CategoryPOS Software

Lightspeed, Vend which is owned by Lightspeed, Square and Eposnow are all overseas POS software companies spending up big to try and attract Aussie retailers to their POS software.

Whether deliberate or not, we often see Lightspeed, Vend which is owned by Lightspeed, Square and Eposnow competing with us in Google search results, often through ads they pay for to get ahead of us in search results.

Hey, it’s okay, competition is good for all of us in business.

The thing is, though, we cannot compete with Lightspeed, ]Vend which is owned by Lightspeed, Square and Eposnow on advertising spend.

Where we can compete with them is value, functionality and service. We think we compete well with each of Lightspeed, Vend which is owned by Lightspeed, Square and Eposnow on these important points.

Our service is Australian based. we are an Australian company after all, building and supporting here the software we offer. There is no offshore call centre, no contractors helping you out. Call us and it’s us you speak with.

Good service starts with local knowledge and marketplace specific knowledge.

Our price is a per month price. It’s not a price pitched that requires you to pay for a full year up front to get. Also, our price is all inclusive. There is no extra cost for more registers or for functions like advanced reporting, loyalty or some integrations. We know that price transparency is important. There is no lock in contract.

What our software does, its functionality, is considerable, deep, and regularly evolving. Serving 3,000+ retailers in a diverse mix of specialty retail marketplaces has seen us develop functionality that is comprehensive and useful in many different business sectors. This depth sees us stand up well in comparison to other products.

We make specialty retail POS software for specialty retailers. While we cannot match the advertising spend of Lightspeed, Vend which is owned by Lightspeed, Square and Eposnow, we think we do match where it matters.

Choosing Tower Systems POS software, for the monthly rental cost, you have access to:

• Unlimited registers. No extra cost.
• Integrated accounting link.
• Integrated e-commerce links.
• Integrated payments.
• Loyalty programs.
• Advanced reporting.
• Customer marketing.
• Visual analytics dashboard.
• Special customer orders.
• Sell by fractions, sell by weight.
• Integrated LayBys.
• Customer gift vouchers.
• Customised onboarding.
• 24/7 support.

To go further, here’s what’s included in the monthly rental cost: software licences for unlimited computers in the location, help desk support (by phone or email) 6 days a week (including Saturday), access to a comprehensive support knowledge base, after hours support call access for urgent system down queries, access to our Shopify, Xero and other integrations, access to our supplier invoice import tools.

We are proud of this list, and our POS software, and our customer service. We are grateful to our customers who enable us to do this. They make us better at what we do.

Here’s a short video on the first-step ChatGPT POS software integration that we delivered to our customers a few weeks ago.

Already customers are telling us they love this integration, the time it saves and the suggestions it makes as starting points for this text data.

Running a successful retail business involves many challenges, one of which is choosing the right Point of Sale (POS) software. With so many options available in the market, it can be overwhelming for small business owners to choose the one that best fits their needs. In this blog post, we will discuss some tips on how to choose the right POS software for your retail business.

1. Determine your business needs before selecting a POS software, it is essential to determine your business needs. What kind of products do you sell? What are your sales volumes? Do you need to track inventory levels? Do you sell by weight or length? Do you need to integrate with other systems such as accounting software or e-commerce platforms? Understanding your business needs will help you narrow down your options and choose the right software that meets your requirements.
2. Look for essential features when selecting a POS software, it is crucial to look for essential features that will help you run your business efficiently. Some of the basic features to look for include smart loyalty, inventory management, sales tracking, customer management, and reporting. However, you may also need additional features such as e-commerce integration, loyalty program options, community group support, and appointment scheduling, depending on your business needs.
3. Consider the ease of use. It is essential to choose a POS software that is easy to use and requires minimal training. Complicated software can lead to errors and delays, which can negatively impact your business operations. Look for a software that has a user-friendly interface and offers training and support to help you get started.
4. Choose cloud-based solutions. Cloud-based solutions are parts of the software that run in the cloud – the parts you need, without compromising your security or the security of your business data. Such solutions can be accessed from any device with an internet connection, allowing you to manage your business on-the-go. Cloud-based solutions offers automatic software updates, which means you always have the latest features and security patches.
5. Check for integrations. Integrations with other systems can help streamline your business operations and save you time. Look for a POS software that integrates with your accounting software, e-commerce platform, or other systems that you use to manage your business. This will allow you to automate tasks such as inventory management, order fulfillment, and financial reporting. And, ask about integration plans into the future.
6. Consider the cost of ownership. The cost of POS software can and does vary significantly depending on the features, integrations, and support options. While it is essential to choose software that meets your business needs, it is also important to consider the cost and the return on investment. Look for a software that offers a transparent pricing model and allows you to scale up or down as your business grows. One POS software products claimed a low rental cost but once you add the cost of the locked-in EFTPOS fees, the total cost of ownership over a year put it at the highest solution being considered.

