The POS Software Blog

The POS Software Blog

News from Tower Systems about locally made POS software for specialty local retailers.

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Helping small business retailers engage in targeted marketing

September 2, 2016
1 Min read
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Next week we are hosting a free workshop on targeted marketing for retailers using our specialty retail POS software. This free training is part of our weekly free live training workshop program, training that people can access from anywhere.

Click here for more details on this training and to book.

We are proud to maintain our commitment to training, first established years ago. It is hard work deliver on the marketing pitch. Here at Tower systems we deliver. Plus, we are transparent about it with sessions listed publicly and numbers showing too – so you know it is real.

Small business retailers want certainty from their POS software company. We are committed to providing certainty of access to terrific software backed by accessible and friendly support.

If you are in specialty retail and want to engage in targeted marketing, this free workshop could be ideal for you.

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Shopify POS software interface live and helping small business retailers online

September 2, 2016
2 Min read
S

The direct and deep interface between the Tower Systems POS software and Shopify is working brilliantly, transacting saves, managing freight, managing replenishment and providing certainty for a retail store with an online website powered by Shopify.

Thanks to meetings with Shopify experts at the Shoptalk conference two months ago in Las vegas, Tower Systems has delivered an elegant integration that enables physical store retailers to engage online using Shopify quickly and easily.

Our own Shopify experience has helped us deliver a better outcome for our customers as we speak from our own real world experience. This is a key Tower Systems difference as we are users of our POS software too. Not too many POS software companies can say that.

Our Shopify integration is another professional integration from our development team, leveraging our experience in retail and tech to create a valuable whole of business solution through which a retailer can discover new shoppers and leverage above average revenue for their type of business.

Beyond the tech itself we are able to guide and assist retailers to understand opportunities, to use the full power of the internet to help people discover the business who might otherwise not have known it existed.

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Loyalty fatigue forces POS software points-based loyalty programs to change

August 31, 2016
2 Min read
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Shoppers are tired of points-based loyalty programs where the value of points is challenging to understand and where rewards are difficult to access.

Take the retail group where shoppers have to sign up for the program and spend $500  in-store to accuse 500 points that are then converted to a limited life voucher sent to the customer.

This type of program does not make sense when you look at the hopes the customer has to jump through.

Compare it to a competitor offer where a shopper can have a $$ award on their receipt from the first purchase. No sign up. No delay in accessing benefits.

The Tower Systems POS software handles both the scenarios outlined above. Our preference as retail experts is for the latter. We say this based on years of working with independent small business retailers. While the points approach is where loyalty started, it shifted a few years ago and now more retailers prefer the $$ benefit on retail-ts because their customers react so well to it.

The example above where the customer has multiple steps to reach. These steps act as barriers. Shoppers can forget about the goal as they work through the barriers.

Don’t believe us, ask shoppers. Present the two scenarios. Ask which they prefer. We have done this. 5:1 they prefer the $$ off showing on the receipt without sign up. They love it in fact.

The feedback we have from customers is the Tower Systems POS software loyalty offerings are best-practice for retailers and for shoppers, they genuinely add value of retail businesses, costing a fraction of the gross profit achieved from incremental business driven by the program.

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Small business retailers benefit from using tags in smart POS software

August 29, 2016
1 Min read
S

More and more of the small business retailers using our POS software are using the tags facilities in the software for more efficient management of inventory data managed by the software.

Tags in the Tower Systems Retailer software provide an easy way to manage stock. In the powerful stock manager facility you can select all items with a tag and then:

  1. Change price.
  2. Change description.
  3. Change department.
  4. Change category,.
  5. Change supplier.
  6. Add to an  an order.
  7. Stock take.

Tags are a terrific tool in your software for managing stock. We encourage you to use them. We can help.

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Sunday retail management advice: how to sell your retail business when no one is interested

August 28, 2016
2 Min read
S

Small and independent retail businesses can be a challenge to sell even in a strong economy. This is because they are often not understood and not presented well for sale.

One way to make a business more appealing is to be more open about it being for sale.

Put a sign in the window. Yes, this will tell your employees, customers and suppliers that you want to sell up and move on. Own that decision, embrace it. Stop worrying what people will think. Explain your good reason for putting the business on the market and then run the business with more energy and focus than ever before.  Your actions will demonstrate that people need not worry.

The sign in the window works on a couple of levels.

First, small businesses are more likely to appeal to people who live locally, people who may not be in the market to buy a business until they see your sign.  I know of one small business that had not sold in over a year and then sold in a week following a sign being put in the window. It could be that an employee is interested in buying the business.

