POS software integrations help local small business retailers save time, cut mistakes and run more enjoyable businesses
The Tower Systems POS software offers small business retailers access to valuable and financially beneficial integrations that help these retailers to win more business.
Here are some of the integrations we offer. We say some as there are more that are classified, for commercial reasons. There are those who like to copy us so we figure why make it easy for them. Ha!
COMPANY | FEATURE |
---|---|
XERO | ACCOUNTING |
ABCIS | ACCOUNTING |
WOOCOMMERCE | ECOMMERCE |
SHOPIFY | ECOMMERCE |
MAGENTO | ECOMMERCE |
PCEFTPOS/LINKLY | PAYMENTS |
TYRO | PAYMENTS |
SMARTPAY | PAYMENTS |
HUMM | PAYMENTS |
ZIP | PAYMENTS |
RAA | MEMBER DISCOUNTS |
PINPAYMENTS | PAYMENTS |
XCHANGEIT | EDI |
GNS | EDI |
EASTERN DISTRIBUTORS | EDI |
MAXWELL AND WILLIAMS (HAG) | EDI |
KONGS | EDI |
PERMIER PET | EDI |
MASTERPET | EDI |
AIRR / TUCKERS | EDI |
JUST FOR PETS | EDI |
EVERGREEN CONNECT | EDI |
MAILCHIMP | MARKETING |
MESSAGE MEDIA | SMS SERVICES |
BIKE EXCHANGE | EDI |
CENTREPAY | PAYMENTS |
QUEST | PAYMENTS |
MX51 | PAYMENTS |
WINDCAVE (DPS) | PAYMENTS |
EPAY | ELECTRONIC VOUCHERS |
TABCORP (REQUIRES EXCHANGEIT) | LOTTERY |
POSTEC | FUEL |
TANDA (COMING SOON) | STAFF |
DEPUTY (COMING SOON) | STAFF |
ALLOTRAC (COMING SOON) | DISPATCH |
TREK | STOCK |
SPECIALIZED | STOCK |
PACSTREAM | EDI |
TITLEPAGE | EDI |
REMOVE.BG | OTHER |
REMOVAL.AI | OTHER |
These are desktop and cloud hosted POS software integrations. For our e-commerce solutions, consumer facing websites, we offer substantially more integrations that go to a new level and deliver substantially more benefits. Our integration strategy for web is comprehensive, deep and flexible, in service off our customers who take their retail businesses online.
Integrations matter to businesses in this time of mass integration. We are on a cross platform world and POS software that integrates offers terrific flexibility to retailers working in spaces where integrations can be beneficial.
Since we develop the POS software we sell, lease and rent, we are in control of what we do and how we do it. We are not relying on another party to do the integration work. This makes us more flexible for and accountable to our customers.
As retailers, too, we experience the value of plenty of these integrations and through this help our customers thrive with the very best.
Delivering integrations to our customers matters as we are in a position to help them find new customers for their businesses by offering better services seamlessly across more platforms. Flexibility is key today and we are proud to be delivering this through our POS software and the POS software connected websites that we develop0 and deploy.
Small business retail advice on shop layout design
The more a retail business looks like a traditional shop in any channel, the more it will be judged as a traditional shop, the more it will perform like a traditional shop. There is nothing wrong with this, if it is a conscious choice.
But … retail is changing. How, when and where people shop is changing. In0-store retail needs to change to be relevant and interesting, to attract shoppers.
Through our work at Tower Systems we see awesome and successful retail businesses and less than awesome and not so successful retail businesses. We layers this with our own experience as retailers, too. We use the POS software we make for you in our own shops.
We encourage you to consider not running a traditional shop. We can find no evidence in performance data or in retail history to indicate that a traditional retail model has any upside in the world today.
For sure, what you offer ion your shop today cannot be what you offer in a couple of years if you want your business to be relevant.
The best way to not be considered a traditional shop is to not look like one. Here is some of what this means based on our experience:
- Keep visual noise to a minimum. This means less posters and signs. Let your products be seen and be the heroes.
- No old-school posters out the front of the shop or hanging in the shop except in exceptional circumstances.
- No old-school products stand near the entrance.
- Make the front third of the shop open with non-permanent fixtures that are flexible and easily moved. These are best if they are everyday items: tables, a couch, boxes and more. The more colour, texture and style the less like a shop your shop will feel and the more relaxed shoppers will be.
- Floor rugs are effective too, under a table fixture especially.
- No candy or William old products at the counter. Use the counter for products that are easily purchased on impulse, that play against expectations.