By considering your business needs, essential features, ease of use, cloud-based software, integrations, and cost, you can choose the POS software solution that best fits your requirements and helps you run your business efficiently.

Here is a new short video in which one of our software experts previews one part of the the Manufactured Goods part of our POS software.

There is much more to this Manufactured Goods facility than covered. The goal of the video is to open the door in a power function to see if it might be worth looking at in more detail as to suitability.

Tower Systems offers POS software that chandlery business owners and staff tell us suits their business needs.

We were skeptical so we did a deep dive, finding out about their needs and demonstrating how our software serves each area of need.

It turns out that our POS software suits the needs of chandlery businesses.

There is variety in what chandlery shops offer from traditional retail to services. Common in all businesses is the knowledge they have about what they offer and sell. This is one of the ways our POS software suits chandlery businesses.

Here are other facilities in our software that chandlery shop experts tell us is useful for their needs:

1. Quote and invoice management. Strong, flexible, fit for purpose.
2. Customer delivery management options.
3. Sell from anywhere, anytime option through Retailer Roam^TM.
4. Trade pricing profiles supporting pricing flexibility for your customers.
5. Customer account management: Professional and accurate control.
6. Sell by weight or fractions.
7. Create your own bundles / products. You can package items together into a single item more useful to your customers.
8. Pre-orders – pre-sell stock and be ahead of the game.
9. Special orders – easily manage special customer orders.
10. Genuinely informative receipts. You control design and detail.
11. Awesome loyalty that works for unique chandlery shopper traffic.
12. Seasonal reordering. Easily reorder inventory based on seasonal sales.
13. Weatherproof labels.
14. Product use notes. served on receipts.
15. Electronic supplier invoice support – cut mistakes and save time.
16. Easy Shopify website integration.

Rent our produce business software for $199.00 a month. Here’s what’s included in the monthly rental cost: software licences for unlimited computers in the location, help desk support (by phone or email) 6 days a week (including Saturday), access to a comprehensive support knowledge base, after hours support call access for urgent system down queries, access to our Shopify, Xero and other integrations, access to our supplier invoice import tools.

Our chandlery business software continues to evolve thanks to the generous advice and guidance from our customer community.

If you own or work in a chandlery business and are looking for software suitable, we can connect you with others in your retail channel using our software. We’d also love to find out about your specific needs and organise a demonstration to see if our POS software can be of service.

See for yourself in the short demonstration.

Tower Systems launched updated POS software recently that offers a ChatGPT AI integration through which the software generates a product description based on minimal information provided by you.

The goal is to offer a product description that helps drive your sales.

This is one of several carefully planned and researched AI enhancements from us to help independent retailers be more efficient and successful.

Another timely feature is our loyalty solution. Customers are responding well to the $$$ reward offered. This makes sense given the negative economic news out there. Shoppers appreciate value and you can show this to them.

Here are the retail marketplaces we cover:

• Bike shops. $185/month.
• Gift shops. $159/month.
• Garden centres. $185/month.
• Produce / farm supply businesses. $199/month.
• Fishing and outdoors businesses. $185/month.
• Jewellers. $185/month.
• Pet shops. $155/month.
• Toy shops. $155/month
• Health Food shops. $155/month.
• Newsagents. $185/month.
• Firearms dealers. $185/month.
• Game shops. $155/month.
• Sewing shops. $185/month.
• Pool Supplies and Maintenance. $185/month.
• Charity / op. shops. $99/month. (Giving back)
• Doll / Bear / Collector shops. $155/month.
• Antique Dealers. $185/month.
• Music shops. $145/month.
• Mobility Scooter businesses. $185/month.
• Computer Shop / repair businesses. $185/month

Here’s what’s included in the monthly rental cost: software licences for unlimited computers in the location, help desk support (by phone or email) 6 days a week (including Saturday), access to a comprehensive support knowledge base, after hours support call access for urgent system down queries, access to our Shopify, Xero and other integrations, access to our supplier invoice import tools.

