy.
  10. Ensure you take payment in a range of forms including PayPal.
  11. Promote the site in-store and on your social media pages.
  12. Get your pricing right. Online and in-store should match.
  13. Be prepared to completely replace the site in 18 months. That is the lifespan of a website as suggested by web experts and retailers who are successful in this space. While replace may be drastic, a complete visual and structural refresh may suffice.

These new ‘rules’ are a start. The represent the most significant changes from websites that small business retailers, including newsagents, were doing just a few years ago.

I think a website for a retail business is best approached as an opportunity for the business to sell to people the business would otherwise not reach. This thinking helps you focus on the site and its purpose as being different, broader than the website. It also helps you learn more about borderless retail.

How people shop, when and where they shop and why they shop has fundamentally changed in recent years. A good website can help any retail business, including there Aussie newsagency, to reach new customers and through this drive greater commercial efficiency from the physical retail business.

Tower Systems offers POS software integrated website development services. We are an excellent portfolio of sites to share.

Tower Systems small business POS software on show at Melbourne Gift Fair in August

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We are excited to be showing our latest POS software packages for gift shopsjewellersbike shopspet shops,  toy shopsfishing/outdoorsgarden centres/nurseriesnewsagentsproduce stores and firearms retailers at the gift fair in Melbourne in a few weeks.

Having done this fair for many years, we understand the value retailers in a range of specialty niches place on the large event.

Many regard it as the best gift fair in Australia.

Tower Systems has been the most consistent POS software supporter of the fair and those who attend.  It has certainly been valuable for us, helping us reach many prospects who have become customers.

This gift fair is valuable because it serves a range of specialty software niches in which we serve. This makes it more interesting than single marketplace shows. It makes it far more interesting than trade shows run by a wholesaler serving one retail niche.

This year our Melbourne Gift Fair  stand is located at the showgrounds, where attendees will see a terrific mix of gist, homewares, toy, fashion and personal grooming products.

We’d be thrilled to say g’day if you stopped by.

Free POS software ecommerce workshop for small business retailers in Sydney

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We are bringing our free workshop: Connecting online and in-store, how to make ecommerce work for your small business to Sydney next month. Click the links below to book. each session will run for 2 hours. Refreshments provided:

  • August 10, 8am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.
  • August 10, 11am. Figtree Conference Centre: Mission Room, 5 Figtree Drive, Sydney Olympic Park NSW.

We will demonstrate live websites that are connected to our Retailer software in local businesses. we will also show how to transfer stock to a website and how to manage images. We will answer all your website related questions. Bookings are essential.

POS software Xero link helps small business retailers drive sales

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newsXpress Southland is a card, gift and collectibles shop in the sprawling Westfield Southland shopping centre in south east Melbourne.

With rent increasing faster than foot traffic to the 300+ store shopping centre, the manager of the business needed to connect with shoppers outside.

Online was the obvious choice but time was limited. The goal was to find a solution that enabled the business to get online without any additional management or accounting time involved.

Xero POS software partner Tower Systems provided an integrated Point of Sale solution for in-store and well as online. This seamless link, coupled with complete xero integration, provided the time-saving solution the business was looking for.

“In the first six month, online revenue passed A$75,000”, commented the Manager of the store. “This is a direct bottom line benefit for the business as there is no additional labour cost and no capital expenditure.”

“We could not have done this without the xero link as that enabled us to effectively open a second outlet without what in the past was additional accounting or bookkeeping cost.”

As the business has become more familiar with the Tower Systems and xero solutions it has evolved the online offering to be more comp0etitive against big retailers in the online space.  This has seen click and collect and online LayBy launched.

It is with online LayBy where the business has benefited from the xero integration in that the shopper is able to pay over time, interest free, and the retailer is paid immediately. There is no additional accounting or bookkeeping work involved as the data flows from the website to the POS to xero without being touched by human hands.

A shopper adds items to their shopping cart, they select online LayBy, provide basic instant credit check data and fine the application approved or otherwise in seconds. The retailer is paid less a small handling fee with the finance company taking full responsibility for collecting payment.

With click and collect, the payment is handled online. This works best as to commits the shopper and turns the in-store visit to an easy collection. Experience has shown this is what shoppers prefer rather than having to worry about payment in-store. It also means one person can purchased while another can collect, with appropriate secure authority.

Doing this, flowing data from shopper through to xero in this way eliminates mistakes that can be made when data is re-keyed. It also saves considerable time and this is a tangible business benefit.

“Control and transparency of data at each step in the line is key for our business because like any small business every cent of margin is important” commented the store manager. “The solution needed to be easy and neat for us and for our customers. Xero was a key part of achieving this.”

In addition to the xero integration, Tower Systems POS software integrates with Shopify, magento and WooCommerce – the three leading e-commerce platforms in the world. The web development team at Tower has enhanced these to offer a multi-store solution whereby independent retailers can trade under a single branded website rather than needing their own website.

“The xero integration is the back-office piece where real labour costs are reduced”, commented Gavin Williams, Tower Systems COO. “We only sell to independent small business retailers in selected retail niches such as bike shops, jewellers and garden centres. Having the xero integration is vital as they are all competing with big business and every saving, no matter how small, is loved.”

Tower Systems is an Australian based POS software company currently serving in excess of 3,500 small and independent business retailers. The company can be explo9red at www.towersystems.com.au.

The easy way to compare small business POS software companies

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Small business retailers can be bamboozled by claims made by POS software companies. Here is a guaranteed way to find the best POS software company for you in a comparison:

  1. Ask the companies you are interested in to visit your shop, to show you live and in person how their software handles questions you have about it.
  2. Speak with the owner of the POS software company. Ask them why your business matters. Ask them for details of retailers like you they have using their software.
  3. Get login access to their customer knowledge base. Look at th resources they provide.
  4. Look at their business blogs, compare the content and professionalism.
  5. Compare the written quotes. Ensure everything you require is included.
  6. Ask if software support coverage is mandatory. Get their answer in writing, from a director of the company.
  7. Ask for a total cost of ownership projection for three, four and five years.

These six points alone will offer a complete comparison outside of the software itself. It will force some companies to confront topics they would rather avoid.

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