- A feature wall behind the counter that can be changed easily.
- Different colours and textures rather than the usual shop-fit look.
- Different lighting to highlight different part of the business.
- Less shop-fit made fixtures and more personally made or found items.
- Product placement such that it encourages people to explore. Embrace treasure hunt retail… where people wander the shop hoping to find treasure.
- Move tasks, pricing, returns and more to the shop floor. This will reduce shopper theft and increase sales.
- Have the least amount of staff resources behind the counter as possible. On the shop floor the same people can guide purchases.
Change is critical in retail today. Change beyond what has been traditional, change that helps you attract new shoppers and through them new revenue opportunities.
While we are an indie retail POS software co. we are retailers and retail experts. We’re here to help our customers through software, and beyond.
Small business retail advice: loyalty points are out of date and misunderstood, it’s time for change
While the majority of retailers run with loyalty programs that accrue points / charms and similar of dubious value, Tower Systems POS software customers can offer $$$ off.
Okay, we support loyalty points for those who want that. But, tons of our customers use our fresh approach to loyalty, and they love it for the shopper engagement it nurtures.
The discount vouchers (that’s what we call it but you can call it what you like) from the Tower Systems POS software work. In garden centres, jewellers, bike shops, newsagents, toy shops, pet shops, produce stores, stockfeed businesses, firearms businesses and more, the vouchers are bringing shoppers back and guiding them to spend more.
The vouchers are a positive game changer for retailers, a differentiator that are making a terrific difference in businesses competing with others stuck in the world of old-school loyalty through points.
How do we know?
Retailers tell us. Retailers call and email us saying thank you for the voucher facilities in the software and the business implementation training that helps them leverage the vouchers to incremental revenue for the business.
Plus, we use this ourselves in busy shops that we run.
This fresh loyalty solution is a bankable facility, one that is adding genuine value to retail businesses.
Every retailer has the capacity, through the Tower Systems POS software, to set their own rules around how the discount vouchers work and are used. They can turn them on and off at will and immediately.
They can drive engagement by product type and even by customer type. The flexibility is tremendous and the levers in the POS software powerful and valuable.
Yes, this is business differentiating POS software. The results are bankable.
Using the vouchers small business retailers competing with big businesses can expect shopper loyalty to increase as they appreciate the value of an amount they understand. We hear about this regularly from customers.
Customers love that they do not have to download an app or sign up for an account to start accruing value on vouchers. They love the simplicity, ease and speed of how the vouchers work. These are keys to success for the business too.
The discount vouchers work across age groups too. Young and old love them and understand them. This is another key of their success.
If your retail business is in a challenging competitive situation, the discount vouchers could be the game changer you need to break out as the business people return to again and again for the way you appreciate their business.
Take a look for yourself, the Tower Systems POS software is packed with business building benefits you can leverage.
Small business retail advice: how to be local and leverage this for local shopper sales
Being genuinely local for any local business sounds easy, right? It’s not that easy though, certainly not as easy as it seems. It can be challenging because of different expectations and experiences.
As a POS software company that only develops POS software and sells to local small business retailers, we have plenty of experience with retailers on thinking, living and acting local. Plus, we own and run local shops. Our experience and the experience of our 3,000+ local retail business customers informed the advice we share here and in our day to day contact with our POS software customer community.
Today, we share some of that advice, to provide a taste for the extent of business inspiration and management we provide our customers.
Being local in retail is more important than ever.
Local can mean different things to different people – it does not necessarily mean geographic proximity. Being local could be about the level of care and attention you provide customers, the additional advice you provide, that you live locally, that you source locally or that you serve the local community personally.
Locally sourced products could be products made in Australia. For example, detailing where a product is made and the family behind it pitches local compared to a similar product imported from overseas.
You can use your Tower Systems POS software to pitch local in a range of ways:
- Shop local yourself. Be seen doing this.
- Hire local. This shows you adding local economic value.
- Talk local. Know local news. Share it on your business social media pages.
- Include notes on receipts.Add product care instructions, use instructions or other useful information automatically on receipts – making your receipt a useful information platform.
- Tell people where you source products. For a product made by a family or small business in Australia, include details on the receipt. Shine a light on this local product – provide extra information so your shoppers can feel more locally connected.
- Include a SHOP LOCAL pitch. Add an image of a poster or some other promotion of the benefits of shop local to every receipt, reinforcing the value of shopping local. Tower Systems has images you can use for free – in the downloads section of our website.