• Aussie customer service, in Hawthorn, VIC. No call centre.
• Call us, and a human answers.
• Email us and a retail knowledgable human responds.
• Our office is open Monday through Saturday.
• Month to month rental – no lock in contract.
• No lock-in EFTPOS contract. You choose the EFTPOS that’s right for your business.
• Self serve training videos and knowledge base.
• Low cost training for those who want it.
• The listed prices include GST and are genuinely monthly – not annual paid up front.

Tower Systems currently serves more than 3,000 local small business Aussie retailers.

It may be that our software is not right for you. The best way to find out is through a personal live demonstration by Zoom. We can organise this for you, record it with you and give you a copy so you can show colleagues and others you’d like to consult.

If we think we are not a good fit for your business we will say so and wish you all the best.

Email us: sales@towersystems.com.au.

Call us: 1300 662 957.

We think it says a lot about us that we offer videos of demonstrations of our POS software like this without demanding your contact details, without you risking getting on a mailing list you may never be able to leave.

Tower Systems is an Aussie POS software company that offers a POS software alternative to the Epos Now POS software.

If you are looking for an alternative to Epos Now software, take a moment to consider the Tower Systems alternative. We do not know Epos Now software and have not used it ourselves in our own shops. But we do know our Tower Systems POS software and we have used that in our own shops.

Tower Systems today serves more than 3,000 retailers with POS software and, yes, some of those have switched from Epos Now after looking for an Epos Now alternative.

If you are looking for an alternative to Epos Now, take the time to note down what you want and what you do not want. Do this before you look at any alternative./ be sure of these things and firm in lines you will not cross. It is an important decision and it is better for you and your business if you are truly sure about what you want and do not want.

Switching software is time consuming in terms of the data and the learning. You want to be sure it is right. We will not pressure you at all. We want you to make any decision to switch from Epos Now to be what you want and in the timing of your choice.

Here’s a bit about Tower Systems, our software and how we do business.

• We’re an Aussie POS company offering support from our own help desk team here in Australia.
• The terms used in our software are Aussie terms.
• There is no lock-in contract. It’s month to month. You can cancel at any time.
• Cancelling is very easy. No fine print. No hoops to jump through.
• For support you can call our office, email us or use the services accessible through our website.
• Our POS software is updated regularly, usually at least 3 times a year. You can choose whether to update or not.
• Plenty of POS software update content is drawn from user suggestions.
• You have access to free training videos.
• You have access to an awesome knowledgeable with up to date training and advice on how to use the software
• Our live human based help desk operates 7am to 6pm Monday to Friday and 7:30am to 3pm Saturday.
• You can use your own hardware.
• There is no extra cost for extra terminals.
• There is no extra cost to link to Shopify, Big Commerce, WooCommerce or Magento.
• There is no extra cost to link to Xero.
• There is lobo lock-in requirement for integrated EFTPOS service. Choose what’s best for you.

It is important to us that retailers choose the POS software that best serves their needs as that choice is the one that will benefit them the most in the long term. The cheapest POS software may not benefit them the most in the long term, it may cost them more.

If these things matter to you, it may be that Tower Systems is a good alternative to Epos Now. Take your time, check us out.

Now, in terms of our software itself …

1. Easy stock management, including stone details.
2. Awesome loyalty tools.
3. Wonderful business insights.
4. Club pricing: Helps you attract community group members.
5. BOGO: Increase sales with buy this and get that bundling.
6. Warranty: Track details and leverage this for customer service.
7. Sell anywhere: Using our Retailer Roam^TM sell anywhere app.
8. Seasonal reordering: Reorder inventory based on seasonal sales.

Using this software, you have access to:

• Sell by fractions.
• Sell online, easily. Our Shopify integration is seamless, official and easy to use and manage.
• Special orders: sell in advance of having physical stock to sell.
• Repair facilities through which you can track and manage repairs.
• Secondhand goods. Easy accurate record keeping.
• Colour / size / style: smart and efficient inventory tracking.
• Event marketing through which you can create contact lists of customers based on anniversary, birthday and other life event dates.