Second, the sign is your reminder that the business has to be sale ready every day. Shoppers walking through your door are coming to an open house to see the business for sale. That’s how you should approach it – working your heart out presenting the business perfectly and appealingly every day.

Businesses can take time to sell. Sometimes it takes the right people seeing the ad at the right time for you to find a buyer.  The stars aligning aside, the most important barrier to selling any business is that it does not look or feel appealing, manageable and or capable of delivering the level of return a prospective purchaser would want. This is why you have to work hard and relentlessly to make your business look valuable, appealing and enjoyable.

Too often small business retailers think that the economy, retail channel issues or other external factors are slowing or halting the sale of the business. Even if this is the case, reject these thoughts, bring it back to you and your actions. If you want to sell your business then run it as if you want to sell it – every day.

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Why more small business retailers are switching to Xero for their POS software integrated solution

August 22, 2016
1 Min read
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More small business retailers are switching to Xero for their business accounting solution and choosing the Tower Systems Xero integrated POS software for the retail front end.

Delivering a seamlessly integrated solution offering a whole of business approach backed by two respected IT companies with excellent customer service as the core focus.

We use Xero here at Tower Systems and there is no doubt that it offers an excellent accounting solution. Our experience with the integration helps us help our customers with proper setup as we can speak from experience.

With the POS software / xero integration retailers…

  1. Save time.
  2. Reduce mistakes.
  3. Reduce accounting fees.
  4. Have faster access to business data.
  5. Cut duplication.
  6. Have more time for parts of their business where they can make a more measurable difference.

While we integrate with MYOB and Quick Books, it is the elegant Xero integration we love because of the product itself. We are proud to be showing it off in a couple of weeks at the Xerocon conference in Brisbane.

We have a competition bagging Xero but we think that is because they did not get approved for integration.

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Sunday retail management advice: how small business retailers can compete with a big national retailer

August 14, 2016
4 Min read
S

Small and independent retailers often feel helpless when a big national retailer opens up nearby. There is no match for their range, buying power, advertising coverage or even news coverage.

The sheer size of a national competitor is what scares many smaller retailers. This is often enough for them to give up and close the business.

Giving up and running is the easy way out. There is no lesson learned, just an escape from the fear.

The alternative is to find out how to deal with the national retailer.

Here are five tips for small businesses on how to face and deal with a national retailer moving into the area:

  1. Don’t compete. By not talking about the competitor, pricing against them or pitching your business in any way, you separate yourself. While they may have similar products, it is unlikely that they are targeting your specific business so why target them? Focus instead on your own business. Not competing should include not advertising price comparisons, not focusing on the competitor at staff meetings, not expanding your range to sell more of what they sell and not obsessing about them. We were working with an independent retailer recently who decided to offer a product they sold which is also available in a nearby national retailer for 10% less than the sale price in the national retailer. This move gave the independent retailer a margin of 15%. In discussion I discovered that most of the customers who visited the independent retailer were unlikely to shop in the national retailer. So why compete on price? If you know why customers shop with you, you have the opportunity of not giving up margin out of fear.
  2. Run a better business. From the moment you hear about a new national retailer coming to town, look at every aspect of your business for opportunities for improvement. From the back room to the font counter fine tune your processes, employee training, stock buying and the look of the business. Dramatically improve your business from the inside out. This will improve your business health and help you weather challenges which may lie ahead. Too often, independent retailers wait until the national retailer is open to react. This is probably a year or two too late.
  3. Be unique. Look for ways to make your business unique. It could be on product range, operating hours, add-on services or something else. Embrace any opportunity to make your business unique. Even a unique niche range of products can give you traffic a big competitor will not chase. Try and focus on products which require a level of retail skill and knowledge to sell – national retailers have challenges hiring and retaining retail employees with specialist knowledge and skills.
  4. Engage the community. Connect with the community at every possible opportunity. Support local groups, speak at functions, get known as someone and a business who care deeply about the local community. Subtly make the connection that you are fortunate to be able to help because of your local business. Being smaller and independent you are better able to personally engage with the community. You and your team are the business whereas a national chain will always be the corporate. They can throw money around locally, you can throw time, knowledge and more flexible assistance.
  5. Tell your stories. Your retail narrative, your stories, connect you with the local community. Tell these through the people you contact, your own blog, a Facebook page and in the pages of the local newspaper. Tell human stories about your business, the people who work in it and the local stories which connect with it. Your stories could be about local community connection, convenience of shopping, commitment to range, personal customer service, product niche knowledge … there are many different narratives with which an independent retailer can connect. It is important that one you have your narrative you stick to is, that it inhabits your decisions, marketing and public presentation.

By acting early and in advance of a national retailer opening, you better position your business to weather their advertising and PR onslaught. Get in early, build a stronger business and understand that through this the new business in town will not be your competitor.