- Thank your customers.Include text personally thanking customers shopping with you. Put our name to the message. Include your mobile. Big businesses do not do this.
- Track local product sales.Be aware of suppliers of locally made products and report on the performance of these through various reporting tools.
- Thanks for shopping local vouchers.You can use the discount voucher facilities in the software and call them Thanks for shopping localorLocal shopping reward. This reinforces a value for shopping with a local business – offering $$ discount off the next purchase based on rules you establish.
- Show local, on product tags, with information you auto-share about locally sourced products and about products sourced to serve local conditions.
It is not enough to tell people to shop local. Doing just that will fail, it will be ignored. We think it is vital for local retailers to demonstrate the value of local, to live it transactionally in your retail business. The best way to do this is through systems and processes in your POS software.
The Shopify POS software system from Tower Systems helps small business retailers sell online
Tower Systems offers a Shopify POS software solution that facilitates easy selling in-store as well as online while maintaining efficiency, accuracy and insights to help you drive a more successful and enjoyable business.
The Tower Systems POS software is stand alone POS software. retailers can run it in the cloud or on their desktop. This POS software was an early integrator with Shopify, Tower Systems is a Shopify partner.
We bring a sophisticated and deep POS solution to the Shopify online sales platform community, enabling Shopify businesses to sell in store with maturity depth and value beyond basic POS. This is especially useful for specialty retailers who have needs beyond the basic POS that is the standard for low cost solutions.
The Shopify integration offered by Tower Systems is free, there is ho extra cost. This makes it cost-effective, and loved by small business retailers.
By having the best of both worlds, local small business retailers can thrive online and thrive in their physical store. Given the different needs of these different business settings, leveraging the best fit for the setting is core to thriving.
Jewellers, garden centres, bike shops, to shops, pet shops, music shops, fabric stores, sewing businesses, newsagents, antique shops … they all have specialty needs that are unique to their businesses. The basic nature of what you have in POS solutions like that offered by Shopify itself will not, we think, serve specialty needs of these and other businesses.
Tower Systems makes specialty POS software for local specialty small business retailers. We dive deep into the needs of a retail channel to serve them and the needs of those who supply them. We are grateful to serve more than 3,000 local small business retailers in our mission. And, we bring this to the Shopify integrated experience, helping our retailer partners to make the most of physical store and online selling.
POS software can be complex and confusing. A quick phone call with a human can easily answer any questions. It’s when you can’t reach someone that it can be frustrating. This is why we say call Square POS with a question or two. see how they respond and factor that into your consideration as to the right POS software solution for your local retail business.
Tower Systems is a human driven business. We provide personal service. see for yourself: 1300 662 957.
7 ways small business retailers use POS software from Tower Systems to reduce labour costs
Here are 7 valuable and easy to implement, proven and safe ways retailers are today using our Tower Systems Point of Sale software(POS software) to reduce labour costs in their local businesses:
- Sales counter workflow. In our POS software it is smart, efficient, streamlined and labour cost saving. Best practice too. A competitively run counter can drive business success.
- Match revenue and roster. Focussing on rostering to revenue and revenue opportunity is a challenge for small business retailers. Tools in the POS software from Tower Systems help indie retailers do this with ease and consistency. These are tools retailers love as they can drive revenue reduction and / or labour cost reduction.
- Smart stock control including reordering. By eliminating manual processes around placing orders for replenishment stock, retailers are able to, in one place and at one time, accurately create orders based on business performance data. By ordering based on business activity (sales) the business do working based on success rather than gut feel. A business switching to ordering from within their Point of sale system can expect to free up cash by reducing non-performing stock. This process is further improved through digitally engaged supplier relationships.
- Customer management including accounts and loyalty. Through computer-based customer accounts and loyalty management, the retail business is able to transact with customers accurately, in a timely manner and in a way which puts customers first. Generating monthly customer statements, for example, could take a few minutes whereas manual processes could take many hours and face challenges with accuracy.
- Fact assisted decision making. Too many retail businesses spend too much time spinning their wheels pursuing decisions because they are not using business facts to feed these decisions. All to often we see poor business decisions made based on emotion and or ignorance rather than historical business data. Replace the error prone and fact-less approach with a fact-based approach and a business will soon find that decisions are more right than wrong. Retail businesses can bank on the results.
- Roster integration.
- Online sales. Leveraging existing roistered hours to transact with more revenue can make it more efficient. Through a multiple website strategy, local small retail businesses can use existing space and labour, and even inventory, to drive business efficiency.