The rental can be cancelled at any time. There is no annual payment.

Our service is personal. Call us, and a human answers. Visit our head office, and we’ll welcome you in for a chat. Email us, and we will respond.

Check us out:

• Website: www.towersystems.com.au
• Sales team: sales@towersystems.com.au or 1300 662 957
• Our Managing Director: 0418 321 338

Thanks for reading. Have an awesome Sunday!

PS. We only engage with local small business retailers. That is our area of specialisation. This ensures we are committed to serving local business needs and not the needs if a large corporate customer over the needs of a local small business retailer.

If you are looking for an alternative to Lightspeed POS software, Tower Systems may be worth considering.

We serve 3,000+ local small business retailers in a variety of specialty retail channels. We only serve local small business retailers. Every one of our customers is as important as the other.

There is no big business dominating what we do.

Also, being locally owned, decisions we make serve our customers as we know that serving them helps us grow. We are not serving share price growth for a large corporation.

But back to considering an alternative to Lightspeed POS, the best way is to be sure of what you want first. Why are you looking for an alternative to Lightspeed POS. When you look at other POS solutions, start there, start with what you want that is different to Lightspeed POS.

Having welcomed businesses looking for an alternative to Lightspeed POS software we have some headline notes about Tower Systems that may be of interest:

• We’re human. Contact us by phone, email or in person (yes, come visit us in Hawthorn Victoria) and a human responds, and we use our real names.
• We don’t outsource our help desk. They are all our people, serving only local small business retailers.
• Our POS software integrates with all the banks including CBA – Commonwealth Bank, Westpac, NAB – National Australia Bank, ANZ, Tyro, Suncorp, Bendigo Bank and more.
• Link direct to Zero for no extra cost. We are a Xero partner.
• Link direct to Shopify, Big Commerce, WooCommerce, Magento for online sales. For no extra cost.
• No extra cost for additional POS terminals.
• No extra cost for marketing and loyalty tools.
• No extra cost for business performance insights.
• Direct human contact for support.
• You control when your POS software is updated.
• Easy access to free training.

if you are looking for a Lightspeed POS software alternative, the team at Tower Systems will be keen to learn of what matters to you and to show what Tower Systems offers.

Here are some other benefits of the Tower Systems POS software:

1. Comprehensive stock management, including unique details.
2. Club pricing: Helps you attract community group members.
3. BOGO: Increase sales with buy this and get that bundling.
4. Warranty: Track details and leverage this for customer service.
5. Sell anywhere: Using our Retailer Roam^TM sell anywhere app.
6. Seasonal reordering: Reorder inventory based on seasonal sales.

Using this software for local small business retailers have access to:

• Loyalty facilities through which you can genuinely differentiate your business, … shoppers respond to the levers you can pull.
• Sell online, easily. Our Shopify, Big Commerce, Magento and WooCommerce integrations are seamless, official and easy to use and manage.
• Special orders: sell in advance of having physical stock to sell.
• Repair facilities through which you can track and manage repairs.
• Secondhand goods. Easy accurate record keeping.
• Colour / size / style: smart and efficient inventory tracking.
• Event marketing through which you can create contact lists of customers based on anniversary, birthday and other life event dates.

The rental can be cancelled at any time. There is no annual payment.

Is Tower Systems a good alternative to Lightspeed POS software? We don’t know. Only you can know that for your business. We will show you everything you want. But the decision is yours to make, in your own time.

Here at Tower Systems we’re a no pressure POS software company. We’d love to find out about your needs, show you our software and leave you be while you consider. take your time. When you need us we will be here, in person, ourselves – and not through an offshore call centre.

Our service is personal. Call us, and a human answers. Visit our head office, and we’ll welcome you in for a chat. Email us, and we will respond.

Check us out:

• Website: www.towersystems.com.au
• Sales team: sales@towersystems.com.au or 1300 662 957
• Our Managing Director: 0418 321 338

Thanks for reading. Have an awesome Saturday!

If you are using Vend POS software and looking for an alternative, the POS software from Tower Systems may be a solution.

Thanks to switching Vend POS software customers to our Tower Systems retailer POS software solution we have some insights as to the differences.

But before you go too far, we urge Vend POS software users looking for an alternative to take a beat and be sure about why you want to switch software. Write the reasons down. Then, write down what you want from the POS software you might switch too.