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Melbourne Gift Fair a hit for our POS software

August 13, 2016
2 Min read
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Wow, Melbourne Gift Fair was a terrific event with plenty of new sales leads being harvested through the five day event. Our sales team is busy now meeting with the prospective new customers from the gift, newsagency and homewares channels, learning about specific business needs and showing how the software can serve these needs.

The fair was a wonderful and intensive experience as over five busy days we got to meet with plenty of engaged retailers to talk business, hear their plans and show off live some of the innovations we have released, which present them with further business growth opportunities.

The Melbourne Gift Fair is excellent like this, for talking business, exploring ideas and advancing relationships. It is a fast-track event as we have been able to progress in a few days with some opportunities that might otherwise have taken weeks to progress.

This is where trade shows really pay off for an engaged POS software company.

We are grateful for the opportunity to see so many people and offer the Tower Systems [pitch, to show business owners we care enough about them to support this event and through it their business channels.

Plans are well advanced on our next gift fair, this time in Sydney.

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Helping small business retailers promote and manage LayBy services to drive sales

August 11, 2016
2 Min read
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LayBy is an important tool for small business retailers in a range of vertical channels. Offering LayBy can attract shoppers and drive revenue. For this to happen, the LayBy service must be well run, tightly controlled, so as to maximise the benefit for the retailer while maintaining a focus of service for the customer.

Using the Tower Systems POS software, small business retailers are able to efficiently manage the LayBy offer from operational rules to shopper documentation to follow up to knowing where a LayBy is at any point of time.

Whereas in the past small business retailers would manually write up and track LayBys, using the Tower software small business retailers are able to handle this professionally with:

  1. Consistent LayBy rules applied to every transaction.
  2. Ensuring all details are gathered.
  3. Gathering the correct deposit.
  4. Recording the location of the LayBy.
  5. Handling a shopper deciding not to complete the LayBy.
  6. Dealing with a change in the mix of products on LayBy.

Offering small business retailers consistency around the creation and management of LayBys drives business efficiency, improves employee confidence and delivers to shoppers a solution they are sure to love.

We have retailers using the Tower Systems LayBy services as a point of difference for their business, a marketing opportunity through which they are able to drive traffic and sales.

We are thrilled to be part of such success stories and love hea4ring them.

LayBys continue to evolve with even more enhancements delivered in recent months and more coming soon.

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Helping small business retailers compete with our Xero / POS software integrated solution

August 10, 2016
2 Min read
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The most effective ways small business retailers can compete with big businesses and online is through efficient operation, accurate data and customer service touch-points that add appreciated value.

Tower Systems only sells its POS software to small business retailers.

We believe in small businesses, their importance to local communities and their broader economic value.

Through our software, our personal in-store training, 24/7 human and locally based help desk service, regional user meetings, weekly online workshops and other touch-points we help small business retailers beyond what is usual for POS software companies.

Our company motto is we’re here to help. We take this seriously. Everyday, out motto challenges us to help our customers in ways they do not expect, ways beyond the software itself.

Founded in 1981, Tower Systems has evolved as technology has evolved. The software we sell today is generations away from where we started. We are proud to have served some of our customers for decades.

More than 3,500 specialty small business retailers in Australia and New Zealand use our specialty POS software.

To us, a specialty retailer is one that offers services unique to the channel, services that define the business. We embed in our software for each retail channel facilities that serve needs unique to that channel. We take pride in doing this and enhancing these channel-specific facilities as the needs evolve.

We appreciate software cannot stand still. Every year we release significant enhancements, serving the needs of our customers. One such enhancement a couple of years ago was our Xero integration, approved by Xero and listed on their website as a partner.

The Xero integration delivers to retailers a seamless and deep connection between our POS software and Xero. This saves time and reduces bookkeeping costs for any small retail business.

The Tower Systems POS software / Xero link is another Tower AdvantageTM.

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Beautiful software leverages POS software data

August 8, 2016
1 Min read
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Retailers are reacting to the beautiful interactive business intelligence reports available through the cloud-based platform released by Tower Systems.

Small business retailers are loving the elegant reporting, that they can access the reports from anywhere, that they can easily compare trading periods and that vitally important business data points are so accessible.

IMG_1681

This software is creating a buzz among retailers hungry for a fresh view of business performance and keen to see how they are competing with their most important competitor – themselves.

Tower Systems is grateful to the encouragement of its small business retail customers and their guidance in developing this and other exciting new software.