These are just 7 of the ways in which our Point of Sale software is helping more than 3,000 small business retailers across Australia to improve the management of their businesses, streamline processes and drive more efficient allocation of labour resources.
Tower Systems is not your usual POS software company. We own and run retail businesses, too. We leverage this personal experience to provide our customers with advice options that may help them get more from their POS software investment than in an average situation.
Thank you …
Why Retail POS Software is Critical for Businesses Today
The Australian POS software market is expected to grow at a CAGR of more than 10% in the period between 2020 and 2024.
Modern companies use this technology for a range of tasks. Retail POS software is essential to any business that sells products in person and it can perform various processes. Along with POS systems, this will allow your workers to sell products or services to customers.
So what is POS software, and why is it important to businesses today? Keep reading to find out.
What Is Retail POS Software?
POS (point of sale) software is a type of retail management software that businesses can use to process and manage in-person transactions. Staff in a retail store can use it to find products, create orders, and accept payments.
Several tools come with POS software, such as:
- Inventory management
- Sales reporting
- Integrated loyalty programs
There are various types of small business POS software. Many of the most popular examples allow merchants to sell both in-person and online. As different software has different features, it’s important to consider your needs to decide on the best solution for your business.
The Difference Between POS Software and POS Systems
People often confuse POS software and POS systems, but they’re not quite the same. POS software is an operating system that can operate on various devices. A device that has POS software installed on it is considered a POS system.
A typical retail POS system would be a tablet or a card reader, for example. It’s whatever device your employees use to make sales, check inventory, accept payments, etc.
Benefits of POS Software
POS software offers a range of benefits to retailers. This is even more true if your business sells both in-person and online.
Manage Inventory in One Place
Inventory management is one of the most important aspects of a retail business. Many businesses choose to use an API (application program interface) to share inventory data between separate systems for in-store use and online sales.
APIs are generally built by third parties, which means they don’t come from the companies that provide your POS software or your e-commerce platform. They don’t always share data in real-time, which can make them unreliable. Using POS software can ensure all inventory is managed in one place for both online and in-store sales.
See Online and Store Reporting
As with inventory management, you can also see all reports in one place. This gives you a better, clearer view of your business as a whole.
With POS software you can view information on all of the sales throughout your business. Various filters allow you to get insights into different types of products so you can see what’s doing well and what isn’t.
Complete View of Customers
If your e-commerce platforms and POS systems are connected you can effectively track, manage, collect, and use customer data. You may be able to look at things like a customer’s purchase history to see how long they’ve been a customer, how many purchases they’ve made, etc.
Being able to quickly gather these customer insights will make it easier for you to improve your customer service as well as your marketing. You can develop more catered marketing strategies, and your workers can better serve customers based on their profiles.
Improve In-Store Sales
As you’re able to better serve customers, you’ll be able to generate more sales. POS software can make suggestions for accompanying products based on what a customer is buying.
POS software can also help with lost opportunities, making it easier to turn them into sales. One way it can do this is by letting your employees send follow-up emails to online shoppers if they have items in their basket but don’t make a purchase. This can help encourage customers to come back and finish the buying process.
Accept In-Person Payments
One of the more basic functions of POS software is that it makes in-person transactions incredibly easy. It can accept payments in a range of forms such as:
- Cash
- Magstripe credit cards
- Chip cards
- Contactless Payments
- Gift cards
- Card-not-present transactions
This gives customers a range of payment options to choose from, reducing limitations. Modern POS software allows for mobile payment processing. This means that customers can make purchases in a range of locations and you’re not restricted to just your retail store.
Important Features of POS Software
When looking at POS software, there are a lot of options available. There’s a range of features that you can look for which can be beneficial to your business. Depending on your requirements, you should look out for these features to find the ideal solution:
- Customization
- Inventory management
- Useful integrations
- Analytics & reporting
- Barcode scanning & printing
- Flexible payment & returns
- User accounts & permissions
- Customer management
There are various other features that certain POS software solutions may offer.
What Devices Does POS Software Run On?
You can choose from a range of devices to run your POS software. Depending on the nature of your business, some options may prove incredibly useful.
Tablets
Tablets and other portable devices can be incredibly useful if you want to make sales in less conventional locations such as events or festivals. Your workers can carry these around to help find products or process sales.
Card Readers
These days, being able to accept card payments is crucial. Having card readers that accept contactless payments, chip cards, and magstripe cards is ideal.
Cash Drawers
Some customers may prefer to use cash, so you want to be able to facilitate this. POS software can track cash transactions throughout the day so that you can balance the cash draw at the end of the day with ease.