Too often, retailers make a decision to switch POS software and start looking at options. That is too soon, unless you are absolutely sure of what you want / need. So, take a beat, figure out what you don’t like currently, be clear about what you want next and consider the cost involved in making a switch.

At this point it could be a good time to reach out to Vend, letting them know that you are thinking about moving to a vend alternative POS software solution. They may have solutions for any concerns you have. It’s worth checking.

If you are committed to finding an alternative to your Vend POS software, Tower Systems is here for you, in your own time, at your own pace. Here’s a snapshot about us and our POS software:

• If you contact us, we respond, ourselves. We don’t outsource here.
• If you choose our software we train you ourselves. You can choose how much or how little training you want.
• You can link direct to Xero for no extra cost.
• You can link to MYOB through a friendly third party.
• You can link direct to Shopify, Magento, Big Commerce and WooCommerce for o extra cost.
• You can run extra terminals for no extra cost.
• We have one price, and you pay it monthly.
• There is no extra cost for loyalty marketing tools.
• For EFTPOS, go with whatever bank you want.
• Regular POS software updates, which go through thorough in house testing prior to beta release to a community of users who test in the field for us and for our customers.
• POS software update content that is often guided by customer requests.
• Easy access to our help desk experts. They are all local. They all work for us. They all have years of experience in our software. Many have retail experience too.
• Easy access to fresh training videos so you can learn to use this POS software at your own pace.
• Easy access to a knowledge base of more than. 600 articles that offer step by step guidance on how to use the software.
• EFTPOS integration to the bank of your choice.
• Access to the growing www.findit.com.au online marketplace for free – helping attract new shoppers into your shop.
• Easy access to our leadership team – yes, you can directly speak with our key decision makers direct.
• Easy access to our Zoom based customer meetings where you learn tips and techniques and get to ask the questions that matter to you.
• Secure access to our exclusive Theft Check service where we dive deep into your transactional data to see if there is evidence of possible employee fraud.
• Access to our private Facebook group where you can easily talk with other Tower Systems customers.

In our software you can find terrific facilities for handling fractions, selling by weight and length, selling in bulk, selling to accounts, quoting, handling special orders and more.

We welcome the opportunity to provide a demonstration of our POS software. We start with wanting to learn about your business needs, what matters to you. Then, we demonstrate the software, live, going into as much detail as you want. Plus, we record this and share the video with you so that you can provide it to others in your business.

It’s important to us that retailers who choose Tower Systems have made a fully informed decisions as we love long term happy customers.

If you are looking for an alternative to Vend POS software, check us out. We’re a no pressure POS software company. We won’t hunt you down.

For sure Vend POS software has a loyal customer community. We do, too. Our 3,000+ local retail, customers are are a strong community of local retailers.

One benefit all Tower Systems customers have access to is www.findit.com.au – an online marketplace designed to help local shoppers find local retailers with products they are seeking. Access for our customers is free. We have customer telling us that shopper shave found their businesses by doing a Google search and the products they stock and list at FindIt guiding them to visit.

Our service is personal. Call us, and a human answers. Visit our head office, and we’ll welcome you in for a chat. Email us, and we will respond.

Check us out:

• Website: www.towersystems.com.au
• Sales team: sales@towersystems.com.au or 1300 662 957
• Our Managing Director: 0418 321 338

Thanks for reading. Have an awesome Friday!

PS. We only engage with local small business retailers. That is our area of specialisation. This ensures we are committed to serving local business needs and not the needs if a large corporate customer over the needs of a local small business retailer.

This is us, and what we do:

• Bike shops. $185/month.
• Gift shops. $159/month.
• Garden centres. $185/month.
• Produce / farm supply businesses. $199/month.
• Fishing and outdoors businesses. $185/month.
• Jewellers. $185/month.
• Pet shops. $155/month.
• Toy shops. $155/month
• Health Food shops. $155/month.
• Newsagents. $185/month.
• Firearms dealers. $185/month.
• Game shops. $155/month.
• Sewing shops. $185/month.
• Pool Supplies and Maintenance. $185/month.
• Charity / op. shops. $99/month. (Giving back)
• Doll / Bear / Collector shops. $155/month.
• Antique Dealers. $185/month.
• Music shops. $145/month.
• Mobility Scooter businesses. $185/month.
• Computer Shop / repair businesses. $185/month

Here’s what’s included in the monthly rental cost: software licences for unlimited computers in the location, help desk support (by phone or email) 6 days a week (including Saturday), access to a comprehensive support knowledge base, after hours support call access for urgent system down queries, access to our Shopify, Xero and other integrations, access to our supplier invoice import tools.