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Sunday small business retail advice: everyday marketing for small business retailers

August 7, 2016
2 Min read
S

We get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well. Here is a selection of everyday marketing tips we see working in almost any business.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

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Small business retailers value personal and accessible POS software customer service

August 5, 2016
2 Min read
S

We are winning good business for our POS software this year from retailers switching from other POS software. While the software is a factor in their decision to switch, customer service is top of mind.

Customers switching love:

  1. Personal service. When they call they talk to a human. And, yes, they can call any of our offices even toll free from NZ. We hear many stories of poor service from other POS software companies where personal contact is discouraged.
  2. Names.  Names matter. Were humanise our contact and support by people on our teams using their names, real names.
  3. Access to leadership. Our leadership team is directly accessible to our customers should they wish to escalate any issue. Too often we hear of other POS software companies sidestepping issues or completely ignoring requests to speak too senior management. We take personal service seriously.
  4. Free training weekly. People love our free and easily accessible live online training workshops.
  5. Free one-on-one training. People love that they can schedule top-up training long after the installation is done.
  6. Transparency on updates. People love that they can suggest changes and watch as other customers vote on their change suggestions.
  7. Extensive help desk coverage. People love our long hours and our weekend coverage.
  8. Response time. People love how quickly we respond to their queries.

These are points of difference we have invested in with infrastructure, people and management focus. We are thrilled to win business from other POS software companies because of these services we provide.

This whole package is part of our Tower AdvantageTM.

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Practical facilities in the Tower Systems POS software for small business retailers

August 4, 2016
2 Min read
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We were asked this week for a list of the practical facilities in our POS software by a group putting together a report for retailers to consider us. Here is part of the list we shared with them. It provides a good starter insight into the everyday facilities on which small business retailers can rely:

  1. POS sale scanning.
  2. POS sales using user configures touch buttons.
  3. Tracking sales by employee.
  4. Control over the look and feel of the sale screen.
  5. Control over the look and feel of receipts.
  6. Smart receipts that add value to the customer experience with local knowledge, care instructions and more.
  7. Customer receipts that contain a $$ discount off the next purchase if loyalty engagement is achieved.
  8. Structured end of shift process to reduce mistakes and more easily track fraud.
  9. Employee theft mitigation controls.
  10. Inventory control.
  11. Multiple price levels for products.
  12. Multiple customer types with varying levels of support and assistance.
  13. Community group co-loyalty engagement.
  14. Anniversary and birthday marketing and recognition.
  15. Customer marketing facilities to enable targeted marketing.
  16. Importing supplier stock files.
  17. Importing supplier invoices.
  18. Generating orders based on sales.
  19. Four different and valuable types of loyalty facilities.
  20. Comprehensive business performance reporting.
  21. Customer age controls.
  22. Serial number tracking.
  23. Repairs management.
  24. Hamper/package support.
  25. Product manufacturing management.
  26. Multiple POS terminals in a store.
  27. Multiple stores connected.
  28. More than 100 reports with extraordinary options to facilitate insights into the business performance.

This is not the full list we provided. It is intended to provide a glimpse of the comprehensiveness of our software and to show our software is not your usual offer the sheep POS solution.

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Everyday marketing tips for small business retailers

August 3, 2016
2 Min read
E

Here at Tower Systems, through our work with our specialsist retail POS software, we get to see many different retail businesses in in our work and along the way we pick up ideas that work particularly well.

Here is a selection of everyday marketing tips we see working in almost any business. This list was first shared with our customers on the weekend, as part of our weekly email of advice, support and encouragement.

  1. Always have a value-proposition offer just inside the entrance to the business. This should be a double-sided offer, one they see as they enter and as they leave.
  2. Always have an appealing impulse purchase offer at the counter. Change this weekly. Use the opportunity to learn more about what your customers will purchase on impulse.
  3. Always know your top selling item in the store and always place products next to the top selling item thoughtfully, to leverage the eyeballs looking for and at the top selling product.
  4. Run a generous loyalty program where the value is understood. This probably means not using points.
  5. Create stunning window displays people would not expect to see in your type of business.
  6. Offer multi-buy opportunities unlocking savings for people purchasing more than would be usual in a single visit.
  7. Be brief in talking to customers about your products on social media: a single product per post. Two sentences. Short sentences. Make the post appealing beyond you trying to promote your business. Entertain them.
  8. Send customers a card for special occasions, a personal card to reinforce the personal relationship you have with them.
  9. Change the front two metres of your shop weekly, keep it fresh for your customers and your staff.
  10. Unpack and price products on the shop floor and not in the back room or outside of shopper view.

Our goal with this list is to give you ideas you can use right away as well as ideas that will get you thinking of your own ideas.

Go for it. Remember, if you do next week what you did this week you cannot expect any growth. Growth only comes from change.

Read onRead later
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