Receipt Printers
Email receipts are becoming more common, but you should still be able to print paper receipts. Your POS software can print out receipts with purchase details in case the customer needs them.
Bar Code Scanners
Bar code scanners are essential at a till to scan products and add them to a customer’s purchase. They can also be used for stock checks.
Finding the Right Retail POS Software
With so many options available, it can be difficult to find the right retail POS software solution for your business. At Tower Systems we develop POS software for small businesses and have been doing so for 20 years.
We can discuss your needs with you to create a solution that’s ideal for your business. To get a better idea of what we do you can click here and book a free demo.
We’re so proud to offer this …
When you need help with your POS software, we are here for you … not a chatbot, not an offshore call centre, we are here, in Hawthorn Victoria, ready to listen, and help
Easy to setup and run POS software for gift shops: $159 a month total cost
There are no hidden extras with this POS software for gift shops from Tower Systems.
No add ons.
No extra cost based on sales volume.
no extra cost based on the number of terminals you run.,
no extra cost if you go with this or that EFTPOS solution.
No lock-in requirement with an EFTPOS solution.
No extra cost for paying monthly.
No extra GST cost.
It’s all included. $159.00 a month, is the monthly cost, including GST, and including a starter kit of training, and access to awesome local Aussie support.
We are so proud here at Tower Systems to offer this solution to retailers in the gift, greeting card and allied retail niches.
So many POS software businesses offering gift shop software charge extra for monthly payment, GST, number of terminals and even retail sales volume. As we mentioned, with Tower Systems, there is one fair price.
This awesome gift software POS software is packed with facilities, delivering wonderful benefits:
- Get one-time-only shoppers spending more thanks to an easy to pitch loyalty system embedded in the software.
- Leverage you. If you believe your knowledge is a differentiator, offer it through structured opportunities in the software.
- Encourage customer happiness by serving product care info. on receipts.
- Easily handle special customer orders. Bring product in for a specific customer and have them notified automatically by email or text when the goods are in and ready.
- Easily sell online with a direct to Shopify / Magento or WooCommerce link from your POS software – including image flow.
- Go cashless if that is your goal – we make it easy and affordable.
- Save time with electronic invoices from suppliers.
- Use tags to get a fresh perspective, side-view, on stock performance.
- Bundle items together to make price comparisons harder and thereby increase sales.
- Business differentiating loyalty. Stand out from the crowd. Have customers coming back to you for this.
- Trade and club pricing profiles. Set pricing rules based on customer type.
- Make money from pre-orders – Easily pre-sell a delivery so that when the stock arrives you can manage distribution and billing efficiently.
- Differentiate with informative receipts. These can include product care, use and safety information based on what customers buy.
- Track who sold what.
- Say goodbye to LayBy – with integrated buy now pay later options.
- Market to customers based on past purchases.
- Save time by importing electronic invoices.
- Sell more with a direct connect to buy now pay later services.
- Cut mistakes with integrated EFTPOS.
- Cut accounting and bookkeeping fees with integration to Xero and others.
This software for gift shops does much more. Check out this demonstration:
We are so proud to have hundreds of gift shops in our community. This is local Aussie POS software made for local Aussie retailers. We proudly only do business with small businesses.
Jewellers love Australian made and supported POS system for jewellers
Hundreds of local jewellers in Australia and New Zealand use the POS system for jewellers made and supported by Tower Systems. And, right there, is something that matters to local jewellers – Aussie made and supported.
We can’t be 100% sure but we think our jeweller POS software is the only Australian software made for jewellers. We are local POS software developers making software for local business needs. Talk about being close to customers and understanding local needs.
This jeweller software is nuanced for the needs of local jewellers, you know the businesses, shops that compete with big businesses, shops that fight to win business from big competitors with massive. Using our jeweller POS software, local jewellers are equipped with tools they can use to differentiate, to shine a light on what is different in their businesses, to stand out, to be found.
This matters in small business retail, being found. Our Tower Systems POS system for jewellers helps them be remembered thanks to smart engagement tools embedded in the POS software.
And, for jewellers selling online, our direct integrations with Shopify, Magento and Woo Commerce help them sell online, easily, efficiently.
We are so proud of our jeweller software and the jeweller specific facilities that i9t offers, facilities jewellers use in their specialty retail businesses:
- Jeweller specific barcode labels designed for rings and other delicate items of jewellery.
- Tracking inventory by stone related measures specific to jewellers.
- Tracking family events, occasions and anniversaries.