• Aussie customer service, in Hawthorn, VIC. No call centre.
• Call us, and a human answers.
• Email us and a retail knowledgable human responds.
• Our office is open Monday through Saturday.
• Month to month rental – no lock in contract.
• No lock-in EFTPOS contract. You choose the EFTPOS that’s right for your business.
• Self serve training videos and knowledge base.
• Low cost training for those who want it.
• The listed prices include GST and are genuinely monthly – not annual paid up front.

Tower Systems currently serves more than 3,000 local small business Aussie retailers.

It may be that our software is not right for you. The best way to find out is through a personal live demonstration by Zoom. We can organise this for you, record it with you and give you a copy so you can show colleagues and others you’d like to consult.

If we think we are not a good fit for your business we will say so and wish you all the best.

Email us: sales@towersystems.com.au.

Call us: 1300 662 957.

Today, we have a crew of awesome software developers, caring customer service people and a business support crew skilled in serving local indie retailers. Our community of thousands of retailers is a deal well from which we draw strength.

Thanks for reading and have an awesome Wednesday.

Early this month, Tower Systems released new software for retailers offering an integration to ChatGPT from OpenAI, the world leading AI tool.

In this first cut of AI integration in local small business POS software, using the optional integration, ChatGPT can generate for extended product descriptions and web descriptions. This is based on the product title that you enter. We have tested it with a range of products. It is a significant time saver.

Retailers who want to type their own descriptions can. The integration is for those looking for product descriptions likely to capture the attention of shoppers, especially those shopping online.

AI is impacting business is many ways, faster now than a few months ago, and it will be faster in a few months than today. Every business will be impacted, whether they know it or not.

While publicly the stories have been about ChatGPT doing homework or passing exams or writing blog posts, there are plenty of smarter business-case uses, like what we have done here.

The Tower software development team has more AI integration options being prepared as this technology offers many business benefits.

There is considerable debate about AI and its use. “We don’t see our job as being a controller of access. We build tools and right now this is a tool more businesses want to play with. Hence, this integration.” Mark Fletcher CEO of Tower Systems commented.

“It’s important that we provide retailers with tools they can use to be more efficient, more competitive. AI offers such tools in a rapidly changing retail landscape.”

Also included in this new version of the Tower POS software is new business insights and management tools targeted for retailers keen to grow their businesses. One insight helping retailers is: what am I missing out on?

By tracking product supply and sales history, the Tower POS software is able to quantify the cost of out of stock situations, guiding retailers to address gaps or bumps in their inventory supply chain.

In a trial of this tech the software identified several thousand dollars in certain revenue one retailer could have achieved had they had stock in-store of easily accessible products. Having a hassle free tech prompt to ensure smooth sales can be a money maker for retailers.

Tower Systems serves thousands of local retailers with POS software.

We have integrated ChatGPT from OpenAI with our Retailer POS software.

In this first cut, using the optional integration, ChatGPT can generate for extended product descriptions and web descriptions. This is based on the product title that you enter. We have tested it with a range of products. It is a significant time saver.

AI is impacting business is many ways, faster now than a few months ago, and it will be faster in a few months than today. Every business will be impacted, whether they know it or not.

While publicly the stories have been about ChatGPT doing homework or passing exams or writing blog posts, there are plenty of smarter business-case uses, like what we have done here.

This ChatGPT integration is in our next update. Businesses will need an OpenAI account. Cost wise, there are multiple models, each with different capabilities and price points. Prices are per 1,000 tokens. You can think of tokens as pieces of words, where 1,000 tokens is about 750 words. This paragraph is 35 tokens.

You can configure a usage hard limit in your billing settings, after which they will stop serving your requests. You may also configure a soft limit to receive an email alert once you pass a certain usage threshold.

We stress – this integration is optional. For us, it is a starting point. We see plenty of opportunities for AI to save time for you and increase the value you leverage from using our software.

There is considerable debate about AI and its use. We don’t see our job as being a controller of access. We build tools and right now this is a tool more snugnesses want to play with. hence this integration.