Here are some of the benefits people in businesses like yours tell us they love:
- Easily and accurately sell items by weight or length.
- Track serial numbers of what you sell.
- Include your own product care information on receipts.
- Automate reminders and offers for birthdays & anniversaries.
- Automated workshop sms & email notifications save time.
- Benefit from advanced stock performance metrics and tagging.
- Reduce the headache of lay-bys with several buy now pay later options.
- Perform effortless stocktakes, orders and sales on your phone or tablet.
- Save money on bookkeeping by integrating with accounting software.
- Offer an online catalogue easily (Shopify, Magento & WooCommerce).
- Bring customers back more often with our unique loyalty tools.
- Load electronic invoices from suppliers.
We are local. Tower Systems serves 3,500+ specialty businesses.
Small business retail advice: when people search online, what’s more important, the shingle or the product?
In this video we explore what people search for when searching online to shop.
Tower Systems welcomes Kounta POS software customers to its community
We are grateful to welcome Kounta POS software customers to our community of local small business retailers. Our specialty retail POS software appears to serve needs these retailers are keen for, and for that we are truly grateful.
Kounta POS software has served retailers well, especially in the hospitality space. We know retailers who have used it for years. But when asked about switching from Kounta to our Tower Systems POS software, all we can do is show what we do, and let these business owners make o their own mind.
Unlike Kounta, our Tower Systems POS software has not been built for hospitality. No, our focus is specialty retail. Physical product retail in specialty retail channels like jewellers, garden centres, bike shops, toy shops, bookshops, newsagencies, pet stores, firearms dealers, sewing shops, knitting shops, produce businesses, camping goods shops, bait and tackle businesses.
Specialty retail is our mojo, not hospitality like has been the focus for Kounta POS software.
If a Kounta customer wants to look at switching, we demonstrate our software, and we record the demonstration so they can ensure everyone involved on their team gets to see the demonstration for their business. We want people to make informed decisions. Once we have demonstrated our POS software, we answer any questions and leave it up to the business owner to decide what’s next. No pressure. No hassling. No sales push.
We are keen for long term customers and they do not come about through pressure. Our no pressure approach has served us well over the years.
So, if you are using Kounta in your retail business and you are not keen for hospitality specific facilities in your POS software, Tower Systems may be worth considering. Let us know, take your time and see if we can serve your business needs.
Specialty business needs like serial number tracking, selling by fractions, scale integration, fuel integration, dispatch management, visual business performance reporting, theft management and more are part of the specialty retail business solutions in our Tower Systems POS software that has been made solely for local small business retail.
You can reach us at 1300 662 957 or by email at sales@towersystems.com.au.
Small business retail advice: finding happiness
2022 has been some year for sure, packed with challenges, things that can make your retail business less enjoyable than you hoped.
There’s the challenge of staffing, supply chain delays, changing regulations and more. While 2022 has been a good year for many, it has been a tough year, too, and finding happiness in a tough year can be hard for some.
Tower Systems serves thousands of local small business retailers with POS software. We see retail in many situations and, over time, have learnt from these businesses and the people in them.
There is no doubt for us about the value of being happy in retail. But, it’s not something you can decide to feel. It’s not a switch you can flick.
Finding happiness in retail takes planning and engagement throughout the business. While it does sound like work, it is also about respecting the business and that there will always be challenges, and knowing that being happy can help you get through them.
Here are our tips for finding, nurturing and managing happiness in a local retail shop:
Have good data. Yeah, we know this is a boring topic for many. But as a POS software company with decades of experience we know the value of good data. Good data is your rock. Build on a rock and life is, for sure, good. Good data will make you happier because your decisions will be better, and by better we mean you’ll make more money, and that will make you happier.
Be in control. Stop getting pushed around. If a supplier pushes something on your, use your data to deal in the facts. This, too, will make you happier. Facts matter. Any time someone says fro this or that ask for evidenced preferably in your business data. yes, we are still banking on about the value of good business data.
Price for margin. Maximise when you can.
Price for turn. You can’t bank a gross profit percentage until you sell something. So, price to turn, and bank dollars.
Lean on others. Spread the load, share the responsibility. Hire well. Train well. rely on the team to help you and this will make them happier, you happier and the business a happier place overall.
Set your narrative. In social media posts, stories you share in the business and in your marketing set the tone, set the narrative to be positive, happy and optimistic. This will encourage others to do this too. Own your narrative and own your happiness.
Of course, there is way more everyday practical stuff too: happy music paying, happy window displays, happy product displays, featuring happy products, samples, taste tests, games, fun events, giveaways, competitions … all these things and more can make the shop transactionally happy, which is good, too.
Happiness is good for business and all who interact with it.
Good luck. Now, get out there and smile. 😃
We help local small business retailers feel joy
The Tower Systems POS software helps local retailers sell local products
Today, we remember
Reasons people choose POS software from Tower Systems
Compare POS Quotes continues to trade off interest in the Tower Systems POS software
It’s 6:45am Thursday November 10 and the www.compareposquotes.com.au website continues to pay Google to attract people to their website when Tower Systems is typed into a Google search.
These are people searching for us and here is a business spending money to re-direct the search done by those people on their ad platform, in which we do not participate.
The businesses listed at Compare POS quotes pay to be there. These are businesses potentially benefiting from people searching for the Tower Systems name and clicking on the Compare POS Quotes ad.
In our opinion, this is poor business practice, questionable ethically because people in the example we share are searching for us, specifically for us, and the Compare POS Quotes website ad names Tower Systems, suggesting that clicking on their ad will help those searching “find the right Tower Systems” for their business.
We would not do this competitor named and targeted advertising for ethical reasons. But that’s us. Clearly, there are some quite happy to do it, quite happy to try and grow their business based on the interest out there in our Tower Systems POS software solution.
You can see from SEMRush data this morning that the traffic to the Compare POS Quotes website is primarily coming from this paid advertising, and, in our opinion, the traffic is not that much, but you can see that it has recently bounced.
What Compare POS Quotes is doing is like a competitor jumping in front of someone who is about to enter your shop to browse. For sure any local retailer would be unhappy about that, and they would be angry at any competitor doing it.
All we can hope is that people go to Google, type in Tower Systems, and click on the Compare POS Quotes ad as this costs them money. The more it costs them and the businesses that advertise with them, without a commercial outcome – the less they are likely to do it. We can hope at least.
We want interest in Tower Systems to grow because we make awesome specialty retail POS software backed by awesome local Aussie support. We want to grow for authentic and justified reasons – not because we jumped in front of someone looking at a competitor business.
November special offer from Tower Systems: free barcode scanner and free receipt printer
Retailers installing any new POS system often find that they need a new receipt printer and a new barcode scanner. These two hard working devices bear the brunt of physical activity at the sales counter in any store.
To help retailers who need to upgrade, Tower Systems early this month launched a November special.
If you sign up for our specialty retail POS software for gift shops, jewellers, bike shops, toy shops, garden centres, produce stores, sewing shops, bookshops, firearms dealers, doll shops, newsagents, fishing and outdoors shops, pet shops, music shops and more in November, we will give you a Honeywell 1472g 2D Scanner and a Element RW973 MKII Thermal Receipt Printer FREE.
This offer runs to November 30, 2022. Call 1300 662 957 to speak to one of our specialty retail specialists or email sales@towersystems.com.au. Or, visit our YouTube channel for demonstrations of the various POS software solutions we offer.
Here’s more about the two free gifts we have for you:
Honeywell 1472g 2D Scanner
Durable, Highly Accurate 2D Cordless Scanner. Designed for in-store retail environments requiring a highly accurate 2D scanning solution in a durable form factor the Voyager™ Extreme Performance (XP) 1472g cordless scanner delivers industry-leading scanning capability on traditional barcodes and digital screens – even on damaged and difficult-to-read codes. It works with regular barcodes and QR codes.
Element RW973 MKII Thermal Receipt Printer
High printing speed up to 300mm/s. Default USB interface, with RS232 and Ethernet. Supports 80mm wide thermal paper.
If you sign up before November 30, 2022 and install by December 31, 2022, these two pieces of new hardware are yours free. This is a Tower Systems exclusive opportunity. This offer cannot be used with any other discount offer.
The other point of this offer is top draw attention to the importance of fit for purpose peripheral devices to enable you to get the most out of your POS software. And even though there is a transition to digital receipts, printed receipts still play a vital role in plenty of retail businesses.
This special offer has been out now for ten days and already we can declare it a hit with retailers telling us they appreciate the opportunity.
While retailers choose Tower Systems for the POS software and the support it comes with, it’s offers like this that provide an icing on the cake opportunity.
We are grateful to our hardware supplier friends for partnering with us on offers that enable us to help local small business retailers save money on quality hardware.
Planning for shopper loyalty success with POS software from Tower Systems
Having a plan for cultivating shopper loyalty is key to every retail business.
Too often, however, retailers are tricked into thinking points based programs cultivate shopper loyalty. We think shoppers see through opaque loyalty programs.
We think they want more, genuine appreciation and encouragement.
While the Tower systems POS software offers points based loyalty solutions, it is our Discount voucher approach to loyalty that retailers rave to us about. They tell us it if these facilities that are driving measurable growth in traffic and sales.
By giving our POS software retail business customers a choice in loyalty programs they get to make the assessment as to what is best for their business situation. This flexibility is a reactor on customer loyalty for us at Tower Systems.
In this video, our CEO we provide an update on the value and flexibility of our discount vouchers. He takes yo behind the scenes on reporting available as to the performance of the vouchers in the business.
The discount voucher facilities in the Tower Systems POS software are differentiating, valuable and loved … by shoppers and by retailers. We are grateful to the hundreds of local small business retailers who have made these discount voucher tools as good as they are. Collaborating with so many on this has been a joy.
Compare POS Quotes is running an AD on Google leveraging our Tower Systems name
If you have a moment, go to google.com.au and type in Tower Systems. We just did this and the top result was an ad for Compare POS Quotes. The ad has our name in it. See…
We are not connected with the website.
There is no comparison with Tower Systems.
In our opinion, this website is not a comparison website in that we suspect that they have not actually compared the different POS software they charge to list on their advertising platform website. If we are wrong, please let us know.
In our opinion, Compare POS Systems is false and misleading when they include our business name in their ad and false and misleading when they suggest they compare.
POS software only gets listed with them when the company pays to be listed.
Look at the image we shared, you can see we are the first natural result in the Google results. The top one is the Compare POS Systems ad. It sucks.
If you click on the ad it will cost them some money. The more wasted clicks the less likely they are to keep paying for an ad that represents itself as being associated with us. Thank you.
We’d love people to click on the ad from all over Australia.
If you really want to compare POS systems, do it yourself, look carefully at each company you co sider. Take your time. Be thorough.
A POS software company relationship is long term. This is not something to rush or rely on someone else to do it for you, especially if they have a commercial interest in only showing you the companies that pay them to list with them. Comp-are POS Systems is not an accurate and fulsome comparison. It’s a commercial ad platform plain and simple from what we can see.
look, we are flattered that they think so much off us to pay for an ad with our business name in it. But we feel for anyone duped by this ad they are running. Click on the ad, cost them money, and then contact us to see if our POS software could serve your needs. we can be reached on 1300 662 957 or by email at sales@towersystems.com.au.
17 ways POS software from Tower Systems helps small business retailers market their businesses
There are more than 17 ways local small business retailers can promote and market their local retail shops using the Tower Systems POS software, many more than 17 ways.
But, since we needed a catchy headline for this blog post, we figured we would list 17 for you, because 17 is authentic, and that is what we are, authentic. We are a local Aussie PSO software company that makes and supports POS software for local Aussie retailers.
Let’s get into it. Here are 17 ways local small business retailers can market their shops using POS software from Tower Systems:
- Include a promotional message on receipts. This image, or text, is auto-served, making the passive paper document a sales tool, giving you a good reason to include receipts.
- Send emails to customers based on past purchases.
- Send emails to customers based on timing indicating their next purchase is due.
- Sending emails to groups of customers with common interests inviting them to a shared event.
- Bundling and promoting BOGO, buy one get one free, or similar.
- Running a coffee cards loyalty stamp program but without the stamps. The more people buy, the closer they are to redeeming their free gift or purchase.
- Running discount vouchers that offer cash off the next purchase based on this purchase.
- Bundling kits made of individual items that then look like products unique to your business and therefore pitch you in a different light.
- Sharing product use information thereby adding value to the relationship with your business.
- Shopper loyalty. Old school. Points based. Collect points. redeem. Get stickier with a business.
- Converting loyalty points to vouchers and tending these to shoppers to encourage them to return, and spend.
- Sell online through a seamless Shopify link and through this reach people who do not shop locally near you.
- Manage tracking purchases by local club members encouraging the club and club members to support your business.
- See what sells with what and change product locations in the shop to leverage these data insights.
- Show shoppers using your software what is sourced locally, thereby encouraging local connectivity.
- Replenish so you have stock people want. Empty shelves can’t be sold. Replenishment is a marketing activity.
- Share local product use advice and insights with items you sell so people get more form their use.
We have shared this list as encouragement for any local indie small business retailer considering how they can promote their business.
Tower Systems makes POS software for local small business retailers. Our goal is to help you thrive.
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